Chapter 173: The Rising Fa Ge

At the end of March, mobile phone manufacturers began to purchase Dimensity 2000 processor chips on a large scale.

After all, the performance of the fire dragon 888 processor chip is too unsatisfactory.

The processor chip is not only hot, but also the power consumption is also very high, and the performance of the processor chip cannot be played because of excessive heating.

Even because of the heat, it also affects the daily experience of the whole product.

With the success of the Honor 40 product and the recognition of this product by most users, it has also made all manufacturers realize that MediaTek has finally turned over.

The performance of the Dimensity 2000 processor chip has completely surpassed this year's Fire Dragon 888.

Of course, the chip performed very well, which also made MediaTek have a certain amount of distress.

Redmi is looking for MediaTek to enter (rob) the goods (rob).

The relationship between Redmi and MediaTek has always been very complicated.

MediaTek originally launched a processor chip positioned as a flagship, but it was used by Xiaomi on the Redmi Note series products, which made MediaTek's dream of hitting the high-end instantly shattered.

Although Redmi has shattered MediaTek's once high-end dream, Redmi has also served as the main shipper of most of MediaTek's processor chips.

Although the high-end has not been rushed, relying on the enough shipments of Redmi, MediaTek will live a more nourishing life in the next few years.

Therefore, MediaTek has always had very mixed feelings about Redmi, a partner.

To describe it in one word, MediaTek's feeling about Redmi right now is a love-hate relationship.

And this time Redmi is obviously also interested in the Dimensity 2000 released by MediaTek this time.

And Redmi plans to rely on a large number of purchases of this processor chip to take the opportunity to lower the product pricing of this processor chip.

Even this time, Redmi was ruthless and directly lowered the price of the processor chip for 800 yuan to more than 600 yuan.

Such a price reduction makes the current MediaTek feel that their hearts are dripping blood.

However, after corresponding comprehensive consideration, MediaTek still directly rejected the current request of Redmi.

After all, MediaTek now has the dream of impacting the high-end again, and this time the Dimensity 2000 processor chip jointly developed with Yuzhen Semiconductor is a very good turning point.

Now MediaTek can be said to feel that it occupies the right time and place.

In terms of the external environment, the fire dragon processor chip, which has always competed with itself, suddenly plummeted its reputation this year because of power consumption and heating.

This also gives MediaTek a chance to counterattack and turn the tables.

In terms of the internal environment, MediaTek's processing this time is the overall performance and power consumption of the chip, and the heating has reached a level that meets consumer expectations.

This processor chip has become the most successful high-end chip among the processor chips designed by MediaTek in recent years.

You must know that MediaTek has its own high-end processor chips in the past two years.

G98H and Dimensity 1000+.

However, these high-end processor chips also have certain flaws, that is, the overall user experience is worse than the parameter performance.

Except for specific manufacturers who can polish and tune this processor chip to show its full strength.

Other mobile phone manufacturers have no tuning for these processor chips.

This also makes MediaTek in the process of impacting the high-end, and it has also caused some netizens to complain, thinking that even if MediaTek hits the high-end, it is just in vain.

However, this year's MediaTek processor chips have ushered in a reversal against the trend, and even many users feel that "MTK YES!" ”

And now Redmi chooses to lower the price of its own chips in this way, and when the time comes, if it reproduces the original Redmi note's sassy operation, I am afraid that MediaTek's hard work will be in vain.

In the past, MediaTek would probably agree to Redmi after consideration, but this is not the same as it used to be.

Honor and many other manufacturers have signed a very close cooperative relationship with MediaTek, which means that MediaTek's processor chips can be completely sold through these manufacturers.

You must know that Honor's market position in the entire domestic market is far higher than that of Red Rice.

Whether it is the brand positioning of the product or the original brand, the sales volume is better than that of Redmi.

In the past, Glory basically used Kirin processor chips because of the relationship between the chrysanthemum factory, which made MediaTek have to sell processor chips to Redmi for shipment.

But now it's different, Honor no longer uses Kirin's processor chips, but uses its own processor chips, which means that its own processor chips have a very large shipment.

This also means that Redmi's so-called strategy of lowering prices has no threat to the current MediaTek.

Price! Impossible! It is impossible to reduce the price in this life!

Redmi naturally knows that MediaTek is currently confident.

After all, the overall product sales of Honor have begun, and it has slowly affected the sales of Redmi's K40 this year.

