Chapter 195: The positioning of the youth version has changed

Honor Magic3, a brand-new product, has taken the limelight for Honor.

Even the MIX4, which was released just last month, was stomped under his feet.

More powerful processor chips.

An even better OLED screen with R4+ material in HD 2K resolution.

Coupled with the image level that currently belongs to the top first echelon.

Although the overall product pricing is more than 1,000 more expensive than the price of competing products, most users feel that this thousand dollars is worth it.

After all, although MIX4 claims to be a full-screen mobile phone, the display effect of its screen is not as good as that of the 1080P R4 material screen.

There are even special users who brought last year's R3+ material OLED screen to compare, and now the screen of Huaxing Optoelectronics used on the rice mobile phone MIX4.

However, the final result was that the display effect of this screen was completely inferior to the R3+ screen used on last year's flagship.

And MIX4 This product can also be seen that the rice company has made a compromise on the product, and has made a corresponding castration in terms of image and corresponding screen compared with the current digital series.

Although the overall product has reached the price of 5,000, most users feel that the price is too high.

With the development of Honor, the manufacturers that release products next have to start to make sufficient preparations to face the competitive pressure given by Honor.

The day after Honor released the product, Rice Company opened the Rebus lecture.

Although it is ostensibly a lecture, it is actually a product launch.

At this lecture, Rebus summarized the failure of this year's Rice mobile phone 11 series, and said that failure is not terrible, and defeating defeat is the biggest victory.

So under Rebus's touching speech, the revised product of the failed series of Rice mobile phone 11 series finally appeared in front of the public.

Compared with the Rice 11 series, the upgrade of these two products is not very large.

First of all, the ordinary version of the rice mobile phone 11S, while still insisting on the starting price of 3999, the processor chip was replaced with a fire dragon 888+ with a good power consumption, and the screen was also upgraded to the same screen as the rice mobile phone 11Pro.

The overall performance has been improved to a certain extent, and the performance and screen improvement can also meet the needs of some users.

As for the rice mobile phone 11SUltra, the top big cup product, this time the processor chip has been upgraded, and the screen has also been upgraded to the top 2K R5 material OLED screen.

That's right,At the beginning of June this year, the rice company spent a lot of money to customize a batch of R5 material OLED screens from Rouyu,In order to be able to have a relatively large upgrade in new products。

"This time, the rice 11SUltra upgraded to a new screen, for this top-notch screen, we spent more than a thousand yuan on the cost, to be honest, when we made up our minds to use this screen, we still hesitated!"

"After all, the cost of this screen is too high, which will also increase the hardware cost of the product, which will affect the pricing of the product, but our rice company is to be able to bring better products to users, and finally gave up the original use of this screen!"

This time, Rebus is boasting about the top screen used in its own products, after all, the overall level of this screen is basically the first in the world today.

In terms of display effect, it has completely surpassed Sansang's screen!

Of course, the hardware cost of the entire product has been increased accordingly, and naturally, this time the new rice mobile phone of the rice company 11SUltra naturally cannot maintain the original starting price of 5999 yuan.

So the price of rice was raised again, and the price of 5999 yuan was directly increased to 6499 yuan!

Of course, the current pricing of the rice mobile phone 11Ultra is only 5499 yuan, which means that the price of the product is a whole thousand more expensive.

This kind of pricing has also caused some netizens to complain, of course, Rebus, who was holding a speech, is naturally aware of this.

So Rebus once again reiterated this time the increase in the cost of the screen.

In addition to mobile phones, the other is tablet products.

is still the same as the original history, Fire Dragon 860 and Fire Dragon 870 + Huaxing Optoelectronics 2.5K screen board.

Of course, this Android tablet has also attracted the attention of most users.

In addition to rice, the blue factory also released several flagships in the second half of the month, and this time the blue factory also put a lot of effort on the screen.

Both IQOO8Pro and X70Pro use R5 screens, and both products use ultrasonic fingerprint unlocking.

This makes the cost of the product increase this time.

IQOO8ProIn order to save the corresponding cost, the image is directly castrated to the GN5 (Sansang IMX766 level) such as the mid-range machine level, and even the price is directly pulled to 5299.

Even the micro-gimbal technology, which was originally intended to be used in history, was not used in the product this time.

Blue factoryX70ProObviously, more attention is paid to the stacking of products,In terms of image, it can be said that the stacking is piled to the extreme,Of course, in terms of final product pricing, it has also come to the starting price level6499element。

Obviously, in terms of cost, the current manufacturers have to raise the price of their products.

Of course, if you don't want to increase the price of the product, then you can only emasculate other configurations to ensure the main configuration of the product.

And the 5299 yuan Iqoo8Pro has also become the cheapest R5 material OLED screen on the market.

"Roupai Mobile Phone 3S Pioneer Program: Roupai Mobile Phone 3S Youth Edition, see you at the end of August!"

