Chapter 392: Yi Yang's Methodology and Layout

Hou Lin was stunned, didn't speak, picked up the cup at hand, took the teacup to his mouth and blew it, took a sip, and then smiled: "Buy it back......" For a while, he almost thought that he had heard it wrong, or that he would be wrong, so he needed to drink saliva to calm down his emotions and sort out his thoughts, and then seeing Yi Yang's serious expression, he couldn't help but mutter, he knew that Yi Yang couldn't let go without it, but at this time he calmly put it forward and used it

The word "buy back" sums up all the steps, which seems ridiculous. After calming down a little, Hou Lin put down the cup and said, "What does it mean exactly?" Yi Yang saw that Hou Lin was quite calm, and he was a little funny in his heart, it seems that this experience really made him a lot more humble, and he was more able to look at things objectively, he moved his chair and said in a deep voice: "Of course, the matter of buying it back is relatively simple, but the whole process is still relatively complicated......

"I've been watching "Mao Xuan", and the methodology in it is just right to solve the situation in front of me."

"When looking at a problem, we must try to see the core essence of the problem, which is called grasping the main aspects of the contradiction, and at the same time, we must know that the two sides of the contradiction are the conditions for the existence of each other, and all the contradictory things are interrelated and transform each other under certain conditions, and finally, we must look at things from the perspective of connection...... "Hou Lin did not speak, but listened silently.

"I'll take it one step at a time."

"First of all, organize a group of sought-after and marketing accounts, and follow their words on the basis of the poor business environment described by those who want to withdraw from the store, and then there will be another wave of negative hype to lower everyone's expectations for the future of this area." Hou Lin frowned: "This ...... It's already like this, isn't this self-harm? In this way, the only owners who did not follow the coax will also scold their mothers. Yi Yang smiled: "Yes, it is to achieve this effect." ”

"Why is that?" Hou Lin thought for a while, but couldn't figure it out.

"Death and life!" Yi Yang no longer sold Guanzi and said: "Then, a press conference was held, and we generously admitted that we had misestimated the surrounding tourist attractions in the early stage, and on the basis of the miscalculation, we carried out advertising, but we had no subjective intention to deceive at all, but we can understand why many owners are so excited, after all, these are everyone's hard-earned money." ”

"Although, we are not legally obligated to do this, but! We are willing to buy back the shop in batches. Hou Lin's eyelids jumped a few times and said, "This is outrageous." Yi Yang shook his head and continued: "In this way, the wind and comments of public opinion will immediately turn, and people will praise our Lin Yao Land Industry for being a company with a pattern, and those online black posts that chased the wind and shadows in the early stage will also be reversed immediately...... Those who like to follow posts on the Internet,In fact, most of them don't have the ability to think independently.。 ”

"And the more negative comments on the business environment around the square in the early stage, the more we feel that we can't make money, the better this wave of repurchase will work, everyone will think, knowing that it will lose money, but still willing to repurchase, and people who see the excitement will suddenly feel that this enterprise is responsible, a conscientious enterprise with a sense of responsibility, which will not only win word of mouth, but also allow external project partners to see the strength of the company, and have greater benefits for future development." Hou Lin finally couldn't help but say: "If you can buy it back, of course all this will be like what you said, but the problem now is...... We don't have any money. Yi Yang raised his head and replied slowly.

"But I'm rich." Hou Lin was stunned for a moment. No, to be precise, he was stunned.

"You...... You mean, you're going to use that money to help me get out of trouble? Hou Lin took a deep breath, and then shook his head firmly: "I don't agree, I absolutely don't agree, even if I don't pay the bill, I will never accept it." For a while, his thoughts flowed, although Yi Yang mentioned many times about the future development trend of the square, although he did not say it explicitly, but the opposition to his own decision-making, all kinds of pictures emerged, and his own disapproval at that time, and the echo of the people around him, became clear at this time.

Then I thought of his firm withdrawal...... At that time, I didn't understand why Yi Yang did this.

He took a deep look at Yi Yang, at this time, this young man, with a maturity that did not belong to this age at all, confidently told the planning of the whole thing, calmly, as if he had already made careful planning and deduction before, and suddenly, a ridiculous but seemingly close to the truth of the idea emerged.

