Chapter 018: New Brand

In August, Zhang Xiangdong finally did some comprehensive work with his professional skills. For example, participate in the affairs of the production workshop, make suggestions and plans for product quality improvement; Participated in the statistical work of the maintenance room and assisted Yu Weiping in the management of the maintenance room.

Of course, he is still a maintenance worker, and his daily work is mainly to repair the game consoles that have returned to the factory.

......

One day at the end of August.

A Duan convened a management meeting, and Zhang Xiangdong was suddenly listed. He is the assistant to Yu Weiping, the manager of the technical department, and he is naturally an official. What's more, there are more than a dozen people who are qualified to attend the meeting, and there are only more than 50 people in the entire Rihua Electronics Factory.

At the meeting, everyone spoke one after another, and Zhang Xiangdong just listened quietly.

In the end, Ah Duan Ai was heartfelt and said by name: "Ah Dong, do you have any good suggestions?" ”

Everyone looked at Zhang Xiangdong in unison, Ah Duan valued him, and the whole factory knew it; Of course, this also has a lot to do with Duan's emphasis on technology, and the skills shown by Zhang Xiangdong are known to everyone to be very powerful.

Zhang Xiangdong was silent for three seconds, and then suddenly said, "Why don't we make our own brand?" Most of the game console companies in the country are assembled, and what products are easy to sell will be assembled! If we create our own brand, we will have a long-term vitality in the market. ”

As soon as the words ended, there was silence in the conference room.

Everyone must have thought about this question, but why not make your own brand, it is because there is no self-confidence. Seeing that the game consoles produced by enterprises on Taiwan Island became famous, everyone rented other people's brands one after another to open up the game console market.

Zhang Xiangdong suddenly asked this kind of question, not on a whim, but because he thought about it:

If you bring it up now, you may not be able to pass it; And once the company has to make a new brand, then you, the 'suggestor', will definitely have more say in it, and you can go further to the top.

Even if it is passed now, it will not advance the timeline much, as far as he knows, the Xiaobawang brand was established this year, and there are only four months left this year.

Ah Duan quickly reacted and said with a smile: "This proposal is very good! I've thought about this as well, but it's mainly about the company's financial capabilities, which will need to stabilize for a while at the moment. Of course, I'm sure we'll soon have our own console brand, so you can rest assured. He spoke very well, not only taking care of Zhang Xiangdong, but also euphemistically rejecting the suggestion.

Everyone agrees with Duan's statement, Zhang Xiangdong has only been here for less than two months, and it is normal not to understand the company's finances.

In March last year, Rihua Electronics Factory owed 2 million yuan and 3,000 yuan in cash; In August this year, Rihua Electronics Factory owed 500,000 yuan and 300,000 cash on the account.

The results at a glance!

Even in many people's minds, stability is the first element, just assemble the game console, and you can make money anyway. Why take the risk of making your own brand, you have neither fame nor technology.

Therefore, Zhang Xiangdong raised this question, and many people felt that although he had good skills, he thought things were too simple!

Fortunately, no one is deliberately looking for trouble like Chen Jun.

.....

Zhang Xiangdong's suggestion at the meeting was soon known to the whole factory, and there was a lot of discussion for a while.

This is something I didn't expect!

Who TMD will spread the content of the meeting?

It fully shows that the management of Rihua Electronics Factory has not been able to keep up.

When he returned to the dormitory after work, Zhang Xiangdong was reading the newspaper on the bed, and Zhao Jianguo came up.

"Adong, you cow! The first time I participated in the management meeting, I made such a big fuss! ”

Zhang Xiangdong put down the newspaper and asked, "What do you think?" ”

As a jack of all trades in the factory, Zhao Jianguo coughed deliberately, and then said: "Half and half, you still have a lot of supporters, such as young and promising comrades like me." After saying that, he raised his eyebrows funny, which means come and thank me.

The relationship between the two is good, and Zhao Jianguo is not jealous of Zhang Xiangdong's speed, after all, the diploma and ability are there.

