In a stylish café, Luo Heng was waiting for someone.

Luo Heng himself likes to drink tea, but these people who are engaged in the Internet seem to be inseparable from coffee, so they made an appointment to meet in a café.

Since chatting with Yao Xiaoguang two days ago, Luo Heng, who was inspired, has expanded the scope of game producers to some stand-alone game companies.

In fact, in today's era when online games have just risen for a few years, many big developers are indeed still dormant in single-player game companies.

Eventually, after some screening, he targeted the target software. Don't look at the name software, it's actually a game company.

The target software is called "Chinese Blizzard", and many popular games have been developed. Its beginning can be said to be dreamlike, starting with a king bomb.

Ranwen

In 1998, the sales of the domestic stand-alone game "Iron Storm" reached more than 300,000 in the era when there were only 1.2 million computer players, attracting nearly 1/4 of the stand-alone players to pay for it.

Later, it launched the classic game "Three Kingdoms", which was the first Chinese game to enter the authoritative game list "Global100" in Europe and the United States. It has received countless exclusive reports and high praise from domestic and foreign media, and it is in the limelight for a while!

After a year, the target software threw out the third board axe since its inception - "Qin Yan", this domestic ARPG comparable to "Diablo" once again pushed the target software to the forefront, rated as one of the most popular games in the world in 2002, known as the pinnacle of Chinese stand-alone games!

However, two years later, the domestic single-player game market has collapsed because of piracy.

Moreover, it is rumored that the boss of the target is tyrannical and dictatorial within the company, and after the company became bigger, he replaced all the key positions with relatives, forcing away many main creators.

Many of the creators who left the target software later became the mainstay of other game companies, such as Changyou Wang Tao, Baiyou Wei Xiao, Wu Yahui, Pixel Liu Kun, etc., and the games they developed and led also had a huge impact later.

Luo Heng met Wang Tao today, who had left the target software, and now he has a lot of fame in the game industry.

Without Luo Heng's insertion, he would have served as the director of Sohu Game Operations at the end of this year, and led the team to develop the online game "Dragon Babu" three years later.

Wearing a plaid shirt, his hair neatly combed, and wearing glasses, Wang Tao looked at Si Swenwen, Song Qing from Zulong Studio contacted him two days ago, saying that there was a boss's project that wanted to contact their team, and money was not a problem.

When he asked who this boss was, Song Qing was still mysterious, saying that he would know when he saw him.

When he saw Luo Heng, he was really stunned for a long time, and Song Qing next to him smiled and said, "Haha, I just want to see your reaction!" ”

Luo Heng glanced at the funny Song Qing helplessly, and then said politely to Wang Tao:

"Hello Mr. Wang, I'm Luo Heng. Singing is my personal hobby, and before that I was an entrepreneur. I created Xingchen Company in the SP industry, and the games that Zulong Studio is currently developing also have my investment. ”

After Wang Tao shook hands with Luo Heng, he explained embarrassedly: "I'm sorry, Mr. Luo, the main thing is that you are too talented in music, and now you are too famous, which surprised me for a while and didn't react." ”

Song Qing also said next to him: "Don't talk about you, I took the team to study in a beautiful country for two months, and after I came back, my boss became a big star, and I was stunned for a long time after hearing about it!"

Alright, I'm done with the referrer, and I'm going back to the game! ”

After speaking, Song Qing patted his ass and left, without taking a sip of coffee.

Luo Heng didn't talk much nonsense, and went straight to the invitation:

"Mr. Wang, you have participated in the production of many excellent games in the past few years, I have great trust in the ability of your team, and our company is eager to recruit talents, and I sincerely invite you to join our Star Game Company!"

"Thank you Mr. Luo for your kindness, I heard Song Qing say that you are looking for me today to have a project commission?" Wang Tao didn't answer Luo Heng's words, after all, he didn't know anything about Xingchen Games.

Luo Heng smiled and talked about the project: "I don't know if you know that Bangzi Country launched a music casual game last year, where players hit the beat along with the music, cleverly combining music and entertainment. ”

Luo Heng is talking about "Jin Orchestra", which has not yet been introduced into China at this time, and its name is "O2Jam".

In the past two years, the game of Stick Country has been quite popular in China, so Wang Tao, who is in the game industry himself, certainly knows that this game has become popular all over Asia.

