Honor, because it has just become independent, is relatively late in terms of product plan.

You must know that many mobile phone products will basically be designed and planned before a quarter.

Honor was still making relevant preparations for brand independence last quarter, and even the design scheme of the V40 series products had already been designed when Juchang was in charge of Glory.

During this year's New Year's Day, Honor has planned the products of its two product lines.

One is a digital series for the mid-to-high-end market. The other is the X series for the low-to-mid-range.

Among them, Honor's digital series is the top priority of Honor's entire brand development.

After all, the achievements of the previous generation of the Honor 30 series have made Honor's market position grow by leaps and bounds, and even directly hit the high-end price point at once.

Taste the glory of high-end sweetness, and naturally will not give up the achievements of the digital series in the high-end market.

And with the next number series, we will inevitably work hard to find opportunities.

After more than two months of product design, the external specifications of Honor's digital series have basically been preliminarily finalized.

The only thing about processor chips is that Honor is a little hesitant.

It stands to reason that Honor has the blessing of Yuzhen Semiconductor, and it can use Tianxuan's processor chip on the product to gain certain advantages.

But Zhou Zhen still has some concerns, although the current inventory of Tianxuan processors is still more, but compared to Honor, these inventories are still a little less.

You must know that Glory is at the most glorious moment, and the shipment of domestic products in a year can be close to 70 million units.

Half of those product shipments come from Honor's digital collections.

In Zhou Zhen's planning, it will take at least two years for the Tianxuan processor. If the development of the ice engraving machine is relatively slow, it may even take more than three years.

This also means that Yuzhen Semiconductor cannot do its best to supply chips to Glory like supporting Roupai.

After thinking about it accordingly, Zhou Zheng still gave Glory some solutions.

In addition to the Pro+ products, Honor's next digital series uses Tianxuan processors, and other products temporarily use MediaTek's Dimensity processor chips.

Of course, MediaTek's latest Dimensity 2000 processor chip is more suitable for the ordinary version.

However, the Pro version may use a better processor chip.

This also means that Zhou Zhen's Yuzhen Semiconductor needs to be customized with MediaTek for a new chip, and the customized performance of this new chip must completely surpass the fire dragon 888 of Paste Tong.

At the same time, this new custom chip will be fully customized on the ISP and NSP to facilitate the algorithm equipment for imaging at that time.

Of course, this time to customize chips with MediaTek, naturally you can't cooperate in the name of Yuzhen Semiconductor.

After all, the current situation of Yuzhen Semiconductor is not very good, and now it is basically targeted everywhere.

In this case, we can only consider cooperating with MediaTek in the name of Honor and customizing the corresponding processor chips.

Of course, Honor may have an exclusivity period for a certain period of time for this customized processor chip, but after the exclusivity period has passed, these chips will inevitably be officially put into the market and used by other manufacturers.

So Zhou Zhen, in the name of Honor, asked the engineering team of Yuzhen Semiconductor to start docking with the team on MediaTek's side to jointly customize a processor chip.

Of course, this customized processor chip is naturally customized with the original Dimensity 2000 processor chip as a template.

MediaTek also said that it could give Honor an exclusive period of almost four months after the chip was mass-produced.

Zhou Zhen has no opinion on this, after all, it is now necessary to completely customize the design of this processor chip as soon as possible.

You must know that Honor is in dire need of this processor chip now.

After Zhou Zhen and Zhao Ming discussed accordingly, they finally decided to release the product launch of the Honor Digital series in stages.

Among them, the regular version of the product is ready to be released in mid-March this year, in order to take the opportunity to grab the mobile phone market with a price of 2,000 yuan to 3,000 yuan.

At the same time, the ordinary version of the Honor Digital series this time is also a product specially aimed at offline.

After all, the design of the ordinary version of Honor's digital series this time looks very feminine, which is also completely in line with the future development direction of Honor.

The V-Series is currently targeting the mid-to-high-end online market.

The digital series is mainly aimed at the current mid-to-high-end online and offline dual markets.

The most important thing is that this time the digital series is expected to be top, and the overall hardware profit margin of the product is still relatively high.

This also makes the product easy to be welcomed by offline channel providers, and finally can seize more offline markets as soon as possible.

"Honor 40 Series: Continuing the Glory!"

After a long time of preparation, the Glory 40 series was finally officially announced.

"The world's first Dimensity 2000 processor chip!"

"World premiere OV64R2 wide-angle main camera!"

"The world's first new composite polymer lithium battery technology!"

"Honor's first ultrasonic fingerprint model!"

