"Boss, this is the latest screen produced by the company, take a look!"

Inside Rouyu's company, Zhou Zhen looked at the screen sample sent by the assistant, and his eyes also showed a golden light.

After taking four months, this new screen was finally fully developed.

You must know that this is a completely different type of screen from the screen produced by the current mainstream production line of Rouyu.

This is an LCD screen.

That's right, an LCD screen!

You must know that Royole has always been based on R&D and innovation of OLED screens.

From 16 years to the present, relying on 5 years, it has finally become the world's top OLED screen manufacturer.

Even the current soft feather company has stood at the peak of the OLED screen industry, basically no one can shake the current position of the soft feather company.

After the OLED screen reached its peak, no one thought that Rouyu would open another track.

What is surprising is that Rouyu Company began to turn to the research and development of LCD screens.

Of course, Zhou Zhen chose to open a new track, in fact, there are certain reasons.

First, it is for the development of its own manufacturers!

Although OLED screens have begun to gradually replace LCD screens in the mobile phone industry, LCD screens are still the mainstream in many industries such as monitors and TVs.

In order to generate revenue for the company and for the sustainable development of the company, Zhou Zhen chose to open up a road of independent research and development of LCD.

After all, the cost of LCD screens is relatively low, and the price of selling them to other manufacturers is also low. Naturally, it will be welcomed by many screen panel manufacturers.

As a result, more sales volume can be used to increase the company's revenue.

The second aspect is for the sake of his own son.

Although Honor's digital series is the main shipment product, there is still a lot of market for models below 2,000 yuan.

The Honor X series is positioned at a price between 1,000 yuan and 2,000 yuan.

The most mainstream mobile phone screen at this price point, in addition to some relatively low-quality OLED screens, is LCD screen!

And some very good LCD screens, in terms of display effect compared to some low-quality OLED screens are better.

In order to enable Honor's thousand-yuan machine to use a better LCD screen, and at the same time, Honor has become the main manufacturer of its own LCD screen.

So Rouyu company began to develop its own LCD screen.

Of course, the third point is still the most important.

When Zhou Zhen was watching the technology tree, he found that there were several very interesting core technologies of LCD screens in the Lv6 level of the upgraded screen panel branch.

If these core technologies are applied to the LCD screen, they will definitely be able to make the LCD screen effect not inferior to some excellent OLED screens.

Now Rouyu company is already the king of the entire OLED screen panel industry.

And Zhou Zhen hopes that his company is not only the king of the OLED screen panel industry, but also one of the top two overlords in the entire screen panel industry.

Besides, there is a saying in the entire technology industry: LCD Party will never be a slave.

The existence of itself must have a certain significance, although the current LCD screen is not very favorable to its development, but LCD screen still has some considerable market.

At the same time, with the breakthrough of LCD screen technology, perhaps the influence of LCD screens in the industry in the future will gradually increase, and it is likely to be equal to OLED screens in the end.

"Yes, I'm afraid the display effect of this screen has the display level of R4 material OLED screen!"

"Coupled with the new technology used on the screen today, we can reduce some of the problems of LCD screens as much as possible!"

Zhou Zhen looked at the LCD screen sample in his hand, and he still recognized this screen.

From design to production, as well as the display effect of the sample, this screen has met Zhou Zhen's expectations.

It can be said that this is a top LCD screen in the industry, coupled with some core technologies developed by the company, which can finally make this LCD screen not weaker than some OLED screens.

"Send a sample of this screen to Honor and several display manufacturers that are close to us!"

Zhou Zhen is still satisfied with the level of the LCD screen produced this time.

Of course, the produced things are not just to be seen, but they need to be completely sold and handed over to downstream manufacturers.

It's April, and April is a month of competition.

And the rice company also released some of its best products this month.

Android machine king, Rice phone 11Pro!

Android Light, Rice Phone 11Ultra!

Android remote control, Rice's first folding screen!

All in all, this press conference of the rice company can be described as a bit ruthless.

A press conference was held in two days.

Of course, this conference not only released the corresponding products, but also announced a very heavy news.

Rebus is also going to enter the smart car industry, and Rice is also preparing to build cars.

Following Juchang and Roupai, another mobile phone technology company is officially ready to step into the field of smart cars.

Even netizens have complained about the future of smart cars, and there may be scenes like today's mobile phone manufacturers involution.

