If you really want to make a game, it's not difficult to say that it's not easy, and it's not easy to say it's simple.

If someone like Xu Xing has ready-made ideas and frameworks in his head, knows all the forms of the final result, and knows what effect he wants, the production team will not take a detour, and the actual development process will be extremely smooth.

But if a newcomer like Mihuyou Studio, who has just started for a long time, even if he has accumulated a certain amount of technical strength before, he will still stumble if he really wants to make his own games.

It has taken them nearly a year to make a "Honkai Campus", and the labor cost alone must be hundreds of thousands.

This is also thanks to the excellent strength of Cai Haoyu and Liu Wei, who have won a lot of bonuses in entrepreneurship competitions, and have also received various subsidies from the school and the government, which can barely be maintained.

And even so, they still had to accept the investment from Qunxing in order to maintain the game until now.

But even at this point, after the finished game comes out, they still can't sit back and relax, and they still need to be tested by the market, at least to be able to make profits and offset costs, so that the studio can go further.

Otherwise, once the game sales do not meet expectations, unless they continue to accept external investment and continue to lose their dominance of the studio, it is possible to maintain the operation and development of the studio.

This is a very difficult choice for all startups, and no one will willingly make a wedding dress for others.

And now, the only thing that makes Mi Huyou Studio more fortunate is that Mr. Xu of Qunxing Company is not too interested in the dominance of their game production, and he has not even interfered with the process of making their games from beginning to end.

Except for the initial investment, when he proposed to hope that they would switch from the buyout system to the free in-house purchase system, Mr. Xu really did not intervene anymore.

Game companies that accept investment are most afraid of outsiders pointing fingers, and investors who only invest like Qunxing are of course the most comfortable.

Not to mention being able to provide high-quality channels such as the micro-message game center.

Originally, Mi Fox You's plan was just to log in on the AppStore.

Now with the blessing of WeChat, in the eyes of Liu Wei and Cai Haoyu, their prospects are already bright.

"Try it out."

Xu Xing followed Liu Wei into their office, and after getting the trial phone, he handed it to Yan Chi Vinegar beside him.

Yan Chi Vinegar took the phone with a curious face, and after entering the game, it was the logo of Mi Fox Tour and the icon of "Honkai Campus".

The gameplay is very simple, that is, to manipulate the Q version of the two-dimensional cute girl protagonist inside, shoot through the level and fight zombies in the horizontal version, strengthen the characters and equipment after getting the reward, and then continue to fight zombies.

In terms of future generations, it is indeed relatively simple, but in the current period when the carrying capacity of mobile phones is weak, Mi Huyou's Q version of the two-dimensional painting style is indeed a boutique.

But to say that people pay six dollars to buy and play......

As soon as he thought that this game was a buyout system, Xu Xing was a little crying and laughing, and he didn't know what to say.

"What does Mr. Xu think?" Liu Wei was a little apprehensive and expectant, and asked Xu Xing beside him.

His own children are always the most distressed and loving, and Liu Wei certainly hopes that "Honkai Campus" can be well received.

Xu Xing didn't want to hit the other party, this kind of thankless work was left to the market and players.

So he just smiled and said: "There is nothing wrong with the quality, although the gameplay is relatively ordinary, but I don't pay attention to this in the mobile game, as long as the value is good, the key is still in your buyout system." ”

"It may be okay on the AppStore, but the effect on the WeChat Game Center and the beep station, you had better be mentally prepared in advance."

"After all, the Weixin Game Center is currently a free game, and there are a large number of white prostitution users on the beep station, so it is still a little difficult to get them to buy out the game."

Liu Wei's face was straight, and he nodded to show that he understood, as long as the quality of the game was fine, then the rest of the matter could only be handed over to the player.

Whether a game is good or not, from various angles, can come up with a variety of results.

But for a game company, there is only one key factor in the quality of a game, and that is whether it makes money or not.

Especially for a startup like Mihuyou, the dream of any game and the quality of 3A masterpieces have to be a little later.

Let's survive first.

After being said by Xu Xing, Liu Wei's excitement about the imminent launch of the game was also slightly relieved, and he began to think about these problems.

"Mr. Xu thinks it's not good?" This question is a bit strange, but Liu Wei still asked worriedly.

This is no longer the case.

At the beginning, Liu Wei, Cai Haoyu and others felt that a buyout system like foreign countries was the right way, and it would not be free to be on the table after all.

But after these months, Qunxing, a game company that has risen in China as a free-to-play mobile game, has changed the minds of Liu Wei and others.

