Chapter 711: Spring Festival stalls
Two popular movies were withdrawn during the Spring Festival, in addition to "The Wandering Earth 2", another reason is "Land of Demons 2".
Both are special effects blockbusters with an investment of 700 million, and both have successful predecessors, and the box office of both films is basically around 4 billion.
If only one of the Spring Festival stalls is squeezed in, other movies can still be played.
Now that the two movies are about to collide during the Spring Festival, this is obviously a situation where the two are competing, and other movies are squeezing into the Spring Festival file, which is self-defeating.
Therefore, in order not to be caught between two 700 million productions, those two very popular movies changed their schedules.
Theatrical movies are just that.
According to the statistics of the National Film Administration, the total number of movie screens in China is now 80,000.
There is an upper limit to the maximum number of audiences that can be accommodated on one screen in a screening hall.
The Spring Festival file is indeed the biggest movie schedule of the year, but it can't withstand the fight between two giant movies.
This year's Spring Festival file has "The Wandering Earth 2" and "Land of Ten Thousand Demons 2", and other movies really have no room to live.
Withdrawing is actually a very wise choice.
Of course, there are still movies that are not withdrawn.
Because the schedule has been set very early, film and television companies and distribution companies have begun to do publicity, and the money for publicity has been spent, and withdrawing the file means that the early publicity is wasted.
If you reschedule the schedule, you have to start all over again, which is a big loss.
So, there are two movies that can only be put on the hard head.
At least two have been withdrawn, leaving a little more room for survival.
On the propaganda offensive.
"Land of Ten Thousand Demons 2" is very fierce, after all, the investment of 700 million is not here to play around, and if you dare to be with "The Wandering Earth 2", you must be confident.
"The Land of Ten Thousand Demons 2" reproduces Fang Xing's propaganda strategy at the Spring Festival Gala of Satellite TV, and is deeply tied to Jiangnan Satellite TV to promote the movie at the Spring Festival Gala.
The effect is also obvious, and "The Land of Ten Thousand Demons 2" has the 3D special effects of the previous work as a doll, and the surrounding market of the movie is also doing very well.
This time it is indeed a battle between the two powers, and it depends on who can have the last laugh.
"The Wandering Earth 2" was promoted on the sixth season of "Sing Loudly", and the effect was also very good, and the theme song "People Are _" has dominated the hot song list, and in terms of communication, the spread of the song is stronger.
It's Chinese New Year's Eve.
Fang Xing, as in previous years, spent the New Year with his family at home, which has become a routine.
However, Ark Culture has many singers on the Spring Festival Gala of major TV stations.
Lu Ming also appeared on CCTV's Spring Festival Gala, in addition to CCTV, there are also five provincial satellite TV's Spring Festival Gala, it can be said that he can be seen singing on TV every day.
In addition to Lu Ming, Shen Pujia and Shao Yu also recorded the Spring Festival Gala of provincial satellite TV.
The singers of the Ark culture can be said to be in full bloom.
After all, Fang Xing's singers have famous songs by their side.
For many singers, a famous song is enough to eat for a lifetime, and there are more than one singer under Ark Culture.
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New Year's Day.
It's the annual show again, Fang Xing takes the family to the cinema to watch a movie.
The most important movie of Ark Culture this year is naturally "The Wandering Earth 2".
However, Fang Xing didn't come to watch "The Wandering Earth 2", but made an appointment with Liang Whale's family to watch "Bear Infested Snow Ridge Bear Wind" together.
That's right, now the two families have developed the habit of watching "Bear Infested" together on the first day of the Lunar New Year.
It's all with children, although "The Wandering Earth 2" is great, but since it is with children, "Bear Infested" is more suitable.
Qianqian is five years old this year, and she is a lot more sensible, and she prefers "Bear Infested".
Watching the "Bear Infested" movie every year has become the happiest thing for her during the New Year.
