Compared with the calm of Rouyu Company, other domestic screen manufacturers can be said to have panicked about the menacing Sansang this time.

And the formula announced by Rouyu has made the current screen panel manufacturers feel huge pressure.

"In order to strengthen cooperation with various manufacturers, our company will adjust the price of the company's screen accordingly at the end of this year!"

"The R4 and R4+ screens will be reduced by 25%, and the R5 screens will be reduced by 30%, and we will officially launch the new R5+ screens to various manufacturers at the end of this year!"

Obviously, Rouyu's corresponding price reduction adjustment this time expresses Rouyu's idea of being tough with Sansang.

R4 and R4+ The price of the screen made of material has been reduced,Basically, the price of the screen is stable at the price of 750 and 900 yuan,It can also be regarded as a pinch attack on Sansang's E5 material OLED screen。

R5The top screen has also been reduced in price,You must know that the current cost of this screen has reached two thousand yuan,And after the reduction,The price of this screen will also be reduced to about 1,060。

When the price of this top-of-the-line screen is lowered to the price of 1,006, it is estimated that many high-end flagship mobile phones will use this screen next year.

Of course, what shocked many manufacturers even more was that Rouyu Company would launch an R5+ OLED screen made of material at the end of the year.

The R5 material OLED screen has reached the top level in the industry, and as the R5+ material OLED screen launched at the end of this year, I am afraid that there will be a more prominent improvement in the display effect.

However, domestic screen panel manufacturers are not only concerned about this.

In the face of Sansang's attack, Rouyu has a very solid technical foundation, and there is no need to be afraid of the other party at all, and even has a certain advantage in terms of price.

However, Sansang's current sales strategy is not only aimed at the high-end screen panel market, but also the low-end screen panel market.

And now the domestic low-end screen panels, most of the market share is basically controlled by domestic screen panel manufacturers.

Now Sansang will launch an E4 material OLED screen for 500 yuan, which makes other domestic screen manufacturers how to survive.

Just when the current domestic manufacturers began to worry about their future development.

Rouyu Company specially sent the company's executives to contact the mainstream and this company has cooperated with various screen panel companies, expressing their willingness to cooperate in depth.

"Form a domestic panel alliance! Co-founded the Screen Panel Lab! Jointly establish the corresponding screen panel production factory! ”

After getting the news, the manufacturers also showed a look of surprise.

Obviously, the manufacturers were also shocked by the generosity of the soft feather company!

Form a domestic panel alliance!

That's a crazy idea!

However, the executives of each company did not directly give a corresponding answer to the company, but needed to give a certain answer after detailed consideration and consideration.

After all, the current cooperation is not a simple cooperation, and this so-called cooperation can even affect the future development prospects of each enterprise as a whole.

However, after getting the news, the companies also started the company's high-level meeting for the first time, and after the negotiation of the company's high-level meeting, they could only accept the current reality.

Judging from the current situation, the cooperation with Rouyu Company is the safest, after all, if you don't choose to cooperate, then you have to choose to face and compete with Sansang.

At that time, each manufacturer will either choose to maintain the market share by playing the price and accounting for low profits.

Either they will directly and obediently cede their market share to Sansang.

And the cooperation with the soft feather company is obviously the most secure protection, after all, the soft feather company, as the most powerful technology company in the industry now, is also the only screen panel company that can defeat Sansang.

At the same time, the heads of various technology companies also believe that Chinese people do not pit Chinese people.

It's early September.

There has been a huge shake in the entire domestic screen panel industry.

"Rouyu Company and Tianma Microelectronics established Tianma Rouyu panel laboratory in Shenzhen, and invested 10 billion to build a new factory!"

"Rouyu Company and Huaxing Optoelectronics have achieved Huaxing Rouyu panel laboratory in Echeng, and invested 20 billion to build a new factory!"

……

In just ten days, Rouyu Company and several domestic mainstream screen panel technology companies formally reached corresponding cooperation agreements, and set up the corresponding screen panel laboratory and the corresponding new factory.

Of course, in this cooperation, Rouyu basically occupies 10% of the shares in the form of technology shares.

At the same time, it will also send its own R&D personnel to learn from the premise of its own technology patents, and the corresponding screen panel companies to develop corresponding technologies to improve the level of each other's screens.

At the same time, if the screen manufacturers in the future produce this type of screen, 10% of the revenue will also be attributed to Rouyu Company.