Seem...... In China, or is it better to survive with free in-app purchases?

"It's mainly due to different markets." Xu Xing shrugged helplessly and explained, "If your game is released abroad, then I will completely buy out the system, but the domestic market attribute is here, user habits have not been cultivated, piracy cannot be controlled, and it is difficult to form a scale of the buyout system." ”

Of course, Xu Xing doesn't think that there is really no buyout system in China.

As long as the country's economy continues to develop, the national disposable income continues to rise, the diversification of entertainment methods and the sound and perfect laws and regulations will further promote the development of the game industry.

The biggest difference between buyout games and free-to-play games is that.

Buyout games don't need to consider the user's desire for krypton gold in the game, just make a fun game.

Free-to-play games rely on free to attract players who don't want to spend money, which will inevitably have an irreconcilable contradiction with the players before - you want players to spend money, players don't want to, you can only find ways to use various means to make players kryptonite.

Because of this, the domestic game industry has developed a completely different path from foreign countries, that is, to tap human nature, and set up cards layer by layer through the restrictions of various values and props, so that players will always be stuck in a very uncomfortable game experience.

Whenever a player needs to improve their gaming experience, they must spend money on it first, otherwise they will have to spend a lot of time.

There are even certain levels, specific bosses, specific environments, and specific characters that you can't solve without spending money.

This is an irreconcilable contradiction between game companies and players, and at most we can only find ways to alleviate it.

"Anyway, let's do it this time, maybe there will be a miracle?" Seeing that he was deep in thought, Xu Xing still comforted him a little, "Whether it succeeds or not, it depends on the effect of the day after tomorrow." ”

"When the time comes, I will have to trouble Mr. Xu to take care of it more." Liu Wei said sincerely.

After sending Xu Xing and Yan Chi vinegar away, Liu Wei sighed, sat down at the desk, and said to Cai Haoyu: "I'm wondering, is the original direction really wrong?" Maybe you really shouldn't insist on a buyout. ”

"Right or wrong, there's no room for turnaround." Cai Haoyu is a little more resolute than Liu Wei, "And what Mr. Xu said is just a family's words, our main market is still on the AppStore." ”

"If you can afford a pineapple mobile phone, at least the spending power is not a problem, the key is publicity and promotion."

"The first is the recommendation position on the AppStore, the second is the push of the Weixin Game Center, and the third is the promotion of the two-dimensional users on the beep site."

This time they are also desperate, Xu Xing invested one million, and now they have only spent about more than 100,000 yuan, all of which are the personal salaries and daily expenses of several members.

And the office space is still a reward won in the entrepreneurship competition, but there is a lot of rental expenses left.

But in terms of promotion and publicity, Mihuyou has to invest at least hundreds of thousands of dollars in order to make a little splash in the market.

Don't look at Weixin as a Qunxing company, but Mi Huyou is only an investment object of Qunxing after all, and it is not a parent company, so it is impossible to treat them like a son.

So even if Mi Huyou wants to play on WeChat or Tianshu games, it will cost money.

At most, it's a little cheaper and gives a friendly price.

But even if it is a friendly price, with the current volume of several games under Weixin and Tianshu, just one open screen will cost tens of thousands of yuan a day.

Again, this is a result limited to pineapple mobile phone users.

If the sales of "Honkai Campus" cannot guarantee profitability, then their follow-up R&D funds will only be about 500,000, and they don't know if they can support the development of the next game.

"With a buyout price of six yuan, our operating costs are not high, and the total cost of a month is about tens of thousands of yuan." Liu Wei said, "If we can sell 10,000 or 20,000 per month, we can ensure that we break even." ”

"Aren't you optimistic about this game by Mihuyou?" After Yan Chi Vinegar followed Xu Xing away, he asked a little strangely, "If they didn't do well, why did they invest in them in the first place?" ”

In Yan Chi's view, Xu Xing is a genius who makes games, and he is comfortable with all kinds of game types, in this case, investing in Mihuyou without interfering with the game content is really not like Xu Xing's style.

"I'm interested in people." Xu Xing couldn't say the real reason, so he could only explain ambiguously, "It doesn't matter whether this game makes money or not, as long as their concept can be changed, it will become an important weapon for us to conquer the city in the two-dimensional field in the future." ”

Yan Chi Vinegar had long been accustomed to Xu Xing's determination in this regard, but he still couldn't help asking, "Then can't we do it ourselves?" ”

"How do you say this......" Xu Xing was a little difficult, "The second dimension has a unique flavor, which is difficult for ordinary people to understand, and I am not good at this kind of thing." ”

After barely fooling Yan Chi vinegar, the two returned to the company smoothly in the afternoon.

