Chapter 333: Exclusive New Media Partner of the Spring Festival Gala

On October 5, just after the early hours of the morning. Diaphragm

The lights are still bright in Mi Huyou's studio.

Since accepting the second round of special financing led by Weixin and supplemented by Beep, Mihuyou can be regarded as officially embarking on the development path of the regular army.

However, compared with Tianshu Games, Qunxing still belongs to the free-range mode for Mihuyou Studio, but the work location has been transferred to the Ocean International Building.

Mi Huyou currently has a total of about a dozen people, but it doesn't take up space.

In the case of being close to the headquarters of the stars, it is also convenient for Mihuyou to contact and cooperate with the person in charge of Weixin and Beep.

And at 0:00 a.m. today, "Honkai Campus 2" will be launched on WeChat's game center and the game recommendation of Beep.

Cai Haoyu, Liu Wei and others stayed up late to sit in front of the computer, constantly refreshing the interface of the mobile phone and the background at the handover point at 0:00 in the morning. Diaphragm

Soon, the button on the phone that originally displayed "Available for reservation" became a "Download" button.

Liu Wei and others downloaded "Honkai Campus 2" on their mobile phones without hesitation, and at the same time stared closely at the data displayed in the background.

The game center on WeChat, after a year of development, is no longer limited to the games produced by Qunxing Tianshu Games.

The game channel is open to all mobile games on all platforms, and even some small game studios will be supported and invested.

In just one year, there have been hundreds of various mobile games on the game center.

Although the games produced by Tianshu Games itself still occupy the majority of the data, there are also many mobile games from other manufacturers that have achieved good results in this regard.

There is such a huge traffic pool as WeChat, and many manufacturers are happy to join in. Diaphragm

Of course, the original game center of Weixin, even if it has only been developed for a short year, relying on hundreds of millions of user traffic, will not only attract hundreds of games.

But on the one hand, the review mechanism of the game center itself is relatively strict, and some indiscriminate, low-quality mobile games are directly blocked from the door.

On the one hand, it is the unspoken rule of the industry on Tengxin's side, if you want to be on the game channel of QQ, then you can't be on the channel of Weixin at the same time.

Although Tengxin will not say such things openly, people in the game industry know it.

Therefore, many game manufacturers with a slightly larger volume may still choose the channel on QQ.

On the contrary, some games produced by small studios, because of the huge number of games on QQ's side, will choose to compete for a relatively small WeChat game center, which is easier to stand out.

Mi Huyou has no troubles in this regard. Diaphragm

Although Cai Haoyu doesn't want to stand in line between these big companies, he just wants to make his favorite games.

But since he has accepted the investment of Weixin, and even established a joint venture company to control the product operation rights of Mihuyou, even if he says that he will not stand in line, others will not believe it.

What's more, it's good to enjoy the shade under the big tree, and after a long time, the people of Mi Huyou found out that this Mr. Xu really didn't care about them at all.

Except for the closed beta stage, I came to ask for an open beta version to try it out, and I didn't ask about their game development process again.

This made Cai Haoyu and others breathe a sigh of relief.

After all, the success of the Qunxing Group today is almost all based on the huge profits of Tianshu Games.

As we all know, most of the games in Tianshu Games are planned by Mr. Xu. Diaphragm

So Cai Haoyu has always been worried that Mr. Xu will not criticize them for the games they do.

Later, it turned out that this should be their overthinking.

Mr. Xu not only did not point fingers, but also did not treat Mihuyou as an outsider in terms of channel traffic and recommendation arrangements, but gave promotion resources without discrimination.

Beep Station tasted the sweetness of "Million King Arthur" before, and also has certain expectations for Mihuyou, a two-dimensional mobile game that fits the attributes of Beep Station.

In addition, Beep Station is also constantly looking for suitable two-dimensional mobile games on the market, but there are very few in China, and it can almost be said that the unique seedling of Mi Fox is relatively healthy.

Therefore, Chen Rui's side still focused on the cherry blossom country to see if he could find some good things.

Xu Xing told him not to worry, anyway, the big head hasn't come out yet. Diaphragm

In later generations, the mobile game that really made Station B take off and provided huge revenue, it is still two years before the Japanese server is launched.

"In an hour, the number of downloads exceeded 50,000."

Looking at the rising data in the background, Cai Haoyu and the others were not sleepy at all, and their mood kept beating with the rise of the data.

This data is not comparable to Tianshu's games, after all, the audience of ACG itself is still very limited at the moment.