"Huiwei co-branded high-quality external sound effects!"

Under Zhou Zhen's instructions, this time the Glory Company is still very good at promoting its new products.

even used some techniques that his "father" did not use, and took the lead in acting as the first technology starter!

And this time, the promotion of Glory products made many netizens feel a strong "soft" taste!

If it weren't for the fact that the name on the official Weibo is still called Glory, netizens would even think that Glory has changed its name to Rouyao!

The OV64R2 is a sensor jointly developed by Roupa and Haowei.

In addition, Huiwei's joint name will confirm the glory of the title of the son of the Rou faction.

However, there is no antipathy within Honor for this.

After all, being able to find a reliable father is a technical job.

Glory holds the technology and patents left over from the previous daddy chrysanthemum factory, and has the supply of components provided by Zhou Zhen's father-in-law system, which is not much better than the sons of Redmi, Realme, and IQOO!

Even Glory feels that these sub-brands only have envy when they look at themselves.

The mobile phone market at the beginning of March is a month when cost-effective brands fight each other, after this Redmi, Realme, and IQOO have launched new products.

Basically, the entire market competition is locked in the price range of 2,000 to 3,000.

It's a pity that this year's Fire Dragon 888 ushered in a very significant turn, resulting in Fire Dragon 870 becoming the most fragrant product in this price range.

However, with the official announcement of Honor, more users who used to be in the chrysanthemum factory will pay attention to the next product of Glory.

On March 15, Honor officially released the Honor 40 series with the most destined shipments, the Honor 40 regular version.

And the Honor 40 products brought by Zhao Ming this time have also brought a new vitality in the increasingly competitive market.

First of all, the overall design of the glory40 is very feminine, and the gradient glass and silver composite material middle frame design are added to the roto mobile phone3The same single-ring design, it looks a bit "mother"!

Secondly, this time the phone is designed with 3D curved glass on the front and back, with a 6.57-inch body, a thickness of 7.2 mm, and a weight of 179 grams, which looks very feminine.

All in all, this product is an all-in-one product for both online and offline.

First of all, on the screen, the glory 40 is still used this time, the same screen as the glory V40, but a new ultrasonic fingerprint module has been added on the original basis.

This is also the first time that the ultrasonic fingerprint technology of Rouyu has been applied to digital products.

You must know that even the 3rd generation series of Roupai mobile phones do not use ultrasonic fingerprint unlocking technology.

After all, the cost of the R5 material screen on the 3th generation of the Roupai mobile phone itself is very high, in order to save costs and leave room for the next generation of products to upgrade, Roupai deliberately did not use ultrasonic fingerprint technology.

The size of the ultrasonic fingerprint module used by Honor is only the size of the original optical fingerprint module, so that the cost increase is only more than 100 yuan.

However, the ultrasonic fingerprint unlocking method is faster and more convenient, and it can also be unlocked when the screen is polluted and water stained.

Of course, what makes users pay more attention is the processor chip used in Honor this time, Dimensity 2000.

As a processor chip jointly developed by MediaTek and Yuzhen Semiconductor, the design level and corresponding production cost of this chip far exceed the historical Dimensity 1200.

The pricing of this processor chip is basically at the level between Fire Dragon 870 and 888, and the price of a chip is about 800 yuan.

Of course, this time, in order to be able to get the corresponding sales on the digital series, Honor has made large-scale purchases of chips.

Coupled with the relationship between Yuzhen Semiconductor, the cost of this chip has basically been reduced by about 10%.

And this chip is also very eye-catching in the running score, in the Antutu V8 version of the running score reached the level of 690,000 points, in the March update of the Antutu V9 version of the score of 770,000 points.

This performance is enough to satisfy most performance parties.

And at the press conference, Honor also announced the power consumption performance of this chip, which is basically at the level of Fire Dragon 865 in terms of overall power consumption.

In terms of heat and power consumption, it is far superior to the Fire Dragon 888 and Fire Dragon 870, and it is a veritable processor chip with excellent performance and power consumption.

In addition to the selling point of the processor chip, the battery technology and the corresponding image photography are also a big selling point.

The battery adopts the latest composite polymer lithium battery technology, which can increase the battery life by 15% and the battery life by 30%.

It can also be regarded as a highlight of the product!

Of course, in the glory of adopting this technology, it is only equipped with a 4200 mAh battery in the mobile phone, which can be regarded as a real wildness.

In terms of charging, this time the Honor 40 uses the same 66W wired charging as the V40, which can be regarded as the fastest charging in the same price range.