Just when Xuhang and Minhang University further reached a cooperative relationship, many things happened in April at the same time.

Within Qunxing, on the surface, the most glamorous thing is naturally that the total number of registered users of Weixin has exceeded 100 million.

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But hidden under this matter is the hot news column attached to the micro-message, and the daily viewing data has reached tens of millions.

For WeChat users, the habit of opening their mobile phones every day to look at messages has begun to gradually develop.

And when reading the news, the hot news interspersed in the middle can always hit the nail on the head of many users.

According to each user's reading habits, the frequency and time period of clicking on WeChat, the big data push system behind hot news can establish a personal portrait for each user.

On this basis, according to the user portrait, three news items are pushed at a time, and one of the news that is most likely to attract users is placed on the front page of the user's chat interface.

After clicking in, you can see the three news pushed this time.

This kind of push, an average of three times a day, some users like to watch, the system will push it several more times, and some users don't like to watch it very much, then once a day.

Slowly advancing in this way, hot news has accumulated a large number of user portraits, which has become another important tool for publicity and promotion.

In such a situation, the hot news has basically achieved profitability.

In addition to providing promotional channels for the group's internal products, Hot News began to accept advertisements from external companies as early as the beginning of the year.

With the huge traffic of micro-news and hot news today, this part of the income will become more and more considerable.

It's just that Xu Xing doesn't want to overrun advertisements for the time being, so he let Dai Zhuoshan strictly control the number of advertisements received, so that he can maintain a certain degree of profitability.

In fact, the biggest source of revenue for Weixin at present is definitely not the advertising fee of hot news, but the channel share from the game center.

Even if it is an internal game, Weixin will also charge channel fees.

It's just that compared with the standard contract of 55% of the external game, internally, Weixin only charges 30% of the channel fee.

With the announcement of the opening of the game center channel on Weixin last year, so far, the game center has successively introduced hundreds of new mobile games at home and abroad.

Although most of the mobile games have failed, there are also some small hits that have emerged, bringing a lot of income to WeChat.

In this way, the game center of Weixin has been on the right track and has begun to play a huge value.

One thing to say, it is much more comfortable to do channels than to simply make games.

After working hard to make a game, I don't know if it can be popular, and if I can rely on income to support the team, I have to be skinned by various channels in advance.

It's okay on WeChat, in addition to the fifty-fifty share of foreign games, for the game studio assistance plan proposed before, all games produced by studios invested by Weixin and Tianshu Games will have corresponding preferential treatment in terms of sharing.

Especially for some mini games, if the total revenue does not reach a certain threshold, Weixin will not even receive a share, and the income after exceeding the specified total amount will enter the sharing category.

This is also a disguised encouragement for studios to put their minds on making good games.

Within the Tianshu game, the development of "Mythical Descent" has entered the middle stage, with various card characters being produced on the one hand, and debugging the card system on the other hand to ensure the initial balance.

As for "PlayerUnknown's Battlegrounds" after the project was established, it is still in the early stages, Xu Xing is not in a hurry, and Gong Ao is also the first time to lead the Tianshu team to produce an end game, and everyone needs a time to progress and adapt.

In addition, some small mobile games that were established earlier are about to enter the final stage as May gradually approaches.

After the "Million King Arthur" represented by the beep station officially entered the internal testing stage, the up masters who participated in the internal testing on the station successively released some demonstration videos of the actual machine after being reviewed.

With the official release of the pilot film, "Million King Arthur" has initially set off a small craze within the beep station.

At the same time, Chen Rui also released news in the industry, so soon, domestic investment institutions learned the news that Beep Station will open the first round of financing plan in the near future.

All of a sudden, many international investment institutions have sent inquiries, wanting to occupy a place in advance, saying that they are very optimistic about the prospects of the beep station.

If it is placed in the previous life, in the case of the previous love station, the beep station can get financing in the early stage, and it is completely because the capital is optimistic about Chen Rui himself, just like the early Xiaomi, everyone just believes in Lei Jun.

