Chapter 133 Incentive Plan

Throughout the year, Rouyu Company has truly stood up in the entire industry.

From upstream raw materials, to the production of screen panels, and finally to the channels of supply to downstream suppliers.

Such a complete industrial chain has basically been completely controlled by "Zhou Zhen".

In the past year, Rouyu has also become the king of the domestic screen panel industry by completing more than 400 small goals.

Especially in the third and fourth quarters, Rouyu relied on high-quality screens to successfully win 42% of the screen share of domestic mobile phones.

It has successfully become the screen panel manufacturer with the largest shipments in the entire screen panel industry.

Sansang, which has always competed with Rouyu, did not perform well in the third and fourth quarters, resulting in only 36% of the market share of domestic mobile phones.

Basically, the current mid-to-high-end screen panel industry is basically a fight between Sansang and Rouyu Company, and both parties are trying their best to dominate the screen panel market in Huaguo.

At the end of the year, Zhou Zhen's face was filled with an excited and excited smile.

This year, the company's income is very good, of which the sales of screens have reached 46.3 billion.

In addition to the corresponding taxes and corresponding costs, the investment in research and development, the company has obtained a net profit of nearly 13.6 billion yuan by relying on this year's screen sales.

At present, the entire screen panel industry is mainly divided into two camps, OLED screens and LCD screens.

The cost of OLED screen is relatively high, coupled with the high technical content and the corresponding high color, high contrast display effect, which is generally used in high-end products.

The cost of LCD screens is relatively much lower, and there are still many brands that use LCD screens in low-end products.

In 2017, nearly 79% of domestic mobile phones still use LCD screens.

In 2018, among domestic mobile phones, the screen ratio of mobile phones with LCD screens decreased from 79% to 66%, and the proportion of OLED screens also increased from less than 20% to 34%.

This year, the proportion of OLED screens in the entire mobile phone market has also risen from 34% to 40%.

Although the current major mobile phone manufacturers have basically regarded the OLED screen as the future trend of the development of the entire mobile phone industry.

However, most of the mobile phones with more domestic shipments are still low-end products.

Take this year's mobile phone market as an example, the current domestic mobile phone shipments of the most mobile phones are basically thousand-yuan machines.

For example, the Honor 9x and the Juchang Enjoy series.

Or Redmi's Note7 series and Note8 series.

The Y series of the blue factory and the A series of the green factory are mainly routed offline.

These products with relatively large shipments, without exception, use LCD screens to save corresponding costs.

After all, in the current domestic mobile phone market, the main products consumed by most user groups are basically products below 2,000 yuan.

In order to save costs and increase the due highlights, these products will naturally be castrated on the screen, and the high-quality and inexpensive LCD material panel will be used as the screen.

This also leads to the fact that on the Internet, although most users pay more attention to mobile phones with OLED screens, under the overall market sales environment, the largest shipments are still LCD screens.

Of course, with the upgrading of consumption, the upgrading of the product supply chain, and the reduction of the cost of OLED production, OLED screen panels will gradually replace LCD screens to become the mainstream.

In next year's screen panel market, basically, most of the models at the price of 2000 yuan will use OLED screens, and even some thousand-yuan machines have also tried to use OLED screens.

After 2021 and 2022, the entire LED screen will become the absolute mainstream in the screen panel industry, and LCD screen products will become the alternative among the alternatives.

There are even manufacturers who will use LCD screens to advertise their products.

"The company's earnings this year are very good, but I hope that next year we can make persistent efforts and strive to exceed 65 billion sales!"

"Of course, as the boss, I thank the company's employees and corresponding scientific researchers for their support, and I will take out 50% of my shares for two years as a reward for the employee incentive award."

It can be said that the development of the company in recent years has been very smooth, and the company's annual net profit has continued to grow, which is inseparable from the efforts of the company's employees.

At present, the company has a total of 215 scientific research teams and a total of 869 employees.

It has been almost four years since the company was founded at the beginning of 16 years.

In the past four years, the company has developed very rapidly, from a small company that has just entered the screen panel industry to become the overlord of the domestic screen panel industry.

Zhou Zhen vaguely remembered that when he first established the company, there were only thirteen people in the company, including Liu Peng.

This is the company's most start-up team.

Liu Peng and He Wei are Zhou Zhen's closest comrades-in-arms and Zhou Zhen's right-hand men in Rouyu Company.

