"Attention, I clicked."

Moved a box of fireworks to the side of the empty road, and confirmed that no one was passing by, Xu Xing looked down at the thread carefully, and while reminding the three girls not far away, he approached the lighter.

In the next second, the thread was ignited, and Xu Xing immediately got up and ran away.

After he ran to Yan Chi Vinegar and the others, before he turned around, he heard a loud bang behind him.

When I turned around and looked up, the fireworks had already bloomed in the sky, occupying a large field of vision, and the lilac and bright yellow fireworks turned into a brilliant flower, reflecting the night sky.

"Wow~" Xu Suisui clapped his hands happily.

Xu Xing turned his head and looked at Yan Chi Vinegar, the glimmer of fireworks was reflected on her face, and the fireworks reflected in her eyes were particularly beautiful.

He stretched out his hand, took her little hand, and turned his head to look at Xu Niannian who was standing behind him.

Yan Chi Vinegar also turned his head along his line of sight, and saw that he also reached out to hold Xu Niannian's hand, but he didn't see it, and looked up at the fireworks in the air again.

On the contrary, Xu Niannian was still a little weak because of Xu Suisui's presence, and after being held by him for a while, he withdrew his hand so as not to be seen by Xu Suisui, who was standing in front.

Bi Wenli herself opened a supermarket, and she bought a lot of fireworks before the Chinese New Year, and the sales were very hot during this time.

The people in Jinghe community basically recognize her as a supermarket, and the geographical location is good, and after deducting the cost every month, the profit of 10,000 yuan is guaranteed.

During the period around the Chinese New Year, the income from the sale of fireworks and firecrackers alone is estimated to be tens of thousands of yuan.

There are a lot of fireworks left, Bi Wenli picked some good goods and hoarded them at home, and left them for a few of them to play during the New Year.

At this time, there is still a lot of time before the Spring Festival Gala that will start at 8 o'clock in the evening, and Xu Xing is not in a hurry to go back to the company, so he will accompany Xu Suisui to play first.

At the very least, you have to experience the atmosphere and fun of the New Year.

In my last life, I was thirty years old, and in the following years, the Spring Festival was not tasteful.

First, Xu Suisui has also grown up, and the little girl has changed in eighteen years, but after going to college, she has become a lot quieter, and she will not shout for her brother to go downstairs and set off fireworks together.

During the Chinese New Year, sit quietly on the sofa and play with your mobile phone.

Xu Xing himself was not interested, and after the Chinese New Year's Eve dinner, everyone took care of their own affairs, and even did not watch the Spring Festival Gala together.

Xu Nian didn't go home for the New Year, and lived alone in a rented house.

Xu Xing sometimes finished eating Chinese New Year's Eve dinner, and when he saw that there was nothing at home, he simply ran to Xu Niannian to accompany her.

Knowing that he was coming to accompany her for New Year's Eve, Xu Niannian would personally cook a table of good dishes and wait.

The two of them nested in front of the TV, watching the Spring Festival Gala while eating on the small coffee table, complaining about the content inside.

Raising his head to look at the fireworks blooming overhead, Xu Xing's memories suddenly flooded into his heart, and he turned his head to look at Xu Niannian again.

The mature and confident sister in the previous life gradually coincided with the sister who was now flickering with the reflection of fireworks in her eyes.

Xu Xing sighed and turned his gaze back to the other fireworks next to him.

"Time is limited, what else is there to play?"

"This and this!" Xu Suisui has studied these fireworks quite a lot, and immediately pulled Xu Xing to continue.

She herself was timid and didn't dare to light a fire, so she had Xu Xing help her light it every time, and then she stood far away, looking at it excitedly while being afraid.

The four of them played until half past seven, and were delayed by Xu Suisui for ten minutes before returning home.

Xu Xing and Yan Chi went upstairs to say goodbye to their family and prepared to go back to the company.

Before leaving, Huang Xiuzhen took Yan Chi Vinegar's hand in the corridor outside the door, and stuffed a red envelope into her palm with a smile.

Originally, Yan Chi vinegar wanted to refuse, but Huang Xiuzhen was old, but the strength of her wrist was terrifying, so she just held it down and waved at her with a smile: "Girl, last year, when you went to the countryside, we didn't prepare red envelopes, and this year's should be made up for last year." ”

"Thank you, grandma." Yan Chi vinegar was not good and then excused himself, so he politely thanked him.

After waving goodbye at the door, she took the red envelope in her hand and followed Xu Xing downstairs.

