Chapter 2 Negotiation with the Blue Factory
Blue Factory can be said to be one of the top technology brands in the entire Chinese market.
Especially in 2016, the end of the 100-machine war.
After three or four years of competition, dozens of mobile phone manufacturers have really stayed and have a sufficient share of the market, and only a few mobile phone manufacturers remain.
Relying on the strategy of encircling the city through offline channels and rural areas, the blue factory is cooperating with the corresponding excellent product quality and after-sales service, and has the momentum of a large factory.
It's just that the current blue factory still has these two major competitors in the offline market.
The first competitor is the chrysanthemum factory, which relies on offline channels and operators to deeply bind cooperation.
The current sales in the offline market rely on the sales of offline physical stores on the one hand, and on the other hand, they rely on the sales of operator stores.
As one of the four major manufacturers in ancient times, Juchang still has a very deep cooperative relationship with operators, although the operator's policy has changed and the knowledge has changed the sales strategy.
And for operators to launch a lot of specially customized offline models.
It's just that compared with the current chrysanthemum factory, the biggest competitor of the blue factory is the green factory with the same teacher.
Both are companies that spun off from a tech giant in the last century, except that the blue factory was initially responsible for the communications business, while the green factory was responsible for the audio-visual business.
However, both companies eventually turned to the communication equipment business and became two mobile phone brands that loved each other.
"If I'm not wrong in my memory! Blue Factory plans to buy screens in bulk this time, and plans to use the screen on the X9 series! ”
Zhou Zhen had familiar memories in his mind, and he was thinking about how to catch the line of the blue factory.
Although the influence of the blue factory in the market is not as strong as in the next few years, it also vaguely has the corresponding big factory heritage.
The screen that the blue factory needs to purchase will also be used in the X9 series products, which the blue factory attaches the most importance to.
It's just that according to the order of historical development, after Zhou Zhen and the blue factory collapsed, the blue factory reached a cooperation with Sansang and directly used the super AMOLED screen.
As the rise of the blue factory, the X9 series relies on the sentence "soft light dual camera, illuminate your beauty!" "Successful offline market has captured more share.
You must know that before the release of this product, the blue factory was crushed by the green factory in the online market.
The R5 released by the green factory a year ago became the sales king of the year by virtue of the advertising slogan "five minutes of charging, two hours of talking", and became the king of the offline market in one fell swoop.
A simple living room.
Shen Cong, the person in charge of the supply chain of the blue factory, was sitting on the sofa, watching the arrival of Zhou Zhen and Liu Peng and hurriedly got up.
The three of them said hello slightly, and after introducing themselves, they cut straight to the point.
After all, when it comes to business, business is the most important thing!
Blue Factory takes a fancy to even the screen of Royole.
Before coming to Rouyu, there were two different voices inside the Blue Factory when it came to the adoption of screens for new products.
The first part is to recommend the use of Sansan screens.
Sansang's OLED screen is currently the ceiling level in the industry and has a very good reputation.
Sansang's screen is very good, but as a producer of the product, it is natural to consider the cost of production and the sales channel.
The blue factory itself is an offline channel, basically leaving more than 25% of the profit to the offline channel, and at the same time, it also needs to obtain a certain profit.
This means that there needs to be savings in terms of costs.
In order to get more offline channels and sacrifice costs, so that online manufacturers use the Fire Dragon 8 series flagship processor chips at a price of more than 2,000 yuan, many manufacturers such as Blue Factory who focus on the offline market can only use the relatively low price of the Fire Dragon 6 series processor chips.
After all, the cost of the Fire Dragon 6 series chips is low, the performance is relatively sufficient, and the power consumption can be guaranteed to be within a certain range.
The price of Sanxin screen is relatively expensive, and the cost of each screen is close to 800 yuan, which makes another voice appear in the blue factory.
With a domestic screen! Use a domestic OLED screen produced by a newly established company.
In the eyes of most people in the current environment, the level of domestic components is still not comparable to the international top level, and the cost of domestic components in this environment is naturally much cheaper than that of top components.
However, according to the order of historical development in the past, after Zhou Zhen asked for a thousand dollars, Lanchang decisively gave up the cooperation with Royole and directly chose Sansang's screen.
"Our blue factory wants to spend 2.5 billion to order five million screens!"
When Shen Cong said the familiar offer, Zhou Zhen fell silent instead.
