Chapter 148: Invitation to the Second Technology Summit
MediaTek's processor chips have always had a dual-core design scheme.
The flagship chip adopts "1+3+4", and the sub-flagship chip adopts the "4+4" architecture.
The current flagship chip has been redesigned accordingly, and the original 1+3+4 architecture has been canceled, which also makes some members of MediaTek's design team have some objections.
However, these were all suppressed by the head of the research and development department of MediaTek.
As for the sub-flagship processor chip selected by MediaTek this time, Yuzhen Semiconductor did not participate in the modification.
After all, MediaTek's sub-flagship chip has been performing quite well,
This time, the Dimensity 1100 processor chip also adopts a 4+4 architecture, four 2.6GHz A78 and four 2.0GHz A55, which is an upgraded version of the Dimensity 820.
After Zhou Zhen participated in the corresponding design, some engineers from his own company returned to the magic capital.
The time gradually arrived in August, and the rice company also began its 10th anniversary product launch.
At this 10th anniversary press conference, Rebus brought three products of the 10th anniversary of the Supreme Edition.
The first one is none other than the Rice Mobile Phone 10 Ultra Edition.
It can be said that this mobile phone is a very good flagship mobile phone, and it is also the first time that Rice Company has hit the top configuration of the high-end flagship.
The best thing about this phone is the imaging and charging.
In terms of screen, this time it is an R3+ material OLED screen bought from Rouyu,The overall screen quality can be said to be the flagship standard。
In terms of performance, the GPU overclocked version of the Fire Dragon 865 processor chip was used, and the running score even came to 670,000 points.
In terms of the key images, Rebus played a careful mind for all users, and deliberately omitted the soft mobile phone 2SPRO when announcing the ranking of the image dxo.
The mainstream mobile phone DXO ranking and the chrysanthemum factory P40Pro tied for first place.
Zhou Zhen was also a little speechless, which means that his own products are still non-mainstream mobile phones?
Can't afford to play? So I'll go?
In terms of charging performance, this time the rice mobile phone has brought the highest specification of the charging mode in the whole country, 120W wired with 50W wireless.
This will also be the most mainstream top-of-the-line charging specification in rice and even mobile phone circles in the next one or two years.
Of course, when it comes to the price of high-end flagship products, it is naturally impossible to ignore the point, and this time the starting price of the Rice mobile phone 10 Extreme Edition is 5299, which can be regarded as officially coming to the high-end flagship price.
Rice company not only wants to impact the high-end flagship, but also to retain the title of the ultimate cost performance, for which it specially brought the Redmi K30 Ultra Edition.
What surprised Zhou Zhen was that the screen used in this product turned out to be the same as the screen of the same R3+ material used on the Rice mobile phone 10 and 10 Extreme Edition.
MediaTek processor chip for Dimensity 1000+!
IMX682's K30Pro with three cameras!
4500mAh battery + 33W charging!
Dual speakers!
Judging from the parameters revealed by this product, the cost of hardware configuration is already very close to the price of two thousand.
The problem is that the final price of this phone is 1999 yuan.
1999 yuan. It is said that for the rice company, it is a period of former glory.
However, after Zhou Zhen changed from the configuration of the product to the pricing of each storage specification of the product, he also felt that this wave of products might follow the routine of hungry marketing used to be by rice companies.
After the hardware cost of this mobile phone is calculated, the profit it can obtain is already minimal, and then remove the corresponding packaging costs, cost expenses, transportation costs and a series of other expenses.
I'm afraid that mobile phones won't make money!
What is the purpose of the launch of a mobile phone that does not make money?
Benefit the consumer group and be friends with consumers?
Of course, it's a pleasant monkey trick!
Such an excellent product and such a conscientious price will still be recognized by consumers, and it can also increase the popularity of this product.
Through the way of hunger marketing, the popularity of the whole product can be leaped by, and at the same time, the influence and popularity of Redmi can be raised to a higher level.
Anyway, it's only August now, and it's only a few months before the end of the year to upgrade the product supply chain.
After the supply chain is upgraded, the hardware cost of the product will naturally be reduced, and it is a good time for the Redmi K30 Ultra to be mass-produced and shipped.
In addition to mobile phones, this time the rice company also brought a transparent extreme version of the TV.
Although this TV looks very high-tech, it has come to 49999 yuan in terms of price, and this TV cannot achieve mass production.
In this way, transparent TV is nothing more than a product used by rice companies as a publicity gimmick.
After all, in Zhou Zhen's memory, after the rice company launched such a stunning TV in the world, Rice did not launch corresponding products in the later period, and even most of this transparent TV was only placed in the rice home as a decoration.