But now, the situation is completely different.

First, after the merger of this life's beep station and love station, it has become the largest two-dimensional website in China, with the number of users and stickiness, compared with other niche two-dimensional websites, it is completely crushing.

Second, behind the beep station are the stars, and it is a huge number of micro-message users who are diversion.

In the case of the unified account of all products of Qunxing, all users who have registered in other products can log in directly without obstacles.

The micro-news of the stars, it seems that there is no chance to get involved at present.

However, other subsidiaries of Qunxing may not be able to get involved.

Since the stars are willing to release a project with full potential like the beep station, it is impossible for investment institutions to give up biting this meat.

It's just that after listening to Xu Xing's suggestion, Chen Rui only released the news to test it, and he didn't plan to make further moves for the time being.

On the takeaway side, the expansion rate has accelerated.

After Zhang Nong took a leave of absence, he brought the original team to the Sino-Ocean International Building, promoted the three with the best performance under his hands, and temporarily established them as the heads of the business departments in the east, west and south.

In mid-March, several leaders had already led teams to Rongcheng and Pengcheng to use these two cities as a base to develop the takeaway business in the surrounding university markets.

The person in charge of the Eastern Business Department is to take Shanghai as the center and further expand the university market in the direction of Hangzhou and Jiangcheng.

In addition to supervising the development of the three business divisions, Zhang Nong himself also needs to lead the team to attack the white-collar market.

For now, at least, the headwinds are much greater than those of the university market, but it's going well.

At least in the area around Qunxing Company, many companies in the Sino-Ocean International Building have employees who have begun to order takeout and eat by themselves.

With the blessing of micro-news and hot news, coupled with the burning of various coupons in the early days, and the successful experience of the previous university market, the cost of persuading merchants to settle in is also decreasing.

Once a certain scale effect is formed, it is not to go to the merchant after eating, but to take the initiative to find the merchant to settle in.

At the same time, Didi Dache received another round of financing in April, and the investors included a number of investment institutions led by Shenglan International Investment, in addition to Qunxing Investment, all of which were channel relations with Pei Qinglan.

In addition to the 20 million US dollars of Qunxing Investment itself, several investment institutions led by Pei Qinglan have invested a total of 60 million US dollars and completed the B round of 80 million financing plan for Didi Dache.

Didi Dache, as the current top brand of domestic taxi-hailing software, launched a nationwide expansion as early as last year, and after the end of this financing, it has accelerated the pace of territorial expansion.

However, in April, Ali also announced the financing of 20 million US dollars for Kuaidi taxi in Hangzhou.

Almost at the same time, Tengxin also announced that it had decided to invest in a swaying car, with a financing scale of 15 million US dollars.

All of a sudden, the domestic taxi market suddenly became treacherous, and many people smelled the smell of the imminent war.

However, in mid-April, Ali Pay suddenly came out with unfavorable news.

An order came from above, and a clear notice was issued announcing the suspension of QR code payment business.

This is a big blow to Ali's payment pass.

Although this does not affect Taobao's business, it still has a great impact on Alibaba's plan to enter the offline payment business.

However, now Alipay can almost be said to be the dominant company in the New Year, and Ali doesn't take this matter too seriously.

While sending people to communicate with the government about QR code payment, we will continue to study the payment mode and technical model of QR code payment in depth, and strengthen its security guarantee.

But at the same time, Ali also began to make preparations with both hands, pressing the treasure on the special payment pass POS machine, as a replacement for the suspension of QR code payment.

But when the time comes to May 1st, Labor Day.

Ali and Alipay suddenly discovered that a potential threat seemed to be born.

……

May 1, 12 noon.

On Weibo, the official account of Weixin, the official account of Tianshu Game, the official account of Eat, the official account of Beep Station, and the official account of Didi Taxi......

All of a sudden, all software, including Qunxing, and other companies that have reached a strategic partnership with Qunxing, announced the birth of WeChat payment at the same time.

