It's October!

At this time, various mobile phone brands suddenly felt the pressure from their business.

Although Phantom Pai released two products in September, it has gained a good influence and reputation in the entire market.

However, due to the corresponding production capacity problems, coupled with the continuous restrictions of major manufacturers, these two high-quality products are often out of stock.

It's just that at the beginning of October, each company felt the difference in the Phantom School, and the Phantom School, which was often out of stock, suddenly appeared in a large number of spots, and was crazy involved in the entire market.

This sudden situation has caused a significant decrease in the sales of each company's products, and the entire industry has felt the huge pressure brought by a new brand.

Even the sales of some cost-effective manufacturers' products have declined on a large scale at this stage, and basically users who choose cost-effective have locked their eyes on Phantompai.

"This is my new brother, Phantom Pie!"

"The Phantom Independent Brand Launch Conference officially starts on October 25!"

And a Weibo posted by Roupai instantly made the entire mobile phone manufacturers extremely nervous.

Phantom Pai, as the current sub-brand of Roupai, although it was officially debuted at the autumn new product launch conference of Roupai, it still exists under Roupai as a sub-series.

But the sudden announcement also means that Phantom is about to become a new brand.

The whole brand attribute is starting to become independent, which means that the brand can popularize products from all price segments.

At the same time, the corresponding Internet market has also released a new news.

As the largest shareholder of Honor, Zhou Zhen has sold most of his shares to a leading company.

And the biggest shareholder behind this wind company is the chrysanthemum factory.

Zhou Zhen shrank directly from nearly 48% of the shares to 8% of the shares, and directly sold nearly 40% of the shares to the Feng*** Division controlled by the chrysanthemum factory.

Of course, the current market value of Glory has basically been valued at about 280 billion, in order to thank you, in recent years, Zhou Zhen's supply chain system has supported Glory's new company.

The Feng *** company controlled by the chrysanthemum factory gave a lot of offers when acquiring shares.

directly gave 140 billion yuan to acquire 40% of the shares in Zhou Zhen's hands.

To be honest, Zhou Zhen is not at a loss, and the capital investment he spent is only 48 billion, and the income of more than 140 billion in exchange is worth it.

At the same time, the broken thread between the chrysanthemum factory and the glory has always been seen by Zhou Zhen, and Zhou Zhen's management of glory is not as tight as he imagined.

made Zhou Zhen disdain to control the glory all the time.

After all, the components of most of the products used by Glory in the Chrysanthemum Factory are basically from Zhou Zhen's supply chain system, and it is not a bad thing for Glory to return to the Chrysanthemum Factory.

Of course, although Glory has basically begun to slowly prepare to return to the chrysanthemum factory now, it is calm on the surface, and there is not even a sound.

And those who really understand the industry as a whole understand that the current industry seems to be preparing for a change.

The former king made a comeback, and at the same time, his own sub-brand came to his command again.

With years of accumulation, coupled with the traffic attributes brought by the corresponding sub-brands, it will inevitably make the entire market lively again.

On the other side, the soft school currently belongs to the new king to the throne, and the new sub-brand series it brings is obviously ready to be there. Now the market has a resounding industry-wide lore.

And now that the sub-brand has released the corresponding independent news, discerning people have understood that the entire mobile phone industry has ushered in a new reshuffle.

The battle between the old and new brands will bring great changes to the entire market, and at the same time, it will also make the brands that were originally passive in the market more passive.

After all, both brand collections have their own characteristics.

HarmonyOS

+ Kirin!

&arSystem + Sky Xuan!

This has basically become the core selling point of the two brands, while other Android brands use components supplied by most suppliers at present, and many products have a lot of similarities.

This also leads to the fact that the whole product does not have too many features, and it can only rely on the corresponding price to obtain the recognition of the market and consumers.

Of course, the loyalty of such recognition is not very high, and these consumer users will choose this brand product because of the cost performance, and they will also betray the brand product because of the cost performance.

The independence of Phantom Pai is a big news that most brands feel very frightened.

The time has slowly come to the end of October, which is almost approaching Double 11, and various mobile phone brands still have no news of releasing new products or price reductions on Double 11.

At the end of October, each mobile phone brand will either launch some corresponding cost-effective products as promotional products in the Double 11 stage, or reduce the price of the product to get more sales to clean up their company's inventory.

