In July, the entire mobile phone market ushered in a new change.

During the 618 period, Glory relied on cost-effective products to finally achieve a comprehensive counterattack this year.

During this year's product promotion, the overall sales of Honor mobile phones, both online and offline, vaguely surpassed the two brands of rice and redmi.

In a real sense, it has realized the glory achieved by the original Honor online listing venue.

The sales of rice and Redmi mobile phones continue to decline, which also makes the rice company a little helpless, after all, the current overall product sales performance is indeed unsatisfactory.

In terms of hardware stacking and price, the advantages have all fallen to the glory side.

You must know that although the current MediaTek has extremely in-depth cooperation with other manufacturers, the main supply of accessories is still to Honor.

The reason why the rice company can obtain enough excellent results in the online market is that in addition to the cost-effective advantage, it also has a more or less impact.

If the performance of the entire supply chain is good enough this year, then it will be an excellent year for rice companies.

From this point, it can be seen that at present, domestic brands like rice companies still rely heavily on the upstream supply chain.

Even the performance of the upstream supply chain can completely determine the performance of each brand's products.

The current supply chain system of Honor mobile phones is much more than that of rice and other brands, although it cannot be connected to the top international supply chain systems such as Paste Tong.

However, the supply chain system established by Zhou Zhen and the domestic supply chain system of Honor's former old father's chrysanthemum factory have given Honor a strong enough competitiveness in the domestic market.

And when July has just arrived, under the strong pressure of MediaTek, and the general trend of major manufacturers adopting MediaTek processor chips in this year's high-end flagships.

Paste Tong also had to launch a revised version of the Fire Dragon 8 Gen1+ in the second half of this year.

This time, the processor chip has been improved in terms of overall frequency, and the performance of the processor chip has increased by about 8% compared to the previous version.

At the same time, most netizens are relieved that this time, the processor chip adopts TSMC's process technology in terms of overall process technology.

The fire dragon 8 Gen1, the processor chip released in the first half of the year, is not useless in terms of performance, to be honest.

Of course, it should be the TSMC foundry version of this chip.

The reason why Huolong 8Gen1 has been complained by users is because of the Sansang version of this chip.

According to some relevant digital bloggers, more than seventy percent of the chips in this chip are made of Sansang process.

This also makes many users have to start complaining about buying a chip and conducting a lottery.

This also makes many users choose to buy a model equipped with Fire Dragon 8Gen1 after careful consideration when choosing to buy a mobile phone.

Originally, some users wanted to replace the corresponding TSMC version of the chip model by returning it for no reason within seven days.

Even the corresponding tutorials have been launched on the Internet, but in the end, after the process of wits and courage between netizens and digital manufacturers, the Ministry of Industry and Information Technology has also officially taken action, allowing manufacturers to disclose the chip OEM version on the sales page of mobile phones.

And most manufacturers sold out some TSMC version of the chip, and after the remaining Sansang version of the chip model appeared unsalable.

For example, Redmi's K50 e-sports version, starting at 3299 yuan, the price has dived directly to 2200 yuan in less than four months after it was released.

The last Redmi diving product is the Redmi K30Pro, which was not equipped with a high brush when high brushes were popular.

Unexpectedly, this time the fire dragon 8Gen1 is a model that forces a number of Android manufacturers, and it has started the corresponding dive.

However, what is surprising is that after the diving of the products, the sales of the products of various manufacturers still do not have any obvious sales growth.

The way to exchange sales with low-price promotions seems to be directly ignored by consumers in this year's market.

whereas

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With the gradual improvement of the entire mobile phone market, the current consumer users have gradually shifted from the cost-effective aspect of the product to the experience performance of the product.

Even if the price of the product is low, after the fire dragon 8Gen1 Sansang version of the chip, many users will choose to temporarily bypass this big hole to choose better MediaTek products.

The emergence of the 8Gen1+ processor chip has changed the current embarrassing market position of the fire dragon processor chip.