Could it be ...... He had expected this scene for a long time? Not only that, but the withdrawal and cashing out of 50 million was also deliberately to deal with the situation at this time?

Thinking back to the original scene, his stubbornness and self-use were almost so arrogant that he couldn't listen to any opinions, at that time, it was true, no matter how Yi Yang objected, he probably wouldn't change his opinion, and he might even have an emotional rift with this nephew because of this, so, is this the last thing he came up with after weighing all the considerations?

Although this possibility has not yet been confirmed, it seems that it is not far off, otherwise how can it be explained?

Hou Lin's face turned hot. He's an elder! And what Yi Yang is doing seems to be accommodating himself!

"Therefore, you have already judged the current situation, so you took the 50 million and kept it to save the scene at this time...... Look at your Uncle Hou's jokes? Hou Lin's expression was a little complicated, revealing a bitter smile.

"This matter can't be allowed to develop like this, my conscience will be disturbed, and everyone will laugh to death, this face, I still want it."

"Disagree, absolutely disagree." Yi Yang probably expected Hou Lin to say this, smiled, and said: "Uncle Hou, you are only half right, I do have a rough estimate of the situation at this time, and I also want to help Uncle Hou get you out of trouble, but this is only half the goal." ”

"I'm going to make money too." Hou Lin was slightly stunned. Yi Yang smiled and said: "Didn't I just say that contradictions can be transformed into each other under certain conditions, and the contradictory aspects of objective things are not dead, they are vivid, conditional, and changeable, and the same is true for this matter, the key is whether you can find that point, find it, and crack it, and all contradictions can be transformed into their opposite side according to certain conditions." ”

"There is a saying in stock speculation that I am calm when others are crazy, and I am crazy when others are calm, and when everyone is panicking, it is the time to buy the bottom."

"Because of this incident, the price of the shop must be at a low level, and there is no better time to enter the game than at this point in time." Hou Lin's expression was a little complicated, and he couldn't even tell whether Yi Yang really wanted to buy the bottom through this repurchase, or whether he said this to comfort himself.

Yi Yang smiled and said, "Uncle Hou, I will continue to teach you, the instructor told us to grasp the main contradiction of things, and the main contradiction must grasp the main aspect of the contradiction, what do you think is the core reason why we are caught in this turmoil?" Hou Lin frowned and said, "Hmm...... Main? Core? Are you saying that someone is taking the lead? It is indeed the case, among the buyers of those shops, in addition to some ordinary people, there are indeed some people with backgrounds...... Well, what do you mean? Yi Yang sighed, interrupted Hou Lin's words, and shook his head: "This is not the core reason, you have to look at it a little higher, the most essential problem in this matter is...... There is no passenger flow, and this is the crux of the problem! And what is the problem that finally detonates this crux of the problem? It is the new urban planning policy issued by Hanning City some time ago, and the government will move some traditional industrial plants one after another...... And what is the reason why people want to buy the shop here in the first place? It's also because everyone thinks that it's close to an industrial park with a lot of foot traffic, or a valley industrial park, right? So, the real core is the Xigu Industrial Park. ”

"Xigu Industrial Park?" Hou Lin had a flash of inspiration, as if he had caught something, but when he thought about it, he didn't catch anything.

Yi Yang continued: "Here, we have to look at the problem from the perspective of connection, Uncle Hou, think about it, according to the "Planning Outline", so many factories will be moved, what will be the impact? ”

"Influence ......" Hou Lin thought for a while: "There will be a lot of idle land. ”

"That's right, the land attributes of those lands are restricted, Xigu Industrial Park is located on the outer side of the North Er, it was once one of the key projects aided by the Soviet Union, according to the content of the "Planning Outline", after this relocation, it will be determined to become the land for urban public facilities, and the next step may become the first industrial heritage protection project in our Jiangnan Province." Hou Lin listened silently.