Yan Chi vinegar went to prepare for the release of "Junjiu Dress-up Diary", while Xu Xing returned to the office and soon waited for Liao Qinyu.

"Mr. Xu."

"Well, how's it going?"

"Tengxin's offer is 1 billion."

"1 billion?"

"Yes, American knife."

"Oh." Xu Xing's expression was a little playful, "And then?" ”

"I shared this offer with Ali." Liao Qinyu smiled and said, "A new offer was given over there, 1.2 billion US dollars." ”

"Money is just a number to them, and I'm more curious about what the other conditions are." Xu Xing shook his head and asked.

You have to ask if it's worth smashing down the billions of American knives, for ordinary companies, it must be a premium acquisition, after all, Weixin is still only the second in the industry, and there is still a gap of hundreds of millions of users between QQ and QQ.

But for Tengxin and Alibaba, Weixin obviously has strategic significance, and more than a billion US dollars is completely acceptable for them, or even higher.

"Ali's side is tougher and needs absolute control." Liao Qinyu said with a smile, "The advantage is that the traffic of Taobao and Alipay will be fully imported into WeChat, open up the accounts of these three parties, and complete the triangle and stable ecology of social e-commerce payment." ”

"As for Tengxin's side, the conditions are much more relaxed, as long as we accept the acquisition, the control is still handed over to us, but we need to cooperate with Tengxin's overall strategy in the general direction, which can be regarded as a supplement to QQ's social niche."

"And Tengxin doesn't have to be completely acquired, pure investment can also be discussed, as long as Tengxin can be allowed to occupy a stake and occupy a seat on the board of directors, it is okay not to acquire."

After listening to this, Xu Xing nodded with a smile: "It's really a distinct style." ”

"Then Mr. Xu, what do you say next?" Liao Qinyu asked.

"Go on, and don't be in a hurry." Xu Xing said, "How can this important negotiation be done without talking about it for a month or two? ”

"Weibo continued to increase the code and revealed the news that Tengxin had also joined the ranks of acquisitions."

"Such a good publicity opportunity cannot be wasted."

After seeing Liao Qinyu leave, Gong Ao couldn't wait to run into the office again, and asked Xu Xing for follow-up game development plans with a look of dissatisfaction.

"Mr. Xu, the new game is about to be launched, what do we say next?"

"Do you see a company that is about to launch a new game and then turn to the next project?" Xu Xing looked at him speechlessly, "It's good to let the people under your hands relax and relax, and the follow-up will focus on game maintenance and version updates." ”

"And what about the three directions you mentioned earlier?"

"Which three?"

"Cards, MOBAs, Battle Royale."

"If you really don't have anything to do, let's pull a team and make a card system first." Xu Xing said after deliberation, "Exercise your ability and skills in this area, and then establish specific projects after the New Year." ”

"No problem!" Gong Ao nodded vigorously, but he didn't leave, he still stood in front of the desk, his eyes glancing at Xu Xing's drawer from time to time.

Xu Xing: "......"

"Okay, okay, I'll give you the plan in a few days."

"Okay!"

Hearing Xu Xing's assurance, Gong Ao was finally satisfied and left the office obediently.

Finally sent this guy away, Xu Xing smiled helplessly, and took out a blank document from the drawer.

And just as Xu Xing was about to write a plan from scratch, his mobile phone vibrate.

picked it up and took a look, and found that it was Pei Qinglan who called in person.

"Hello? Aunt Pei? ”

"What should I call you?" Pei Qinglan said with a smile on the other end of the phone, "Mr. Xu? ”

"Ahem...... Not really. Xu Xing said with a smile.

"It's okay, I won't take advantage of you." Pei Qinglan said politely, "In the business field, this Mr. Xu should still be called." ”

Mr. Pei laughed.

Pei Qinglan muttered for a while on the other end of the phone, and then said, "On New Year's Day, how about we meet for dinner?" ”

"Yes."

"I'll bring someone with me then." Pei Qinglan pondered for a moment, and then said, "Someone wants to see you." ”

"Huh?" Xu Xing was a little strange, "Who is it?" ”

"Here in Shanghai, some people are very interested in the founders of local emerging Internet companies." Pei Qinglan said euphemistically, "It's a secretary who came to see you. ”

Hearing this, Xu Xing's expression suddenly turned grim.

New Book Reading: