In the early autumn morning, the sky was white, Yi Yang sat on the plane, looking at the space outside the cabin, thinking about something.

In fact, many people have some misunderstandings about the food delivery industry, especially for Ele.me.

Many people think that Ele.me gives the impression that it started on campus, so Ele.me must have a greater advantage in college at present, which is obviously completely unaware of this company.

In the previous life, Yi Yang could only say that he knew about Eleme, Meituan Takeaway, or even Baidu Takeaway, but he didn't know their family history, but this life is different, as potential competitors of "school takeaway", Yi Yang has certainly learned about them very carefully.

Naturally, the only threats are Meituan and Ele.me.

These two companies, which also did food delivery later, actually have completely different development trajectories.

Meituan is already a huge company, they have an innovation division, which is set up to seek new business growth, and after being established for half a year, it has not succeeded in a single project.

Around last year, Meituan's Zhang Yiqun heard a takeaway call from a merchant at a restaurant, which was said to be a food ordering platform called "Eleme", and the merchant was willing to pay nearly 10,000 yuan a year for the platform because it could bring orders.

He felt that there was a drama in takeaway, and after he went back, Zhang Yiqun reported this possible business growth point upwards, and after a series of difficulties, he set up a special project.

That is, at the beginning of this year.

And Ele.me, which was a few years earlier than them, has it done well in the field of food delivery?

Not really.

It's 2014.

Yi Yang has learned about Ele.me as an investor, and he can get more information.

Ele.me currently only has operations in 8 cities, not even Donghai City and Hanning City.

The plan is to reach 20 cities by the end of the year.

Although Ele.me started on campus, they were not as systematic and dedicated as Yi Yang and Ma Wenwu planned.

Around 09, Zhang Xuhao of Jiaotong University founded Ele.me on campus, but even at this time, their operation model on campus was still very backward: let part-time students provide students in the dormitory with brochures from nearby restaurants, and then students in the dormitory who want to eat outside call the platform to order meals according to the information on the brochure.

Finally, the so-called platform is sending messages to restaurants to deliver orders, and they take a cut of the orders.

With the popularity of smart phones, Ele.me only started using platform software last year.

And at this point in time, Ma Wenwu has taken a lot ahead.

First of all, Ele.me didn't expand to all colleges and universities all at once, and they never used campus takeaway as a battlefield to continue to cultivate.

They just sprouted in colleges and universities, and eventually they wanted to take the business to the whole city.

At present, there are only a few cities where they can really gain a foothold.

During this time, they are in the process of raising Series C with the aim of entering the white-collar market in these cities.

At the same time, Meituan also made up its mind to enter the food delivery market in the first half of the year.

At this time, Meituan was already a large enterprise, but Ele.me was still a small company with only a few hundred employees.

But Yi Yang knew that they were about to start a money-burning war.

It's not difficult for Ele.me to find financing.

Ma Wenwu and Yi Yang's plans are different, they did not plan to go into the city vertically from the beginning, their goal is only to occupy colleges and universities, and it is a horizontal rollout model, so when Meituan and Ele.me want to start working in the city, Ma Wenwu has already established service stations in major well-known universities in China.

At this time, the so-called "started on campus" Ele.me, only the founder's alma mater and several surrounding cities have takeaway services.

Thanks to Ma Wenwu's technical accumulation on the curriculum app, school takeaway, a platform dedicated to campus takeaway, quickly occupied the market as soon as it was launched.

Yi Yang is very optimistic about the current situation, if nothing else, when Meituan and Ele.me form a pattern in the country, the campus will completely become a place for them to intervene in.

Since Ma Wenwu started again, it can be said that it has been smooth sailing.

With the experience that was not too successful last time, this time the company has done extremely smoothly in terms of system construction, equity structure, or financing.

At present, it has completed the B round of financing and set up service stations in more than 80 universities in China.

It's just the news that Ma Wenwu said......

Yi Yang thought about it seriously, he had to talk to Ma Wenwu about this matter in person.

As soon as Yi Yang got off the plane, Ma Wenwu's call came.

"Talk to each other in person!"

Yi Yang replied to Ma Wenwu somewhat succinctly.

"Okay, get acquainted!"

Yi Yang took a car and stopped in front of a café half an hour later.