There are even times when manufacturers start to warm up for Singles' Day in mid-October.

And this year's October was very quiet, as if the entire mobile phone market was waiting for news from Phantom Pai.

After all, the entire mobile phone industry is now staring at Phantompai, how to reduce the price of various mobile phone manufacturers during the Double 11 period, and how to launch new products also depends on how Phantompai's products perform on Double 11.

After all, the weakness of the other party's products is too strong, and the preferential strength given by its own brand is too low, so it is likely that the product will not be sold and a large amount of inventory will be accumulated.

Now the end of the year is very close, and at the end of November, each brand will launch its own new processor chips and new components to face next year's market.

At this time, if the entire inventory cannot be cleared, not only will the product backlog not be sold and it will be lost, but at the same time, the occupation of the warehouse will also cause some products to be unable to enter the warehouse, which will affect the next product sales.

Phantompai, before it has officially released the corresponding independent brand conference, has caused confusion in the entire industry and other brands.

Brands basically feel a headache when they hear Phantompai.

The time is also at the end of October, and in the waiting of many netizens and other sticky manufacturers, the independent press conference of the Phantom brand has finally begun.

What is a little surprising is that this time, the independent brand conference of Phantom School was hosted by a man who was a little chubby.

"Hello everyone, old friends, I'm Li Nan, the product manager of Phantompai!"

As the familiar voice sounded, everyone looked at the familiar face, and at this time they also applauded,

Those who know a little bit about the entire digital industry will understand that Li Nan standing on the stage is not an idle person.

Once one of the Three Musketeers of the Berry Clan, the head of Berry Blue.

He is the number one person in the circle.

Li Nan has become the new brand manager of Phantompai, which is also a little unexpected for netizens.

However, Li Nan has a level, and he also has a certain influence and level in the entire technology industry.

It brings a more youthful attitude to Phantom and faces more consumer groups.

"Actually, when I left my old club, I didn't want to go back to this industry, after all, I think this industry has begun to solidify a little, and there is nothing innovative worth talking about... Go and praise!"

"Of course, in the past two years, Chairman Chou has talked to me many times, wanting to bring a new change to the industry......

"I didn't believe it at the time, but it wasn't until Jay Chou showed me some of the techniques of the Roupai Company that my mind was shaken, and I finally decided to step on this stage!"

Li Nan stood on the stage at this time, like a long-lost friend, telling the audience under the stage and many netizens in front of the screen about his experience.

I want Li Nan to leave the whole phone at the beginning

The industry obviously has some new views or new perspectives on the mobile phone industry.

In recent years, the development of the mobile phone industry has gradually begun to solidify, and even the products of a few years ago and the current products have been compared with each other, except for the conventional upgrading of components, there is not much direct innovation at all.

Even many users who use products from a few years ago still feel that there is not much desire to change seasons in the face of current products.

However, the Roupai seems to be a special case, which also makes Li Nan join the Roupai exceptionally and become the current product manager of the Phantom School.

"Phantompai, as a young independent brand, does not have much fame and reputation compared to other brands!"

"Of course, thousands of high-rise buildings rise from the ground, Phantom Pai, this is a fashion and trendy technology brand based on giving more consumers more choices!"

"Phantompai, a kind of cool tech brand!"

Of course, at the beginning of the independent brand conference, Li Nan completely told everyone the overall definition of his own brand.

Trendy, tech brand!

This definition makes the overall positioning of this independent brand no longer the so-called cost-effective brand, but a brand that brings a new user experience to young users and is more trendy.

After all, in the current planning of the entire brand of Roupai, the direction of development of the new brand is to cover all price points below 6,000.

Even for the development of the Phantom School, the Rou faction is willing to give up the two products that were originally brought at the price of four or five thousand, the youth version and the vitality version.

Roupai has now completely gained a firm foothold in the high-end flagship market, and even many users have fully recognized the high-end positioning of Roupai.

The youth version and vitality version with a price of 4,000 yuan are obviously completely unsuitable for the brand positioning of Roupai.

Abandoning these two derivative products, so as to develop a new brand, so that the flagship products of the new brand occupy a new price point, this is suitable for the development of Jupai.

At the same time, it is also suitable for Phantom to occupy various markets more comprehensively and perfectly, so that the attributes of the entire brand are more in line with all users.