On the contrary, Liu Peng's face on the side was a little ugly.
As a new company, the company has just been established and needs to spend a lot of upfront investment in production lines and many aspects.
In addition, the price of the production materials of the panel is not cheap, and the yield rate of screen production is lower than that of mainstream top panel manufacturers.
The cost of each screen produced by the current Rouyu company is close to the value of five hundred.
As the current person in charge of the company, Zhou Zhen clearly understands that this list must be won.
But the premise is to be able to obtain the corresponding profit in this cooperation, even if the profit is only 10%, Zhou Zhen needs to fight for it.
And Zhou Zhen also understands that as long as the price of his own screen is lower than that of Sansang, and can surpass Sansang in some aspects, then it is possible to win this cooperation.
"It is possible that Mr. Shen still does not know the advantages of our company's screen! I would like to introduce to Mr. Shen in detail the advantages of our screen compared to Sansang screen! ”
Zhou Zhen understood that in order to persuade the other party to cooperate, then he had to come up with something to convince the other party.
For this reason, Zhou Zhen picked up the screen sample of the conference room and introduced the advantages of the Royole OLED screen to Shen Cong.
"First of all, our screen uses the latest materials, which can reduce the thickness of the screen to 0.04 mm, and can be easily bent, and at the same time, it can also reduce the thickness of the mobile phone when it is produced!"
"Secondly, because the screen of our mobile phone is very thin and light, the response rate of touch is increased by 45% compared to Sansang's screen!"
"In addition, our screen supports 1080P resolution, HDR+ color display, PPI level can reach 411ppi, chromatic aberration can reach the level of <0.59, contrast ratio can even reach 1:5 million, and the peak brightness of the screen can reach 750 nits!"
"At the same time, the life of our screen, compared with the life of the current mainstream screen, has basically extended the life by 35%!"
"These values are currently among the best in the entire industry! Not even weaker than other international manufacturers! ”
Zhou Zhen explained the screen in his hand, and took out the notarized inspection certificate of the relevant agency from the drawer next to him, as well as the patent certificate of the relevant screen.
Use the most real data to prove to the other party that your own screen is not weaker than the Sansang screen.
Shen Cong heard Zhou Zhen's explanation, and at this time, his eyes were firmly fixed on the relevant inspection documents, his eyes narrowed slightly, and he didn't know what he was thinking.
To be honest, Shen Cong has also seen Sansang's screen data, and after listening to Zhou Zhen's explanation, he also found that Rouyu's OLED screen is indeed better than Sansang's takeaway screen in some aspects.
However, after taking a closer look at the sample in Zhou Zhen's hand, Shen Cong still found that the look and feel of the Royole screen is still a little different from Sanxin, and even the screen is slightly reddish when the angle of oblique viewing angle.
The data wins, but in terms of experience, it is still much worse than Sansang, even if it is a relatively poor takeaway screen compared to Sansang.
However, Shen Cong also has to admire Rouyu Company, such a young company can make the screen to this level, which is enough to see the strength it has in terms of technology.
It's just that compared to a behemoth like Sansang, he is still a little younger.
"What does Dong Chou mean?"
"The cost of our screen production is too expensive and the price given by your company is relatively low, so for an order of five million, I hope your company can come up with three and a half billion!"
Since after Zhou Zhen said this, he began to raise the price of his screen.
It has been raised from 2.5 billion to 3.5 billion.
Of course, Zhou Zhen raised so much, which naturally gave the other party room for bargaining.
After all, Zhou Zhen thinks that the other party will not take out 3.5 billion to win this batch of orders.
"Thirty and a half billion? Jay Chou is kidding! You must know that Sansang's offer to us is only three billion! ”
Shen Cong smiled and replied directly to Zhou Zhen with squinted eyes.
When Zhou Zhen heard such familiar words, he was not shocked in his heart, and even wanted to laugh a little in his heart.
You old fox is coming to deceive me again, don't think I don't know Sansang's offer.
However, Zhou Zhen felt a little relieved.
After all, in the original historical trajectory, after Zhou Zhen reported 5 billion, the other party directly threw his hand away, which eventually led to the failure of cooperation.
Looking at Shen Cong's ass not leaving the sofa now, it seems that the two parties still have room for negotiation, and even the other party may have the intention of cooperating.
It's just that something must come out next, so that the other party is really willing to come up with money to cooperate.