When most consumer groups pay attention to the Roupai brand, they mainly pay attention to Roupai's mobile phones, tablets, laptops and other products.

In these products, Roupai has basically achieved the forefront of the industry, and has been recognized by consumers and the high-end market.

It's just that what Zhou Zhen didn't expect was that his company had just moved into the corresponding smart appliance market but encountered this kind of cold sales.

At present, the overall sales of electrical appliances of Roupai have a total of 14 products, and the total sales of products are less than 10,000, which is too much worse than the overall sales of mobile phones and tablets.

In particular, the TV and the corresponding intelligent inverter air conditioner occupy the majority, and other electrical appliance manufacturers divide the corresponding electrical appliances equally, and the overall sales volume is less than 500 units

Zhou Zhen looked at the corresponding results, and his scalp was numb.

You must know that the products released by the corresponding smart home ecology of the current Roupai, in addition to the corresponding TV screens and product air conditioners released by Roupai, other products can basically only be regarded as small household appliances.

Smart electric kettle!

Smart Water Dispenser!

Smart ceiling lights!

Smart rice cooker!

These products are carefully selected by Zhou Zhen!

These products have a very common denominator, that is, they are very everyday and very cheap.

Basically, these products can be encountered in everyday life.

It is not like a large appliance like an air conditioner or refrigerator, which needs to be considered when it needs to be replaced.

The overall pricing of these small electrical appliances is not very expensive, and it is also a very good choice for users who need a corresponding intelligent ecology.

As a result, at present, they deliberately selected these corresponding small household appliances, and the final product sales did not meet Zhou Zhen's expectations.

Even the best sales of products are smart inverter air conditioners and smart TVs.

And Zhou Zhen also saw the first-day sales of some smart home appliances crowdfunded by some other friends.

For example, the recent rice company is crowdfunding a very good smart rice cooker, and the overall price has come to 249 yuan.

The number of rice cookers sold during the corresponding crowdfunding period directly exceeded 30,000 units.

Taking a closer look at the self-made rice cooker, the sales volume in a day is only more than 400 units, which also makes Zhou Zhen feel huge pressure.

This is not only a concern about product sales, but also a concern about the future development of the brand of Roupai.

It is necessary to know that the main development direction of the current Rupai smart home ecology is to cooperate with other brand manufacturers to carry out the corresponding production and sales.

In the process of selling products this time, the identity of Roupai is equivalent to a partner and an additional channel provider for sales.

If the results do not meet the corresponding expectations of other partners this time, it is inevitable that these partners will have complaints that will affect the later cooperation.

However, fortunately, the current Roupai has a certain influence, and these electrical appliance manufacturers also urgently need channels like Roupai for product sales.

Now the cooperative relationship between the two sides is still tied together, but Zhou Zhen understands that these cooperative manufacturers will inevitably have certain opinions on the sales volume this time.

"Isn't it, it's a bit sloppy this time!"

Zhou Zhen looked at the sales data in front of him, silently staring at the sales volume that was currently slowly rising, and couldn't help frowning at this time.

To be honest, Zhou Zhen felt that with the blessing of the corresponding black technology system, he had a little too smooth.

The development has always been in accordance with Zhou Zhen's plan, and even what Zhou Zhen wants to do, he can do anything.

However, with the failure to enter the field of smart appliances and smart homes, Zhou Zhen also understood that he was a little too playful this time.

Without absolute certainty, rashly stepping into the field of smart appliances and smart homes, the final results are really too much for Roupai's face to put down.

"Arrange for several senior executives of the company to go to various regions to investigate and see what households in various places think about the corresponding smart appliances!"

"At the same time, I will arrange the corresponding department

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Do a corresponding questionnaire survey to see what netizens think about smart home appliances!"

In the face of today's failure, Zhou Zhen did not choose to give up the action of continuing to enter smart home appliances.

As an indispensable part of the current Roupai smart home ecology, in Zhou Zhen's view, if the current Roupai wants to truly continue to develop, the cake of the smart home ecology must be gnawed.

Even if it is the current smart home ecology, there are already early entrants, and Zhou Zhen also needs to seize the opportunity to achieve a counterattack in such an environment.

"Old Zhou... Board, you are ......."