"Phantompai, the future development is not just about mobile phones, but about a more trendy ecological experience with mobile phones as the core!"

"In the future, the Phantom School will develop in a 1+6+N way!"

At the same time, the direction of the development of Phantom Pai's new products has also been re-distinguished from that of Roupai.

Roupai mainly does the corresponding high-end ecological field, which includes intelligent ecology and home ecology.

However, as a new brand, the definition of Phantom Pai is the corresponding trendy brand, and naturally there is a certain difference between it and Roupai within the corresponding product division.

After all, the current products are two different brands, and it is natural to take into account the differences between the brands.

Not only the hardware configuration and price difference of the product, but also the positioning and ecological positioning of the product also need to be different to meet the needs of different users.

The 1+6+N of Phantom School is actually very simple and straightforward.

First, it is the core mobile phone business.

Sixth, it is the six categories of the corresponding smart ecology, including tablets, laptops, headphones, bracelets, watches, and TVs.

N is the biggest difference with the soft school.

This part of Roupa includes a series of products for smart home and automobile.

But Phantom Pai is different, N is a trendy product here in Phantompai.

For example, the corresponding co-branded clothes, hats or trendy shoes, or specially customized power banks, mobile phones, lipsticks, water cups, etc.

It can be said that the products included in the peripheral N of Roupai are basically products based on the Rsr system platform and ecology.

The peripheral N of the Phantom School is very different from that of the Rou School, and the products it represents do not need to be based on the corresponding system ecology at all, but it is just a relative co-branding.

It's just a trendy item for fan users.

The brand definition brought by Phantom Pai also gives users the most real distinction in the division of corresponding products.

In addition to the corresponding product sales division, the product range of mobile phones has also been reclassified.

At present, there are two products released by Phantom Pai in the series, one is the corresponding digital series, and the other is the G series with certain game attributes.

It's just that the release of the corresponding products naturally can't be dominated by these two series.

After all, after the brand becomes independent, the development of the entire product to be faced needs to develop towards a more full-price brand.

"Phantompai, as an independent brand in the future, we will divide into three series!"

"The first is a digital series with a price of 4,000 yuan, the second is a G series with a price of 2,500 yuan to 3,000 yuan, and the third is a U series with a price of 0 yuan!"

"Among them, the digital series and the G series will have three products with different positioning to meet the needs of users! The U series has two different positioning products!"

At the same time, this time the product has also been redefined in terms of corresponding positioning, obviously to meet the full price of the entire industry with the development of the entire product.

Of course, relying on the core competitiveness of the corresponding products, coupled with the stress of the corresponding brand of Roupai, it should be able to allow more consumers to choose to support the current new brand.

"At this independent press conference, we originally planned to release new products, but due to the lack of supply chain capacity, the products we can produce in large quantities are still unable to meet more consumers!"

"Of course, I also know that you are very much looking forward to the arrival of Double 11, and our Phantom Pai will be discounted by 200 on Double 11!"

"Of course, although the digital series products cannot be mass-produced due to supply chain reasons, we have also made the corresponding products, which are expected to be officially released at the end of December this year!"

"But...... This doesn't prevent us from launching new products at all! Next, I'd like to introduce you to the new Phantom 20 series!"

At this time, netizens were still waiting for the release of new products, and originally thought that there were no new products released.

However, Li Nan's voice changed but gave users new expectations.

Although the new product has not been decided to be released at this time, it allows users to choose whether to wait and buy the new product.

Phantom 20 series, this time Phantom Pai jumped directly from the first generation to the 20 series, obviously there is a new product positioning on the brand.

Of course, a single series of numbers doesn't sound as good as adding a zero at the end.

Li Nan's voice fell, and renderings of the Phantom 20 series began to appear on the screen behind him.

The inverted triangle module in the center is unique.

Although it doesn't look so good-looking, it is very recognizable.

What is surprising is that this time the Phantom 20 series seems to be different in terms of the overall positioning and design of the product.

The normal version uses a straight screen design, while the Pro version uses a hyperbolic screen design.

As for the jumbo version, it doesn't seem to be intended to be released at the end of the year.

Of course, this new product release is a warm-up of the product, and it will naturally be particularly simple in terms of the introduction of the corresponding parameters.