Under the guidance of the waiter, I came to a private room.

In addition to Ma Wenwu in the room, there was also a woman who looked quite mature, about thirty years old, with lazy curly hair, full of makeup, and a faint smell of perfume on her body.

After Ma Wenwu got up, he took the initiative to introduce: "Let me introduce first, this is our co-founder Yi Yang, well, just call him...... Easy, easy to always be. ”

After a little consideration, he really didn't know how to make others call Yi Yang.

Because Yi Yang is in line with the principle of decentralization of investment, and his equity is only 10%, so he simply doesn't care about anything, the previous two rounds of financing Ma Wenwu called him, he listened to no direction problems, and let Ma Wenwu decide by himself.

"This is our marketing director, Xi Lingling, who graduated from Fudan University." Ma Wenwu introduced with a smile.

Yi Yang couldn't help but be a little surprised.

Xi Lingling looks older than both of them, and has a background in a prestigious school, so she can come here......

Yi Yang couldn't help but glance at Ma Wenwu.

Well......

Ma Wenwu, although he is a typical science and engineering man who wears glasses, but since the past year, with the experience of being a president, his temperament has naturally approached a lot towards the mature elite.

And the previous girlfriend, Ma Wenwu also threw it very simply.

Thinking of this, I laughed at myself a little......

How can I say it, after I really have a sister, I see that everyone is like a sister and brother...... The devil was stunned.

Unlike many traditional enterprises, such as off-campus buying, the marketing department is very important, their business is actually very simple, and the service station is also some highly repetitive work, but marketing, this kind of traditional enterprises do not care much about things, need to pay a great cost.

And Ma Wenwu will bring the marketing director over, which is enough to see how important her status is in his heart.

Of course, what we're going to talk about today has little to do with marketing...... At least it doesn't look too big.

Xi Lingling stretched out her hand with a smile: "I have long heard of Mr. Yi's demeanor, and he is really a hero and a young man." ”

After shaking hands briefly and sitting down, Yi Yang got straight to the point and said, "It's not very clear on the phone, let's talk about it in detail." ”

Ma Wenwu nodded, but he didn't seem to be too impatient, called the waiter, ordered three cups of coffee, and ordered a few light meals.

"At present, the progress of our campus takeaway development is very good, and there are now more than 80 campus service stations, and the daily order peak has even reached 100,000 orders, which is basically the same as Ele.me, and this data will continue to grow as our software continues to occupy market share and develop more campus service stations!"

Ma Wenwu was very excited: "If this momentum continues, I don't think we will be able to completely occupy all the university markets in a year or two!" ”

Xi Lingling also smiled: "We have also encountered competition from other takeaway companies in some universities, but how to say it, whether it is Eleme or a new takeaway company, it does not have a slight advantage when competing with us." ”

Yi Yang nodded, of course he knew.

The reasons are multi-layered.

First of all, of course, there are technical advantages.

Ma Wenwu led the development of APP technology advantages obviously, this time also hired a graduated sister of the school to design IU, the interface is beautiful and generous, and because this is not the first time he has started a business, financing is familiar with the road, such a project that can see the benefits at once, coupled with the previous entrepreneurial experience, investors are willing to invest money in him.

With capital and technology, his entire service system has a generation gap with other campus takeaway software.

Off-campus shopping has already realized the platform for food ordering, but this process requires the school's service station administrator to sign an agreement with the on-campus restaurants one by one, but it is not difficult to do.

Because of their specialization, they later developed into merchants who took the initiative to come to them.

And because of the social-oriented platform, Ele.me has no way for outside riders to come in, and students have to rely on phone calls to order meals part-time, so naturally there is no way to compete with off-campus buyers.

On the other hand, and most importantly, they are not short of money and have bought enough bikes!

This is the biggest failure of Ele.me in school, and they don't have a car on campus at the moment!

To do a part-time delivery job, you first need to have a bicycle.

In college, there are not many people who are willing to buy a bicycle to commute.

Students who want to work part-time are often from poor family conditions, and many of them can't even afford to buy a bicycle, and the threshold for bicycles blocks this part of the students.

The advantage of buying outside the school is that every campus service station has bicycles that can be provided to part-time workers for free.