In a park in the magic capital, a young man at this time looked at the person who came to inquire in casual clothes, and he was also slightly stunned.

As a technology enthusiast who has been in the technology circle for a long time, he is still familiar with Zhou Zhen, and even almost called out the nickname "Zhou Lao Dog".

"Hello, this friend, I'm from Roupai Company, and I want to do a smart home research with you, can you cooperate?"

Zhou Zhen also started his own work to understand the current perception of the smart home ecology in the eyes of mass consumers.

At the same time, it also figured out the reason why the company lost the first battle, so as to break through the current unfavorable situation of the development of the soft school.

After a three-day survey and the corresponding online questionnaire survey, Zhou Zhen and Roupai have collected a lot of useful data for the future development of the smart home ecology of Roupai.

Statistical data, which can be used to identify problems and solve them.

And this time, Zhou Zhen found that all age groups have different views on smart homes.

Most young people under the age of 35 hope to be able to buy smart home appliances with corresponding Internet brand attributes and some cheap prices.

Among them, there are nearly 68% of users in this age group, and in this choice, the first smart home brand to consider is Mijia.

Users aged 35 to 50 years old have slowly shifted from price to function and user experience for the corresponding smart home appliances.

Price has become the second factor in choosing smart home appliances, and the corresponding functional choices have basically become the mainstream.

In this regard, in the simplest words, it is said that users of this age group are already very rich in terms of economy, and the requirements for the daily use experience of smart homes have been further improved.

As for those over 50 years old, most of the age group users do not know about smart homes, but when these consumers choose smart homes, the first consideration is brand attributes. new

That's right, brands with greater word-of-mouth and fame tend to be more likely to be noticed by this age group.

The development of today's Roupai's entire brand into the ecological field is fundamentally different from the current market research.

In the face of the current young people, the smart home of the soft school, although it has a very good Internet attribute, but compared with the price of the electricity of the smart home of the Mi family, it is still a little more expensive.

This group of users is more concerned about the price of smart home appliances, and it is precisely because of this that Roupai's smart appliances cannot be supported and recognized by such young users.

In the middle-aged stage, this group of users cares more about the experience and functions of the smart home.

Since Roupai is the first time to enter the current smart home, the ecological field has not started the brand's reputation in the development of the entire market.

Among the products released accordingly, those products that cooperate with other manufacturers are too ordinary, and even have a very similar relationship with many smart electrics on the market.

To sum up, the overall product does not have certain highlights, and it is impossible for this group of users to choose to buy Roupai's products.

At present, the best sold by Roupai is naturally the corresponding smart TV and the latest intelligent inverter air conditioner.

The price of these two products is not cheap, but they have their own unique characteristics and highlights in terms of functionality, and naturally they directly outperform all other smart home products released by Roupai in terms of sales.

As for the elderly group over 50 years old, users don't know much about the brand of Roupai.

Although the Rou faction is said to be in the whole of China now

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The country's science and technology circle has a very good reputation, but the development time is still too short, although it has a good influence, but at most it is heard of in the ears of young users and middle-aged users.

But for elderly users, the influence of Jupai is too small, and even after a survey, nearly 85% of users in this age group do not know the brand of Jupai.

This also means that the current Jupai is not really supported by these users over the age of 50.

Even when users of this age group buy electrical appliances, the first consideration is not to buy online, but to go to the corresponding offline electrical city to purchase products.

Of course, even if you buy it online, it is basically the children and grandchildren of these elderly people who help you buy it.

After counting the current data, Zhou Zhen and the senior management of Roupai finally discovered that the smart home ecology of Roupai is now losing.

In terms of price, the overall price of Roupai's smart home appliances is about 20%~30% more expensive than the current Mijia smart home appliances.

After all, this time Roupai and other electrical appliance manufacturers need to charge 10% as a profit return, and in order to obtain greater profits, these electrical appliance manufacturers will have a certain increase in the corresponding pricing.

This has also led to the fact that the current Roupai rice cooker is almost nearly 80 yuan more expensive than the rice cooker that the rice company is crowdfunding.

Young users are a very sensitive user group, and this so-called sensitivity has a very big particularity, so that even many other age groups of users can't understand what young people think now.

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