In just half an hour, Weixin Pay has reached the first place on the hot search list, and the third place below is the hot search of Weixin Pay's challenge to Alitong.

All of a sudden, the situation changed.

Especially this time, in addition to the internal products of Qunxing, there are also partners like JD.com who have joined the channel of WeChat payment.

In this way, as soon as Weixin Pay was launched, it directly covered various fields including games, e-commerce, food delivery, and taxis.

With the huge traffic blessing of its own micro-message, it has instantly become a competitor to be reckoned with.

However, with the passage of time, the usage rate of WeChat payment has increased slowly.

Although Weixin has spent a lot of effort to promote, the number of people willing to use Weixin to pay has increased by only a few hundred thousand in half a month.

Almost many people have been stopped at the initial threshold by the operation of "binding bank cards", which is also the most difficult link to promote online payment.

Earlier, Ali and Alitong were nervous for a long time, thinking that this would be a tiger.

But after more than half a month passed, everyone found out that just like Ali's huge traffic can't make a social software, maybe Qunxing can only do micro-messaging, and can't go through the road of online payment.

So much so that when Ali's Mr. Ma was interviewed in an interview, the reporter talked about Qunxing and Weixin payment, and Mr. Ma also said with a smile: "Instead of trying his best to make payments, Mr. Xu of Qunxing should join forces with Ali." ”

"I met Mr. Xu before, and I felt that this young Mr. Xu had an unlimited future, but after his career became bigger, he would inevitably be too angry."

"If he is really willing to reach a deep cooperative relationship with Alibaba, I am even willing to invite him to join Alibaba's partner team."

"At his current age, when I retire, he can take my place and hold Ali and the stars."

As soon as these words came out, they immediately set off a storm on the Internet.

On the one hand, Mr. Ma's verbal promise to Mr. Xu of the stars, just the union of Ali and the stars can make people have infinite reverie.

On the other hand, how young does the so-called "young Mr. Xu" in Mr. Ma's mouth have to be?

After all, Ma Yun is not yet fifty years old, and he may be able to work until he is sixty or seventy years old in the future.

If Mr. Xu of the stars can take over at that time, that Mr. Xu will at least be under the age of fifty, right?

If you calculate it this way, the current Mr. Xu may only be in his early thirties?

With such an analysis, many media outlets climaxed directly on the spot, and the mysterious Mr. Xu of the Qunxing Company suddenly set off a wave on the Internet.

It's just that under such heat, the light of micro-message payment was instantly overshadowed, and it did not play a role in encroaching on the payment market of Alitong.

In this way, Ma Yun's goal has basically been achieved.

Everyone went to discuss the young Mr. Xu, who still cares about a payment function that has just been born.

As long as it does not pay too much public attention to WeChat, Ali is still very sure that it will continue to maintain its leading position in Alipay.

As for what Ma Yun said, it is not just for a gimmick.

If Xu Xingzhen is willing to join Alibaba, Ma Yun is estimated to be the first to raise his hands and agree.

It's just that when the time comes, it's hard to say whether Xu Xing will hold Ali and the stars, or whether Ali will annex the stars.

At present, in the face of this situation, Liao Qinyu of Weixin is staying up late and working overtime almost every day, looking for possible ways to further promote Weixin payment.

But Xu Xing was not in a hurry, but secretly instructed Liao Qinyu to find a few trustworthy employees to form a project team and develop a new function of WeChat messaging according to his requirements.

Originally, Liao Qinyu's energy was focused on WeChat payment and the subsequent development of the official account.

Seeing that Xu Xing was so mysterious and secretive, and said that this new project was specifically for the promotion of WeChat payment, Liao Qinyu hurriedly said that he would take the lead in developing the new project.

But Xu Xing just shook his head, saying that he, the person in charge, was too conspicuous, and the function of the new project itself was very simple, and he didn't need to invest too much energy.

Internally, it means that it is a small project at hand, and it is not quiet.

Well.

The name of the new project is very simple, it is called WeChat Red Envelope.