Chapter 304: Pressure on Other Manufacturers

It's been another price increase!

Countless netizens looked at the two products in the entire series, and they couldn't help but sigh after the final pricing was announced.

Compared with the previous generation of products, the price of this generation of Roupai mobile phones has risen by a certain amount again.

Among them, the top price of the super large cup has come to 15,000 yuan, and the exploration version is close to 20,000 yuan, which is about to break through the price of 20,000 yuan.

However, in the eyes of most netizens, this price is very reasonable for the positioning of Roupai products.

After all, the technology used in this Roupai mobile phone is the strongest technology in the industry at present, and at the same time, the storage configuration of the product also adopts the most top-of-the-line 32G+1T large storage content.

With such a storage configuration and today's products, the pricing is definitely in line with the positioning of the product.

Of course, in the entire domestic mobile phone market, there are always very few user groups that can accept such a price.

According to most current statistics, at least 33% of domestic users will choose the price of mobile phones at 2,000 to 3,000 when they choose to buy them.

The remaining 37 percent of users will buy their phones for pickups below the 2,000 price point.

As for the number of users who buy flagship models of more than 3,000 yuan, only 30 percent of the users, and less than 13 percent of users who are willing to buy products with a price of more than 5,000 yuan.

Even less than 2 percent of the users are willing to pay more than 10,000 yuan to buy mobile phones.

According to the current domestic mobile phone shipments basically maintained at the level of about 170 million per year, it is thank God that Roupai's high-end smartphones can sell 3 million units this time.

Of course, when Roupai knew the current situation he was in, he also redesigned and repositioned the best products.

The new sub-brand of Roupai has finally officially debuted under the gaze of many netizens.

"Roupai knows that there are many young users who want to enjoy the fun of technology, and today we will bring a new sub-brand of Roupai!"

"Phantom Pai is a new super trendy toy brand designed by the company for young users, and it has a digital series and mid-range machine series that are positioned as cost-effective flagships!"

"At this press conference, in addition to our Roya, we will also release the new Phantom Digital Series Generation and Phantom G Series Generation!"

With the launch of Roupai's new products, a Phantom Pai for more ordinary user groups has officially debuted.

For a long time, the shipment volume of Roupai's overall products has not been very large, and even the products of other manufacturers are much less.

The main reason is that the pricing of Roup's products is too high, even after the product is released a year later, the price of a second-hand mobile phone can compare to the price of high-end flagship mobile phones from some manufacturers.

This also makes many young users and users with insufficient economy directly abandon Joupai and choose more brands from other manufacturers when buying mobile phones.

And Phantom Pai is a new sub-brand specially brought in order to popularize the sinking market.

Phantom digital series, as the flagship digital series of Phantom Pai, is mainly positioned at 4,000 to 5,000 yuan in terms of overall product positioning.

As for the G series, this is a high-performance product that focuses on the price of about 3,000 yuan.

On the one hand, the new two series of sub-brands are to enable the entire company's products to expand into the sinking market, so as to grab enough market share to the company.

On the other hand, the corresponding restrictions now make Zhou Zhen's supply chain system have some inventory of components, which need to be sold in this way.

In fact, according to Zhou Zhen's original idea, the Roupai company itself can be a high-end flagship, and the price of less than 5,000 can be handed over to other domestic manufacturers.

After all, when other domestic manufacturers use components, they will first consider Zhou Zhen's supply chain system.

This also means that in other price ranges, although there are no Roupai products to compete, relying on the relationship between the supply chain, Zhou Zhen's supply chain system can also make a lot of money during this period.

It's just that with the intervention of foreign technology companies, the current Roupai company has to change its original strategy and begin to expand its market share in person, so as to make Zhou Zhen's supply chain system better survive.

Since today's global technology companies are united to deal with Zhou Zhen's supply chain system, then as the helmsman of Zhou Zhen's supply chain system, he will not be too merciful to other technology companies.

And this time, although it is said to be the first sub-brand at present, the sincerity of the Roupai company is seen in this sub-brand.

With a weight of 189 grams and a thickness of 8.1 mm, the glass back cover and a metal middle frame, the overall appearance of the product is very exquisite, and the design is also a family-style center matrix design.

