When I returned from Hope Primary School in Banshan Township, it was getting late, and I finally returned to the car in the dark.

The driver doesn't matter, anyway, he is chartered, charged by the day, although boring, but his character seems to be a person who can stand boredom, just sleep.

When I went back, everyone made a summary in the car.

Lu Hao and Cai Naizi both admired Jiang Lili a little, and they kept praising them along the way.

Yi Yang heard that they spoke highly of Jiang Lili, the corners of his mouth rose slightly, and sometimes it was even happier to hear that the person he liked was praised than being praised himself.

Jiang Lili blushed a little, she really felt that this matter was nothing.

However, when he was praised by others, he acted as if he was putting on a show, so he said, "Okay, don't praise me anymore, I'll be embarrassed to praise me again." ”

Yi Yang noticed that Huang Shanshan, who was still sitting in the front row, didn't say a word, so he asked, "Shanshan, are you motion sickness again?" ”

Huang Shanshan suddenly turned from the front row, stared at him, and said, "No! ”

Yi Yang saw something unusual in her eyes, was stunned, and nodded: "Oh...... If you get motion sickness, you have to say oh. ”

"Hmm."

Huang Shanshan smiled and looked back.

Everyone was very tired on today's trip, and then they walked at night, and the car drove slowly, and it was not until more than nine o'clock in the evening that they arrived at the hotel.

Jiang Lili had already fallen asleep and woke up in a daze, only to suddenly find that he was hanging in the air, and he was shocked.

It was only when I smelled the familiar reassuring smell at the same time that I settled down.

It turned out that he was hugged out by Yi Yang.

Jiang Lili snorted: "Let me down...... You, what are you doing! ”

Both legs flicked slightly.

Yi Yang saw that Jiang Lili had woken up, and coughed lightly, "I originally wanted to wake you up, but I wanted to try to hug my sister like this......"

Yi Yang's words made Jiang Lili even more shy, she looked around, she had already arrived at the hotel lobby, and the others were on the sofa in the distance.

Jiang Lili hooked Yi Yang's neck with his wrist, touched the back of his head, and said, "Okay, let me down, I have something to tell you." ”

Jiang Lili got off the ground, and Yi Yang was still immersed in the soft touch just now, even if it was just holding Jiang Lili, it was very refreshing.

Yi Yang said, "What's wrong?" ”

Jiang Lili hesitated for a moment, and said a little seriously: "This summer vacation, my father wants to see you and pick a formal occasion." ”

Yi Yang was slightly stunned, and then smiled: "Oh, good." ”

……

After returning to Tunghai University, it was a new round of intense revision.

For many college students, the last bit of time at the end of the semester is often the most efficient to study, and it is easy to complete the content of a semester in a few days.

Yi Yang also had to devote himself to the intense review.

Fortunately, he is not a completely uneducated person, and he is not particularly struggling.

Tunghai University's finance major courses are more inclined to lay the foundation in the freshman year, and various basic theories and tool courses are relatively boring, but they will become more interesting after the direction is divided in the middle and late stages.

Every day is spent in revision.

Of course, in addition to studying, Yi Yang is not without nothing to do.

Ma Wenwu's new company will implement all the formalities and name it "Xiaofeng Information Technology Co., Ltd."

This time, Ma Wenwu is already very experienced, and he is familiar with things.

According to the agreement, the equity ratio of the two is 90% for Ma Wenwu and 10% for Yiyang, the registered capital of the company is 5 million, and Yiyang contributes 500,000 yuan.

However, there are some additional terms for this shareholding ratio.

Yiyang's equity is not diluted before the transfer.

Since the Company Law does not make relevant arrangements for whether shareholders' rights are diluted or fixed, this provision can be realized according to the principle of non-prohibition and self-ownership in the field of civil and commercial law.

In other words, no matter how the company finances in the future, as long as Yi Yang's 10% is not sold, then he will always account for 10% of the company.

It's just that if he sells his equity in the future and cashes out, the person who owns his equity will no longer enjoy this clause.

For now, at least, this clause is good for both parties.

What Ma Wenwu wants is absolute control of the company, and he needs more shares in order to facilitate future financing.