This red envelope is very big and thick, Yan Chi vinegar pinched it slightly, and it feels difficult to estimate the amount in it, to say the least, it has to be thousands.

After sitting in Xu Xing's car, she took the red envelope and opened it to take a look, and found that there was a thick stack here, I am afraid that it was a full 10,000 yuan.

"Why do grandparents give so much?" Yan Chi opened his mouth.

She had prepared New Year's money for Xu Suisui before, and she only prepared 5,000 yuan.

As a result, this time and again, the money did not decrease, but still earned.

"You just think of it as if it was given by a few of their elders." Xu Xing started the car and drove towards the Ocean International Building, "Now this can only be regarded as a meeting gift, and if you are really engaged in the future, my parents will have to give you a red envelope for changing your mouth." ”

"You don't need to think so long-term, and you're still engaged." Yan Chi Vinegar pursed his lips and carefully put away the heavy red envelope, "You might as well think about it first, how can you marry two girls at the same time." ”

As soon as these words came out, Xu Xing suddenly shut up.

Yan Chi snorted and didn't ask any more, just turned his head to look out the window.

Although there are many fewer people in Shanghai during the Chinese New Year, you can still see fireworks blooming in the night sky from time to time on the way to the company.

……

Within the Qunxing Group, this Spring Festival has also been quite fulfilling.

Although the employees here have chosen to stay and work overtime instead of going home to reunite with their families, they are in a good mood.

Before the evening, I talked to my family on the phone to report safety, and by half past five, the specially scheduled Chinese New Year's Eve dinner was delivered to the door by the hotel.

Under Yao Yuanyuan's organization, everyone ate Chinese New Year's Eve dinner in their respective conference rooms and distributed red envelopes in accordance with the form of the department.

Those who stayed during the Chinese New Year were guaranteed to give out 10,000 red envelopes, and the employees who stayed up late tonight to keep an eye on the situation of the Spring Festival Gala were given tens of thousands of bonuses.

After the Chinese New Year's Eve dinner, a group of people returned to their respective jobs with vigor and entered the work state full of enthusiasm.

Especially when it was close to eight o'clock, Mr. Xu personally appeared on the scene to supervise the formation, which made everyone cheer up very much.

"Mr. Xu, there are still five minutes left, and the Spring Festival Gala will begin." Liao Qinyu stepped forward and said, "But in the advertising time before the start of the Spring Festival Gala, there is the first wave of red envelopes on WeChat. ”

"Okay, always pay attention to data changes, and report once every ten minutes."

Xu Xing took Yan Chi vinegar and directly found an empty computer in the on-site office, pulled out a chair and sat down, using it as a temporary command platform.

Yan Chi Vinegar already knew a rough idea of the action of this WeChat message, but asked curiously: "So the function of this red envelope is just to increase users and use stickiness?" ”

"Of course it's not that simple." Xu Xing leaned back in his chair, squinted his eyes and smiled, "As the saying goes, the free one is the most expensive." ”

"The growth of micro-message users has reached the current level of 100 million, and there is no need to worry too much in the future."

"But on the other hand, the usage rate of WeChat payment is pitiful, and so far only a few million users have bound bank cards, and the usage rate is not high."

"If you want to change this situation, the most important step is the first step - to let more people bind bank cards."

Don't look at the step of binding a bank card is very simple, in fact, it is very difficult, a lot of online payments, unable to expand the scale of users, largely because of the card at this level.

Here's a very simple example.

You find that there is a software that can bind a bank card, and you can pay directly with this payment channel, which is very convenient.

But when it comes to binding the bank card, you have your phone in your hand, and the bank card is in your wallet, and the wallet is in your bag or on the table in the living room.

You're lying in bed using your phone right now, and after thinking about it, you'll talk about it next time, and you're too lazy to get out of bed to get it.

And that's just one aspect.

The other problems are trust and usage habits.

Ali's Ali Pay started from 03 years on the shelves of Taobao, and has been deeply cultivated in this field for more than ten years, so that everyone can use Alipay to play enough to buy on Taobao.

And even so, Sun Wanhui was still skeptical about opening an online e-commerce business.

Today, although Weixin has more than 200 million users, it has only risen for a little more than a year, and the problem of trust is far from being solved.

In terms of usage habits, it is impossible to compete with Paypass.

It takes time and money to get the results out little by little.

But the posture of throwing money also affects the efficiency of expansion.

Instead of attracting users to actively bind bank cards through various publicity, it is better to directly stuff money into the user's WeChat payment account, and then seduce the other party to take the initiative to bind the bank card.

