Liu Huan took his assistant and walked into the scene of the Weixin 2.0 press conference.

After taking out his invitation, he followed the waiter's guidance all the way and found the most front seat to sit down.

Within a few minutes, another person was guided over from a seat away from him, Liu Huan turned his head to look over, and immediately smiled.

"Mr. Wang, are you here too?"

"After all, it may be a colleague in the future, so it's normal to come and see." Wang Dongcheng, who was in charge of the acquisition of Weixin from Tengxin, said with a smile, "And Mr. Liu is also here?" ”

Liu Huan, who was in charge of the acquisition of Eucalyptus from Ali, pouted: "You can laugh now, and when Ali really grasps the social part, you Tengxin probably don't know whether to laugh or cry." ”

"They are all workers, why do you say it so ugly." Wang Dongcheng shrugged.

At this time, another middle-aged man was guided over and sat in the middle of Liu Huan and Wang Dongcheng, which immediately attracted the attention of the two.

"What do you call this one?" Wang Dongcheng was very familiar, and took the lead in greeting and asked, "I am Wang Dongcheng from Tengxin." ”

"Liu Wenwu."

"Oh? We're in our own family. Liu Huan on the other side smiled and stretched out his hand to shake hands with him, "I'm Liu Huan from Ali, what do you do?" ”

Liu Wenwu greeted the two of them peacefully, and then said simply: "Make a little investment." ”

A few people chatted.

But while Liu Wenwu coping, he took out his mobile phone and looked at it, as if he was contacting someone.

[Liu Wenwu]: Where are you? I don't seem to see you in the front row?

[Secretary Zhao]: I am with Mr. Xu, just watch the press conference in front.

After receiving the instructions, Liu Wenwu retracted his thoughts and looked at the press conference site set up in front of him.

At half past one in the afternoon, the Weixin 2.0 conference officially opened.

The bright lights in the hall suddenly dimmed, and only a beam of light fell overhead, shining at the entrance to the stage in the backstage lounge.

With the sound of a burst of music, Liao Qinyu walked onto the podium under the watchful eye of everyone, all the way to the center, took a deep breath, and bowed slightly to everyone with a smile.

"It's a pleasure to meet you all here." After Liao Qinyu cleaned up his mood, he said to everyone present with a little ease, "I am Liao Qinyu, the person in charge of WeChat. ”

"Today, it seems that it is the first time we have met so formally, and it is also the first time that Weixin has officially and separately prepared a press conference for it."

"However, since it is called Weixin 2.0, it is natural to take you to review what we have done during the Weixin 1.0 period."

Speaking of which, Liao Qinyu pressed the remote control in his hand, and the big screen behind him also started playing PPT in due time, and the corresponding content popped up.

At this time, there was silence in the audience, Xu Xing and Secretary Zhao sat in the back position, sitting at the bottom like two ordinary audience members, watching Liao Qinyu's next performance.

"The 1.0 era of micro-messaging is very simple." Liao Qinyu showed the interface of the initial WeChat message on the PPT, "But this simplicity is also deliberate for us." ”

"Our Mr. Xu's requirements for Weixin are very simple, just two points."

"First, it carries the basic functions of the mobile game center."

"Second, let users rely on simple mobile games to achieve basic communication."

"The original WeChat, everything revolved around these two points."

"A social software, no matter how rich its functions are, the first question is the same, that is, where to start."

"Unfortunately and fortunately, as a start-up company that has just been established for about half a year, Qunxing has no experience in other fields, but in the field of mobile games, it has barely laid a little foundation."

"So naturally, we chose to start from the perspective of mobile games, quickly accumulated our first batch of loyal users, and cultivated the habit of using WeChat communication through the strong interaction between our mobile games and WeChat."