But relying on the traffic of the beeping station, the beginning of "Honkai Campus 2" is already quite dreamy for Mihuyou.

You know, the last "Honkai Campus" has been sold for almost a year, and it may have sold tens of thousands of copies.

Of course, the difference between the buyout system and the free system is quite big, and it can't be compared so simply. Diaphragm

But this start alone is enough for Mihuyou's people to look forward to.

"Let's go home and sleep first, I'll stay and watch, you guys rest first, and come back tomorrow." Liu Wei said.

said so, but after sending off the other employees, the three founders of Mihuyou had no intention of leaving, and still stayed in front of the computer and watched the background data.

"I'm a little hungry."

"There's a barbecue downstairs, what do you say?"

"Have a drink."

…… Diaphragm

In the evening, Xu Xing drove to Min University after work.

After a few days, Yan Chi Vinegar seemed to have acquiesced to Xu Xing's existence and stayed in the same seat every day.

The two of them studied quietly in the library, occasionally communicating on topics, but most of the time they remained quiet.

Waiting until nine o'clock in the evening, not long before the library closed, Xu Xing took out his mobile phone to rest and rest, and clicked on the previously downloaded "Honkai Campus 2".

Yan Chi vinegar was also a little tired, and turned his head to see the picture on Xu Xing's mobile phone.

Without waiting for her to ask, Xu Xing said, "Mi Huyou's new game." ”

"I didn't ask you." Diaphragm

"You should think of it as sharing." Xu Xing said, "But you have a lot of studies now, so I don't recommend you to play." ”

"Are the grades good?" Yan Chi Vinegar asked.

When she first invested in Mi Hu You in the early days, Yan Chi Vinegar participated in the whole process, and even Xu Xing's first business card was Liu Wei, who she personally handed over to Mi Hu You.

Later, Xu Xing obtained the product agency rights and IP development rights of Mi Fuyou Studio through the establishment of a joint venture company.

These are all very clear to Yanchi vinegar.

It's just that the buyout system of "Honkai Campus" before didn't bring much revenue to Mi Huyou, just barely survived, let alone bring income to the stars.

However, Xu Xing's actions are obviously very optimistic about the development of Mihuyou, or the future potential of the domestic two-dimensional market. Diaphragm

Yan Chi Vinegar would never doubt Xu Xing's own vision, so he was also a little curious about Mi Huyou's results this time and whether he lived up to Xu Xing's expectations.

"Okay." Xu Xing said, "The turnover on the first day has exceeded 1.5 million, although it can't be compared with millions of King Arthur, but after all, it is a small workshop, and this result is quite good." ”

The lineup of the producers of the Million King Arthurs is too luxurious, and in comparison, the lineup of more than a dozen people in Mi Fox You Studio is really too shabby.

However, in the barren domestic two-dimensional mobile game market, the fact that domestic two-dimensional can achieve this point has already surprised many domestic players.

The game content of "Honkai Campus 2" is still very simple compared to the mobile games of later generations, and it is a side-scrolling gunfight game.

In addition to the level growth of different characters themselves, each character can be matched with different weapons and costumes to create equipment suitable for each character to clear the level and fight monsters.

The monster in the game,It's also a variety of cute zombie mothers, literary mothers, motorcycle girls.,Nianghua versions of all kinds of things.,It's exciting to play by yourself.,It's a little embarrassing for others to know.。 Diaphragm

Xu Xing didn't care, and played for Yan Chi Vinegar.

Mi Fox You's game, in the last life, successfully raised it to the level of tens of millions of game companies.

In this life, with the blessing of WeChat, the results will only go to the next level.

Yan Chi pursed his lips, listening to Xu Xing share this information, he still couldn't help but sigh in his heart, why did he let himself meet such a person.

"It's a pity that I'm playing the internal version, so I don't have to spend money on kryptonite, which is a little less exciting." Xu Xing turned off the game and said shamelessly.

Then he felt a little thirsty, and subconsciously reached out to pick up the thermos cup that Yanchi vinegar was placed in the middle.

But when he unscrewed the lid of the cup, he reacted, raised his chin away from the rim of the cup, and silently closed the lid again. Diaphragm

Yan Chi Vinegar saw that the time was almost up at this time, so he got up to pack up his books, and when he caught a glimpse of his movements, he whispered: "Drink if you want, the convenience stores downstairs are closed." ”

Hearing her say this, Xu Xing didn't pretend anymore, and silently drank a few sips of water, feeling that the hot water provided by the library still had a surging sweetness.