"Roupai: No R5, no flagship! No 2K no flagship! ”

Just when most netizens think that IQOO8Pro is currently the cheapest R5 material OLED screen in the entire industry, Roupai released a fierce news.

Looking at this slogan, netizens were also dumbfounded!

it! What do you mean by softness! Doing something?

Even many mobile phone manufacturers have felt it at this time, and it is full of malice from this product promotion.

Various manufacturers have just launched the flagship of the top R5 screen, and your Roupai company will not be able to smash the field.

Rice, Blue Factory: I have never seen such a brazen person!

You must know that the youth version of the soft school has been positioned on the sub-flagship, if the sub-flagship is used this timeR5 screen, it can be described as a dimensionality reduction blow for major manufacturers.

After all, there are now many manufacturers who use R5 material screens as a major selling point when promoting their products.

Of course, after the surprise, it was the netizens who were most excited.

Fight! All fight!

This is the current thinking of netizens, after all, only when the real fight starts, it is the consumers who will profit in the end.

"Since the beginning of the Roupai mobile phone 2S, the whole product has begun to turn to high-end flagships, but the Roupai itself is a game flagship, and the future youth version will create a high-quality game straight screen flagship for young users!"

As the current chairman of the company, Zhou Zhen also made corresponding comments on his Weibo.

In fact, the starting price of Roupai mobile phones in the early days was still a game, but after the second generation of products, the entire product line began to be adjusted upwards to high-end flagships.

As a result, the game flagship of the Roupai is gone!

This is also a little unbearable for many users!

After considering market factors, Roupai upgraded the positioning of Roupai Youth Edition to a game flagship, which itself is to expand the user base and attract more audiences.

Gaming flagship? Isn't the youth version a castrated version of a phone made for women?

Of course, netizens can't help but complain about Zhou Zhen's words, after all, in the hearts of most netizens, the suffix of the youth version is not a very good word.

It's the end of August!

There was no press conference, and the product still maintained the tradition of the youth version of the soft school directly on the shelves.

Netizens still attach great importance to this product, after all, they can infer the product family design of the entire series of 3S from the overall design of the product.

What is surprising is that the design of this product is a matrix design in the upper left corner, and there are several lines in the middle of the matrix design to split the camera and flash, which looks simple but atmospheric.

The overall appearance of the mobile phone this time looks pretty good,In terms of product parameter introduction,The middle frame back cover of this product is the most mainstream flagship standard glass back cover with metal middle frame。

The 6.7-inch body, 7.7 mm thickness, and 188 grams weight can be regarded as relatively thin and light.

And the most shocking parameters are the ultra-narrow bezel with ultra-small cut-out holes on the front of the phone and the 2K resolution R5 material screen with a lower chin.

Although this screen is R5 configuration, netizens were surprised to find that this time the screen lacks many functions, such as full-link color management and Ltpo2.0 technology.

Overall, although the parameters of this screen are very high, it is still a little lower than the R5 material screen used in the current high-end flagship.

However, this time, the screen of the phone also returns to the dual screen pressure sensitivity function of the game, and the entire interior of the phone is also equipped with dual X-axis linear motors.

The 3S Youth Edition of the Roupai mobile phone has completely brought back the original abandoned game attributes.

In terms of core processors, this time it did not use Tianxuan1000 series, but used Tianxuan920, which has similar performance as Huolong888, and the current running score is only 810,000 points.

It can be regarded as a face for other manufacturers, so as not to embarrass the products of other manufacturers.

And this product is also the first time that Roupai uses a new high-density battery, although the body is thin and light, but it is stuffed with a large 4850 mAh battery.

At the same time, it supports 65W wired charging in terms of charging.

In terms of imaging, due to the addition of too much cost in the screen, the parameters of the imaging are relatively sufficient.

The main camera OV50R (OmniVision version IMX766), 1/1.5-inch bottom, supports 50 million pixel HD shooting, and supports four-axis optical image stabilization.

It is paired with a 13-megapixel 121-degree ultra-wide-angle lens and an 8-megapixel telephoto lens that supports triple optical zoom and 30x hybrid zoom.

Overall image photography is considered an entry level.

As for the speaker, it is the same speaker as the glory40Pro, although it is not as good as the top flagship, but it is indeed the first echelon in terms of the same price.

The configuration parameters of the whole product make most netizens feel that this is an entry-level flagship with a high-quality screen.

Except for the screen, although the parameters of each configuration can be seen, it is not up to the level of a high-end flagship.

However, the pricing of the product also shows the positioning of this product.

The low configuration is 8+256G, and it is equipped with two versions: 12+256G and 12+512G.

In terms of the final pricing of the product, the prices were set at 4499 yuan, 4799 yuan and 5199 yuan respectively.

The pricing of the entire product can be regarded as solid, and the positioning of the youth version has been comprehensively improved.