In terms of screen, the double-curved screen with 2K resolution R5+ material with a centered hole and an ultra-small chin and upper bezel makes it a staggering 97.8% screen-to-body ratio.

In terms of performance, the core of the Tianxuan 9X1 series processor chip (the top version uses the Tianxuan 9X1, and the other versions use the Tianxuan 9X1A) + the flash memory and memory protocol of the 1.5 version of Yuzhen Semiconductor.

The extra-large 5000 mAh battery comes with 200W wired charging + 50W wireless charging. And this time, the wired charging socket uses the socket of the same private protocol as the Roupai mobile phone 5Pro+.

This means that there is no charging socket for this product.

In terms of imaging, the front camera is equipped with a 32-million-pixel ultra-high-definition front camera.

The rear camera uses a 1/1.12-inch outsole Haowei ROV803 sensor, which supports four-in-one 50 million pixels, 1.44um, 8P lens, and four-axis optical image stabilization.

It is also equipped with two OV48A 1/2 main camera sensors with a 48-megapixel wide angle, and a periscope telephoto lens that supports 5x optical zoom and 100x hybrid zoom.

This and other aspects, X-axis motors, ordinary dual speakers and other configurations, make this sub-brand's flagship series enough to attract most users in terms of parameter configuration.

What makes these users and other manufacturers even more terrifying is that the pricing of such a high-standard sub-brand flagship mobile phone simply does not give other manufacturers' flagships a certain way to live.

8+256 is the most basic version, and two versions are 12+256 and 12+512.

Originally, the starting price of this product at the press conference was 4499 yuan, but the starting price of this product was directly reduced to 4299 yuan.

At the same time, the prices of the other two configurations are 4599 yuan and 4999 yuan respectively.

As the corresponding price was announced, netizens also became excited.

"I declare that this is not a press conference of the Ju Pai, this is the press conference of the Phantom Pai!"

"Phantom Pai is awesome!"

"It smells so good!"

Although netizens have been talking about the pricing of this product at this time, they must know that such pricing is similar to the current pricing of some entry-level flagship machines in China.

However, the hardware configuration of this product is basically the configuration of a high-end flagship of more than 5,000 yuan.

Even some of these configurations are placed in the same price position in terms of overall performance, which is simply a level of random killing.

In addition to this digital series, the corresponding series is a trendy mobile phone targeting young users in the mid-range and sub-flagship markets.

G is short for Gaming! Game!

Obviously, this phone has a very strong gaming attribute from the name.

In order to save costs, the Phantom G1 mobile phone uses the same module as the digital series in terms of the rear camera module.

However, in terms of periphery and weight, the weight has increased to 206 grams, and the thickness has risen to 9.1 mm.

In terms of screen, although it is said to be a four-sided central hollowing design with ultra-narrow bezels, the screen-to-body ratio is as high as 96.2%, and the screen adopts a 2K R5+ material straight screen design.

In terms of core processor, compared with the digital version, it was directly replaced with Tianxuan8X1 series, of course, the top version is still Tianxuan8X1, and the other versions are Tianxuan8X1A.

In terms of charging, there is still no charging socket this time, and Phantom Pai still uses the same data cable of the super-large cup version in terms of charging cable.

As a sub-flagship product dedicated to gaming, the battery has been boosted to 6000 mAh and is equipped with 165W wired charging.

The only regret is that this time the image camera has 20 million pixels on the front.

The rear lens is a ROV801 OmniVision OV48C modified from a 48-million-pixel 1/1.32-inch outsole lens.

Of course, in order to save costs, the secondary camera uses a 13-megapixel wide-angle and a 5-megapixel telephoto macro.

However, this product itself is a product that specializes in game attributes, and it can be said that it is very obvious in the display of game attributes.

Dual X-axis linear motors! Dual screen pressure sensitivity! At the same time, virtual pressure-sensitive buttons have been added on both sides of the bezel of the phone.

This makes the product of this mobile phone heavily covered with a layer of game attributes.

The storage configuration of this product is the same as that of the digital series version, but in terms of price, it is more attractive to some users who are not financially rich.

The basic version is 2999 yuan, and the other two versions are priced at 3299 yuan and 3699 yuan respectively.