"However, the location here is so good, if it is idle, it will definitely be a loss for the government, don't look at us worried, I think the leaders of the city are more worried than us, how to make good use of this old area in the future." Hou Lin's eyes gradually lit up, and he said, "That is...... If there is still a lot of room for development here in the future. Yi Yang sighed secretly, in the previous life, it has not been well developed here, because of the shackles of land attributes, can not engage in large projects of leisure and entertainment, can only engage in some cultural industries, it is a thankless project, and the decision-making of investors is also problematic, always thinking about transformation and transformation, and finally made four dislikes, changed a lot of investors to take over, wasted time, missed the outlet, wasted opportunities.

But Yi Yang looked at a lot of examples, and at the same time thought about the future trend, at this time he was already confident, and slowly spoke: "The next era is the short video industry that rises with the popularization of 4G networks, and the essence of the short video industry is a cultural product. ”

"I made a lot of friends in college, and my family was engaged in cultural industry projects." Yi Yang's words are really not coaxing, such as Zhao Ping, their family has invested in several entertainment companies, and through him, Yi Yang has also met many people during this time, including some second generations engaged in the cultural industry.

This is the biggest advantage of entering a prestigious university to study finance...... Resources and channels, the essence of resources and channels is the people and circles you can know.

"The best destination for Xigu Industrial Park is to build it into a diversified modern cultural industry park that integrates music, art, drama, photography and other cultural forms."

"Take the foundation of Xigu Industrial Park as the background, carry out some processing, make characteristics, and then take advantage of the short video outlet in the future to create a group of Internet celebrities in Xigu Industrial Park, causing Internet celebrity effects, and creating a nearby Internet celebrity check-in point......

"At the same time, relying on the existing venue, you can also engage in some music festivals, cultural activities for modern young people, such as comic exhibitions, cos exhibitions, etc., fixed, this set of operations, a few kilometers away in the university town, the students of several colleges and universities, so idle all day long, will definitely come to visit from time to time, and college students are the main force of consumption, and the shops I have in my hands will be worth it at that time." Yi Yang smiled: "So Uncle Hou, don't worry, I can't lose." The next words are too advanced for Hou Lin, what short videos, Internet celebrities, Internet celebrity economy, even to the extent that he can't understand them.

After all, at this time, the Douyin Kuaishou app has not yet been launched! Yi Yang continued: "And within the Xigu Industrial Park, there are still some high-tech industries that will not be moved, and those industries are nearby, in the future, Uncle Hou can also follow the model of business tourism in Suzhou Industrial Park, invest in some commercial tourism projects, things are linked to development, Uncle Hou can take advantage of this opportunity to have a good relationship with the leaders of the municipal government." ”

"A lot of people think that businessmen must be asking the government to do something, but this view is not true."

"The leaders must hope to find reliable investors, what they care about is not whether the investors make money or pay taxes, but whether the investment can radiate the local area, whether it can bring employment, whether it can promote consumption...... These are the real GDP. ”

"Because of the country's general policies and policies, investors are limited to cultural attributes, and it is not so easy to find high-quality investors."

"The leaders will definitely not be able to find it in a short time." The reason why Yi Yang is so sure is that after the previous Xigu Industrial Park changed its attributes, it was indeed abandoned for a long time.

"I'll help you find investors, the park will develop in the future, Uncle Hou, you will follow the model of business tourism in Suzhou Industrial Park to strive for some projects, and it will definitely be more convenient at that time." Hou Lin couldn't help but sigh with emotion: "You thought of it so far? His brain was buzzing at this time, and he hadn't digested Yi Yang's words yet.

"Hmm." Hou Lin was silent for a while, and said: "At the beginning, I knew that I would never be able to catch up with my eldest brother, his thinking and vision were always beyond that era, and now you have given me such a feeling, I will probably never be able to catch up with you...... How do you know so much? Yi Yang smiled and said, "Just concentrate on studying." In fact, Hou Lin had the prototype of this idea from the first time he proposed to choose between the residential community project in the south and the commercial plaza project in the north.

Of course, there is a small inducement. Yi Yang will always remember that among those who bought a shop in the previous life, there was a couple who bought a small shop with all the money they used for marriage, opened a cold drink and ice room, with a beautiful vision for the future, and then was little by little by the cruel and cold reality to extinguish all the light in their eyes.