Because Dad usually has less time to watch TV with her, there are even fewer cases of watching cartoons together.
The movie "Bear Infested" can indeed be watched by adults, but strictly speaking, it is still more suitable for young children.
If it's the TV version, it's even more naΓ―ve, so when Fang Xing is at home, he really rarely watches cartoons with Qianqian.
Moreover, when you watch a movie, you can buy a lot of snacks and don't have too much fun.
β¦β¦
On the first day of this year, there were more moviegoers than last year, and the difference can be seen with the naked eye.
The reason for this is simple.
In last year's Spring Festival, the final box office of the leading Spring Festival movie was only more than 200 million.
In fact, it was last year's Spring Festival movie, which was not so attractive to the audience.
This year is different.
The two S++ big productions, and both of them are the second in a series of movies, have an audience base accumulated by the previous work, and naturally there are many audiences who come to watch the movie.
Originally, if a movie of this level was released during the Spring Festival, it would be able to support the box office of the Spring Festival.
But there are two films this year, and the number of viewers is naturally much larger than in previous years.
"There are more viewers this year than last year, but they all came to watch "The Wandering Earth 2" and "Land of Ten Thousand Demons 2". Liang Whale certainly hopes that the audience can watch "Bear Infested".
However, he knows very well that the status of "Bear Infested" is not to compete for the box office championship of the Spring Festival, but as a fixed program every year, as long as the results are better than last year, it is a success.
"Mr. Fang, the competition for this year's Spring Festival stalls is very fierce." Liang Whale brought up the topic.
"It's really intense." Fang Xing nodded.
"The Wandering Earth 2 is of high quality and has a good chance of winning the box office championship." Liang Whale praised.
Fang Xing shook his head and said: "Not necessarily, in fact, the duration of "The Wandering Earth 2" is a bit of a loss. β
"The Wandering Earth 2" is nearly three hours long, which is longer than the average movie.
In the current film market, the film market is generally between one and a half hours and two hours.
An hour and a half is a time that viewers won't get bored, and most viewers don't need to go to the bathroom to finish the movie.
But three hours is a bit long.
In fact, "The Wandering Earth 2" can be cut into two parts, directly made into "The Wandering Earth 2" and "The Wandering Earth 3".
If you cut it like this, you can earn one more movie at the box office.
From a profit point of view, this option is more cost-effective.
However, Fang Xing didn't do that.
The story of "The Wandering Earth 2" can be connected in order to tell the story clearly, and cut it into two parts, which will inevitably lead to the story not being told completely, which will make the audience feel that there are shortcomings.
Therefore, Fang Xing gave up the opportunity to double the box office of the movie, and directly released the three-hour version of "The Wandering Earth 2".
Nearly three hours long, resulting in a situation that not only doubles the box office, but also is not treated well by the cinema.
The reason is simple.
For a one-and-a-half-hour movie like "The Land of Ten Demons 2", if ten shows can be arranged a day, then the same time schedule for the three-hour "The Wandering Earth 2" can only be arranged for five.
Among the five elements, the number of screenings is reduced by half, and the movie theater makes half less money.
Of course, the duration of "The Wandering Earth 2" is three hours, and the corresponding movie tickets will be more expensive, but no matter how expensive it is, it will not double the ticket price.
Moreover, the ticket price is expensive, and the audience will be resistant.
It's all movies, one ticket sells for 35 yuan, and the other sells for 45 yuan, which is a lot more expensive for the senses.
The audience will not feel so rationally that watching for 3 hours at 45 yuan is more cost-effective than watching for 1 and a half hours at 35 yuan.
Therefore.
The three-hour "The Wandering Earth 2" has no advantage in terms of duration.
Movie theaters and cinema companies are more preferential to "Land of Ten Thousand Demons 2".
Especially in the golden field at night, "The Wandering Earth 2" can only be arranged once, but "The Land of Demons 2" can be arranged twice.