The emergence of these two products has also made a number of domestic manufacturers feel great pressure.

As a sub-brand, the emergence of Phantompai has obviously disrupted the current trend of the entire domestic mobile phone market.

Among them, the digital series of this sub-brand is aimed at the flagship and high-end flagship mobile phones of all domestic brands at present.

As for the G series products, the benchmark products are the cost-effective flagship products of all domestic brands.

After the launch of these two series of products, the products at the corresponding price in the entire domestic mobile phone market will not have too many advantages in the comparison of these two products.

After all, the processor chips of the current products in these two price ranges are basically from MediaTek's Dimensity processor chips, or the Fire Dragon processor chips of Paste Tong.

Although the performance of the processor chips of the two products is good, there is still a certain gap compared with the Tianxuan processor chips that have returned strongly.

Even in terms of performance, not to mention the 10 series processor chips that can catch up with Tianxuan, even the 8 series and 9 series of the current Tianxuan processor chips. The two processor chips are still able to suppress the two manufacturers.

Of course, when the current domestic manufacturers saw the mid-stage of this press conference, their faces became very ugly at this time.

Provocation! Naked provocation!

You must know that the current domestic mobile phone market has begun to appear very heavy homogenization, and the hardware configuration of many products is very similar in terms of products.

This also makes netizens choose to buy products of different brands according to the corresponding same hardware configuration when buying products, and then according to the price of the system and product.

As for the competitiveness of all products, there are only two words, and that is price.

The two products launched by the current sub-brand of Roupai, Phantom, are absolutely a lore at the same price, especially with the blessing of Zhou Zhen's supply chain system and the addition of some software and hardware technologies of the corresponding Roupai's own agreements.

You have an advantage in terms of product price, and you are much more than other manufacturers' products in terms of the core of the product.

Even in the eyes of most manufacturers, if Roupai products enter the lower-end market in person, this is a huge disaster for other brands at present.

Of course, manufacturers are so worried that the emergence of Phantom will affect the sales of other manufacturers' products, as well as the future development of manufacturers' brands.

Manufacturers are so worried, but consumers are very excited, after all, consumers can buy better products at a more advantageous price, which is what consumers want to see.

The development of domestic manufacturers in the past few years can be said to have made many users feel disappointed, and various manufacturers are basically rolling up and down in the development of products.

In addition, there are too many attributes of the squeezing toothpaste of the product itself, and even some of the products released in 2023 have not directly improved compared to the products released in 2020 with more than 3,000 yuan.

The most let countless netizens slowly calm down from the idea of changing their phones, and even many users have not changed their mobile phones for several years.

Phantom Pai manufacturers in China are still obsessed with the volume of the market and suddenly killed, so that countless users who have no desire to change their phones have begun to have new ideas at this time.

This is a joyful thing for domestic users who are extremely excited about.

"In the future, Phantom will bring more extreme product experience to more young users!"

"In addition to Phantompai, there is also a very important product at this autumn conference, that is, Roupai's new smart car Q1!"

After the release of the main core electronic products, the last product is the most important product of Youpai in recent years, that is, the new smart car.

Of course, it has been almost a year since the previous generation of smart cars were released, and within this year, the shipments of this smart car have also reached a very good order volume of 700,000 units+.

Although compared with some large new energy vehicle factories, this achievement is nothing, but for a company that has just entered the new energy intelligent vehicle, such an achievement can definitely be regarded as an excellent achievement.

Of course, due to the influence of the entire brand of Roupai in the field of smart cars, there is not much influence, and there is no special sales channel in the offline market, which also makes the overall order volume weak.

Even half a year after the release of the car, there was basically very little news about Roupai in the entire auto market.

Of course, the smart car released by the previous generation is essentially a relatively test of the waters, in which some new technologies have been added, but many of the components of the car are old products.

In the process of designing, producing and selling this product, Roupai has also gained a lot of experience from it, which also allows Roupai to fully learn from these experiences in the future development.

The new energy intelligent car in this area is the real entry of the entire product of Roupai.

Even this new energy vehicle can make huge changes in the entire industry in a real sense.

"Roupai smart car Q1, this is our latest new smart car, and on this smart car, we have added a lot of advanced technology!"

