Chapter Forty-Eight: The Second Stage of the Shock Feather

Go someone else's way and leave others with no way out!

Eat someone else's food, let someone else eat the northwest wind!

Now Zhou Zheng's mind is very simple.

Learn from the template of other people's success, and use the certain advantages you have now to copy the success of others.

Although it sounds a little bit shameless.

But who wants Zhou Zhen to be a reborn person.

What the reborn do can be considered shameless, and that is called following the trend and benefiting the masses.

"Creator Incentive Program!"

Yang Rou, who is currently in charge of the company's short video operation, is also interested in Zhou Zhen's plan.

Obviously, after operating the short video platform for almost a month, Yang Rou also began to have some experience in the operation of short videos.

High-quality short videos are the foundation for the long-term development of the platform, which has long been remembered by Yang Rou.

The so-called creator incentive program is obviously an activity designed for the faster and better development of the platform.

It's just that the company has burned a lot of money at the beginning of its establishment.

Although the company's short video platform also advertises, the number of ads is limited to ads when the app is opened in order not to arouse the disgust of users.

Even after receiving some advertising contracts, the company still does not have any profits, but because the corresponding promotion and red envelope activities need to spend a lot of money.

And now the creator incentive plan proposed by Zhou Zhen is obviously another money-burning project.

Sure enough, Zhou Zhen's creator incentive plan is indeed really burning money.

Zhou Zhen is expected to invest 1.5 billion yuan to start the platform's creator plan.

Of course, this so-called creator incentive plan may last for more than a year, and in this more than a year, Zhou Zhen's plan is to invest 1.5 billion.

And these 1.5 billion yuan are also invested in batches.

After all, the cash flow in Zhou Zhen's hands is too small now.

The original funds owned by Zhou Zhen could not start this creator incentive program.

But fortunately, the Rice Note3 series component cooperation project is led by Zhou Zhen.

In this order, it includes a patent for the full-screen design and a number of technical patents such as some corresponding screens and sensors.

Even the design of the back cover this time has several patents from Zhou Zhen.

or charging a certain amount of patent fees, coupled with the funds in the original account, also allows Zhou Zhen to now have nearly more than 200 million liquidity.

For the incentive plan to start the corresponding creation, more than 200 million funds can last for a few months.

But it also means that Zhou Zhen needs to work like crazy in the next half of the year, and make money to subsidize the current Zhenyu company.

If you want to fully develop the short video platform, it is still relatively difficult.

The current Kuaiyin APP is a gold-swallowing beast for Zhou Zhen.

In order to gain more market position and corresponding benefits in the future, Zhou Zhen must also be willing to be squeezed dry by this gold-swallowing beast.

Of course, if you want to make the development of this short video more smooth and have more funds, financing is also a good way.

It's just that Zhou Zhen doesn't have this idea, after all, the current Zhou Zhen can still afford to raise this gold-swallowing beast.

After all, such a big cornucopia, when he has a certain economic strength, how could Zhou Zhen be willing to divide it with others.

"For the time being, invest 200 million yuan and publicize 1.5 billion yuan to the outside world!"

"As for the relevant creator incentive plan, wait until tomorrow's morning meeting of the company to discuss the new project together!"

The relevant creator incentive plan still needs to be discussed within the company before it can be truly established.

Of course, Zhou Zhen already has a corresponding plan in his heart, after all, some things can be completely painted according to the gourd.

Soon, on the second day of the company meeting, the relevant creative incentive plan was fully established.

First, the creator incentive program divides creators' videos into several categories.

There are dedicated video reviewers, so-called "featured" videos for video design.

Of course, according to the corresponding traffic and number of likes, it eventually became a popular "hot" video on the entire short video platform.

In addition, there are also related "hot entries" specially established by the video.

Basically, Zhou Zhen completely followed the short video routines of later generations, and applied the corresponding routines to his company's short video platform.

Video creators who have obtained selected videos can receive creative rewards ranging from 500 yuan to 1,000 yuan according to the quality and popularity of the corresponding videos.

If you get a video of a popular video, the creator can get a creative reward of 1,500 yuan to 3,000 yuan according to the traffic of the corresponding video.

When the corresponding popular video reaches the point where the corresponding popular entry can be established, or when it becomes the corresponding phenomenal video, the creator of the video can get a creative reward of 5,000 yuan to 8,000 yuan.

And in addition to monetary rewards, these corresponding creation rewards can also be blessed with corresponding official traffic recommendations in the subsequent release of videos.

The bonus of this creation incentive plan can be said to be very large, and it is indeed a benefit for creators for the short video industry that has not yet fully developed.

Of course, whether the so-called can become a featured or popular video, Zhenyu's operation team still has some means.

After all, sometimes whether a short video can become popular or not, on the one hand, you need to consider the quality of the short video, and on the other hand, you need the corresponding official traffic blessing.

"At the same time, the company is considering launching a traffic customization service ......"

In order to obtain certain benefits and ensure the basic operation of the company, Zhou Zhen also proposed a new income method in this meeting.

Traffic customization service!

That's right, it's to spend money to buy traffic and buy promotion.

For example, for 5 dollars, you can deliver your corresponding video to 100 users.

Zhou Zhen also did this in order to enable the company to have a certain amount of income when it develops and maintain the stable operation of the company.

After all, although Zhou Zhen said that he can now earn a certain amount of income to subsidize the company, it is also a pressure for Zhou Zhen.

Now Zhou Zhen has basically shifted the company's development path to the second stage of development.

The first stage is to rely on the corresponding marketing methods to obtain enough user groups, so as to ensure the basic operation of the short video platform.

The second stage is to start formally, completely recruiting corresponding high-quality short video creators to promote the development of the entire short video platform into a stage of rapid development.

As long as the second stage can develop smoothly and make the company's short video business become the hegemon in the industry, then the future of Zhenyu can be said to be limitless.

After solving the problem of Zhenyu Company, Zhou Zhenlai came to Star City.

Xingcheng is Zhou Zhen's hometown, and Zhou Zhen completely opened the company here, on the one hand, to support his hometown.

On the other hand, it is to save the corresponding land cost, after all, the corresponding semiconductor design company does not have high requirements for the region.

"Mr. Zhou......"

When he came to Star City, Liu Wei, the person in charge of Yuzhen Semiconductor, personally drove to welcome Zhou Zhen's arrival.

On the way to the company, Zhou Zhen also explained the development of Yuzhen Semiconductor Company in the past half month.

Yuzhen Semiconductor Company is a company specially established by Zhou Zhen for semiconductor design.

And Liu Wei is also an alumnus and apprentice of Zhou Zhen Stanford, and he can be regarded as a technical talent in this semiconductor field.

In less than half a month after the establishment of the company, it went to major universities across the country to recruit corresponding talents.

It's just that Yuzhen Semiconductor Company has just been established, and its reputation in the entire industry is not good, and the salary given is not too high, so that there are only more than 70 college graduates recruited.

Coupled with the seven-person professional semiconductor design team brought by Liu Wei, the company's total number of employees is only 82 people.

It's a pity that because the company has just been founded, the corresponding conditions are not good enough, and there are external companies poaching people.

directly caused nearly half of the graduates who had just been recruited to leave, and even two of the seven people in the professional team formed by Liu Wei himself were poached.

"It's fine!"

However, Zhou Zhen was very calm about this, and in his opinion, the occurrence of these things was basically normal.

After all, who would want to stay in a company that has only been established for less than half a month.