Rouyu's technology summit this year made the technology manufacturers present shine.

Whether it is the outstanding R4 material OLED screen or the highly innovative flexible foldable panel technology, it is the top technology in the industry at present.

Even relying on these technologies, Rouyu has become a screen panel supplier that surpasses Sansang.

Of course, the price of the screen this time is not very cheap.

The OLED screen made of R4 material can not only be used in mobile phones, but also on multiple devices such as computer tablets.

This time, the soft feather company is based on the orders placed by each manufacturer to customize the production of the corresponding screen, and finally give the manufacturer the corresponding quotation.

Of course, this time the screen is due to the high cost of production, and a lot of money has been invested in the corresponding technology research and development.

Naturally, the price of the first screens will not be much cheaper.

Basically, the cost of a single screen to produce a mobile phone screen is as high as about 1500 yuan.

If you produce a very high horizontal 43-inch TV screen, the cost of the screen will reach about 4,000 yuan.

Of course, the cost of a TV screen is naturally slightly lower than that of a mobile phone screen.

After all, the screen of the mobile phone needs the corresponding cutting technology, and the screen panel is also divided into the screen touch screen and the display backlight layer, as well as a variety of components and corresponding display chips.

The TV screen lacks the corresponding touch screen and the existence of many components, and there are many fewer processes and difficulties in the technical aspect, which will naturally save a lot of costs in the production process.

For example, the cost of a 24-inch TV or a screen with a display screen is basically the same as the cost of a screen for a 7-inch mobile phone.

Even though the price of this screen is relatively expensive, various technology manufacturers have not retreated on this.

In particular, the chrysanthemum factory, which has been based on product experience and high-end market, attaches great importance to the screen of R4 material.

You must know that this screen, whether it is a mobile phone screen, or a screen for the corresponding tablet computer display, is the top screen in the industry.

If all of their own ecological products adopt such screens, the two top high-end brands of Sansang and Guozi will also need to take a detour in front of the chrysanthemum factory.

The promotion of new screens also means that the price of old screens is about to be reduced.

After the press conference, Zhou Zhen also announced to many manufacturers that a 6.37-inch public version of the R3 material OLED screen panel will be launched at the beginning of next year

The price of this type of screen panel will be reduced to about 750 yuan.

In addition, many new technologies will be added to the screen of the R3 material this time.

These technologies are not included in the price of the corresponding screen, but require additional money from other manufacturers to license patents.

For example, the high brush, Ltpo, etc., which were proposed at this technology summit, can be used on the R3 material screen.

In addition to the corresponding mobile phone screen customization, the R3 material screen also supports the screen customization of TV panels, computer monitors and corresponding tablets, and the price will also give some discounts to downstream manufacturers from next year.

With the announcement of the price reduction of the R3 material screen.

After hearing such news, the manufacturers present also instantly understood the next product strategy of Rouyu Company.

Due to the corresponding high cost, the R4 OLED screen is destined to fail to become the mainstream screen in the industry in the next one to two years.

After all, there are still relatively few domestic mobile phone manufacturers who are really willing to spend 1,500 yuan to customize a high-quality screen.

In particular, some corresponding technologies also need to spend extra money to obtain the patent authorization of Rouyu Company.

In this way, buying a top-notch screen with the corresponding top-notch technology package will cost at least 2,000 yuan.

Two thousand yuan is not a small number, especially since some manufacturers start with less than two thousand yuan.

And with the R3After the price reduction of the material screen, this high-quality screen will also become the most mainstream screen on the mid-to-high-end or top flagship.

Clear-eyed people can clearly see that Rouyu Company intends to use R3 material screens to compete with Sansang takeaway screens for the market.

The screen level of Sansang takeaway is basically on par with the R2 material screen of Rouyu Company.

And Sansang is completely inadequate in the takeaway screen compared to the R3 material screen.

At the beginning of next yearR3The screen of the material has undergone a wave of price reductions,Although the price is more expensive than Sansang's screen200More than that,But in terms of quality, it is indeed a lot higher。

In the fierce involution market environment,Manufacturers must consider the best quality of soft feather R3Material screen in the middle and high-end products。

Even in the next year or two, on most of the domestic models, there will be a shadow of the screen of R3 material.