Liang Whale has also produced five animated movies, and he is very clear about the doorway, so he knows that "The Wandering Earth 2" is under a lot of pressure.
Fang Xing was very relaxed: "I have already done everything that should be done, and the market has chosen." β
The publicity has been done enough, and in the end, whether "The Wandering Earth 2" can break out of the encirclement depends on the quality of the film.
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At the beginning of the movie, the two families entered the scene to watch "Bear Infested".
The Spring Festival box office war kicked off.
As expected, this year is the world of "The Wandering Earth 2" and "Land of Ten Thousand Demons 2", and the other movies are all soy sauce.
"Bear Infested" also belongs to the accompaniment.
However, the positioning of "Bear Infested" is very accurate, and it is necessary to be the best escort.
Since the morning, the box office data of Spring Festival movies has been displayed in real time on the Maoyan APP.
By noon.
"Land of Demons 2" has a box office of 110 million.
"The Wandering Earth 2" 100 million.
The gap between the box office of the two films is not large, and the gap in the proportion of scheduled films is not large.
However, it is still "Land of Ten Thousand Demons 2" that is leading.
The reason is also very simple, in a few hours in the morning, "Land of Demons 2" has more schedules than "The Wandering Earth 2".
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Wait until the box office data on the first day of the Spring Festival stalls is summarized.
On the first day of the Spring Festival, "The Land of Demons 2" led the Spring Festival file, accounting for 28% of the film schedule and a box office of 360 million, the data is very good.
"The Wandering Earth 2" ranked second, with a share of 28% and a box office of 340 million.
The gap between the two films is very small.
followed by two popular movies that have not been withdrawn, with box offices of 210 million and 160 million respectively.
"Bear Infested Snow Ridge Bear Wind" ranked fifth, with a box office of 95 million.
By the next day.
Due to the higher box office of "Land of Demons 2", the next day's film schedule increased slightly by 29%.
The film schedule of "The Wandering Earth 2" decreased slightly, 27%.
The latter two movies began to slowly spit out the film schedule because they couldn't beat the box office.
This situation is fully in line with the industry's predictions.
Originally, the prediction was that the two powers competed for supremacy, and other movies accompanied the race, and the result was indeed so.
The next day.
"Land of Ten Thousand Demons 2" continues to lead, with a box office of 370 million.
"The Wandering Earth 2" has a box office of 350 million.
The gap is not big, but "Land of Demons 2" is still leading the box office.
If it continues like this, according to the film scheduling rules of the theater company, the film schedule of "Land of Ten Thousand Demons 2" will be higher and higher, and the film schedule will be higher, which means that the box office will be higher and higher.
Although the box office of "The Wandering Earth 2" has not declined, it does rank second at the single-day box office, and it will not be given preferential treatment for film scheduling.
By the third day.
After two days of word-of-mouth fermentation.
"The Wandering Earth 2" began to swipe the screen on major online platforms.
[Although I saw the space elevator in the trailer, I still felt that it was beyond my expectations after watching the movie. The second part is better than the first, with stronger special effects and a more gripping plot. The world's top level of science fiction films, Chinese science fiction movies really have a benchmark. γ
[Awesome! For the J20, you have to go to the second brush. γ
[I was so excited to see the giant screen. When the space elevator fell from the sky, the picture was so shocking that I wanted to cry at the time. γ
[I didn't expect to be able to see Chinese people make science fiction movies of this level in my lifetime. It can be said that "The Wandering Earth 2" is the TOP1 science fiction film in Chinese film history, and there is no one, which is even better than the first one. γ
[Although I am worried that I will blow too much and be killed. But "The Wandering Earth 2" can really afford any boast. γ
Due to the word-of-mouth, not only the online platform, but also the circle of friends.
Of course, both movies have swiped the screen in the circle of friends.
Audiences who haven't gone to the cinema yet, are curious about which of the two movies is better.
