This Spring Festival Gala is something that Ali and Ma Yun don't want to happen. 碩

But this is the case with commercial competition, which can never develop exactly as you want.

After the plane rose into the air and entered a stable flight state, Ma Yun sat in the cabin, watching the content of the Spring Festival Gala with a calm face, and at the same time receiving information and data from the company's subordinates.

To be honest, Ali basically can't do anything now.

The strategic deployment, reaction speed and efficiency of large companies are like a giant ship turning around, and it is not the same concept as a small sailing ship.

In particular, Weixin's action this time, although it is essentially aimed at Alipay's online payment market, is only an external marketing to use the influence of the Spring Festival Gala on the surface, and it is not a hostile act of malicious attack.

This kind of conspiracy, once Ali wants to stop the loss in a panic, it will only further spread the influence of this marketing, but it will help Wei Weixun Pay and Alitong to benchmark.

In terms of marketing, deliberately pulling in famous friends for benchmarking and comparison is itself a deliberate heat. 碩

Once the comparison is established, there is room for discussion and disputes, and if the official is still on the field, it will confirm the other party's status in the industry that is qualified to compare with itself.

And now the micro-message payment has not yet taken the initiative to benchmark, if the payment pass is close to the face at this time, it will be in the arms of the micro-message.

As a result, in the current situation, it seems that the most suitable strategic deployment for Ali is...... Pretending to have little impact.

At present, the situation is irreparable, and for Ma Yun, the most important thing is not to let this situation continue to expand.

The basic market of Paycom is very stable, and this wave of WeChat payment seems to have gained a lot, but the red envelope function will only have a high-frequency usage rate during the Chinese New Year.

In daily life, the status of Paycom is still as stable as Mount Tai.

Even if there are a lot of new card-bound users on WeChat, if it's just a bunch of dead users who simply tie up cards and don't use them, it will be a failure. 碩

Qunxing Group is still very immature, although it is developing rapidly, its development in breadth is far less than Alido.

Especially in terms of usage scenarios, Ali has long begun to lay out online payment scenarios for daily payments such as water, coal, electricity and property fees, while Weixin Pay has just started this business.

In hospitals, trains, airports and other frequent payment scenarios, Alipay has already been deeply deployed, far from being comparable to the current stars.

With the overall situation in hand, how to reduce the usage rate of WeChat payment and maintain the usage habit of payment has become extremely important.

"We will continue to move forward with the original plan after the year, but the speed of the schedule needs to be mentioned again." Ma Yun's finger pointed on the table and made an instruction, "Pay attention to the movements of the stars, continue to seize space in the payment scene, and push a little tougher offline, so that merchants can choose one of the two and exclude the WeChat payment."

……

11:55 p.m. 碩

There are still five minutes left until the early morning New Year's Eve.

According to the data submitted by Liao Qinyu five minutes ago, as of now, the number of registered users of Weixin is ...... It has exceeded 400 million!

The number of users who have bound bank cards through WeChat payment has also soared to 150 million.

And this number is still rising at an alarming rate as Chinese New Year's Eve comes to an end.

"So it's here."

Xu Niannian's voice suddenly sounded beside him.

Xu Xing and Yan Chi turned their heads in surprise, and saw Xu Niannian carrying two lunch boxes in his hands and putting them on the desk, and then said, "I went to your office and didn't find anyone, it turned out that I went to the scene to supervise the battle." 碩

"Why are you here?" Xu Xing took the lunch box and asked, "What is this?"

"I've been ordered to deliver food." Xu Niannian glanced at him, "I made brown sugar rice cakes and rice balls at home for supper, and my mother asked me to give you one and give you one to taste."

However, it is not known who took the initiative to deliver the meal.

「

What's going on at home?" Xu Xing asked as he opened the lid of the lunch box.

"What do you say?" Xu Niannian laughed, "The movement you tossed out yourself, they are having a lot of fun and have been handing out red envelopes."

"Especially in the group of relatives, it was just a little chat, but as soon as your red envelope came out in the evening, the group was very lively."

"But they can be regarded as bleeding heavily, and it is estimated that they sent at least tens of thousands of red envelopes in the group overnight." 碩

"Good." Xu Xing smelled the smell, originally there was no New Year's smell in the company, but after smelling the familiar smell, it seemed that he had returned home all of a sudden, "Eat."

He took out his chopsticks and handed them to Yan Chi Vinegar, "It's just about New Year's Eve, eat some rice cakes and rice balls, the meaning is very good."

"Hmm." Yan Chi vinegar was not polite, but after eating a rice ball, he turned to Xu Niannian, who had just sat down on the other side, took the initiative to hand the lunch box to her mouth, sandwiched a rice ball and said, "Sister Nian Nian also eats."

"Thank you, Vinegar." Xu Niannian didn't say anything polite to her, and opened his mouth to bite down the rice balls.

Xu Xing saw that they were happy to eat, and simply handed over the lunch box that only bit a piece of rice cake, "You can eat it."

"I'm going to enjoy it." Yao Yuanyuan came out from the side at this time, stood across the desk and looked at it with a smile, "There will be supper from the hotel in a while, don't eat too much."

"Do you want to eat it?" Yan Chi Vinegar saw her and made a gesture to stand up. 碩

But Yao Yuanyuan had already waved his hand again and again: "Don't do it, you guys eat slowly, I'll go and ask the restaurant how the preparations are going."

With that, she walked out of the office area.

But before leaving, she stood at the exit and sighed helplessly when she saw the three people sitting together under the light over there.

Is...... It's still like this after all.