As the core, Liu Peng and He Wei each own 1.2% of the company's shares.

The remaining 10 start-up employees also own 1.4% of the company's shares.

With the passage of time, nearly half of the company's core team has left one after another.

However, Zhou Zhen still left the shares to this group of departing partners.

With the passage of time, the company's scientific research team is getting bigger and more mature, and at the same time, the company's employees are increasing, and it has gradually become a real large company.

"This time, I will distribute 3.5% of the company's share dividend rights to the company's core 7 veteran employees, thank these 7 veteran employees for always growing together with Rouyu!"

"Secondly, I will distribute the remaining 36.5% of the share dividend rights to the company's scientific research team, and thank these scientific research teams for their unremitting efforts in the company's technological innovation!"

"The remaining 10% of the share dividend rights, I will set up the company's employee mutual aid foundation, if there are employees in the company who are sick or have any problems, the foundation's fund will help employees solve these problems!"

Zhou Zhen also completely divided the right to 50% of the shares.

Don't underestimate the 50% share dividend right.

As far as the company's net profit last year is concerned, 15% of it was used for share dividends.

Rouyu is estimated to be able to come up with 2.04 billion dividends in 19 years.

And Zhou Zhen's willingness to take out the dividend right of the shares as a reward has made many employees overjoyed.

In particular, the scientific research team has a 36.5% share dividend, which means that when the company begins to rely on share dividends next year, the scientific research team will be able to get an additional bonus of 740 million yuan.

An additional prize of 740 million next year is not a small amount.

If it is evenly distributed to the members of each research team, each member of the research team can receive an additional reward of 3.7 million.

Even if the leader of the scientific research team takes part of the share, basically every member of the scientific research team can get a bonus of one million yuan.

The bonus of one million yuan is enough to make the company's scientific research team happy for a while.

Even some of the dividends are higher than the annual salary of some employees of scientific research teams.

In addition to the excitement of the scientific research team, the veterans of the company are also a group of happy people.

The 3.5% dividend right is 0.5% of the share dividend per person on average, which means that the company's round brain can get an additional 10 million dividends next year.

As for the remaining 10% of the dividend right, the corresponding company's mutual aid fund has been established to help the company's employees in difficulty.

After all, 240 million yuan can do a lot of things, and it can also help many employee families who have sudden illnesses.

In the past few years, because the company's income was relatively low, coupled with the corresponding R&D investment was too high, there was no corresponding technology accumulation, so that Zhou Zhen could not implement these strategies in the real sense.

However, the company's technical barriers have been completely built, and the company's scale and corresponding revenue have also stepped onto a new level.

This also gives Zhou Zhen the confidence to make the company better.

This year's earnings have brought the company's total dividends to 2.04 billion, and if Zhou Zhen is unwilling to give up the right to dividends from these shares, he can only get 2 billion.

It's just that the corresponding dividend income is not a lot of money for Zhou Zheng, after all, Zhou Zhen can still rely on patents to receive corresponding income.

For example, in the production process of the screen used by Rouyu Company, each screen basically has to give Zhou Zhen a patent license fee of 40 to 60.

And Zhou Zhen can get about 2.5 billion patent fees a year by relying on patent fees.

Now the company has begun to take shape, and the current Zhou Zhen still needs to build the company into a piece of steel.

Opening up the pattern so that more of the company's core employee scientific research team can receive the company's dividends is equivalent to completely binding these employees and the scientific research team together.

This will allow the employees of the company to fully consider themselves as part of the company.

At the same time, the distribution of the corresponding share dividend rights can also make the company have a positive working atmosphere.

After all, dividends are distributed according to the corresponding proportion of net profit.

The company's one-time bonus is two years, which means that employees can receive two equity dividends.

After these core employees and scientific research teams have the corresponding rights and interests of dividends, they naturally hope that they can get more dividends in the next time.

Naturally, they will work hard to improve the company's performance, so as to get more additional income through share dividends.

On the other hand, this time the share dividend is a two-year dividend, which means that these dividend rights will be withdrawn and reissued after two years.

If the performance is not good, what should I do if the next share dividend right is gone?

Obviously, the distribution of the right to share dividends at one time. It will further motivate the company's employees to work harder, and also make the company rejuvenated and motivated.