In the reception room, Luo Heng, who rushed back from the dust, received Liao Ke.

"Producer Liao, it's been a few months, I thought you had forgotten about me!"

Liao Ke could only smile bitterly when he heard this: "Mr. Luo, being able to come this time is still a blessing for your new album!" ”

Luo Heng didn't know, in fact, Liao Ke had already reported the plan, and later the station said that it was busy, and it would be discussed later, but there was no news after that, and it was delayed until the New Year.

Sometimes it's so helpless in the system.

It wasn't until Luo Heng's new album exploded a few days ago that the senior management of Mango Station remembered about it, and it turned out that they caught up with the scolding war with Xingchen Company that day, until Xingchen won a big victory, and quickly called Liao Ke over and asked him to go to the capital to negotiate cooperation with Xingchen.

"Mr. Luo, you proposed to cooperate with us in the "Super Boy" project, and our leaders are very interested, and I want to ask what is the specific method?"

"What do you think?"

"We plan to go out of Hunan Province, select four or five cities, set up singing areas, and cooperate with local TV stations to broadcast the entire audition process, and each competition area will select the top three, and finally gather in Star City for the finals."

After listening to this, Luo Heng shook his head secretly in his heart, how can four or five cities be enough, you must know that his first goal is to use this show to expand Xingchen's SP business to the whole country.

"Producer Liao, since the positioning of our program is to go to the whole country, the pattern should be bigger. 10 provinces and cities across the country, Xingcheng, Rongcheng, Yangcheng, Jiangcheng, Lin'an, Jinling, Greentown, Daocheng, Jincheng, Chang'an, these cities, set up ten singing areas. ”

Liao Ke listened and said secretly: "Mr. Luo, I'm afraid our program team can't catch it!" ”

"Isn't this still our Star Media? Whether it's the judges or some of the production staff, we'll help you as much as we can! Luo Heng also wants to cultivate the company's own variety show team through this show.

"We bring the judges, program mode and production process to the cooperative TV station, and the local TV station is responsible for the specific organization and recording of the whole process, and the cooperation between the two sides does not involve cash exchanges, and all the local advertising revenue belongs to the local TV station."

Liao Ke thought about it, but didn't say anything, if he wanted the local TV station to cooperate, he had to give them meat to eat, while Hunan Provincial Satellite TV expanded the fame of the show and the ratings of the finals.

As for the Beijing Division and the Magic Capital Division, neither of them mentioned it.

Because it is impossible for these two TV stations to cooperate with Hunan Provincial Satellite TV, and there is a very 6+1 CCTV in Beijing, the magic capital has begun to prepare for the Laika I type me show, and it is impossible for you to do it smoothly under the noses of local forces.

And the Northeast Division, to be honest, I don't really want to do it in the past, and it is not a joke to invest in Shanhaiguan this year.

Luo Heng and Zhao Benshan are nodding friends, and it is impossible for people to help him.

"Mr. Naluo, this fund may exceed our budget."

Luo Heng smiled, knowing that Liao Ke mentioned the issue he was most concerned about, he did not reply directly.

"I want to ask how many resources you can give from the station?"

"How many resources do you want?"

"First of all, we Xingchen want the SMS and call service fee for the next three years of the program, and secondly, as a partner, I hope we can have a certain signing option among the contestants, and we must have a seat in the top 3."

"Then I wonder how much the stars can help us?"

"I'm going to record a promotional song for the show, which was the first sign of the show's popularity, and I think with my current fame, it should work well.

I will help you with advertising fees and promotion, but the program team will give a replacement including the title, 15-second advertisement, corner mark, and various "stacked casting" at the competition site. ”

The first point is of course no problem with Luo Heng's propaganda song, but the main point is the second point.

"I don't know how much money you're talking about?"

"As little as more than 10 million or 20 million, and as much as 100 million."

Hearing this, Liao Ke couldn't help but gasp: "Mr. Luo, I need to report to Taili, and then I will reply to you." ”

Luo Heng smiled and motioned for him to please.

In fact, now the president of Xingchen Company has become Liu Yun, but she is also busy preparing for the listing now, and Luo Heng will not bother her mother about the affairs of Supergirl.

Afternoon.

"Mr. Luo, our station basically agrees with your conditions, but the specific advertising resources still depend on how much money you can provide."

"Naturally, but let me make a suggestion first, we won't be boys this year, we're going to be Super Girl!"

looked at Liao Ke's somewhat stunned expression. Luo Heng said with a smile: "If you are a boy, the audience is only for women, but if it is "Super Girl", then both men and women will like it." ”

A straight man may love you for Wang Xinling, and you let him watch a group of big men draft?!

The more Liao Ke heard this, the more he thought about it, the more reasonable it became, why hadn't he thought about it before?

"If you have money, you can go with me tomorrow."

No. 1, District 1, Food Industrial Park, TZ District, Beijing, the address of Mengniu's branch in Beijing.

Niu Shenggen has been here for almost two months since the beginning of the year.

The reason why this is so is because there is a big event here that puts Mengniu in a difficult situation.

At the beginning of the year, a competitor spent more than 6 million yuan to organize many news outlets to question Mengniu's high advertising costs, and then question the quality of Mengniu's products.

Lao Niu personally killed in the capital, accepted media interviews, appeared on TV programs, explained Mengniu's business methods, and established an honest and honest person.

I don't want to be unsettled and rise again.

On the fifth day of the Lunar New Year, a supermarket reported that there was formalin in Mengniu's milk, and the news reported directly, and many cities' health systems, institutions, schools, and institutions received documents at the same time, saying that there was a problem with Mengniu's milk.

Undoubtedly, it was a competitor again.

But it was this kind of trick that led the relevant authorities to prohibit merchants from selling and consumers using Mengniu's products, and Mengniu lost at least tens of millions of dollars in less than a month.

Lao Niu also reacted quickly enough, and immediately came to the capital, while immediately seeking help from the public security department, solved the case within nine days, and arrested the poisoner. On the other hand, at the same time, it carried out public relations for major media and relevant departments to ensure that Mengniu's brand image was not damaged, and also took the opportunity to increase marketing and fight against fake images.

Although this string of things has almost settled now, it can toss him to a great extent, and he really shoots the other side of the trick.

At this time, his old subordinate, the vice president in charge of sales and brand management, came over.

"Old Wei, aren't you receiving that singer Luo Heng? How did it end so quickly? ”

Yesterday, Luo Heng made an appointment with them to meet in the company, and Mengniu was quite willing to contact this popular young singer, and hoped to sign a contract as a spokesperson.

"Mr. Niu, they want you to talk about it too, and I think it's still necessary for you to go in person."

"What's wrong?"

"They know about the agreement we signed six months ago."