"Brother Luo, then tell me how much performance we can improve if we cooperate?" Faced with a person who knows a lot about his own industry, Niu Shenggen asked directly.

"Mr. Niu, if your distribution ability can keep up, you will be able to make Mengniu yogurt catch up with Yili yogurt within a year!"

Hearing this, Niu Shenggen was not calm.

Now the difference between the sales of the two is more than 1 billion, coupled with the rapid expansion of Yili yogurt, Luo Heng means that it can help Mengniu yogurt increase the marketing volume of more than one billion yuan in one year!

That's three or four times that!

"Brother Luo, are you serious?" Niu Shenggen stared at Luo Heng with a serious face.

"No lie!" Luo Heng also has a sincere vision.

In the previous life, Mengniu yogurt increased its sales by nearly 2 billion yuan with the help of "Super Girl", becoming another star brand of Mengniu.

"Brother Luo, tell me what kind of cooperation it is?"

"Mengniu will put corresponding media, buses, street signs and other publicity advertisements in each city, and I hope that these advertisements will carry the promotion of "Super Girl", which itself is Mengniu's publicity needs, and it will have a better publicity effect in the local area when used in our program.

At the same time, in cooperation with Mengniu's local sales network, I believe it is not difficult to put up the warm-up posters and promotional information of "Super Girl" in all outlets.

If the old brother is bold enough, then it can be redesigned now, and the promotional information of "Super Girl" is printed on the packaging of each "Mengniu yogurt" product, and every time a singing area is launched, it will be distributed in the city.

And we will give as much implantation publicity as possible, such as 15-second advertisements for each game, corner marks, and various "stacks" at the game site.

As for the naming fee, Mengniu can negotiate with Mango TV, and that's none of my business. ”

Niu Shenggen's eyes rolled:

"Brother Luo, if it is really as you said, we will spend 500 to 8 million yuan in each competition area, and the cost of 10 cities is not small. It's okay to say that the show is good, if it's not good, then brother, won't I lose to my grandma's house! ”

Luo Heng smiled in understanding:

"I know that you are a safe person, brother, so let's take the first stop of the Rongcheng competition area as a test, if Mengniu thinks that the effect is not good, then you can withdraw at any time, we will not stop it!

But for this first stop, I hope that Mengniu can do its best to promote it, and I will also create a promotional song for the show, and release it when the show starts to warm up. ”

"Okay, just do what Brother Luo said, I'm old, I can't stand the toss!"

Luo Heng's first stop chose Rongcheng is of course the reason for experience, the singing area of previous supergirls, Rongcheng is the hottest whether it is public participation or singers!

chose to start in Rongcheng, with Mengniu's strong publicity ability and Luo Heng's reputation for creating promotional songs, coupled with Mango Satellite TV's program production ability, it is impossible for "Super Girl" not to succeed!

The reason why Niu Shenggen agreed was because Mengniu was now being pressed and beaten by Yili in Rongcheng, and it was time to increase investment in publicity.

And this is just an opportunity to try the quality of this "Super Girl", and the publicity resources that Luo Heng said need to be put into Mengniu, and they won't lose much!

"It's a great blessing to be able to meet a talent like Brother Luo today, let's not get drunk and don't go home!" After speaking, Niu Shenggen pulled Luo Heng and was about to go to drink and eat.

On the way back to the capital from Tongzhou, Liao Ke, who was transparent throughout the whole process, was still a little dizzy, feeling as if he had participated in a big deal.

"Lao Liao, I have to cooperate next, and I won't treat you as an outsider. Remind you, if you think about it for the sake of the program, you want Mengniu's naming fee to be appropriately lower.

Mengniu's set of propaganda, 10 cities down, put outside is definitely worth 100 million!

Take a long-term view, the first season of the show is popular, and you can earn back anything. What's more, you still have patch ads for the finals to sell, and you will definitely not lose! ”

In the previous life, the second "Super Girl" in 2005 was so popular as in 2004, and Mengniu played a vital role in its investment of 100 million in advertising and promotion.

Liao Ke nodded silently when he heard this, today Luo Heng helped them negotiate at least tens of millions of promotion fees, and he must personally report to the director when he goes back, even if it is a military order, this matter must be negotiated, this is definitely an opportunity for "Super Girl" to take off!

It's still the teahouse last time, and Zhang Dabeard is full of joy.

"Producer Zhang, congratulations this time!"

"Hey, thanks to the help of the stars, Lao Zhang, I can be regarded as a serf this time and sang and went back to my home! Heng Shao, we will be our own people in the future, just call me Lao Zhang outside the play! ”

Of course, Zhang Dabeard was happy, and under the agitation of Xingchen, the other two investors finally pinched their noses and agreed, allowing Dabeard Studio to directly participate in the final dividend.

The bearded man also enjoyed the treatment that only a big Hollywood director has, in addition to the producer's remuneration, he also received an additional dividend.

Maybe the final dividend will not be higher than the producer's salary, but this is a change of identity!

Zhang Guoshi is so good, Feng Cannon's New Year's film is so popular, and he hasn't won dividends!

He is also the first person in the circle!

"Okay, Lao Zhang, then I'll toast you with tea instead of wine!"

After the tea, Luo Heng smiled and said:

"Lao Zhang, since they are all my own people, I will say it directly. I mentioned to you a few years ago, do you think my current fame can play Yang? ”

Hearing this, Zhang Dabeard also sighed in his heart. He actually wanted to use this condition to stop Luo Heng's thoughts at that time, but he didn't think that in less than two months, Luo Heng would release a second album, and it was still like this!

"Heng Shao, fame is enough. But Lao Zhang, let me tell you the truth, the role of Yang Guo is not as simple as you think, there are all kinds of action scenes on the set, as well as hanging coercion, some of them are hard-working, and it is not for nothing that they leave the root of the disease! Even if I am the chief producer, it will be impossible to lower the requirements for you at that time. Do you really want to act? ”

"Lao Zhang, if I'm afraid of hardship, why do I have to come to act? I went back to be my boss, and I took the time to write songs and send records, isn't it more comfortable than now? ”

"Okay, since Heng Shao said so, then my old Zhang won't tell lies. Yang Guo and Xiaolongnu are the most important characters in the play, even if the copyright is in my hands, the casting rights at that time are not up to me alone.

If you count according to the vote, each of your three employers has one vote, Lao Zhang and I have one vote, and one vote is in the hands of the TV station! ”

"TV station? Don't you sell the film after you've finished filming? How can a TV station get involved in the casting? ”

The current custom dramas of major TV stations are not yet popular, and they are not dramas invested and produced by this station, and they all decide whether to buy or not after watching the film.