Chapter 429 Fiat Type A car

The Fiat factory, located on the banks of the Po River in Turin, was bustling with people, and today was a big day for Fiat. It was a day like no other, at least for Giovanni Agnelli and the rest of Fiat. (Last year, Giovanni Agnelli decided to rename the Turin car factory to the Fiat car factory)

For Fiat, led by Giovanni Agnelli, the development of the company has been one step at a time in recent years. Fiat's car manufacturing capacity has also increased from 12 units per year to 300 units today. However, such results did not satisfy Giovanni Agnelli and the major investors behind him. First, the price of cars, the lowest price of the cars produced by Fiat before reached 5,000 lira. This price is still unattainable for the general public, because the current salary of the average Italian wage earner is only 100-140 lira, which requires five years of work without food or drink to buy one, how can this make others affordable.

Of course, the price of 6,000 lire is already very low for other car manufacturers, so unlike other factories that can only supply the powerful and wealthy families, Fiat cars are beginning to reach the upper income of the middle class.

It is precisely this that has led to a good sales of Fiat cars. However, this did not satisfy Giovanni Agnelli, because the car was still a luxury and the convenience of this means of transportation had not yet been felt by the public.

But now, Fiat's new Model A is the weapon that opens up this civilian car.

"Mr. Morales, this epoch-making masterpiece, a weapon for the era of the automotive industry, has made the Italian automotive industry stand at the top of the world."

Agnelli praised Morales for the car in front of him.

In front of them was a brand new car, which looked a little more rudimentary than the other cars on the market today. The tarpaulin roof, the seats made of plain mahogany, and the frugal details everywhere make even the windows and mirrors look so small.

"This Model A car is 4.1 meters long, 2 meters wide and 1.7 meters high. It is equipped with the latest four-cylinder engine (2.9L) from the National Power Laboratory, which is 20 hp and can run at a high speed of 70 kilometers per hour with four people and 200 kg of luggage. ”

However, although this car does not look good enough, since Giovanni Agnelli must have his own reasons for such a solemn introduction, I saw that he immediately continued to introduce. "At present, according to the income situation of the middle class, our Type A car will set off a storm in the automobile industry with an unprecedented price advantage, and the price of 3,400 lira, who can stop its charm."

That's right, what made Giovanni Agnelli so confident in this car came from its absolute advantage in price.

Although there are many disadvantages of the A-type car, the price advantage alone is that other vehicles cannot resist the charm, and this car is the foundation of Sophia's development and growth.

"Mr. Giovanni Agnelli, this car is very good, it is an epoch-making masterpiece."

As a representative of Fiat's major shareholder, Morales is also a person who understands the automotive industry very well, otherwise he would not have invested such a large amount of money in Fiat on behalf of the royal family's fund.

Fiat currently owns 42% of the shares in the royal family, while Agnelli and his friends hold only 24% of the shares. However, at such a price, Fiat has become the largest car manufacturer in Italy and even in Europe. (That's right, with an annual production of 300 cars, it is the largest car manufacturer in Europe, so you can imagine how many workshops the European auto industry has.) )

However, although Agnelli has a small stake, Morales trusts him very much, and in addition to supervising the finances, Agnelli is in charge of the affairs of Fiat, big and small.

The price of the Type A car is only 3,400 lira, so Morales naturally knows the power of this low-cost car. Yes, although the rich and aristocracy will certainly not choose this relatively shabby-looking car, but there are only a few rich and noble people, and the middle class and the general public, so this is the key.

"By the way, Mr. Agnelli, I have a very important question, what is the maximum production capacity of the Model A?"

Now Morales asks the car for an important question: production.

"Mr. Morales, our new facility in Turin is currently capable of producing up to 1,500 Model A cars per month. We can have such a high output, or thanks to the division of labor in the assembly line, we have improved efficiency. ”

Agnelli said this, dancing with excitement. "Mr. Morales, you are really an expert in research efficiency, and this assembly line is indeed worth the price, and it can greatly reduce the construction time."

Agnelli's praise of the assembly line is indeed correct, but it is a bit presumptuous. Because although Morales proposed this method, it would not have been possible to succeed without his efforts to take the management team to the slaughterhouse where the assembly line was used, as well as the design of the automobile manufacturing assembly line, as well as trial and error correction.

"Can the production of 1,500 vehicles meet the market?"

Hearing Morales' inquiry, Agnelli looked at the other party and replied. "My colleagues and I have studied the current market capacity of various countries, and the production of 1,500 vehicles per month should be able to meet the market."

Yes, Agnelli is very satisfied with the current output of the new plant, which is already several times higher than the rest of the European manufacturers combined. What is not satisfied with yourself.

With an area of 50 hectares and 3,000 employees, Fiat's new factory is one of Turin's most famous companies.

By all accounts, Agnelli is also a successful man.

"1,500 vehicles a month may not be enough, you need more capacity."

Morales gave the successful man a slap in the face, believing that the production of the Model A was too low.

However, in the face of Morales's opinion, Agnelli has a different opinion.

"Mr. Morales, we think we're producing enough, we're producing more than the rest of the world at the moment, and our Model A is good and it's going to make a splash, but for now, it's enough. We can wait for the sales data of the Model A car to come out and then continue to decide whether to continue to expand production. ”

"All right, Agnelli. Since you insist, then take your opinion as the main thing, and wait for the sales results before deciding whether to expand production. ”

Agnelli was also relieved to hear that Morales was no longer insisting, because he also did not want to have an awkward relationship with the representatives of the major shareholders.

"Mr. Morales, wait for the good news that the Model A is selling well."