Zhang Xiangdong is not fooled, his silver is about to bottom out, Xiao Wanting, this girl came three times in August, and the consumption is naturally very large. Fortunately, she had already gone to school, otherwise Zhang Xiangdong would have found a way to make money immediately.

"I was suddenly named, and then casually suggested, and I didn't expect the factory to listen to me!"

"Cut!"

Zhao Jianguo suddenly felt bored, returned to his bed, found a photo album of Hong Kong actresses, and watched it with relish.

It's a pity that this year is not the New Year for Hong Kong actresses, and when Ye Zilin and Ye Yuqing are born next year, I am afraid that there will be their photo posters on the streets in Shenzhen.

The content of this meeting was leaked, and Zhang Xiangdong felt that it was also a good thing, and when the company had to establish a new brand after a while, everyone would know his foresight.

When he came to this factory, Zhang Xiangdong didn't want to be low-key at all, he wanted to break into the top level as much as possible and accumulate enough experience and resources.

.......

Ah Duan was in his office, flipping through the company's sales, with a faint smile on his face, and the Rihua Electronics Factory he pinned his hopes on was getting better and better.

He came to Nihwa Electronics Factory in March last year to serve as the factory director, and at that time, the group also recruited a young man named Zhan Hongshui, who was about 30 years old and was also very talented. But because of this, Ah Duan didn't make any achievements at the beginning, because one mountain does not tolerate two tigers, and the two of them are a little bitten.

Fortunately, in order to support Duan's work, Chen Jianren, the general manager of the group, did not hesitate to set up a new printing factory and transferred Zhan Hong as the factory director; In this way, Ah Duan really mastered the Rihua Electronics Factory, and he could display his talents without worry.

At that time, Rihua Electronics Factory had changed careers to trade, with a loss of up to 2 million yuan, and was on the verge of bankruptcy. After Ah Duan took over, he believed that small game consoles had a promising market prospect, and some people predicted that its saturated capacity was 40 million units, while the total sales volume of the Chinese mainland market in 1989 was only 2 million units, and the market prospect was extremely broad, so he decided to switch to the production of home video game consoles.

In this way, the soon-to-be-bankrupt Rihua Electronics Factory has been revitalized, and now its monthly profit can reach more than 100,000, and it continues to rise.

Just as Ah Duan was immersed in joy, Shen Lang, the marketing manager, came to Ah Duan's office with a packaged 'creator' game console in his hand.

"General manager, I found in the market that there are other domestic creator game consoles, and the packaging box is exactly the same as ours; I suspect that the Taiwanese manufacturer sold the same brand of packaging boxes behind our backs to other people. ”

Ah Duan took the packaging box with a solemn expression, looked at it carefully, and found that it was really exactly the same as the packaging box sold to him by the Taiwanese manufacturer. No one will produce the exact same box, it must be the creator company who sold the box to another domestic manufacturer.

"Have you seen the machine inside? Are you sure we didn't assemble it? ”

"It's definitely not assembled by us, the difference is too big, and I can see it at a glance as a technical layman."

Ah Duan opened the box, took out the game console and took a look, and found that it was really like this. This shows that this game console manufacturer is not imitating the game console of the Rihua Electronics Factory, but purely wants to rent the Taidao brand.

"This creator company is really nonsense! A box is only more than a piece, and it is too treacherous to betray your partner like this! ”

"Yes! The consequence is not just that there are two versions of the creator console on the market, but that our sales will also decrease. ”

Ah Duan paced in the office and thought for a long time, "Not only that, but in this way, our credibility will also be affected. Everything we do will be meaningless because there are two creators and producers. Anyway, no matter how good the quality is, as long as the quality of the other one is poor, others will blame the entire creator brand. ”

Shen Lang nodded and said, "Last time, Zhang Xiangdong said that he wanted to build his own brand, but I didn't expect it to come true so soon!" ”

Ah Duan said solemnly: "Indeed, nothing will develop as expected, since the accident has happened, we must adjust our strategy in time - to establish a new brand, a brand of our own." ”

The unexpected situation made Ah Duan realize the importance of the brand, and he thought that the monthly profit would continue to soar, but at present, it is already very good if it does not fall.