It's been a week since the launch of the Roupai phone.

Most users who buy new products have a very good evaluation of the second generation series of Roupai mobile phones.

"The screen is awesome!"

"Powerful performance!"

"The battery life is simply invincible!"

"Good photo performance!"

Even the praise rate of the mobile phone on the Goudong platform has reached 98.9%.

Such an evaluation can be regarded as fair and just.

Some users even think that although Zhou Laogou is a dog, he does have the strength to be a high-end flagship.

The reputation of the product is very good, but it is somewhat unsatisfactory in terms of sales.

Within a week of this sale, the sales of the regular version were only 180,000 units, and the sales of the top-of-the-line Pro version were only 20,000 units.

This achievement can only be described as miserable.

After all, these two mobile phones themselves are positioned as high-end flagships in terms of product positioning.

Generally, when high-end flagship users consider products, the first thing they consider is the influence and reputation of the product brand.

This will also make users who currently have enough financial strength to buy a Roupai mobile phone give preference to the models of the fruit or chrysanthemum factory.

The positioning of the second-generation product and the first-generation product is different, which ultimately leads to the difference in the sales performance of the two generations.

"The price still has to continue to last, and it is not easy to achieve the product at this price, even if the sales are not good, we must continue to stick to it!"

In the face of the feedback from the current market, Zhou Zhen was not too discouraged.

Even the idea that the company's top management wants to reduce prices and increase product sales is stopped.

Now the soft mobile phone is finally in the product positioning, to the position of the high-end flagship, if you choose to rely on price reduction to win sales at this time, the final result will only be a bamboo basket for nothing.

Not only will the high-end image of Roupai be ruined, but it will even disappoint users who support Roupai mobile phones.

Even if the product sales are not good, Zhou Zhen still needs to grit his teeth and persevere.

"It may be that the publicity is not in place, or it is necessary to increase the publicity!"

Although it is not possible to use the marketing method of price reduction promotion, there should still be publicity.

And there is no shortage of ways for Zhou Zhen to publicize.

After all, the Kuaiyin short video platform in Zhou Zhen's hands now has 400 million registered users and 170 million daily active users.

With so much traffic, Zhenyu Culture Company has made a lot of money by relying on the corresponding advertising and video traffic bidding.

Zhou Zhen completely relied on short videos to promote his products.

It can even be relied on in this way to save some publicity costs.

It's just that you still need to pay attention to the method of advertising on a short video platform like Kuaiyin.

Hard-hitting ads may not attract the attention of users, but will cause users to be disgusted by inserting ads.

Therefore, if the hard one is not good, then you can only use the soft way to promote your own products.

For this reason, Zhou Zhen thought for a long time, and found a professional video shooting team through the channel of Kuaiyin to shoot promotional videos suitable for Kuaiyin's short video platform for his company's products.

In July, on a hot summer day, the chirping of cicadas quiets the whole world.

On this hot summer day, hiding in an air-conditioned room and picking up your phone to watch videos is such a beautiful thing!

Hehehe! Chicken... Short video promotion is coming!

With the filming, production, and post-editing of short videos for a week, the promotion of short videos for Roupai mobile phones has been done.

At the same time, Zhenyu Culture Company, as a direct mailer of the fast sound short-sighted platform, also began to use special algorithms to deliver these videos to more users.

Also at this moment, many netizens also swiped the promotional video of the Roupai mobile phone.

"You fly away proudly, I inhabit the summer ......"

The video soundtrack with the sadness of youth literature sounded, and the scenes in the video began to flash like memory fragments.

Girl with a shallow smile on her face picking up a scroll of blue school uniform by the lake in the hot summer.

Seven or eight people frantically rode bicycles and frolicked and chased along the forest paths.

Books and bachelor's hats were thrown into the sky, and men and women looked at each other and smiled before taking graduation photos, their eyebrows throbbing with affection.

Biased towards the sunset, the eyes are full of red glow like bursts of beauty burning in the sky.

With all the good things in my mind, the background music is accompanied by the climax, and all the good things gradually turn into joys and sorrows.

They parted ways in the drizzle.

Tears on the other end of the phone!

Rushing around in inaction, the memory of that moment flashed when I looked back.

As soon as the video went black, the entire short video also came to an end.

Lines of font gradually begin to appear in the dark.

"Time may be the antidote to the pain, or it may also be the poison that tears apart the beauty!"

"Shooting equipment: Roupai mobile phone 2pro!"

The broadcast of this video instantly made many netizens unable to sit still.

Sad background music!

Excellent video quality and clips!

Deliberately selected video clips!

Accompanied by the final video copy!

Lore! It directly pierced the hearts of many users who watched the video.

Human joy may not be the same, but human sorrow is somewhat similar.

However, the promotional video of the Roupai mobile phone is like a thorn inserted into the hearts of most users with stories, relying on the corresponding tear-jerking background music and the final video copy, seducing the deepest sadness in the hearts of users.