……

After the National Day, Xu Niannian moved back to school and began to prepare for the graduate school entrance examination.

And Weixin has also made a big move again.

First of all, online, Weixin and JD have reached a deeper cooperative relationship, JD directly logged in to the service center interface of WeChat, becoming the first e-commerce platform that can be directly reached internally by WeChat.

This step officially launched the first shot of Qunxing's involvement in the field of e-commerce. Diaphragm

If the cooperation with JD.com is only a preliminary involvement in the field of e-commerce, then the self-operated overseas channel of Pink Note is the second shot of WeChat.

In just a few months, Pink Note has become the No. 1 women's products sharing platform in China.

At the same time, Pink Notes' self-operated cross-border e-commerce platform, through the B2C model, follows the relationship network of Jian Jiashu's parents, directly connects with various foreign brands and large traders, forming a considerable female vertical user market.

In just one month, the sales of Pink Note exceeded 30 million, becoming a force to be reckoned with in the e-commerce segment.

"Mr. Xu's approach is indeed very ingenious, but in fact, it can only be regarded as a kind of cleverness."

"Our Taobao has also opened the cross-border e-commerce channel of Tmall Global this year, and there is nothing backward in this regard."

"As for the cooperation between JD.com and Qunxing, I just want to say that Mr. Xu's ambition and appetite are still very big." Diaphragm

"He knows very well that it is impossible to shake Taobao's status by relying on himself alone, and it is impossible to really support a new e-commerce platform from scratch, so he chose to directly find a ready-made partner."

"But this has not changed much, and Taobao's current positioning in the e-commerce field is unlikely to be easily shaken."

"Therefore, the stars can only pick up the leftovers of the market, and will not have much impact on Ali's own system."

"You know, the number of users of Paycom is hundreds of millions, and how many are Weixin now? Barely tens of millions. ”

"About 80% of the domestic online payment market is Alibaba's, which is the most solid foundation of Taobao, and e-commerce is actually just the surface."

On Weibo, the content of Mr. Alima's recent interview quickly became a hot search.

Related to this, Mr. Xu of Qunxing also jumped into the top three hot searches because of the news broadcast of Qunxing Group in early November. Diaphragm

This is how the owners of the two businesses met again online.

[The stars suffer losses and suffer losses in Weixin Pay is too late, how many years has Paypass been played, this background is completely incomparable]

[I'm used to using the payment pass, and it's very troublesome to make a WeChat payment]

[Is WeChat payment not easy to use? I feel pretty good.,Maybe I prefer to shop on JD.com.,JD.com hasn't used to pay before.,It's quite inconvenient]

[So many people use WeChat, but there are so few people who use WeChat payment, everyone is still not used to using the payment function on social software, right? ] I see that the QQ payment before Tengxin is also quite pulled]

[To achieve the size of the stars, it is normal to make your own payment, otherwise it is too easy to be manipulated by Ali, and online payment is generally online shopping or game krypton, right? ] There's nothing else to spend, and the mobile game of the stars is still good]

[What Mr. Ma said is not wrong, the stars are really powerful now, but they are not yet to the extent that they can compete with Ali, and it is outrageous that Mr. Xu can develop to this level in more than a year]

In the library of Min University, Yan Chi Vinegar looked at these comments on Weibo, took advantage of the lunch break, looked at it casually, took small bites of bread, and simply dealt with an afternoon meal.

After a while, a voice came from behind her.

"What are you looking at?"

Xu Niannian put his schoolbag on the seat next to him, and while taking out the textbook for review, he asked curiously, "What is the news of Xu Xing on CCTV?" ”

"Just take a look."

"How do you boast on the Internet?"

"See for yourself." Yan Chi turned the screen of the notebook around, "That Mr. Ma of Ali seems to be quite unconvinced." "Ahh

"He's right." Xu Niannian smiled, "But have you seen another news?" Xu Xing said that he had prepared a big gift for Ali. ”

"Huh?"

"You search and see, the advertising bidding meeting of the CCTV Spring Festival Gala should be announced."

Yan Chi Vinegar searched curiously, and found news about the stars and the Spring Festival Gala.

[CCTV announced that the stars won the bid for the exclusive new media interactive partner of this year's Spring Festival Gala, with a total of 67.03 million yuan in advertising]

"Spring Festival Gala?"

"It's said to be a big move." Diaphragm