"Rouyu Company has declined to cooperate for the time being!"

At the headquarters of the chrysanthemum factory, Yu Dazui did not have much change in his expression after getting such news.

Yu Dazui can see clearly that the main partners of Rouyu Company are still rice and blue factories.

In addition, the production capacity of Rouyu Company itself is too low, and it is reasonable that it cannot reach cooperation with its own side.

In fact, the current chrysanthemum factory was also forced to cooperate with Rouyu Company.

Just a few months ago, a very significant event happened in the high-end mobile phone market at home and abroad.

As the world's largest mobile phone manufacturer, the flagship Sansang Note7 released a small-scale explosion.

That's right, this is the famous Sansang explosion door in the history of the machine.

Due to many reasons such as battery, there is a certain probability that Sansang note7 will explode.

This incident also affected Sansang's market position.

You must know that Sansang note7 is a very good product with perfect hardware configuration, and it is even stronger than the fruit released by the old rival this year7.

It's just a pity that there is a huge problem with the quality control of this product, and there have been explosions one after another around the world.

This also greatly reduces the reputation of this product, and surrounded by market public opinion, Sansang can only recall note7 products around the world.

To the surprise of many users, Sansang directly ignored the Chinese market, and claimed that the battery used in the Chinese market was from another supplier, which was very guaranteed in terms of quality.

It's just that soon there was a note7 explosion in China.

At the beginning, Sansang argued that this kind of sudden event was caused by natural damage to the user, and it was not a problem with product design.

If there is a problem, there is a problem, and after the explosion of the corresponding model in the country one after another, Sansang's quibbling is meaningless.

Coupled with reports from China's state media and pressure from market opinion, Sansang had to apologize.

It's just that what most users didn't expect was that Sansang directly forced Huaguo's employees to kneel down and apologize at the apology press conference.

The company's executives and top management stood in the back, in stark contrast to the Huaguo employees who were forced to kneel.

One stone stirred up a thousand waves, and Sansang's series of actions completely angered the people.

For this reason, Sansang did not say anything, and directly cancelled the Huaguo branch, and recalled most of the employees of the company's mobile phone business department to Bangziguo, as if he wanted to take the initiative to withdraw from the Huaguo market to avoid the impact of this incident.

Now note7 products have begun to be recalled at home and abroad, which also leaves a huge gap in the high-end Android market at home and abroad.

This also makes the chrysanthemum factory, which has been committed to the development of the global high-end market, begin to covet.

Sansang's competition in the market is retreating, which is simply a gift from God to the chrysanthemum factory that is seizing the high-end market share.

It's just that Sansang also noticed the chrysanthemum factory's action to increase production capacity, and also understood that the chrysanthemum factory wanted to seize the high-end market share while he was sick.

So Sansang started a small move!

As an important component second only to the processor chip in the mobile phone, the screen plays a very important role in the mobile phone.

In the second half of this year, the most important high-end flagship product of the chrysanthemum factory, the mate9 series, used even Sansang's OLED screen.

So when the chrysanthemum factory wanted to expand its production capacity and ask Sansang for goods, Sansang directly refused to go back because of insufficient production capacity and could not supply it.

This directly made Yu Dazui, who is in charge of the consumer business, burst into foul mouth.

After all, this wave of operation is too bad, which simply makes the current chrysanthemum factory miss this once-in-a-century opportunity in vain.

Yu Dazui was not willing to give up this opportunity in vain under such circumstances.

So he sent the person in charge of the supply chain of his own manufacturer to try his luck at Rouyu Company, trying to buy a flexible screen that can replace the Sansang screen.

Although Yu Dazui is full of expectations for this, he also has the expectations in his heart.

Regarding Rou Yu's refusal, Yu Dazui also said that he could understand.

Of course, he also felt that the current production capacity of Rouyu Company could not really fundamentally solve the current demand of chrysanthemum factories.

"It's a pity...... BOE's OLED screen is still under research and development,Unable to really achieve large-scale mass production,At present, the only thing that can really replace Sansang in the field of OLED screen in China is Rouyu! ”

Yu Dazui also felt correspondingly helpless about the current environment.

The technology companies in the country of sticks have an absolute leading position in the field of screens.

And now many domestic screen panel manufacturers are also aware of the importance of OLED screens, but unfortunately it started too late, and now most of the manufacturers' screens are still in a state of research and development.

Now the only domestic manufacturer that can come up with the corresponding OLED screen, and has a very good performance in terms of overall quality, that is left with soft feathers.

It is a pity that the company has a very good technical strength in the field of panels, but now the company is just in the early stage of its establishment, and the company's scale and production capacity are at the end of the industry.

Perhaps after several years of development, it can truly reach the status of equal status with major international panel manufacturers.

On the other side, the inside of the soft feather company.

Rice company specially sent the company's screen research and development team to visit Rouyu company, and in the next time, prepare for the screen carried by the rice mobile phone6 and Rouyu company for in-depth adjustment.

Nowadays, most mobile phone manufacturers rely on the hardware and technology support of the supply chain for their overall products, and mobile phone manufacturers are basically integrators in the corresponding hardware supply chain in the entire market position.

It is not only necessary to integrate the hardware of the product accordingly, but also to optimize the hardware at the software level, so as to better make the hardware of the whole product give full play to its original strength.

Different mobile phone manufacturers also have different levels of tuning of product hardware, which also leads to the fact that many products in the mobile phone market have a completely different experience after using the same hardware.

This time, the rice company sent a team to adapt, one is to be able to adapt the screen in depth, and on the other hand, it is to learn from the soft feather company.

In recent years, the overall market reputation of the digital series of rice mobile phones has actually been on a downward path.

The most glorious moment of the Rice Digital series was before the Rice Phone 4.

The development momentum of rice in the past few years is very fierce, and at the same time, with the blessing of Internet venture capital, rice mobile phones have even achieved the first position in domestic mobile phone shipments.

It's just that with the rice mobile phone 4, the rice mobile phone digital series began to slowly decline.

The reason for this, on the one hand, is that the dividend period of the Internet has passed, and at the same time, online cost-effective brands have also begun to appear one after another, which has had a certain impact on the mobile phone sales of rice.

On the other hand, many mobile phone manufacturers such as blue factories and green factories are making crazy efforts in the offline market, which has gradually made the offline market the main battlefield of the mobile phone market.

It can be said that 14 years ago, the influence of rice mobile phones in the entire market was unique.

The two offline market brands, Blue Factory and Green Factory, have just begun to be widely deployed in the offline market, and the overall reputation and influence are not comparable to rice.

However, with the passage of time, the online market is no longer the world of a rice manufacturer, and many online brands such as Honor, LeTV, Lemang, and 360 imitate rice, which has a certain impact on the market position of rice.

On the other hand, after three or four years of layout in the offline market, the time has come for the two factories to start to close the network quickly, relying on accurate advertising investment and marketing.

In the end, it succeeded in making some people who are not accustomed to buying mobile phones online and ordinary users become the target groups of the blue and green factories.

In addition to this reason, the gradual homogenization of mobile phones is also a major reason, which is also a major reason why rice is obsessed with developing a full screen.