"I know. "O2JAM", now there are several domestic game companies that are vying for agency rights. ”

"I wanted to make a casual game that was similar to O2Jam's mode, but more fun."

Wang Tao was a little unable to reply, so he thought for a while and asked, "Mr. Luo, can you explain your thoughts in detail?" ”

Luo Heng took a sip of coffee and continued:

"O2Jam has become popular because it was a pioneer in the genre, but it still has some problems:

First, the graphics aren't beautiful enough, which is a flaw for casual games.

Second, the characters' movements are monotonous, not cool enough, not handsome enough.

Thirdly, there is a certain degree of difficulty in getting started, which is not friendly enough for female players.

If a better product of its kind comes out, it won't be difficult to beat it. ”

Wang Tao thought about it, what Luo Heng said was quite reasonable.

Especially the third point, for a casual game, if female players are excluded because of the operation threshold, it is undoubtedly not a success.

As we all know, most girls are slower to play games than boys these days, and once they think it is difficult and are scolded for their money, it will discourage the gamers and lead to abandonment of the game.

"Mr. Luo, these are not problems technically, but in terms of game creativity and design, in what name does the new product attract players?"

Speaking of this, Luo Heng did not answer Wang Tao, but asked:

"Behind Xingchen Games, there is a Xingchen company that is preparing to go public in the United States as a backer, and there will be no problem with funds.

Mr. Wang, if your team is willing to join our company, I promise to give the best conditions in the industry, from capital to bandwidth, to servers and environment.

Moreover, our company will implement the project incentive system, set up ladder rewards according to profitability, and up to 10% of the project profit will be distributed to the R&D operation team in the form of dividends.

If this game can be successful, I promise to support you to make a self-developed game with local Chinese martial arts characteristics, and there is no problem with hundreds of millions of research and development funds! ”

Luo Heng is willing to give so much, of course, because he can earn more.

According to the financial report of Sohu in the previous life, "Dragon Babu" earned nearly 200 million US dollars in the first year of its release.

Wang Tao was first shocked by the last R&D fund of hundreds of millions, and the current domestic R&D funds have never been so sufficient!

Then Wang Tao also reacted, the most important part of the game just mentioned is the game creativity and design, if he doesn't join, it is estimated that Luo Heng will not tell him.

He thought about it, since it was recommended by Song Qing, it should be more reliable, and he had also heard the name of Xingchen Company, after all, the SP industry that saved Huaxia Internet has been concerned by the IT industry for the past two years.

Listening to Luo Heng's experience and explanation, he should not be a person who knows nothing about the game industry, and he is quite reliable.

In particular, this incentive system is also very attractive, and there seems to be no other company in the industry that directly pays bonuses according to profit sharing.

And the pie of the 100 million development fund, it's really big and sweet!

The most important thing is that he was also aroused by Luo Heng, and he didn't know if he could defeat a game that was already popular in Asia.

In recent years, domestic online games have been beaten by the stick country and can't raise their heads!

If you end up in the star game and find that you have no future, it's a big deal to change jobs again.

"Mr. Luo, I'm glad to be able to enter the Star Game!"

Luo Heng smiled happily and shook hands with Wang Tao again, and then said:

"I named this game Audition, and as the name suggests, the selling point is music and dance!

I don't know if you have paid attention to the emerging hip-hop dance, which highlights personality, fashion, and trend, especially among young people, and its popularity is no less than rap.

We not only have music in the game, but also show players a variety of cool dance steps, creating a visual impact, so that players feel handsome at first glance and will be attracted to attention!

If the game characters want to dance and do various actions, there will inevitably be a demand for costumes and props, so all kinds of personalized and fashionable costumes and props will be better sold, and the profitability will be greatly enhanced compared with pure music games!

The game mode is not much different from O2Jam, but it must be easy to use while ensuring playability, so that even female gamers can quickly pick it up! If there are enough female players, it will lead more male players into the game, which is a virtuous circle.

For players who like to operate, you can set up a difficult dance music, as well as PK mode, couple mode, etc.......

After listening to Luo Heng, Wang Tao suddenly realized that if he improved in Luo Heng's direction, it would probably be more popular than "O2Jam"!