"First of all, let's show you the appearance of our smart car Q1 this time!"

As the top series of the entire smart car series, this time the appearance borrows from the appearance of the current mainstream sports car, with an extremely strong and streamlined exterior design.

At the same time, the two different colors of black and white also make the whole product look more elegant.

Exquisite! In line with the aesthetics of the public!

In the first sense of most netizens, the brand-new car of Roupai is in line with the aesthetics.

Even the appearance of such a car may be doubled with face.

"First of all, the appearance of this car is made of the latest composite high-density crystal glass, which makes the appearance of this car very strong! And the touch has a ceramic-like touch! ”

"At the same time, our car frame this time also adopts the latest scientific frame, which can also ensure the safety of users in the car when the car has a violent collision!"

First of all, from the appearance of the car and the frame of the car, the design of the car this time has been independently developed and designed from the beginning to the inside.

In order to ensure the corresponding degree of perception, but also to ensure the corresponding safety, this is the basic principle that needs to be followed in the manufacture of new energy vehicles.

After introducing the corresponding appearance, the next step is to start with the corresponding core technology.

From the overall technical point of view, new energy vehicles have two major aspects: hardware and software.

And this time in terms of new energy vehicles, the first introduction is naturally the hardware aspect.

"This time we have adopted a new super battery, so that this time our new energy electric vehicle has a capacity of 168 kilowatt hours."

The first one is the battery!

The latest super battery!

This allows the current battery capacity inside this car to have a very impressive level of 168 kWh.

When Zhou Zhen announced the internal battery capacity of the car this time, many netizens were already frightened by such a huge battery capacity.

You must know that the battery capacity of the current mainstream new energy electric vehicles is basically 50 kWh.

The battery capacity of this new energy vehicle of Roupai has reached a terrifying 168 kWh.

Its battery capacity is basically three times the battery capacity of the current mainstream new energy vehicles, and this battery capacity can make its vehicle mileage reach a new height.

At the same time, what is surprising is that this time the battery of the new energy is charged on the full fast charging protocol, and it only takes five hours to fully charge.

That's right! It only takes five hours to fully charge such a large battery, which can also be said to be very scary.

What's even more shocking is that this time the car uses the latest solar panel charging in terms of charging, according to Zhou Zheng's words, if solar charging is used, it can be solar charged when the car is driving, which can increase the mileage by 15% to 20%.

Even in a place where there is no charging, if the car suddenly runs out of power, it can be recharged by at least 10% with the help of solar charging after stopping for nearly two or three hours.

And this 10% of the power is enough to cooperate with the daily solar charging, so that the car can travel a very long distance.

"At the same time, the electronic motor we used this time can increase the efficiency of converting electrical energy into kinetic energy by about 30%, so that the whole vehicle can have a longer mileage when driving!"

"At the same time, our new energy electric vehicle this time is equipped with such a powerful electric motor, which can make the maximum aspect of the electric motor support a maximum of 400 horsepower, so that the car can be comparable to some top oil vehicles in the process of driving and accelerating!"

Obviously, not only the corresponding core energy battery has been upgraded, but even the electric motor of the current car has been greatly improved, and it has a very good performance in acceleration and corresponding power conversion.

Such a powerful electric motor, with the corresponding new energy battery, can bring longer mileage to the current pure electric range vehicles.

"With our current battery and new electric motor, this time our Roupai new energy vehicle has a cruising range of 2560KM in the entire pure electric field, which is unique in the industry!"

"Even I can say that in the next three years, no new energy vehicle company can reach the Q1 of Rupai new energy vehicles, such a strong mileage!"

The latest new energy battery, with a powerful electric motor, makes the mileage of the entire new energy vehicle reach a very terrifying distance this time.

Of course, this is only counting the distance of pure electricity, if the solar energy is turned on to supplement the electric energy during the driving process, the mileage of the new energy vehicle can be increased by 10%~15%.

This also means that the real new energy electric vehicle can reach at least 2700KM in terms of real mileage.

At the same time, the new energy electric vehicle also has a lot of electrical appliances, and the mileage of the car can reach the level of 2000KM while calculating the power of the electrical appliances.

It can be said that the mileage distance this time is enough for users to pay for it.

(End of chapter)