Chapter 216: Su Han's Chip Counterattack Plan
But since Fantasy Engine is relatively new, it's still a performance ceiling.
……
However, Longhan Games has also launched three games in succession.
Gears of War, Resident Evil 2, Assassin's Creed.
All three games are powered by the all-new Vast 2 game engine.
The game is amazing.
Even the new GF3 graphics card will only run at low-to-mid resolutions.
Three games have also been named Graphics Killers.
The vast 2 game engine can be regarded as a global official announcement.
Needless to say, how effective it is.
Several games have already said the thing.
A company that was still developing games using Fantasy Engine.
They have abandoned the fantasy engine and switched to the vast 2 engine.
The key for these companies is results.
Only the effect with the highest configuration is the most concerned in the market, and it is the graphics card killer that you want.
However, this time the Vast 2 game engine is not free.
But it's not a traditional charging model either.
Users use the vast 2 game engine to make games, and there is no charge overall. But if it's on sale. If the sales revenue exceeds 1 million meters, a 5% royalty will be charged.
However, the sales revenue can be used for free under 1 million meters.
This fee model is still very fair in the eyes of many companies.
Charge when you make money.
If you don't make money, it's free.
This significantly reduces the development costs for small and medium-sized game companies.
Naturally, it has also been accepted by the market.
Unless, of course, it's a big game company or a game that's selling well in the market.
Otherwise, if there are three melons and two dates, no one will go to trouble.
……
October.
Longhan Microelectronics has launched two chips in a row.
Hualong H1a1,.
Hualong H2a2.
The main purpose of this is to have overcapacity now.
The number of new lithography machines of Longhan Microelectronics has exceeded 20 units.
In fact, it can already produce 200,000 Hualong H3 chips per day.
But Su Han couldn't have made so many Hualong H3s.
Although the world needs nearly 400,000 chips every day, the demand for high-end chips is less than 40,000.
In other words, four lithography machines are enough for the global high-end market.
The remaining lithography machines are almost useless.
Therefore, Hanlin Institute has redesigned Hualong H1 and Hualong H2 as a supplement to the low-end market.
And those old-fashioned lithography machines, as well as supporting production lines (excluding packaging equipment), were all eliminated to Huachuang Microelectronics for the production of memory.
Of course, Huachuang Microelectronics is very happy.
Although the production capacity of high-end lithography machines is higher, the problem is to replace the lithography machine, and the entire production line must also be replaced.
Huachuang Microelectronics is not as wealthy as Longhan Microelectronics.
So the best thing to do is to use an old-fashioned lithography machine.
When there is money, the backward production line will be completely eliminated.
Of course, Longhan Microelectronics eliminated more than 300 lithography machines, and they couldn't use them.
More than a hundred of them were resold to others.
This will make the domestic chip semiconductor industry have entered a period of rapid development.
Many people in China have now begun to invest in the chip and semiconductor industry.
For most people, there is no need for those advanced production lines, and obsolete production lines can also be used.
Even the equipment eliminated by Longhan Microelectronics is a 350-nanometer device.
It's enough to produce special chips or something.
……
After the new Hualong H1a1 rolled off the assembly line, due to the greatly increased number of transistors, the performance was close to the flagship chips of Intel and AM.
The performance of Hualong H2a2 surpasses the flagship chips of the two companies.
But the problem at the moment is that the price of the chip is not easy to determine.
Now the international situation is that both Intel and AM are fighting a price war with Su Han.
The chips of the three companies are sold very cheaply.
On the surface, no one can take advantage.
But the problem is that Intel and AM are very expensive in the United States.
It's just cheap to sell abroad.
And the chips of Longhan Microelectronics have been taxed several times in the Mi Federation, and the price is too expensive, and no one buys it at all.
"The Sword Comes"
Usually it exists in the form of parallel goods.
On the contrary, in China.
The products of Intel and AM have also been taxed several times, and no one cares about them. But the problem is that Su Han can't sell too expensive in China. Because people in their own country have no money, they can't afford it if it's too expensive, so they can only sell it cheaply. And because the domestic sales are too cheap, they all become parallel imports in the end and flow to the world.
Now it's expensive, it's cheap, and it's all Su Han who is suffering.
This also made Su Han angry.
If he pinches his nose and endures it like this, he is still a little angry.
Usually only I bully others.
No one dares to bully themselves.
In the past, the production was not enough, so I could only pinch my nose and endure it.
Now that the production is enough, it seems that there is no need to endure it any longer.
It seems that this price war is still going to be fought.
But the question is how to fight to convince the other party is the key.
Intel has chip manufacturing capabilities, deep pockets, and is very resistant to fighting, and may not be able to defeat the other party in a short time.
AM is more stretched.
Because AM does not have its own chip production plant, it has always been looking for a factory in the Taiwan area to OEM.
If there is a price war, AM companies that cost more and need OEM will definitely not be able to stand it first. And Huaxia Guo is just its own company, which is expensive or cheap. However, there are two companies in the Mi Federation, and it is almost impossible for the Inter company to give AM any chance to reinblood.
If AM is brought down, then the rest is Intel itself.
Although Intel has chip manufacturing capabilities, it is only chip manufacturing capabilities, and there is no material manufacturing capacity. And now I am basically independent of materials, and I don't use external materials at all.
Therefore, the net profit of the company's sales is about 25%.
From materials, to patents, to manufacturing, consumables are one-stop production and sales, and the comprehensive net profit is as high as more than 50%.
So as long as you press the product profit to less than 30%, then it will definitely make the company worse than dead.
Even if it can't bring down the company in the short term, it will lose a lot in the long run.
More importantly, Su Han only uses his own chip consumables, and the global chip sales will be inclined to Longhan Microelectronics.
This will lead to the international supply chain of chip consumables being left unattended, and it is likely to collapse in the end.
At that time, those international chip consumables production suppliers should be the first to stand it, and they will definitely put pressure on the Internet company together.
At that time, even if the company does not want to bow its head, it must bow its head.
Anyway, he doesn't believe that Intel can handle all the global chip consumables industry.
And even if he does, he is not afraid.
Because when it comes to labor costs and land costs, they also have an advantage.
It's a big deal to push your profits down to 10 percent.
When the time comes, it will be up to the company to see if the company can stand it.
Of course, Su Han is not an idiot.