Secretary Zhao in the audience listened to this passage, turned his head to Xu Xing and asked softly, "Is it really that simple?" Just because the game is fun doesn't mean that the bound social software is also easy to use, right? ”

"Of course." Xu Xing nodded, "So initially, we could only cultivate the habit of using WeChat messages through activities such as forwarding the game to friends to get resurrection coins, but this trick didn't last long." ”

"After that, the most critical step is." Liao Qinyu continued, "We have opened the function of inviting and adding friends in the address book. ”

"You must know that although the functions of mobile phones and computers seem to be gradually homogeneous, the different carriers mean that there are various differences between them after all."

"The address book is the difference point of the first mobile Internet era that Weixin seized."

"Using a mobile phone number to register a WeChat account, and then completing the rapid fission of the number of users through a large number of acquaintances in the user's address book, this is the most critical step since the launch of WeChat."

In the audience, Secretary Zhao continued to ask: "Since you can use the function of contacts friends, others can also use it, right?" For example, QQ over there. ”

"Of course." Xu Xing smiled, "This is just something that is used to quickly expand the number of users in the short term, but it is not effective for a long time. ”

"As for QQ, in the era of PC, QQ's user relationship network has precipitated a large number of friends, and the demand for address books is not so great."

"To put it bluntly, micro-messaging is the position of the chaser, so any bit of user network expansion can bring huge benefits, but for QQ, which has hundreds of millions of users, the role of the address book is minimal."

"As long as the effect of this thing on micro-communication is greater than QQ, then micro-communication will always continue to close the gap between the two."

"So how do you catch up?" Secretary Zhao asked.

"You think too highly of me." Xu Xing smiled modestly, "Even if QQ is not accustomed to the mobile terminal for a while, it is not the object that Weixin can surpass in a short time, and the market ecology that competes with each other will be a little healthier, isn't it?" ”

"Huh." Secretary Zhao shook his head and smiled, and did not continue to ask.

Wang Dongcheng, who was sitting in the front row, listened carefully to Liao Qinyu's experience in sharing the development of WeChat at this time.

Liu Huan on the other side also had similar thoughts, followed Liao Qinyu's train of thought, and nodded twice from time to time.

On the contrary, Liu Wenwu, who was sitting between the two, looked left and right, and asked Liu Huan: "Weixin now has tens of millions of users, is it powerful?" ”

"That's for sure." Liu Huan nodded, "And it's not just because it has tens of millions of users, the most critical problem is that these users have been accumulated by it in just three or four months, which is really outrageous." ”

"It's all made by some crooked ways, and if there is nothing bright and new in 2.0, then this is it." Wang Dongcheng over there couldn't help but say.

"Ah, yes, yes, yes." Liu Huan pouted, "If you have the ability, don't compete with us for acquisition." ”

Wang Dongcheng ignored his words and continued to listen to Liao Qinyu on the stage.

"Since then, we have successively launched functions such as nearby people, shake it, and drifting bottles, all of which are very simple, that is, to allow users to add new friends as much as possible and further consolidate their habits of using WeChat."

"In addition, Tianshu Games, a subsidiary of Qunxing, has also successively brought several high-quality mobile games to everyone, further strengthening the function of the game center."

"For the first time, we're trying to introduce games from other manufacturers to our game center to continuously improve the experience of gamers."

"And when we look away from the game center and go to the [My] page, if you have users from universities in Shanghai or Kyoto, you should be able to see a service page below."

Liao Qinyu then showed the follow-up ppt, and several software icons immediately popped up on it.

Among them are two of the more eye-catching icons - Takeout and Didi Taxi.

"As a product in the era of mobile Internet, our team has been thinking about a problem." Liao Qinyu walked to the front of the podium as he spoke, driving everyone to think together, "What is the difference between a mobile phone and a computer?" ”

"In fact, everyone here should be able to quickly find a lot of answers when they hear this question."

"And our team's answer is very simple, it is convenient."

"This should be the consensus of the vast majority of people, and you will even feel a little disappointed after hearing this answer."

"But the most important thing is, how to make a mobile phone software that can adapt to the so-called convenience as much as possible?"

"Is it just a copy of the software functions on the PC side to the mobile phone?"

"Definitely not!"

"It's like the first computer in history, a machine that only the best scientists in the field can figure out."