"Mr. Luo, your understanding of this game is really impressive!" Wang Tao sincerely complimented.

"After all, I'm a musician myself, so I've been following this type of game. We make games to make more people happy! Luo Heng said with a hypocritical smile.

Wang Tao nodded with a smile, and then asked, "Mr. Luo, how long is the deadline for this project?" ”

"The sooner the better! I hope it will come out within this year. ”

The reason why Luo Heng wants it to be made as soon as possible is because he remembers that the launch time of "Audition" in the stick country is next year, and he hopes to conduct an internal test a few months this year, and then launch it on the market!

You must know that "Audition" is the first batch of green online game products approved by a certain department committee in Huaxia to become suitable for minors.

This is advantageous when it comes to promotion!

"This, Mr. Luo, time is a little tight! It takes a lot of time to develop, and this game needs to get the music copyright, and it takes some hip-hop experts to design the dance steps, as well as the art design, all of which require effort. ”

Wang Tao thought that Luo Heng didn't understand specific game development, and talked about the difficulties.

"In terms of music copyright, hip-hop experts and art design, Centron Media can take the lead in helping to solve it, and as for development, there are ready-made codes and frameworks for you to learn from."

Luo Heng looked at Wang Tao, and Wang Tao also stared at Luo Heng when he heard this.

He understood, Luo Heng wanted him to copy "O2Jam".

"Mr. Luo, will this... Not so good? Wang Tao smiled reluctantly, as a game developer in the early years, he had a little bit of integrity, but he had already lost it after leaving the target software.

Now he is worried about the defendant, and his reputation is not good!

"It's not for you to copy, it's for reference. You can learn from the framework and ideas of its game design, as for the extent of borrowing, and where is the scale between plagiarism, you are an expert in this, and you can grasp it yourself.

And the company's legal department won't eat dry food, don't worry! ”

After a pause, Luo Heng emphasized again:

"In addition, our "Audition" is different from them, our pictures are more beautiful than them, our characters are more handsome, we have cool dances, do they have them? This is where you should bother more. ”

Just kidding, my mother Liu Yun has also been in the legal profession for many years, and Xingchen estimates that the most important thing is legal power.

And now the Internet in China is still in the era of barbaric growth, plagiarism?

The current penguin is picking up the code to borrow from "Bubble Hall", and "QQ Hall" will be launched in a few months!

Two years later, Shanda, who represented "Bubble Hall", took Penguin to court, accusing "QQ Tang" of plagiarism, becoming the first "intellectual property rights in the Chinese game circle".

Shanda, who thought that he would win the lawsuit for granted, was dumbfounded after the results came out:

The Beijing court ruled in favor of Penguin and QQ Tang on the grounds that intellectual property rights protect specific forms of expression rather than ideas, which are similar to QQ Tang and Bubble Hall, but only for "likeness", not to mention that Penguin also took out the code on the spot to prove that the game was indeed made by itself.

"QQ Hall" and "Bubble Hall" are so similar that they can both win the lawsuit, and my "Audition" has a lot more content than "Gym", how can it be plagiarism?!

Hearing this, Wang Tao's face looked better, and then he roughly calculated in his mind and reported the time:

"If that's the case, then give us half a year, and we should be able to make it. But I need enough money, I need to expand the team, and I need to bring in some new people. ”

Luo Heng nodded, he knew that Wang Tao should still have some margin, but he didn't want to push it too hard, after all, the quality of the game was still the most important.

After sending Wang Tao away, Luo Heng breathed a sigh of relief, and the layout of the game was completed.

After all, the previous "Perfect World" was a joint venture with others, with only half of the equity, and it can only be regarded as a godson.

"Audition" is the daughter of Star Games!

Relying on these two works, Xingchen Games can not only become a pole in China, but even in the whole of Asia, and these two games have been promoted to the world in their previous lives.

And Wang Tao's team is still very capable, and now Luo Heng has a lot of copyrights in his hands, such as "Immortal" that he has bought through Qidian Chinese Network, and "Wulin Gaiden", which has not yet been released but will definitely explode.

When the time comes, let them choose for themselves, to see if he still wants to do "Dragon Babu" in his previous life, or "Zhu Xian".

Both of these online games are gold-absorbing weapons!

Luo Heng looked at his watch, it's time to pick up his cute girlfriend!