Chapter 288: Let the market feel the pressure

The emergence of the Berry 20 series has eclipsed the flagship products of the Android camp in an instant.

You must know that before the launch of the Roupai mobile phone, various manufacturers have also launched their own Android flagships, and the sales of Android flagships launched have generally met the expectations of most manufacturers.

After all, in the price range of 4000 to 5000 yuan, there is no product that can directly compete with various Android flagships.

Even the two youth and vitality versions of the products launched by Roupai mobile phones are not as comprehensive as the more comprehensive flagship phones in terms of overall comprehensive configuration.

After all, the overall level of each flagship phone this year is not bad.

The performance of the processor chip is not up to the extreme, but it is enough to use, and it is a huge improvement over previous generations in terms of power consumption and heat generation.

In terms of image, 1/1.12-inch and 1-inch sensor cameras with large outsoles have begun to be widely used in flagship mobile phones of about 5,000 yuan.

This makes the youth version and vitality version of the Roupai mobile phone released at the end of last year, although it is said to have a certain popularity, but it is still inferior to the more comprehensive flagship machine.

And the Berry 20 series is also one of so many products, in the real sense, in addition to Roupai, it is the first flagship mobile phone equipped with Tianxuan's flagship processor chip.

And most of the high-end flagship mobile phones in the entire Android camp are the same, under the premise of price, the configuration is enough to make it stand out among many products.

This also made the sales of high-end flagships in other Android camps instantly decline to a certain extent, obviously these high-end flagships equipped with fire dragon processor chips were obviously slapped hard by Tianxuan flagships.

In addition, in order to ensure the overall product shipments, Huolong 8Gen2 has been in a state of price decline, which has also made the high-end flagship mobile phones in the Android camp start a small dive.

That's right, under the premise that the overall configuration and use experience of mobile phones in the Android camp this year is relatively good, there has been a situation where the value of the dive is not maintained.

Of course, all netizens understand that the main culprit of this impact today is Yuzhen Semiconductor's Tianxuan processor chip and the corresponding flash memory and memory chips.

This year's flagship mobile phones and mid-range mobile phones with a price range of 2,000 to 3,000 yuan have come relatively early.

From the end of last year to April this year, the products with a price of more than 2,000 yuan have basically been released.

Of course, there is one manufacturer that maintains the attitude of eating melons and watching the show, and that is glory.

Except for the Honor V60Pro and the light luxury version, there have been no new releases in the nearly five months.

"Let Glory give this chaotic market a heavy blow!"

At this time, Zhao Ming saw that the production capacity inventory of his own products had been completely popularized to the entire market, and it was time to prepare to make a move.

After all, in the first half of this year, Glory was pressed to the ground by other manufacturers.

In addition to the early 3,000 price at the end of the year, there are two products that can give Honor a foothold, and it has become the home of other manufacturers between the 2,000 yuan and 4,000 yuan price range.

This also made Honor watch its market share being slowly eroded by other manufacturers in the past few months.

And now, after five months of preparation, Glory is finally ready to start attacking hard.

Glory Spring New Arrivals: Let the World Shake!

Honor V60, Honor 60, Honor 60Pro, Honor Play6Pro four arrows at the same time, Honor Tablet V9 help move forward!

Obviously, after waiting for almost 5 months, this time the glory is finally ready to start a big explosion in April.

Take back all the market left over in the past five months, and this time the glory product began to be established in September in the second half of last year, and after almost half a year, the product was finally designed and produced.

At the same time, this time the glory can be said to increase the horsepower, for the corresponding products for large-scale mass production.

This kind of posture seems to be about to fight against the water, and it is bound to completely take back the entire market.

At the same time, Honor has also adjusted the overall series of products accordingly, and the digital series has officially become Honor's flagship series, and the positioning of the product has been further upgraded to a new level.

Of course, for the offline market, Honor also has corresponding products for different price points, so that each price point has a good enough product for consumers to choose.

"Glory, is this going to make a big move? I didn't hear any news of Glory in the first half of this year, but I didn't expect Glory to do such a big thing this time! ”

"I heard from offline friends that this time the Glory Digital Series is going to be upgraded, I don't know how much it will improve!"

"Some of Glory's products are very good, and they have been very good in the past few years, after all, the new father also takes good care of Glory!"

Honor's development in recent years is also good, with the blessing of Zhou Zhen's supply chain system, it has also allowed Honor to keep its original reputation, and relying on the original offline supply chain system, it has also been thriving in the offline market.

In the online Internet market, relying on extremely high performance and relatively good hardware quality, Honor has been supported by online users.