"Later, computers had screens, and the scope of its use was further expanded."

"After that, it's the mouse, it's the keyboard, it's the old desktop, it's the more evolved LCD computers and laptops, then the more compact and convenient iPad, and then the smartphones we have today."

"Every step of the way means that the number of users of the Internet is expanding rapidly."

"What used to be something that could only be accessed by a few dozen of the world's top academics is now accessible to billions of people around the world through a tiny mobile phone."

"What's the most important thing here?"

"It's human!"

"A person who has received a good education and a modern ideology, and a person who has not been to school much since he was a child and basically does not know how to operate a computer."

"Both of these groups, or more, will now enjoy the same conveniences of the smartphone era."

"But!"

"The premise here is that the software on the smartphone can not only be used and loved by the former, but also needs to be quickly used and accepted by the latter."

"This is what the mobile Internet era, a national-level social software, really needs to do."

Speaking of this, Liao Qinyu's originally excited tone paused slightly, and his footsteps stepped back half a step from the front of the podium, coughed a little hesitantly, and then suddenly laughed.

"I suddenly had a good idea, guys."

Liao Qinyu said as he took a few steps back, walked to the edge of the podium, and said a few words to the staff below before returning to the center of the podium.

The people below began to whisper, not knowing what Liao Qinyu was selling.

Secretary Zhao also asked, "What are you preparing for?" ”

Xu Xing blinked: "I don't know either." ”

He has read Liao Qinyu's draft, and there are basically no mistakes in the front, and after talking about the current stage, you can start to introduce the 2.0 version of WeChat.

But for some reason, Liao Qinyu seems to have changed his mind halfway.

Soon, Xu Xing's WeChat message received a message from the staff.

[Mr. Liao wants to invite his mother to come to the stage and personally demonstrate the function of WeChat, Mr. Xu, what is your opinion? 】

Seeing this news, Xu Xing raised his eyebrows and immediately laughed.

[Xu Xing]: Do as he says.

[Okay, Mr. Xu. 】

"How?" When Secretary Zhao saw his movements, he couldn't help but ask curiously, "Is there a situation?" ”

"Huh." Xu Xing chuckled, and just said, "Let me sell it first, if the effect is good, there may be unexpected surprises." ”

Speaking of this, Xu Xing himself was stunned for a moment, and then as if he had thought of something, he took out his mobile phone and instructed the staff.

[Xu Xing]: Prepare a few more cameras to record the interaction between Mr. Liao and his mother later, from multiple angles and clearly, including a close-up perspective.

On the stage, when Liao Qinyu returned, he looked at everyone present with a smile, and then said: "The vast majority of the people who came here today are actually all from the PC era, and they may not have much feeling about the previous words. ”

"However, there is a person who is very suitable to demonstrate the 2.0 version of Weixin with me today."

Speaking of this, Liao Qinyu paused, took a deep breath, and then continued: "My family is in the countryside north of Hangzhou, because in the coastal area, it is not considered poor, and my father worked hard for half his life to move our family from the countryside to the city. ”

"I was also admitted to Zhejiang University in accordance with my parents' wishes, but there are great differences in the views and opinions of our two generations in the choice of majors and future development directions."

"My parents hope that I will do my duty, and after being admitted to a good university, I will take the civil service exam seriously and live my life in peace."

"But I prefer computers and the Internet, and I resolutely embarked on this path, and my relationship with my parents was relatively poor during my college years."

"It wasn't until I worked after graduation and slowly got on the right track and earned a salary far higher than that of ordinary civil servants that they slowly accepted this reality."

"But because of this, they don't always like to use electronic devices, including computers and mobile phones."

"Although I changed my parents' smartphones, they basically used them to make phone calls, and other functions were basically not used."

"Today, my mother herself is there."

"I want to invite her to come to the stage and personally introduce her to the software of Weixin and how to use it."

As soon as the words fell, a light above everyone's heads fell, focusing on a middle-aged woman in the front row.

The eyes of everyone around him focused on the past for a moment.