From the perspective of equity investment, Yi Yang does not want to interfere too much in the company's operation, and such a setting allows him to exchange the cost for higher returns.

Of course, everything is built on the development of the company.

Regarding the company's development direction, Ma Wenwu did not arbitrarily this time, but listened carefully to Yi Yang's suggestions.

He is now able to recognize his limitations.

In terms of technology, he is confident that he can definitely be called a bull, but in terms of business vision and grasp of the market, he is not as good as Yi Yang...... A lot!

Yi Yang was very happy that Ma Wenwu could be so humble, but the first sentence he said made Ma Wenwu a little suspicious.

"We want to be the Kingdom of Shu."

Ma Wenwu frowned, he instantly understood what Yi Yang meant, is it to say, the takeaway industry will be a three-legged stand in the future?

At present, Ele.me takeaway has started, but Meituan, which has been established for less than three years, has not yet begun to set foot in the food delivery industry.

Ma Wenwu has also done market research and analysis before, and he thinks that in the future, the takeaway industry should be a competition between himself and Chu Han of Ele.me, but listening to Yi Yang's meaning, it seems that this is not the case.

"Why?"

Ma Wenwu asked seriously, "Who else besides us and Eleme?" ”

Yi Yang didn't answer this question immediately, but asked rhetorically: "Let me ask you a question, do you know how Kodak died?" ”

Ma Wenwu frowned, he didn't quite understand the meaning of Yi Yang's question.

"Hmm...... Kodak is a leading enterprise in film cameras, and its film and cameras are the pinnacle of film cameras. ”

"But alas, digital cameras appeared."

Yi Yang nodded and said, "Yes, that's right, Kodak is not wrong, and it is not another film camera company that killed Kodak, it is the dimensionality reduction attack of digital cameras on film cameras." ”

"Dimensionality reduction strike?"

This word is still a relatively new concept in the past two years, and he tasted it and felt quite interesting.

Yi Yang continued: "Returning to the topic of the takeaway industry, we need to think not only about the traditional takeaway industry, but also about the dimensionality reduction of high-latitude enterprises. ”

Ma Wenwu's eyes lit up a little, and he understood what Yi Yang meant, and asked, "Hmm...... I probably understand, you're saying that there will be a company that is easy to change careers and also get involved in the food delivery industry, right? ”

Yi Yang nodded.

Ma Wenwu thought for a while, "Then which company do you think it is?" ”

Yi Yang smiled and said, "In the takeaway industry, which links do you think are the most important?" ”

Ma Wenwu has been doing the application of campus takeaway for so long, so he is naturally familiar with it, and said: "The three elements of takeaway, merchants, takeaways, and customers. ”

Yi Yang nodded: "That's right, it's these three links, so if there is a company that has users, and at the same time has a channel for users to communicate with merchants, then for them, doing takeaway is nothing more than adding a delivery link......"

Ma Wenwu was stunned, fell into deep thought, and said after a while: "The company you are talking about is ......"

"Apps like Meituan and Dianping."

Ma Wenwu frowned, through Yi Yang's words, he thought a lot at once, and when he looked at Yi Yang again, his eyes had become a little complicated.

At this moment, Ma Wenwu couldn't help but admire the other party from the bottom of his heart, no matter what, he didn't seem to be able to see him so far.

Ma Wenwu nodded, "Meituan...... In other words, do you think it will be us, Meituan, and Ele.me competing for power in the future? ”

Yi Yang shook his head and said, "No, to be precise, Meituan and Ele.me are competing for power, and it is difficult for us to compete with them head-on." ”

Ma Wenwu was slightly stunned, "Why?" ”

Yi Yang said seriously: "Meituan has formed a scale, has traffic, and has obtained financing from Alibaba, has channels, and has backers, while Ele.me was founded in 08, and has been deeply involved in management and distribution for a long time, and has entered mobile applications, just to make a transformation, and the advantages of both are not something we can catch up with in the short term." ”

"In the future, these two companies must be dominant, and most of the other takeaways will not survive."

Listening to Yi Yang's words, Ma Wenwu frowned, "Then our advantage is ......"

Yi Yang smiled, "Our advantages...... Campus. ”

"Campus?"