Of course, such a service station can only be made on university campuses, because on the one hand, many universities do not allow off-campus takeaways to enter, and on the other hand, restaurants around the campus or even inside the campus are enough to pedal bicycles.

Ma Wenwu said: "And we have also adjusted the rules for the use of bicycles. ”

"We have also purchased a batch of battery cars, set up delivery points, and after completing a certain number of orders, we can unlock the free use of electric frequency delivery bicycles, so that we can improve the enthusiasm of part-time students who deliver food at a very low cost."

"And now it has been proven that our model is successful! We just need to replicate this model in more universities. ”

"So there's no need to worry about the next round of investment."

After a pause, Ma Wenwu said the news that made him a little puzzled and a little excited, "It is in this context that Minghao Fund has the intention to invest in us." ”

The Minghao Fund is the endowment fund of their Tunghai University.

It's a legendary endowment that has earned nearly 10% annualized over the past decade.

There is a saying at Tunghai University that Minghao Fund does not invest in garbage projects.

On the other hand, the projects that Minghao Fund can invest in often have huge potential.

But at this point, Ma Wenwu was very hesitant.

The quotation given by Minghao Fund is that the valuation is 100 million yuan and the investment is 30 million.

Because of Yiyang's 10% anti-dilution equity, coupled with the first two rounds of financing, if the offer of Minghao Fund is accepted, then it will be very difficult to raise funds next.

Looking back on the last experience, it was because I didn't handle it properly when I accepted the financing, and I finally had to lose control of the company.

So Ma Wenwu was very hesitant.

However, the advantages of Minghao Fund investment are difficult to refuse.

Minghao Fund is not only a fund, but also a channel, and a business card!

On a certain level, it's a bit similar, the project invested by the stock god, do you think it can be popular?

Ma Wenwu said: "So, I would like to hear your advice. ”

Yi Yang touched his chin and thought for a while, then suddenly laughed, "Do you still need to think about this...... In the future, the national takeaway market will be about 250 billion yuan, and even if the campus takeaway only accounts for 2% on this basis, it will be 5 billion, which is our upper limit, and it seems that this upper limit is not difficult to reach, this quotation ...... Slightly lower. ”

Ma Wenwu shook his head: "This is their bottom line, so ...... You mean rejection? ”

Although he had to give up some of the advantages from Minghao Fund, Ma Wenwu was not so distressed.

After all, there are a lot of people who want to invest in off-campus buying right now.

Yi Yang did shake his head: "The investment of Minghao Fund has a different meaning...... It is best to be able to accept it. ”

"Then you ......" Ma Wenwu frowned.

Xi Lingling also looked at Yi Yang a little strangely.

Yi Yang didn't answer directly, but instead talked about another thing: "Speaking of the mechanism of using battery cars to deliver food with points just now, I have an idea. ”

"Huh?"

"Actually, we can extend this to ordinary users."

Ma Wenwu was stunned, glanced at Xi Lingling, and then said, "What do you mean?" ”

"For example, buying and ordering food outside the school is also counted as points, and when the points reach a certain amount, you can also rent a bicycle without a deposit, and even after the points are enough, you can rent a battery car."

"Of course, in this way, the management of bicycles and battery cars will be more troublesome, now is the registration responsibility system, in the future, you can install smart locks on bicycles and battery cars, network unlocking or something, put it around the campus ......"

Ma Wenwu was stunned for a long time, carefully considered the feasibility of this suggestion, and muttered: "If this form is really feasible, then it can indeed greatly stimulate a large number of students to use our platform to order takeout...... Hmm, is it just really doable? ”

Yi Yang smiled: "I did a shared bicycle before...... Oh, that's the model, I call it a shared bicycle, one of its feasibility reports, and it has won an award, and I can lend it to you next time. ”

Xi Lingling couldn't help but ask, "In that case...... Well, you have to add a lot of bicycles, and you have to develop the kind of smart locks you said, corresponding to mobile applications...... I don't have that much money. ”

Ma Wenwu was silent and looked at Yi Yang.

Yi Yang said: "It's okay to set up a subsidiary first, hmm...... It's just called a school bike, of course, you can think about it again if you don't have a name, we are wholly owned, and then Minghao Fund doesn't want to invest in us, tell him that this project is ......"

(End of chapter)