You grabbed a few dollars of red envelopes from your WeChat payment account, but you can't withdraw them.

At this point, you might be willing to climb out of bed and get your bank card in the living room.

At this point, the purpose of micro-communication has been initially achieved.

This method was actually tested in a previous symposium in September.

In the live broadcast room of Funny Fish, many users were given various cash red envelopes and coupons through lottery, and if you want to use them, you have to bind a bank card.

It's just that the live broadcast of the symposium at the beginning, the number of viewers watching online reached the level of 100,000, which is far from comparable to the Spring Festival Gala.

But an interesting data is that about 80% of the people who drew red envelopes in the live broadcast room at that time chose to bind their bank cards.

That's where it gets interesting.

……

"It's about to start, right?"

"Don't worry."

"Didn't Xingxing say that there were advertisements for micro-messages?"

"I don't know when it will be, and I didn't ask carefully just now."

"Why don't you ask now?"

"He's busy going to the company, don't bother him."

Jinghe Community, living room at home.

The eight people who stayed behind were all crammed into the sofa.

There were four people sitting on the couch, and the two single sofas were occupied by the sisters.

Xu Jian and Xu Yi had no choice but to move the stool and sit next to them.

A circle of people watched the TV with pre-broadcast advertisements playing.

By about half a minute before eight o'clock, the TV finally appeared on the content they had been looking forward to.

"Go to WeChat, grab the red envelope, shake it on WeChat, and the red envelope will arrive immediately."

"Log in to WeChat and shake it, 500 million red envelopes are waiting for you!"

The advertising content is ordinary, but just a gimmick to divide 500 million red envelopes is attractive enough.

Half a minute of advertising is short, but sufficient.

With the above advertising words, the screen has been showing the login to the WeChat message, use the shake, and then jump out of the red envelope.

Such a simple action, directly "ten yuan to the account", such a way of throwing money, for the audience and friends who watch the Spring Festival Gala in front of the TV, it is really groundbreaking.

Especially now, there are more than 200 million users of WeChat, which can basically cover most of the families in China.

As long as someone downloads and uses WeChat, and after seeing the advertisement, they try to use the red envelope function that shakes it, and finds that they can really grab the money, and the first wave will hit.

"That's it, right?"

After reading the advertisement, Xu Lisong didn't have the heart to watch the opening ceremony of the Spring Festival Gala, so he took out his mobile phone and clicked on the WeChat message inside, squinted his eyes and looked for it.

In order to take care of users, Weixin deliberately added a shortcut function to shake it directly during the Chinese New Year, and there is an extra round button in the lower right corner, which can be directly accessed by clicking on the shake interface, without the need for users to look for half a day inside.

Xu Lisong easily clicked in, and shook the phone according to the appearance in the advertisement just now.

I only heard a clicking and shaking sound from the mobile phone, and an electronic red envelope popped up when the screen turned on the screen.

Xu Lisong said "eh", and suddenly felt very novel.

"Have you tried?" Xu Lisong immediately asked, and at the same time pressed the button to open the red envelope, and the prompt of "one yuan" in it popped up.

"Really." Bi Wenli snorted, "It's five cents." ”

"I'm a corner."

"Five cents."

"Why do I only have a penny?!" Xu Suisui squatted on the sofa and said angrily, "Brother Xu Xing is too stingy!" ”

"And I'm in luck?" Xu Lisong said with a smile, "I got a dollar." ”

The whole family is sharing the fun of shaking this red envelope.

And such a scene is constantly happening in front of television sets all over the country.

……

"Data?"

"Within 10 minutes, the number of shake interactions reached 400 million, and the total number of users participated in about 10 million people."

Liao Qinyu reported, "At present, it is still the first wave, and every hour, there will be an advertising insertion of WeChat red envelopes in the middle, and each time a red envelope worth 50 million to 80 million will be released. ”

"According to the prediction, the further back on, the higher the data increase, and by the time of the New Year's Eve at 12 o'clock in the morning, there will be 200 million worth of red envelopes released."

"At present, all kinds of micro-message groups on WeChat are very lively, and they are all discussing this shake of red envelopes."

"WeChat red envelopes have also begun to spread in WeChat groups, and the number of people bound to bank cards ......"

Speaking of this, Liao Qinyu paused, and then smiled happily, "Ten minutes, one and a half million people." ”

……

At the same time.

Ma Yun, who was on vacation in Hawaii, received a call from a subordinate in the mansion.

"Mr. Ma, in an emergency, I'm afraid you have to return to China immediately."