At the same time, in the video, the second-generation series of Roupai mobile phones often appears.

Even when the male and female protagonists finally called "break up", they gave a close-up of the Roupai mobile phone 2pro.

Finally, at the end of the video, I deliberately reminded that the shooting equipment used is the Roupai mobile phone 2Pro, which is used to indirectly promote the second generation series of Roupai mobile phones.

The exquisite production, coupled with the traffic promotion value of the fast sound short video, made this video instantly popular.

It's just that in just one day, the number of likes on this video has reached 900,000, and the comments on the video have also reached 80,000.

", this video is going to cry to death, I wanted to follow this video blogger but I didn't expect this video blogger to be a mobile phone official!"

"The official cross-border short video platform of the mobile phone, I can watch it!"

"Seeing this video, I thought of my ex-girlfriend who was studying in college, I just called her, but I didn't expect that the person who answered the phone turned out to be a milky little doll!"

Although this video has been praised by many netizens with the blessing of large traffic, it has also resonated with more netizens.

At the same time, netizens were also surprised to find that the maker of the short video this time turned out to be the official of a mobile phone brand.

This also made netizens stunned, how could this mobile phone brand be so versatile?

A sad youth literature video also made the soft mobile phone stand out on the short video platform, gaining more than 300,000 fans in less than three days.

Of course, Zhou Zhen didn't prepare a video.

Instead, a "three-board axe" was prepared to start the prestige of the Roupai mobile phone on the short video platform.

Three days after the first video was released, a new video was uploaded on the Roupai mobile phone again.

"This is not an ordinary red bean, this is the red bean in Wang Wei's poem, you haven't heard of Wang Wei...... Acacia? ”

Accompanied by the background music of Dong Chou's orchid pavilion, the music sounded.

A beautiful woman dressed in ancient Hanfu, holding a wine jug, boating between the green mountains and clear waters. (Framing from Guilin landscape)

Fuqin in the bamboo forest, looking back on the sadness is unforgettable, touching people's hearts.

At the end of the video, it is still the familiar "shooting from the soft mobile phone2pro".

And this video relies on the aesthetics of Chinese classics, and it has also attracted many users to watch, coupled with the traffic blessing of the corresponding fast sound short-sighted platform, this video instantly became popular on the entire platform again.

Relying on these two videos, the Roupai mobile phone can be said to have become popular on the short video platform.

The second video has exceeded 700,000 likes in less than a day after it was launched, and the first video has also accumulated and promoted more than 2 million likes.

The number of followers of the official account of Roupai Mobile has also successfully exceeded 900,000.

After all, who can refuse a mobile phone official who can live so well.

In less than a week, the number of official fans of Genre Mobile has successfully exceeded 1 million, and the likes of the two videos have reached 3 million and 2 million respectively.

As the heat continued to rise, Zhou Zhen used the last of the three axes.

The last video is slightly sadder than the first two.

The style of this video can be described as fanfare and awe-inspiring.

"Tears that have passed through thousands of years can only be seen in dreams!"

As the ancient music sounded, countless cultural relics appeared in the video like a dream.

For the filming of this video, Zhou Zhen and the video team went to museums in Hunan Province and Hubei Province to collect materials.

The vicissitudes of China's thousands of years of cultural fields and historical relics are fully displayed in the video.

Especially in this video, there are many pictures of mobile phones and cultural relics classmates.

Of course, the last video was shot in a completely different way than the first two.

The first video pays attention to the story, pays attention to the framing of the shooting and the corresponding video editing.

The second video focuses on the structure of the whole video scenery, people, objects, mountains, water, bamboo forests, boats, and how to compose these common factors to make the whole video more beautiful.

As for the last video, it is necessary to work the camera movement and the corresponding filters, how to move the camera to make the conversion of cultural relics more smooth, so that netizens who watch the video can have an immersive feeling.

At the same time, what kind of filter color matching can make all cultural relics shooting more vicissitudes and historical heritage and cultural sense.

Although all three videos were shot by a team, the focus of each of these three videos is different.

Of course, the content planning of these three videos is based on the plan provided by Zhou Zhen.

And the quality of the three videos shot according to Zhou Zhen's meaning is surprisingly good.

With the upload of the third video and the promotion of the corresponding traffic blessing, this video has become popular on the short video platform again.

Three videos have been released in a row, and all three videos are excellent works with high quality, which has also made netizens have a strong interest in Roupai mobile phones.

After all, netizens didn't expect that a brand specializing in mobile phones would be able to shoot short videos to such a high level.

In less than two weeks, the number of fans of Roupai mobile phone has reached more than 2.3 million, and the number of likes on three videos has also exceeded 4 million, which is the first video to exceed 5 million likes.

At the same time, netizens are also interested in the image strength of the Roupai mobile phone 2pro.

After all, the shooting equipment used in these three videos is this mobile phone, which also makes netizens pay some attention to Roupai's products.