In addition to the sales of the corresponding screen, some technology manufacturers specializing in displays are interested in the corresponding foldable flexible panel technology.

It's a pity that the current foldable panel technology, although developed, cannot be officially launched for the time being because the corresponding production capacity cannot meet the current large-scale commercial use.

However, the production line of this kind of screen is already being planned, and Zhou Zhen expects that this kind of screen will be truly commercialized in a year.

The Rouyu Technology Summit ended, and the executives of each company also left the company one after another after negotiating with Rouyu.

The company also received orders from the corresponding manufacturers after the technology summit.

The vast majority of manufacturers' orders are R3 material screen orders.

Although the company announced that it will make corresponding price adjustments for the R3 screen in January next year.

But after the end of this technology summit, manufacturers can already place orders with Rouyu in advance.

However, the official delivery to these manufacturers may not be until February next year.

However, in order to ensure the normal operation of the company, it will not be pitted by some forces with ulterior motives.

Rouyu Company has made a new provision on related cooperation: this time, the order of the R3 screen needs to be booked in full.

After all, there are a lot of cooperative manufacturers this time, and the amount of reservations is very large, if the pigeon is released, it is estimated that the whole company will have to be played.

You must know that the previous Rouyu Company had suffered such a big loss, which made Zhou Zhen extra cautious about large quantities of cooperation orders.

In addition to orders for mainstream R3 materials.

There are also some special orders.

Most of these orders come from chrysanthemum factories.

2 million orders of 17-inch R3 material display (non-screen panel).

Two million 57-inch R3 material displays.

Obviously, the current chrysanthemum factory intends to take the lead in applying R3 material OLED screens to notebooks and TVs.

Of course, the price of these two customized screens is not too expensive in comparison.

After all, it's just a display, not a screen panel.

With this 17-inch display screen that is most likely used on a laptop, the cost of a single piece is only 850 yuan, which is not much more expensive than the corresponding mobile phone screen panel.

The price of the 57-inch R3 material display is slightly more expensive, and the cost of a single screen even comes to more than 2500 yuan.

With the chrysanthemum factory taking the lead, several manufacturers specializing in displays, who were originally a little hesitant, also found soft feather cooperation.

It's just that the order volume of these manufacturers is only tens of thousands.

After all, the brand influence of these manufacturers is not as good as that of chrysanthemum factories, and it is already a very good result to be able to sell hundreds of thousands of displays in a year.

And this timeR4 material screen,Only two manufacturers have found soft feather cooperation。

One is the chrysanthemum factory that has been working closely with Rouyu.

It's just that the order volume of the chrysanthemum factory this time is more than half less than the previous order volume of mate and P series.

Zhou Zhen estimates that the chrysanthemum factory will continue to use R3 material screens in products with relatively large shipments next year.

As for the stronger R4 material screen, it may be used in the flagship super large cup or the co-branded flagship

After all, the price of the ordinary version of Juchang's current flagship is basically around 4,000 to 5,000 yuan.

With a screen panel that costs nearly 2,000 on a product of more than 4,000 yuan, I'm afraid most Android manufacturers won't do such a thing.

In addition to the chrysanthemum factory, another manufacturer of custom screens is a small factory, OnePlus.

That's right, after Liu Zuohu attended the technology summit, he did not hesitate to place an order for one million screens with Rouyu Company.

And OnePlus also packs Ltpo, 120hz high brush (R4 standard 60hz), 2K high resolution (R4 standard is 1080P), full-link color display chip multiple technologies.

You must know that the order placed by the chrysanthemum factory only adds an additional 90hz high brush + Ltpo + 2K resolution technology.

This also increased the cost of OnePlus's customized screen to 1820 yuan.

In the end, Liu Zuohu also relied on his ability to speak well, and successfully compressed the cost of a screen to 1750 yuan.

Even so, the cost of a single screen panel from OnePlus is 150 yuan higher than that of the R4 screen panel customized by Ju Factory.

Lunatic!

This made Zhou Zhen have to give such an evaluation to Liu Zuohu, the current head of OnePlus.

1750 yuan cost of the screen panel!

If you also spend a lot of money on other configurations, counting the cost of other top hardware of the mobile phone, this product has to be sold for about 3,500 to maintain the hardware cost.