Looking at the scene of Yan Chi vinegar and Xu Niannian feeding each other, she didn't know what to say.

If we can get along, maybe it will be good.

"It's zero." Xu Niannian glanced at the time. 碩

The live broadcast of this year's Spring Festival Gala is playing on the computer in front of me, and as the last performance enters the climax, the host reads out a congratulatory message, announcing the end of this year and the arrival of the coming year.

And the last wave of red envelopes from Weixin also came as scheduled.

The data that were already at a high level continued to climb at this moment.

Under the watchful eyes of the people of the whole country, the Spring Festival Gala ushered in a successful ending, and Weixin also rode the wind to complete a shocking publicity that was enough to be engraved in the history of marketing.

After midnight, the afterglow of this wave of propaganda has not disappeared for a long time.

Xu Xing, Yan Chi Vinegar, and Xu Niannian, two daughters, after enjoying the brown sugar rice cake and rice balls, Xu Niannian, who came late, began to ask questions.

It will take a while for the final statistics of the WeChat department to get the results, and Xu Xing and Yan Chi Vinegar chatted with her. 碩

Then he was stunned for a while.

"I remember that the number of users of Weixin was only 200 million years ago? That's 400 million?" Xu Niannian was a little dumbfounded, "How do you feel that this user growth is so unprofitable?"

"This is the power of the Spring Festival Gala plus WeChat messages, and then superimposed red envelopes." In the face of such a result, even Xu Xing, who has experienced this era, still can't help but sigh.

With 200 million registered users, Weixin itself is already an extremely large social software.

In addition to Tengxin, which has been deeply involved in QQ for many years, has five or six hundred million social users, no social software can achieve this order of magnitude.

In particular, it can maintain a high frequency of use and time per day, which is incomparable to other software.

The difference between Weixin and QQ is that it weakens the relationship between netizens on the computer side in the traditional sense and strengthens the network of acquaintances in reality. 碩

This leads to the Spring Festival Gala, a place where a large number of family members gather, and the person who has a micro-message becomes the pathogen infected with the virus, and only a simple transmission medium is needed to make the micro-message spread in a terrifying way

Come, occupy one phone after another.

And this medium is the red envelope.

Weixin has attracted a strong relationship chain of acquaintance networks, and the Spring Festival Gala provides a social scene where a large number of acquaintances gather, and red envelopes complete the viral social interaction between acquaintances and acquaintances.

In this way, a domestic and even the world, which is regarded as the top level of the scope and number of people, was born.

"Mr. Xu, the final data is roughly out." Liao Qinyu walked over and added while submitting the documents, "At present, only the data up to 20 minutes after the early morning has been intercepted, but there should be a lot of increase in the follow-up aftermath, which will not be known until tomorrow after a unified summary."

"Well, everyone's worked hard." Xu Xing didn't rush to look, first looked at Liao Qinyu, and said, "Yao Yuanyuan is at the contact hotel, there will be supper later, the brothers who stay up late will take a break, and after eating, the company will have a special car to send you back."

"Especially female employees, don't walk alone in the middle of the night." 碩

"Follow-up overtime allowance and additional allowance for the New Year, remember to report to Yao Yuanyuan's finances."

"Well, okay Mr. Xu." Liao Qinyu nodded.

After a brief explanation, Xu Xing picked up the file data and checked it.

Yan Chi vinegar and Xu Niannian also came over curiously.

There are a lot of indicators above, full of several pages, but to sum up, the key data is just that.

As mentioned earlier, the total number of WeChat message users has skyrocketed by more than 20 million in less than half an hour.

The number of users bound to bank cards has risen rapidly, has exceeded 190 million, and it is estimated that it will break through the 200 million mark tomorrow. 碩

From the millions of bound bank card users before the Spring Festival Gala to nearly 200 million after the Spring Festival Gala ended...... That's a terrible increase.

On top of that, there's some data that seems outrageous.

In the more than four hours of the Spring Festival Gala, the number of interactions with WeChat red envelopes reached 11 billion, and the interaction volume at the peak reached one minute @

"Are you going back?" Yan Chi Vinegar asked, "I'll leave with Sister Yuanyuan later."

"Where do you want to flee?" Xu Niannian grabbed her arm and took her into his arms, not letting her slip away, "The New Year's Eve has come to the door, you are still living outside, and the family still thinks that you two have a conflict."

"I ......" Yan Chi Vinegar didn't know what to say for a while, and was a little embarrassed to be held by Xu Niannian.

Xu Xing next to him said, "I'm going to go shopping with Sui Sui tomorrow, have you forgotten? When the time comes, you will have to pay, and it will be convenient for you to go out together tomorrow at home." 碩

Hearing this reason, Yan Chi Vinegar seemed to grasp a stable handle, finally let go, bowed his head and said, "I know."

"What's that?" Xu Niannian on the side squinted at Xu Xing, "How do I remember that you made a bet with Sui Sui before, and if her final exam results improved, you would give her 5,000 yuan of shopping funds?" How did it turn into vinegar vinegar and vinegar give."

"Ahem." Xu Xing turned his head weakly, "Family, whoever gives it is the same, what is my net worth now?" Can you take care of this amount of money with a young girl?"

But Yan Chi Vinegar next to him had already squinted at him with empty eyes: "No wonder I keep the money, the red envelope is only 500 yuan, it's really shameless."

"Let's go, let's go, if it's the New Year, don't talk about this, go home."

Xu Xing took the hands of the two girls and walked towards the elevator.

But Yan Chi Vinegar and Xu Niannian laughed twice, and then shook his hand aside. 碩

Instead, the two girls got together, walked into the elevator, and hung him behind him.