"Whether it's Meituan or Ele.me, they are actually oriented to the society, and it is difficult to pounce on them in colleges and universities."

"If you can order takeout, which means that anyone can enter the school, then the school will be very chaotic and complicated."

"In addition, there are generally small shops in schools, especially in universities, where there are all kinds of shops, and if students can order takeout, they will not do anything that directly affects their business."

Ma Wenwu thought for a while and said, "You mean, we just concentrate on making campus takeaways?" ”

Yi Yang nodded, "There are many part-time students, there are also many students who are lazy to die in the dormitory, and campus businesses are also happy." ”

"At present, the total number of colleges and universities in the country exceeds 30 million, and although the market behind this number is much smaller than the market outside the world, it is still not to be underestimated."

"Because although there are many people in society, except for a large number of rural people, the number of people at the bottom who have no tendency to order takeout, the number of people who can really form a market is several times this number."

"For college students, the consumption level is above the average consumption level of society."

"As long as we can completely win this market and form our own land, we will be able to eat a lot, and if we take 10,000 steps back, it is not impossible to expand outward in the future."

Ma Wenwu thought about it seriously, "I understand, but there is still a question, if Meituan and Ele.me also enter our campus during this period...... After all, they can also let students order takeout and let students be riders, so how can we deal with it? "So in the field of campus, whether Meituan will transform into a takeaway in the future, or Ele.me will enter it, compared to us, the advantages are gone."

"Because of the internal management regulations of colleges and universities, battery cars from the outside world are not allowed to enter at will, and it is difficult for riders to be fixed, so their distribution advantage is gone."

"Although Meituan has stores, in addition to the same problems they need to face as Ele.me, their advantages in merchants and customers are gone, after all, they have not done segmentation, and students have to pick out campus merchants among all the merchants, which is a time cost in itself."

"The initial competition is inevitable, the first point is that we must be fast, the second point is to be specialized, and the third point is fine!"

"It's fast, while Ele.me and Meituan haven't reacted, quickly roll out and form a scale, the focus is to develop the habit of customers, once they form a habit, there is a moat, they can only burn money to grab users in the later stage, the cost is very large, and when they find that the gains outweigh the losses, they will give up."

"It is necessary to cater to the internal environment of the school, the pain points of student riders, students ordering takeaways and school merchants to design the UI, delivery process, as well as the certification of riders, delivery and other links, to cater to the management of the school...... This is a big step ahead of the seniors in terms of algorithm technical ability and experience accumulated when making the curriculum, and I believe it is no problem. ”

"And then on the basis of the above two aspects, further deepen the service, and constantly optimize, compared with the other two potential opponents, our target audience is different, so many places they can't think of and can't do, this is our advantage."

After listening to Yi Yang's words, Ma Wenwu nodded and said: "Before, I originally thought that I would wait at Tunghai University and promote off-campus shopping vertically to the society, but after listening to your words, I decided to do what you said, concentrate on limited costs, focus on solving the problem of takeaway delivery within the campus, and focus on the rollout of colleges and universities horizontally!" ”

Yi Yang smiled: "There is a big reason for the failure of the original campus network is that it blindly expanded, transformed into an adult network, and gave up its original basic disk. ”

After a pause, Yi Yang said: "Tens of millions of college students are still the most accepting group of people in the society for new things, you must know that there are not so many people in many countries, as long as they are served well, it is enough for the enterprise to develop to a certain scale!" ”

Ma Wenwu laughed, "Yes, you are right, you must treat them with a serving mentality, and the market will give them a reward!" ”

Ma Wenwu was in a very good mood at this time, he will be a senior after this semester, and there are basically no classes, so he can let go of his hands and feet and do a big job.

And Yi Yang still has some thoughts that he hasn't said.

Takeaway requires bicycles or battery cars, and when Ele.me Meituan was promoted within many colleges and universities in the early days, it was for students to provide their own bicycles.

And if they can give those students vehicles in the first place, they can be a big step ahead of the competition.

Other than that......

Customized bicycles are put into colleges and universities, but not only riders can use them......

There is no need for a deposit, you only need to ask Ma Wenwu to do a student certification, and you can use the bicycle without a deposit......

Bike-sharing ......

This piece is also a self-reserved land......