After all, not every audience has time to watch all the movies released during the Spring Festival, so choosing one to watch is the choice of a large part of the audience.
in the circle of friends.
After the audience who watched the two movies posted the news, the following relatives and friends often asked:
[Which one is good? γ
[If you are a science fiction fan, you must choose "The Wandering Earth 2", there is no one, this movie is the first science fiction film in Chinese film history, and it is not accepted to refute. And it may be the number one and the world's top science fiction film for many years to come. Even I think that Hollywood science fiction films can only hit the number of hands. γ
[Is it so exaggerated?] γ
[It's such an exaggeration.] However, science fiction films still have a bit of a threshold for watching movies, so I took a look at the statistics. The male audience of "The Land of Ten Thousand Demons 2" accounts for 30%, and the male audience of "The Wandering Earth 2" is 50%. The data shows that science fiction fans are still mainly male audiences. γ
It's a science fiction thing.
The gender ratio of science fiction fans is indeed more male.
The science fiction theme is itself a male-oriented theme.
For example, romance movies are female-oriented.
Each genre has its audience preferences.
"The Land of Ten Thousand Demons 2" also invited the top stream to do character modeling, which is very popular in the fan circle group, so there are many female audiences.
Therefore, in terms of audience, "Land of Demons 2" has a wider audience.
[Is "Land of Demons 2" good? ] γ
[It's okay, it's a normal level, it's about the same as the first part, the level that can be seen.] However, I personally think that "The Wandering Earth 2" will become an eternal classic, but "Land of Demons 2" is a popcorn movie, and it will be over after watching it. Ten years later, there may still be many people mentioning "The Wandering Earth 2", but there should be few people who will talk about "Land of Demons 2". γ
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It's not just the audience that has a good reputation.
Film critics began to write film reviews of movies in the Spring Festival file, and "The Wandering Earth 2" was directly consecrated by many film critics.
The world's top level science fiction movie, this evaluation, the gold content is comparable to winning the three major film awards.
Due to the word-of-mouth effect.
After the first three days of the Spring Festival, the cinema was shown what to watch, and on the fourth day, the cinema was no longer full, and the audience began to watch movies selectively.
Day 4.
"The Land of Demons 2" accounted for 29% of the film schedule and got a box office of 3.5.
"The Wandering Earth 2" also got a box office of 350 million with 26% of the film schedule.
Both films started on day four and were flat at the box office.
On the fifth day, the proportion of film scheduling was adjusted.
The proportion of the two films has returned to 28%, as if the competition has started again.
And the word-of-mouth effect of "The Wandering Earth 2" is becoming more and more obvious.
is destined to become a classic sci-fi masterpiece in film and television, and it has exploded with strong stamina.
On the fifth day, the box office of "The Wandering Earth 2" was 360 million.
"Land of Ten Thousand Demons 2" began to decline by 320 million.
On the sixth day, the first working day of Monday was ushered in.
Although the Spring Festival is not over yet, on weekdays, many working parties have begun to return to work.
The overall box office of the movie fell by 30%.
"The Wandering Earth 2" still held a box office of 280 million.
"Land of Demons 2" has a box office of 230 million.
The single-day box office gap has been further narrowed.
On the seventh day.
Fang Xing called to communicate with Zhang Changfeng and asked him to take the film.
Distribution companies have the ability to influence film scheduling.
After the box office battle in the first six days, Zhang Changfeng also saw the stamina of "The Wandering Earth 2".
Although the box office of "Land of Demons 2" was higher a few days ago, the stamina was significantly weaker.
Zhang Changfeng immediately went to communicate with the theater company to strive for a higher film schedule.
On the seventh day, the proportion of "The Wandering Earth 2" rose to 32%, and the box office stabilized at 280 million.
"Land of Ten Thousand Demons 2" continued to drop to 210 million.
Under the trade-off, the total box office of "The Wandering Earth 2" surpassed, and from the seventh day, it led the Spring Festival stalls. (End of chapter)