42 Negotiation 2

Luo Heng deliberately shifted the focus, not admitting that he was optimistic that paid subscriptions could continue to make profits.

When the two of them heard this, they were also a little silent for a while.

In the past, all literary websites relied on advertising and copyright to make money, and they did not have much confidence in whether the new road they had just tried could be completed, after all, one successful person may have the road paved for him by 99 losers.

They want to gamble not only money, but also good youth!

Looking at the two of them who had already revealed their details, Luo Heng also smiled secretly. A few people who have been working in IT for a long time have no negotiation skills at all.

"Two, I'm going to give you one of my best terms, $500,000, to acquire 95% of the shares, and the founding team to keep 5% as an incentive.

At the same time, I promise not to interfere in the daily operation of the company, but major matters need to be reported to me.

In addition, we have close cooperation with mobile, telecom and other operators, and will help you open up mobile phone bill payment channels. ”

After Luo Heng finished speaking, he stopped speaking and lay on his back on his back.

Wu Wenhui and Shang Xuesong couldn't help but look at each other, as if they could make eye contact.

The three points that Luo Heng said are very attractive.

$500,000 is already tens or hundreds of times their initial investment, and the previous $300,000 has already loosened their team.

And also promised to be able to retain the operational autonomy of the founding team, this Luo Heng usually sings and releases albums or something, and it is estimated that there will not be much time to manage the company.

The most important thing is the third point, their current readers can only pay with online banking, and now it is only 2003, and many people do not have online banking at all!

Not to mention now, even after 10 years, there are still many people who are unwilling to use online banking.

Some readers who are willing to pay, as soon as they hear that they want to use online banking, they simply go to see piracy.

This problem was not solved until the convenience of mobile online payment channels was greatly improved.

If they can recharge through operators such as mobile and telecommunications, then their users' willingness to pay and penetration rate will be greatly increased!

And they can't negotiate with the operators on their own.

Luo Heng really didn't lie to them, if he talks to the operator now, it should be two payment channels.

The first is to deduct directly from the fixed line or mobile phone bill, but the service cost is definitely high, such as the user's phone bill is deducted 100 yuan, and the website is only 50 yuan.

On the one hand, it is because the operator itself has to charge channel fees, on the other hand, the operators of this year often engage in recharge activities, what charge 500 get 300, charge 200 get 100, if you deduct 100 phone bills will give you 80 yuan of the website, then the operator is not going to be wool?

They're not going to do it!

The second is to recharge by phone charge card, which is also more reliable now, Luo Heng is confident that when it comes to charging 100 phone charge cards, 80 yuan will be received.

Although the channel fee is a bit higher than the online game point card, this is already very good.

When the "Perfect World" game is developed, you can rely on the game company's point card recharge, and the channel fee should be further reduced.

After Shanda's acquisition of Qidian in the previous life, its main recharge channel was Shanda's game point cards until Shanda Literature was acquired.

After a moment, Shang Xuesong spoke with some difficulty: "What if we refuse?" ”

Luo Heng just smiled and didn't speak.

Xiao Song, who had been silent, squinted his eyes and said to the two with a smile: "Treat comrades as warm as spring, and treat enemies as cruel and ruthless as winter!" ”

Hearing this, Shang Xuesong was stunned, and then turned his head to look at Wu Wenhui.

Wu Wenhui sighed: "We agreed!" ”

At this time, Coca-Cola was holding a meeting, and they were discussing the fierce rival of domestic beverages in the mainland market for the past two years, Australia.

At the end of 2002, Austari signed a contract with Xiao Shengtian Liang and Guo Jingjing, the leader of the Chinese national diving team, and became the designated preferred drink of the Chinese national diving team.

And a year ago, Sprite's image spokesperson, "Diving Queen" Fu Mingxia, Tian Liang and Guo Jingjing were from the same Chinese national diving team, which is certainly not a coincidence.

That's what Audis is pointing at their Sprite!

Attari's offensive has been swift, while Sprite has not fared well this year.

Sprite's market share in the carbonated beverage market in China is second only to Coca-Cola of the same company, and higher than PepsiCo, and its performance has undoubtedly attracted the company's attention.

"Mr. Lin, Sprite's marketing effect this year is not ideal, have you come up with a new plan?" Chen Qiwei, President of Coca-Cola Greater China, spoke.

"The contracts of Du Dewei and Xiao Yaxuan, the spokespersons of the men's and women's doubles advocated by Mr. Shen, expired at the end of the year, and the effect is not good at present. Our team is already selecting the most suitable stars for the time being. At present, there are three candidates, Tao Jiji, Xiang Li Bang and Luo Heng! ”

As the newly promoted head and vice president of Sprite, Lin Bangyuan naturally threw the pot on the endorsement signed by his predecessor, and then stated the current plan.

In fact, Jay who Lin Bangyuan really wanted to invite has been signed by Pepsi, and many others have similar endorsements, so they can only choose from the rest at present.

"I think Bang Bang is good, he has a good image, and he is very talented, and he also went to the Spring Festival Gala in the mainland the year before last." This is a person in charge of the Treasure Island region.

"In terms of talent, Tao Jiji is the first, he is known as the leader of R&B music, his music style is very dynamic, more suitable for the image of Sprite!"

"In terms of popularity and appearance, Luo Heng has more advantages! And several of the songs in his album are written and composed by himself, and his creative talent is not lost to those two at all, and his popularity in the mainland is much higher than them! A person in charge of the mainland simply supported Luo Heng.

Chen Qiwei knocked on the table, and then said to Lin Bangyuan: "Mr. Lin, I trust the ability of your team, and I also believe that you can bring better performance to Sprite!" ”

Although he was born on Hong Kong Island, Chen Qiwei is obviously a qualified president, he doesn't care where the star is born, he only looks at the final effect.

Lin Bangyuan hurriedly expressed his loyalty: "I will definitely not let Mr. Chen and the company down!" ”

In fact, just like the argument in the meeting just now, there are also disagreements within their team.

He personally prefers to try Luo Heng at present, because judging from the situation in the past few years, the endorsement effect of the diving queen Fu Mingxia in 2001 is very good, and the endorsement effect of Du Dewei and Xiao Yaxuan from Baodao in the next two years is obviously not good, which explains some problems to some extent.

But Sprite also has to consider many factors when choosing a spokesperson, such as whether the singer himself and the music style are suitable for Sprite's temperament.

The success of Fu Mingxia's endorsement lies in the freshness, naturalness, health and liveliness of her diving moment, vividly conveying the brand spirit of Sprite's comfort, freshness and crystalline.

He now has to lead the team to inspect the three of them separately, and then make a final decision based on the evaluation.