Even in terms of product reputation, the reputation of Honor products is far higher than that of Redmi's K40 series.

Although Redmi's K40 series is very eye-catching in terms of parameter performance, in order to make the parameter performance look eye-catching, corresponding castrations have been made on the product.

Users basically don't notice these problems when they pay attention to product parameters, but after they actually buy the product and use it, they will find that the product does not match the so-called press conference promotion.

Especially in the MIUI system, which Rice is most proud of, a large number of bugs have appeared one after another, which has also made the reputation of the entire Rice mobile phone brand slowly deteriorate!

In the past, rice companies used their own systems as a major selling point for their entire products.

The current rice mobile phone system has a lot of bugs, coupled with the large-scale upgrades and progress of other companies' product systems.

This makes the current MIUI system of the rice company gradually lose too many advantages, and even becomes the last straw before the product reputation is crushed.

At present, the rice company needs an excellent chip, and at the same time, it also needs to use this excellent chip to produce an excellent product to save its reputation.

After corresponding hesitation, Redmi's team finally had to obediently choose to pay MediaTek at the price of 750 yuan a chip, and obtained the supply of Dimensity 2000 processor chips.

The cooperation between MediaTek and Redmi is also official!

Of course, the processor chip customized by MediaTek and Honor was finally designed after a month of special research and development.

This processor chip, which is jointly customized by R&D and Honor, is essentially a magic version of Yuzhen Semiconductor of Dimensity 2000.

In terms of the architecture of the processor chip, the 4+4 CPU core is still used, and even the frequency of the processor chip has not changed.

However, Yuzhen Semiconductor has made corresponding small changes to the core of this A78.

The overall performance of this A78 magic core has been increased by 10%, and the power consumption has been reduced by 5% in extreme performance mode.

And this time, for the first time in terms of GPU, the H10 core was authorized to the current MediaTek.

This makes the entire processor chip, although it is modified from the Dimensity 2000, but in terms of GPU performance, it has increased by 20%.

At the same time, some cores developed by Yuzhen Semiconductor have also been added to the ISP and NSP, so that this processor chip can have better performance in image processing.

The new processor design has even made MediaTek's chip design team feel that this time the chip is basically a reinvention of the Dimensity 2000.

And the tape-out of this processor chip was also very successful.

After MediaTek discussed with Yuzhen Semiconductor, after obtaining the authorization of the corresponding core aspects, it also officially defined this chip as the flagship processor chip launched by the company in the second half of this year.

Even MediaTek is now preparing to stop production of the Dimensity 2000 in May and start all production of this better chip.

After negotiations between the two companies, the processor chip will be tentatively named the Dimensity 2100 processor chip, and will be available to Honor from the end of March, and Honor will enjoy a four-month exclusivity period.

With the appearance of Dimensity 2100 samples, the test data of the corresponding engineering machine has also been exposed on the Internet.

"Recently, a new processor chip running score data appeared in Antutu's database, judging from the command of the chip, this should be MediaTek's processor chip!"

"And the overall running score of the test prototype of this processor chip reached 870,000 points, which is 100,000 points more than MediaTek's strongest processor Dimensity 2000."

The first to expose the corresponding data is naturally Antutu.

And the exposed data also attracted a lot of netizens.

After seeing the corresponding running score data, countless netizens also showed a surprised expression on their faces.

"Is this another new processor chip developed by MediaTek? This processor chip seems to be stronger than the running score of the Fire Dragon 888! ”

"What is Fire Dragon 888? Even the Dimensity 2000 can't be compared, this year's MediaTek is completely turned over, not because they are too strong, but because the opponent is too weak! ”

"Looking forward to MediaTek's latest processor chip, MTK YES!"

Obviously, netizens' impression of MediaTek processor chips has changed a lot.

You must know that in the past, when users faced MediaTek's processor chips, they always had to say a few words about high scores and low energy.

The rollover of the Fire Dragon 888 and the success of the Dimensity 2000 changed MediaTek's current awkward position.

It also makes more consumer users willing to believe in MediaTek's processor chips.

The latest announced MediaTek processor chip has completely surpassed the Fire Dragon 888 in terms of overall parameters, which also further confirms that MediaTek has now risen strongly.

"How is this possible! How could MediaTek possibly produce such a powerful processor! ”

However, MediaTek's great performance in the chip market has caused panic in the paste.