This time, the Rouyu company is not just teaching people to fish, but really teaching people to fish.

At the same time, the original R4 material screen is divided into different equal parts, and various screen panel manufacturers are authorized to conduct in-depth research and development and explore new technologies.

This also means that the screen panels produced by each screen panel manufacturer in the future will have their own exclusive characteristics, which is also to enable the domestic screen panel market to have a differentiated transformation method.

At the same time, Zhou Zhen also believes that if the screen that can be produced after a period of corresponding technology research and development will not be weaker than Sansang's low-end OLED screen in terms of overall user experience and parameters.

And the manufacturers can only choose to accept this cooperation, after all, in their opinion, this cooperation can allow them to keep the corresponding big cake market, which is also in their interests.

After all, there is no soft feather company for these screen panels, if the company carries out corresponding technical support, the overall market share will be wiped out by Sansang.

At the same time, under the organization of Rouyu, thirteen mainstream screen panel companies in China officially established the corresponding "Huaguo Panel Alliance".

The driver technology of each screen panel can also achieve common compatibility, and truly realize the scene of domestic screen panels hating the same enemy.

The fruit company on the other side of the country is in full swing at this time preparing for the autumn new product launch.

Although the company said that its products are always complained about by users and squeezed toothpaste, its position in the entire science and technology circle is still obvious to all, and even the autumn conference it prepared is also known as the Spring Festival Gala of Science and Technology.

"Sansang's screen has risen in price again!"

Although the price of the screens sold by Sansang to domestic manufacturers began to reduce prices to fight a price war, the OLED screens provided to fruit companies have quietly increased in price.

Although the price has only increased by 5 US dollars, this wave of price increases has made the fruit company feel very uncomfortable with its price increase.

"I heard that the data and parameters of the OLED screens produced by many Huaguo technology companies are very good! In addition to soft feathers, BOE, the quality of the screens produced by these companies is also good! ”

"We can try to think more about Huaguo's technology, after all, the cost of Huaguo's screen panel is indeed relatively cheap!"

"At the same time, the foundry and assembly plants we cooperate with are all in the Chinese market, and we can also save a certain amount of transportation costs at that time!"

The person in charge of the supply chain of the fruit company also said his advice to Cook at this time.

It is necessary to know that the pursuit of profits is still relatively high, and the best way to further improve the corresponding profits is to reduce the corresponding production costs.

However, the company has a set of strict internal guidelines for supply chain manufacturers.

Although it is said that the corresponding costs should be saved, the requirements and standards of the fruit company for the production of the corresponding screen panels are still not low.

"The soft feather screen is really good, but the cost of the screen is too high, and the soft feather company is not willing to make any concessions to us in terms of screen cost!"

"The company also sent someone to say it a few times, but the other party still insisted on the principle of not reducing the price, which is really bad news!"

Cook is still quite impressed by the screen of the soft feather company, and the top screen of the soft feather company does give Cook a very amazing feeling.

Even Cook wanted to really send someone to negotiate and obtain the corresponding supply chain authorization for the screen.

It's just a pity that the offer given by the other party is really unacceptable to the cooks.

More than 2,000 Chinese dollars, which is not a small amount, is about to occupy 1/3 of the price of the entire mobile phone.

What's more, the fruit mobile phone itself is still a product that pursues high profits, and it also needs to keep the hardware cost down.

In Cook's eyes, the most acceptable price for this screen is more than 1,000, and even if Cook agrees to more than 1,000, I'm afraid the shareholders of the company will not agree.

"When the time comes, you can go and see the screens seen by other Huaguo screen panel companies, and I heard that many screen panel companies in Huaguo have encountered screens that use soft feather technology!"

The person in charge of the supply chain on the side also comforted Cook calmly when he learned the news.

"Fruit 13 series, this time the pricing in Huaguo can be lowered, after all, there are still many vacancies in the high-end market in Huaguo, we need to rely on the corresponding preferential prices as much as possible, so that Huaguo users pay for our products!"

After talking about the corresponding supply chain, the next thing to talk about is the new product that is ready to be released.

This time, the new products that Guozi is preparing to release can be said to be prepared, aiming at the high-end market left by Huaguo.

This year's 618 and last year's Double 11 made the fruit company eat with a mouthful of oil.

The fruit can be reduced by one trick, and users in Huaguo can pay for it crazily.