However, this is a 10th anniversary press conference, which is indeed a great success, and has also attracted the attention of many technology enthusiasts.
The three products released are very distinctive, and the overall configuration is enough to meet the positioning of each product.
Of course, among so many products, the most popular is naturally the Redmi K30 Extreme Commemorative Edition, which is sold at 1999 yuan.
However, whether this product can be bought in the real sense can only depend on fate.
After all, the inventory prepared by the early rice companies was not very sufficient, and it also required a long period of starvation marketing.
Naturally, the number of products per batch this time is not too much.
Most of the ones that were able to grab were basically scripted.
And this product is gradually seen as a financial product in the eyes of scalpers.
With the end of the 10th anniversary press conference of rice.
Not to be outdone, iQOO jumped out.
This product in the iQOO5 series can be said to be a transformation of the entire iQOO brand.
Especially the iQOO5Pro.
120Hz R3+ material OLED screen!
120W wired charging!
Blue Factory Top Sensor GN1!
Fire Dragon 865 Full Blood Edition!
From the perspective of the overall parameter configuration, compared with previous generations of products, this type of product is more like a high-end flagship product, and it has enough selling points in all aspects.
"I'm in charge of shaking, it's in charge of stability!"
It has also become a classic famous scene at the iQOO5PRO product launch conference.
In the second half of the year, companies have prepared competitive flagship products.
And Rouyu Company also has a new breakthrough in technology during this time period.
Under Zhou Zhen's thinking, it was also officially decided to hold a new technology summit on the corresponding soft feather screen panel at the end of August.
Ready to announce to the entire industry the technological breakthrough made by this company in the field of screen panels.
"The 2nd Technology Summit of Rouyu!"
"Open your eyes to the future!"
Rouyu Company quickly issued invitations to many downstream mobile phone manufacturers and display manufacturers!
This is no longer the case.
Rouyu's position in the entire screen panel industry can be said to be at the top of the existence.
In addition, when the current Rouyu company produces screen panels, the main production is high-end screen panels, and naturally the positioning of the whole company is higher than that of other panel companies.
And the soft feather R3+ material screen has basically become the standard configuration of the current domestic Android mobile phone flagship.
The R4 OLED screen is known as the top screen that can only be equipped with high-end flagships.
Among the current domestic Android mobile phones, basically 88% of the models use the soft feather company, and only 12% of the models use the screen of Sansang.
Basically, the screens of domestic flagship mobile phones have basically been divided between Rouyu and Sansang.
The status of Rouyu company has gradually begun to become the father of various mobile phone manufacturers.
And this time the manufacturers who accepted the invitation were very happy to accept this invitation, and this time the manufacturers are also looking forward to the appearance of new material screens this time.
After all, if there is a new material, the screen will appear with the corresponding old material screen, and there will be a corresponding price reduction.
The corresponding cost of components has decreased, which is also something that all manufacturers are looking forward to.
"This year's invitation looks a lot simpler, I remember that last year's invitation also revealed some new technologies, I don't know what kind of technological breakthrough Rouyu will have this time!"
Yu Dazui looked at the invitation in his hand, and a smile appeared on the corner of his mouth at this time, you must know that the invitation of the previous generation, but the parameters of several products highlighted on the technology summit were exposed on the invitation.
This also makes the current Yu Dazui also curious about what kind of technological breakthroughs this technology summit has.
At the same time, far overseas, this has always been a forbidden area for the soft feather company.
At present, all the products of Rouyu are basically supplied to domestic technology companies, and there is no real sense of exporting overseas.
However, the products of Huaguo's technology companies have long been well-known overseas, so that the screen of Rouyu Company has gradually gained some popularity overseas.
In the early days, some foreign users said that "Rouyu's screen is better than Sansang", and most foreign users just scoffed at this.
It is believed that the person's head is in the water.
However, when more and more users use domestic flagship mobile phones, and on domestic flagship mobile phones, after really experiencing the screen of Rouyu Company, they gradually accept this theory.
In the eyes of many foreign enthusiasts, the level of Rouyu's OLED screen is indeed the world's top.
On the eastern side of the Pacific Ocean, there is a group of technology companies, and even many people who have learned and learned in the field of science and technology will work here.
Inside the fruit company, Cook was also slightly stunned when he looked at the invitation in his eyes.
"The second generation of soft feather technology summit!"
Cook squinted at the invitation in front of him at this time, not knowing what he was thinking.
Rouyu Company and Guoguo Company actually have a certain grudge, and the two were inseparable from each other for patent disputes.
And after this dispute, the two companies did not have much contact, and even had a sense of immediacy that they had never been in touch with each other.
It's just that what Cook didn't expect was that his company actually received an invitation from Rouyu.