In the offline market, relying on the appearance of products that resemble chrysanthemum factories, it has also been supported and recognized by offline users.

It can be said that Glory is currently relying on the care of its two fathers, and the online and offline markets are basically all-inclusive.

On April 15th, in the expectation of many netizens, the lighting finally brought the new products of Glory back.

"Honor was established at the end of 2013 and after nearly ten years of development, it has become a product brand recognized by many users!"

"During this period, the various experiences of Honor are also promoting the continuous growth of Honor, and in the course of the new decade, we will also bring better products to more consumers!"

"At the same time, on the occasion of the 10th anniversary of Glory, we will also reclassify and summarize the Glory series!"

And at the beginning of this new product launch conference, Zhao Ming started a series about the process of Honor from its establishment to the development of an independent company.

And this year is also the tenth year of Honor's real establishment, for the Honor brand, this is a very important year, of course, this year Honor has indeed made great efforts in the overall design of products.

At the same time, a certain amount of planning has been made in the corresponding product series.

From top to bottom!

Magic Series: The top flagship series in pursuit of technological exploration.

HONOR Digital Series: The ultimate comprehensive flagship series.

Honor V series: a cost-effective series with extreme technology.

Honor Play Series: A new series of Coldplay trends!

Honor X Series: A high-level quality and people-friendly series!

All in all, the repositioning of the Glory series this time can actually be said to be a comprehensive benchmark for the current major domestic brands.

Needless to say, the Magic series is not much to say.

The digital series is benchmarked against the digital series of rice, the Find series of the chrysanthemum factory and the X series of the blue factory, which can be regarded as the real flagship series.

The V series is a cost-effective flagship series that benchmarks various sub-brands, such as the Redmi K series, the Neo series and the realme GT series.

The Play series is also one of the most special series of all the Honor.

The top version of this series can actually be regarded as the game version or e-sports version of the Redmi K series, while the rest of the play series products are fully oriented to the offline market.

As for the X series, the benchmark is Redmi's Note series of large and super large cups, realme GTNEO series and so on.

After almost nearly two years of independence by Honor, Honor has also divided all its product series into complete and complete categories.

This also means that Honor is no longer a product brand that is regarded as a sub-brand in the future development.

It is a complete brand that can benchmark all mainstream brands in China in a real sense.

"Next, I will bring you the protagonists of this new product launch conference, Honor 60 and Honor 60Pro!"

With Zhao Ming's explanation, new products have officially appeared in front of many consumers.

What is surprising is that the overall design of this product has been greatly improved compared with the previous digital series.

The most criticized thing about Glory is that it has always been benchmarked against the chrysanthemum factory in product design, and there are too many chrysanthemum labels in the overall brand attributes and product design.

This time, the Honor 60 series has completely abandoned the design concept of the chrysanthemum factory, and has made great changes in the overall design of the mobile phone.

The camera module adopts the design of a square explosion-proof shield, the four cameras of the mobile phone are divided into two rows and placed horizontally above the mobile phone, and the flash of the mobile phone forms a relatively unique design under the module.

Compared with the previous Sansang explosion-proof shield design, the Honor is divided into two rows to make the module look longer from top to bottom, but it is more like a rectangle compared to the previous bath bomb design of the chrysanthemum factory.

Coupled with the Leica imprint in the middle of the camera module and the word "200MP", the design of the whole phone looks more distinctive.

Obviously, Honor has also begun to carry out its own unique design on its own products, so as to truly make its own brand a seemingly independent brand.

The back cover of the Honor 60 series is designed with two types of glass, matte and glossy, of which pure black and white are with corresponding glossy designs, while the corresponding gray and gradient star blue are matte designs.

Because it is a flagship product, it is not bad in terms of overall design performance, with a metal middle frame and a 3D curved surface design on both sides of the front and back, which makes the texture of the mobile phone look good.

In terms of exterior design, the only difference between the normal version of the digital series and the large cup version is that it is different in the outer periphery of the phone and the metal middle frame.

The regular version has a corresponding silver metal window frame, while the large glass version has a gold metal middle frame.

At the same time, the glory60As an ordinary version, the main design concept of the product is thin and light, although the module of the main camera is slightly convex, but the thickness of the fuselage is only a meagre 7.2mm, and the weight of the fuselage is also controlled at 186 grams.

As for the large cup version, a lot of material has been added to the product, so that the thickness of the phone has also come to 8.6 mm, and the weight of the body has reached an astonishing 204 grams.

This also makes the overall appearance of the two products similar, but the target user groups are a little different.

The regular version of the Honor 60 is more youthful, and the large-cup version is more business-like.