Lucky Resort is worthy of being the most concerned and important large-scale project of Shishi Group in the second half of the year, and you can feel one or two from its publicity work alone, with heavy investment and full sponsorship of this entire variety show.

The resort business model has also become a complete and advanced management system.

In order to give tourists a better sense of experience, Shishi asked someone to develop an APP, which is specially used by tourists in the resort, which can be said to be an electronic version of the resort's detailed vacation guide.

Strategy?

At first glance, any tourist will only think that the strategy is estimated to be a large paragraph of text and a few pictures.

It's too boring and old-fashioned, right, who has the patience to take the time to look at those things?

Although, it is indeed an electronic guide.

However, this 'strategy' was compiled by the tourists themselves.

Click into the APP, there is a square, tourists only need to register an account, you can post and share their own news in the square, at the same time, click refresh, you can also receive the news sent by other tourists, all in real time.

- Facilities, amusements, restaurants, restaurants, etc. in the resort......

It can be recommended to plant grass, or it can be pulled out of weeds to avoid lightning.

It's not just these contents, some interesting things that you have heard and seen, and wonderful things can be shared, and the dynamics support likes, comments, and forwards.

It can not only help avoid pits and mines, but also realize a new type of socialization.

-

In the backstage monitoring room of the program group.

The director looked at the picture with some astonishment, the four foreign friends were holding small cakes in their hands, and they were taking pictures, obviously trying to send the small cakes to the square.

Of course, the director knows about the strategy APP.

Because the strategy APP is a part of the show, the follow-up will appear in the form of tasks.

The three groups of guests each recommend each group of restaurants, and the group with the highest popularity of likes and comments will receive the rewards given by the program team.

However, this is the follow-up content of the show, and it is not yet time at all! It came out in advance!

How did Sheng Kite know about the Raiders APP?!

It hasn't been long since the resort officially opened, and even though the resort has a considerable number of tourists, the popularity of the Kejing app has only just begun.

The area covered is not very large, and it is only known to visitors in the resort.

"Lucky Restaurant" started recording for four days

In the past four days, Sheng Kite and Shi Yan in Group A have not been -

The director's eyes widened and he was surprised: "Haven't they been doing their jobs all the time, taking care of eating, drinking and having fun?" ”

"How did they know about the app???"

Damn, his script has been disrupted again?!

-

How do you know, of course, it was discovered.

In the past four days, the guests of groups B and C have been busy running the restaurant, and there is only a restaurant turnover and a turnover restaurant in their heads.

Between the two groups, they race against time and keep an eye on each other, for fear that the turnover will be lower than that of each other when they settle.

The four of them threw themselves all on the top of the restaurant, and their heartstrings were so tight that they couldn't distinguish a little bit of time.

However, Sheng Kite and Shi Yan are different, what they have the most is time, and they also have the most close contact with the resort in addition to the restaurant place.

When you eat breakfast, when you bask on the balcony in the afternoon, when you go for a walk in the evening.

In the mouths of many passing tourists, Sheng Kite can hear from time to time, and the word with the highest rating is the name of the strategy APP.

- "This thing is too unpalatable, and the strategy is lightning avoidance." ”

- "This game is good, but it's best to bring your own raincoat when you play, and send a little tips to the strategy hall~"

- "Do you see the hall?" There is a young lady's golden retriever who ran away, and she died in a hurry, and she hasn't found it yet, otherwise she will forward it to help put it on top. ”

“……”

Come and go, one person and one sentence.

With a little bit of heart, it is not difficult to find the APP strategy.

Actually, it doesn't take four days at all.

Sheng Kite and Shi Yan found out as early as the second day of the recording of the show, but they were silent, and the flour and yeast were also exchanged with Lin Xue and Zhang Yang in Group C the next day.

The reason why I chose today was to come out on the fourth day to set up a small cake stand.

It's because—

As mentioned earlier, the users who can use the strategy APP can only be certified tourists staying in the resort, and the rest of them do not have any download permissions.

I can't download it, I don't have an account, but I didn't say that I couldn't borrow it, and almost no one would refuse such a small favor.

In particular, after expressing your gratitude, you will be presented with a small cake freshly out of the oven.

The function of the Raiders APP program is simple, the data is not difficult to analyze, it can be clearly seen that the daily usage of the APP is not low, and the hall publishes and shares the dynamics in real time, which is basically refreshed every few seconds, and there will be updates.

Truly.

As the director said, the coverage area of the strategy app was not large at that time, but the proportion of its activity was large.

To put it simply, plainly and in layman's terms, that is-

If the number of people using the guide app is less than 20% of all visitors to the resort.

However, these 20% of the people are basically active online every day, which shows that the stickiness of this strategy APP is very high.

The people who use the strategy app are basically young people.

With such a novel and interesting app, the coverage area of use has expanded from 20% to more and wider, but it is only a matter of time.

And, in a very short period of time.

As it turned out, it was in a very short period of time – just two days.

Twenty percent of the figures have more than tripled.

The number of APP users is large, and the popularity is soaring.

This is the perfect time to see a sudden increase in your promotional exposure.

However, there is still an opportunity missing.

The stalls in the entertainment street are almost full, and there are only a few vacant places left, just four or five.

The rest, naturally, is the rest that is picked, and the location is definitely not much better.

So, the management of the resort chose the tallest character among the short ones for Sheng Kite.

When it was time to choose for Sheng Kite, Sheng Kite refused.

The entertainment street is divided into two sides: A and B.

Sheng Kite pointed to the only remaining stall on B Street and said, "We want this." ”

The management was amazed: "What!? This is also a corner of the wife, and the position is too crowded to see! ”

"Little girl, are you sure you want this?!" The management only thinks that the little girl in front of her should not be a business material, and she has no experience.

"Otherwise, you can take a look? Think again? Although the first few streets are also relatively partial, they are much better than the ones on B streets. ”

Sheng Kite did not adopt it, but still insisted:

"Well, that's what I want."

(End of chapter)