In July 2003, SARS, which had been raging for half a year, was extinguished, and the streets of Beijing were restored from deserted to prosperous.

With a big back hairstyle, wearing a navy blue polo shirt, black trousers and brown leather shoes, and a watch on his left hand, Luo Heng, who is in the main position, shows a mature business appearance.

"Lao Zhou, how was the revenue last month?" Luo Heng asked calmly.

"Mr. Luo, the total revenue in June was 7 million, an increase of 2 million compared with May, including 800,000 consulting, 400,000 pictures, 2.1 million interesting ringtones, and 3.7 million music ringtones. Lao Zhou reported with a smile on his face.

After listening to the financial report, the other participants also showed joy, which is also the intention of Luo Heng to let Lao Zhou make a financial report first.

The continuous growth of the company can be a great encouragement for employees, especially for a new company that has only been established for a year.

"XCMG, has the problem that arose on the previous good music network solved?" Luo Heng turned his head and asked.

"Mr. Luo, the previous problem was mainly caused by the lack of servers, but after purchasing new servers, the problem has been solved, and there is no problem with the entire architecture." As the leader of the technical department, Xu Qian prefers to be called XCMG by others than Manager Xu.

"Okay, so there are two main tasks for the technical department:

The first is to optimize the existing SMS platform and the good listening music network, and if you need the corresponding hardware facilities, you can directly mention it.

The second is to develop an online instant voice messaging tool, the specific requirements I have already talked about before, and the two senior brothers of Mizuki University have already talked about it, and when they are settled, they will be able to report next week. Luo Heng explained to Xu Qian.

"Mr. Luo rest assured that the company will give enough support, and our technical department will definitely be able to develop satisfactory products!" Xu Qian smiled and promised.

"Old money, what is the situation of the music category that mainly increased last month?" Lao Qian is an old fritter in the music industry, and Luo Heng asked his mother to help contact him.

Lao Qian has shoulder-length hair, a ponytail after joining the company, and a dragon-shaped tattoo on his left arm, which is quite a literary style, but his eyes are small, and his smile directly becomes a slit.

"Mr. Luo, last month's increase in income was mainly due to your song Mouse Love Rice, only 200,000 downloads in April, 1 million in May, and 3.1 million last month, this time I really convinced you!"

Luo Heng smiled and accepted Lao Qian's flattery, and then held a work meeting.

……

More than a year ago, when he woke up at his classmates, Luo Heng, whose head was still groggy, found that he had crossed over.

The predecessor was a first-year high school student in Beijing, participated in the National Youth Informatics Olympiad, won the gold medal, and got the guaranteed place of Mizuki University on the spot.

I thought that this good news would ease the cold atmosphere at home, but when I got home and had dinner, I was told by my parents that I had decided to divorce.

His parents told him that he had planned to wait until Luo Heng finished the college entrance examination before going through the divorce, but Luo Heng got the university two years ahead of schedule, and when his future was decided, his parents decided to tell him directly.

The predecessor who was hit couldn't accept it, ran out and got drunk with his friends, and woke up at a friend's house the next day and had already crossed over Luo Hengjiu to occupy the magpie's nest.

After fusing his memories, Luo Heng thought about his situation. His father is a professor at Mizuki University, and his mother is a veteran partner of a law firm, which is a very good family background.

And when the parents divorced, there were not many quarrels, indeed because there was no love.

My father spends all day in school doing research, and my mother is busy with business outside, both of them are very ambitious strongmen, and the two often don't see each other for a few days, how much relationship do they have all year round?

After thinking about it for a while, when he returned home, Luo Heng first insisted on not talking to his parents for a month, making his parents think that the fact that the two were going to divorce had a great impact on Luo Heng, so there was a reason for the next big change.

A month later, Luo Heng told his parents that he was going to start a business and open a company that did SP business.

SP as a service provider, providing mobile Internet content services, is the most profitable industry in this era, and it has also allowed China's future Internet giants to survive the Internet winter with this business and save China's Internet industry.

In 2000, China Mobile, which had just been independently operated from China Telecom, launched Monternet, which can provide users with ringtones, pictures, news, games and other services through text messages.

From 1 billion SMS in 2000 to 210 billion in 2004, the SP business has become the most profitable industry in this era.

As long as you have a license, a few people, a few servers and a little communication resources, you can become an SP. You don't need any technology, or even any content, you can make a profit, it's really lying down to make money.

To put it simply, you sell your own services through the platform of Monternet, users can subscribe, early news, stocks, weather forecasts, ringtones, pictures, etc. can be used as commodities, as long as users subscribe, you can provide content.

TOM, the largest SP company at the time, went public on this basis, and in 2005 SP revenue was 1 billion RMB.

Luo Heng, who managed a large Internet company in later generations, knows a lot about this history, and if he doesn't rely on this rise, he won't go through a situation in vain?

Maybe they owe their son, maybe because they both have studied abroad and think that exercising in advance is conducive to their son's growth, they agreed without too much opposition and took out 200,000 yuan for their son to start a business.

200,000 yuan is really no pressure for Luo's mother, who has an annual income of seven figures at this time.

Through Luo's father's introduction, Luo Heng directly pulled a few master's degree coolies from Shuimu University as tool workers, and Luo's mother directly sent an assistant to help run the whole process.

Luo Heng's Xingchen Company focuses on information (weather and stocks), fun ringtones, and music ringtones.

Information can go to TV stations and securities companies to negotiate data trading, and interesting ringtones can open up the situation by relying on Luo Heng to continuously throw out some classic ringtones in later generations, and of course, there is also a follow-up content creative department.

The music category relied on the old money recommended by Luo Ma to negotiate digital ringtone copyright agreements with major record dealers. And, of course, there is the important issue of television and radio promotion.

Luo Heng knew that it was not easy for his parents to study abroad when they were young, but he didn't expect his parents to be so powerful!

All the difficulties he thought about in the early days of entrepreneurship were just a few phone calls and a few dinners from his parents.

With such good starting conditions, not to mention that you can step on the second horse and punch Lao Wang in the future, at least it will not be worse than Sohu Zhang!