The Rice Phone 11 Pro and Ultra have added IP68 waterproof function compared to the Rice Phone 11 series.

Upgraded the screen directly from the normal R4 to the R4+ screen.

In addition, the lessons of the Rice Phone 11 have been learned, and this time the two flagships of the Rice Phone have added heat dissipation, and at the same time, the battery and charging have also been upgraded to a 5000 mAh battery and dual 67W wired and wireless charging.

Of course, the biggest upgrade of a high-end flagship is naturally the performance of imaging.

This time, both products are equipped with GN2 sensors jointly developed with Sansan.

This is a 50-million-pixel sensor lens, with a 1/1.12-inch bottom, which should be the largest sensor at present except for the Howie lens used on the Roupai mobile phone 3Pro.

And the Pro version. The two secondary cameras are a 13-megapixel wide-angle lens paired with an 8-megapixel triple periscope telephoto lens.

The Ultra uses two IMX586 sensors as the secondary camera, and still uses a 120x hybrid zoom for the periscope telephoto.

Of course, this time the rice company picked up a leak.

Because Roupai was so confident in its third-generation product that it didn't send DXO for testing (sending money).

This allowed Rice to score 139 points in a dedicated test, which led to the first spot in the DXO image rankings.

As for the overall image strength, the soft mobile phone 3ProBecause there is no active test, the overall score is weaker than that of the rice mobile phone11Ultra.

Even at the press conference, Rebus also deliberately displayed the corresponding ranking on the screen, and the rice mobile phone 11Ultra can be said to have fiercely suppressed the soft mobile phone 3Pro.

"Rice mobile phone 11Ultra is currently the best mobile phone in the entire mobile phone field, and I also hope that all the friends on the list can work harder!"

Obviously, Rebus did not forget to take the opportunity of the press conference to complain about some friends, of course, this so-called injury is naturally the second-ranked soft school.

After all, stepping on one hand, this is the essence of the rice press conference and Lei's comparison method.

Of course, this time, the price of rice and mobile phones has further broken through the cognition of most users.

Among them, the starting price of Rice mobile phone 11Ultra has also risen to 5999 yuan, which is also the first time that the digital series of rice mobile phones has pulled the price to this price.

In addition to the corresponding ordinary high-end flagship mobile phones, folding screen mobile phones are also the selling point of the product this time.

However, when Zhou Zhen saw the fish screen of this product, Zhou Zhen couldn't help but shake his head.

What kind of folding screen product is this, this is obviously just a remote control.

Although the price of 9999 yuan has been lowered, the pricing of the entire folding screen has become the cheapest folding screen at present.

But Zhou Zhen's evaluation of this product is only one word: "The first lesson for young people!" ”

Even the Rice Phone 11 series can be called the first lesson for young people!

Of course, the current soft feather combined with several other companies are developing corresponding folding products, but each company's positioning and requirements for folding screens are different.

In addition, the R&D cycle of the folding screen is too long, and the upgrading of the product is also correspondingly difficult in the research and development of the folding screen, which makes the folding screen of several manufacturers still in planning.

Of course, Zhou Zhen did not have the idea of letting his own soft company produce folding screen mobile phones, and in Zhou Zhen's view, the development direction of folding screen mobile phones itself is not a very correct direction.

Lightweight and integrated, this is the direction that mobile phones need to develop in the future.

At present, the company is also planning and designing a new product project internally.

The code name of this product is temporarily called "Pangu", and this product is different from all the mainstream products on the market today.

According to the design of this product and the corresponding technical support, it is expected to be officially met with many consumers next year.

Of course, the emergence of this product will definitely make the development of mobile phones have a new path in the future.

The rice press conference is over!

Clearly, the launch was a great success.

Rebus's speech on the stage is still quite good, and it is very encouraging for those users who support Rice Company.

This also makes some users forget about the fire dragon 888's fireblaze and forget the MIUI bug!

Orders for products begin on the day they are released.

Although there are many users on the Internet, they still complain about the rice company and the high price of rice mobile phones, but there are still many users who choose to buy rice mobile phones.

Even MIX, a heterogeneous folding screen, has many users to place orders to support it.

Of course, with the release of products such as Rice's 11Ultra, Glory, as the biggest opponent of Rice Company, can't sit still.