Screen:Simple Roupai mobile phone5Pro+The same R7 material screen,It's just that the resolution of the screen is all reduced to2K resolution,At the same time, the latest dynamic refresh rate and intelligent image quality enhancement technology are also castrated。

And there is no ultrasonic fingerprint unlocking on this screen, it is still a centered hole design, and the screen does not use a built-in frame screen design.

This also leads to the fact that although the screen looks very good, it can't really reach 100% screen-to-body ratio.

However, fortunately, this mobile phone is a flagship mobile phone, and the latest Cop's flagship packaging third-generation technology is used in terms of packaging, which makes the screen-to-body ratio delay reach more than 97%.

In terms of core processors, the two phones use Tianxuan 9 this time

X2+TFS1.5+Tpddr1.5 core performance processor chip.

Sky Xuan 9X2!

Another very new processor chip.

Of course, this is one of the main reasons why most users pay attention to this product.

The latest 4nm process technology.

Brand new Z17 CPU cores!

This time, the CPU core of the Z17 has increased the performance by about 7% compared with the previous generation of cores, and the power consumption has been reduced by about 5% compared with the previous generation of chips.

It's basically a half-iteration of processor cores.

However, this time the architecture of the processor chip has indeed changed.

The architecture of the 4+4 CPU has become the 1+3+4 architecture of the mainstream flagship, and the addition of super-large cores also makes the extreme performance of the chip stronger.

At the same time, the frequency of the processor chip has also been greatly increased this time.

Adopt one + three cores + four energy efficiency cores!

The previous generation of processor chips used four 2.5Ghz cores, but this time one 3.0Ghz and three 2.75Ghz cores were used.

And this time, the overall performance of the processor chip has also been greatly improved, after all, the core of the entire performance has not only been slightly upgraded, but also the frequency has also been greatly improved.

It can be said that the performance of this processor chip has increased by nearly 45% compared to the previous generation, but the power consumption has only increased by 20% with the same performance improvement.

Although it is said that it cannot be scary of the low power consumption of the previous generation of products, the corresponding energy consumption ratio is much stronger than the current mainstream flagship chips.

At the same time, the single-core score of this processor chip also exceeded 2000 points, the single-core score came to 2260 points, and the multi-core score came to the level of 6450 points.

This level of performance is basically stronger than the fruit of the A17 processor chip and even the performance of the CPU is stronger than the ten-core Tianxuan 10X1.

However, as an upgrade of a 9 series processor chip, this time it has not made much improvement in terms of GPU, of course, this is also to save a little face for its own previous generation of 10 series chips.

The core part of the entire GPU still uses the core of the previous generation, but there are two more GPU cores in the composition of the core, which improves the performance of the overall GPU by about 10%.

Although the level has increased by nearly 10%, the overall GPU performance is still nearly 13% worse than the current Tianxuan 10X1A.

It can be said that this new 9 series processor chip is basically about 10% stronger than Tianxuan 10X1 in terms of CPU performance, but it is really about 13% behind in terms of GPU performance.

The overall performance is basically completely comparable to Tianxuan10X1, and even in some CPU-eating applications, the performance of this chip will be stronger.

Of course, although the power consumption of this chip has increased compared with the previous generation of chips, the power consumption has decreased to a certain extent compared with the previous generation of 10 series processor chips.

This also makes the overall energy consumption ratio of this processor chip about 20% compared to the previous generation of 10 series chip walls.

With the introduction of this processor chip, netizens also realized that the performance of this new product is indeed very good, and netizens have also begun to look forward to the latest 20 series of Phantompai.

In addition to the power of the core processor chip, the ISP module of the processor image and the NLP module have been completely achieved, which is basically the same as the module used in the previous generation of 10 series processor chips.

Of course, compared with the powerful 20 series chips, this time the latest generation of 9 series chips is at least behind the level of two generations.

In addition, the entire new series of products adopts a new charging port in terms of the overall charging protocol, as well as the corresponding new charging cable, which has basically become the entire Robe series

The logo of the product.

Of course, this time, the regular version of the new product still uses 120 wired charging and 50 wireless charging, and is equipped with a normal 5000 mAh battery.

As a high-end flagship, the big cup is equipped with 200 wired charging, as well as 100 wireless charging with dual splits that can only be reached by Roupai and Ju Factory.