It has also saved the high-end road of domestic flagships of many brands.

Although MediaTek's processor chip is indeed excellent in terms of performance, and it can even throw off the fire dragon processor in terms of power consumption, it is indeed inferior to the fire dragon processor chip in terms of optimization and image performance.

This has also led many manufacturers to be more willing to use Fire Dragon processor chips on high-end flagship mobile phones.

And this time the product is still no exception.

In particular, the rice company has been waiting for this processor chip for a long time, and even the super-large cup version of the Rice mobile phone 12 series is deliberately waiting for the arrival of this processor chip.

So a week after the fire dragon announced the new processor chip, the rice company came with the new flagship rice 12Ulra.

Of course, due to the appearance of Zhou Zhen's butterfly, the original rice mobile phone 12es series has also become a thing of the past.

However, Rice Company brought a new core change version of the 12 and 12Pro to this product launch conference to make up for the sales of the Rice mobile phone 12 series.

Of course, the price of the products naturally maintains the original pricing of these two products.

In addition to the upgrade of the processor chip, the Mi 12Ulra is also equipped with the latest Tfs1.0 and Tpddr1.0 flash memory and memory protocol chips.

It can be said that these two types of flash memory and memory chips are extremely precious in the entire digital circle.

After all, most netizens see the crisis encountered by Yuzhen Semiconductor and are anxious in their hearts, and at the same time, netizens also understand that the flash memory and memory chips launched by Yuzhen Semiconductor this time may become a swan song.

In the charging screen, the product still maintains the basic configuration of the rice 12Pro, and the only change is that the battery of the product has been increased to 4800mAh capacity.

Of course, as a top-notch flagship image, the highlight of this product is the IMX989 sensor customized by Sony.

50 million pixels, one-inch outsole, 8P hybrid lenses, 1.6u pixels!

It can be said that the quality of this sensor is currently the ceiling level of the entire image sensor.

Of course, this time, the two secondary cameras are still the same as last year's Rice mobile phone 11Ulra, and the IMX586's 120x hybrid zoom lens has been successfully used by Rice for three generations.

Some netizens even wonder how many IMX586 and IMX582 there are in the current rice company.

After all, the secondary cameras of the current top flagship of the rice company are basically IMX586.

And the main camera lens of Redmi's mid-range and thousand-yuan machines is basically IMX582.

Such a problem is just like the fact that the green factory uses IMX766 from the thousand-yuan machine to the flagship machine.

Rice, although the whole brand has been criticized, but the popularity on the Internet is also relatively high, especially when the two brands of Juchang and Roupai do not have flagships.

And just when the popularity of the rice company was high, Glory began its sniping and clearing inventory.

Obviously, this time the glory is not only ready to snatch the sales of the rice company's products, but also to snatch the popularity of the rice flagship mobile phone, and on the other hand, it is to start cleaning up the inventory of the product in terms of product performance.

Honor 50Pro+!

and Honor Magi's unit pixel area, 50 million ultra-high-definition pixels to take pictures, support 8K60 frames video shooting.

It can be said that the photographic level of this sensor is still not weaker than the IMX989 sensor just released by Rice.

The only difference is that this time the two products have a different secondary camera sensor.

glory

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After adopting such a powerful main setup, the other three secondary cameras used by the Yao 50 Pro+ are very ordinary.

A 13-megapixel wide-angle lens, a 20-megapixel two-zoom portrait lens, and an OV48's 1/2 main camera-level periscope telephoto lens with 5x light variation and 60 hybrid zoom.

As for the Mag4, it uses two secondary camera lenses, a Sony-IMX766R lens that supports a 129-degree ultra-wide angle, and a IMX766R lens that supports 10x optical zoom and 100x hybrid zoom.

Three 50-megapixel lenses, all of which are at the level of the main camera.

1/1.08" + 1/1.56" + 1/1.56"!

The level of this image module seems to be even more terrifying than that of the Rice 12Ulra.

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