Thursday, October 28, morning.

Beijing, CCTV Building, in a conference room.

The main creators of the "Avenue of Stars" program group gathered here for a meeting.

As one of CCTV's well-known variety shows, "Avenue of Stars" must be filmed well in every season, even if it can't become a hit, it can't be reduced to mediocrity, it is related to the face of CCTV and the views of the leaders of the station.

Everyone in the program group attaches great importance to it.

Around a rectangular conference table, producer Yuan Fang, director Qin Ming, host Chen Liang, chief coordinator Sun Yiming, assistant director and head of the first and second teams Ma Han, and deputy director and head of the third and fourth teams Li Xiang.

"What do you think of the third revised draft of the publicity plan jointly formulated with the propaganda department?" Producer Yuan Fang is thin and tall, with a slightly dark complexion, and the first impression is serious, and he asked everyone at this moment.

The draft of the propaganda plan has been revised three times in accordance with the opinions of the public.

Director Qin Ming said: "I feel that the plan is already very perfect, and I have no opinion." ”

Chen Liang also nodded, looked away from the propaganda plan in his hand, then closed the propaganda plan, and said, "I also think it's okay." ”

Immediately afterwards, the general coordinator Sun Yiming and the two assistant directors also read the publicity plan one after another, and they all said that there was no problem.

Seeing that everyone did not put forward any opinions on the publicity plan this time, Yuan Fang was also relieved, after all, the program will start broadcasting the night after tomorrow, and if it is revised again, it will delay the publicity effect, but it will be more than worth the loss.

"Okay, then I'll send this plan to my colleagues in the propaganda department later, and start publicizing it this afternoon." Yuan Fang smiled, and several big white eyes appeared on his black face, which was extremely conspicuous.

After the publicity plan was passed, everyone breathed a sigh of relief and began to chat a few words, talking about the competing programs of "Avenue of Stars".

Qin Ming said: "On Saturday night, among the programs in the same period, there are two programs with relatively high ratings, one is Shonan Satellite TV's "Good Things Come in Pairs", and the other is "I Am the Great Detective" on Yanjiang Satellite TV, the ratings of these two programs are above 2 percent, especially "Good Things Come in Pairs", the ratings can get an average of 2.4 percent or even 2.5 percent. ”

Sun Yiming frowned, his eyes were a little solemn, and said: "The average rating of our program in previous seasons was between 1.85 percent and 2.1 percent, and the average rating of the first episode was about 1.85 percent. ”

Chen Liang sighed.

The others also nodded helplessly.

The ratings of "Avenue of Stars" are very high, but there are programs with higher ratings, and when you encounter programs with higher ratings, you will be pressed on the head, which is also a helpless thing.

Yuan Fang saw that everyone's mood was not very high, and said: "I think the ratings of this season should be much higher than in previous seasons, in the first episode of the show, but two weirdos emerged, one is not famous, but he got ninety-four points, and the other is even more ferocious, and he got a full score." ”

"So, let's not guess the present with past results."

"Here, we will set a goal, and strive to maintain three and two in the ratings of the same period programs in the country."

"The ratings of "Good Things Come in Pairs" are too high, just ignore it, our goal is to surpass "I Am a Great Detective"."

Hearing Yuan Fang's impassioned words, everyone was shocked.

Yes, the scene when I recorded the first episode a few days ago, I still remember it vividly.

The excitement is far greater than in previous seasons.

The ratings will definitely be higher, in this way, even if the ratings can't reach the top, then you can try to surpass "I Am the Great Detective" and become the second!

"Understood."

"Yes, we will set such a goal, to ensure that three fight for two!"

"Protect three and fight for two!"

In the eyes of everyone, there was a strong fighting spirit.

......

......

In the afternoon of the same day, the CCTV propaganda department launched the promotion of "Avenue of Stars".

A number of large media reported on the first issue of "Avenue of Stars", on Weibo, the Weibo of "Avenue of Stars" first posted a promotional video, and then CCTV's Weibo reposted this promotional video.

After that, several other well-known CCTV variety shows "Speaker", "Chinese Poetry Conference", and "Open the Door Auspicious" have forwarded the promotional videos of "Avenue of Stars" to help publicize.

and the four mentors of "Avenue of Stars" also helped to promote it on Weibo.

For a while, the popularity of "Avenue of Stars" increased sharply, ranking in the top 20 of Weibo's hot search, ranking 16th, and it is slowly climbing.

When many Weibo users browse Weibo, they will occasionally brush up the promotional video of "Avenue of Stars".

The promotional video is only three and a half minutes long, which is the result of careful editing by the program team.

There are scenes of the audience crying on the spot.

There is a scene of enthusiastic applause from the instructor.

There is a host who excitedly reads out the scene of 94 points.

There is a scene of the contestants singing wonderfully on stage.

Such a high level of popularity and bombardment publicity also made "Avenue of Stars" arouse heated discussions among a large number of netizens.

"Is the first episode of "Avenue of Stars" about to start?"

"I remember last year's fifteenth season of "Avenue of Stars", after four episodes, the highest score was only 91 points, and in the first issue of this season, there was a high score of 94 points."

"Hey, who got the ninety-four points? It should be Chen Jie. ”

"It must be Chen Jie, although Ma Xinran is also very good, but it is definitely not as good as Chen Jie, and now Chen Jie is ranked ninth in the 'Top Ten Potential Rising Star Voting Activities'."

"Why didn't you see Yang Jiang? I remember that he also participated in "Avenue of Stars". ”

"I saw Jiang Wei, I don't know how many points he scored, I like the songs he sings, and I still pay attention to him on Douyin."

"This season is still quite strong, Chen Jie scored 94 points in the first period, and the champion is estimated to be him."

When the pilot was broadcast before, the situation of the contestants was announced.

Among the contestants, Chen Jie is the most famous and has the most fans.

Many netizens feel that Chen Jie's strength should be the strongest among the players.

Many people are speculating, and even determined, that the player who got a high score of 94 points is Chen Jie.

......

......

Capital.

Ray Entertainment, Inc.

Chen Jie is looking at the promotion of "Avenue of Stars", as a contestant, he naturally attaches importance to the promotion of the program, the publicity is large enough, the audience is more, and the exposure of the contestants is stronger.

It's just that when I accidentally opened the comment area and saw the content discussed by netizens.

Chen Jie, who was originally watching the propaganda with relish, his whole face turned green in an instant.

"Fuck, it's not me!!!!!"