Chapter 351: The Berry Clan's Change
The entry-level model of the flagship mobile phone of the blue factory, although it does not meet the needs of most netizens in terms of extreme performance, this mobile phone does give netizens many surprises.
After all, this mobile phone is a very sincere product in terms of configuration and parameters.
At the same time, from the image configuration of the product, it can also be seen that the blue factory has the technical level in the current industry.
"I used to laugh at the blue factory, but now the development of the blue factory seems to be getting better and better, and it feels even better than the development of rice!"
"The performance of most of the current products is basically sufficient, and I feel that this product is very suitable for daily use, after all, it is relatively comprehensive in all aspects!"
"That's true, the configuration of this product is indeed very comprehensive, and I am starting to get a little excited!"
Obviously, compared to Rice's flagship performance products, the performance of this product has indeed reached a very high level.
However, such high performance itself is in exchange for the castration of all aspects of the current product, although the product will have a very good performance in terms of performance, but it is not even as good as the products of the blue factory in terms of comprehensive experience.
This also makes the current blue factory, an entry-level flagship product, far stronger than the current Mi 16 mobile phone Pro in terms of overall reputation.
Even netizens began to complain that Rice Company is currently the first domestic manufacturer to make flagship processor chips in addition to the chrysanthemum factory, but they did not expect that under today's level of development, processor chips have no repercussions at all.
With the development of the current industry, the corresponding differentiated products can be supported and recognized by the current consumers, but the corresponding homogeneous products will be complained by users.
It is precisely because of the emergence of homogeneous products that in such a competitive market environment of various manufacturers, they can only rely on the corresponding volume price to obtain the corresponding competitive advantage.
At the beginning of the new year, the corresponding statistical agencies also began to make corresponding statistics on last year's mobile phone market.
And the statistics made the current netizens a little surprised.
In the past year, the shipments of the entire global mobile phone market have actually been steadily upward.
Compared with the previous year, the shipment volume of the entire mobile phone has also increased by about 15%.
However, what is surprising is that in the current global market, the two manufacturers of Guozi and Sansang, who were once the kings of the high-end market, have ushered in a significant reduction in their current market share.
Among them, the shipment volume of fruit last year dropped directly to 150 million, compared with the annual shipment of nearly 200 million, the shipment of mobile phones last year can be said to have plummeted.
Of course, most of the products of fruit mobile phones are basically high-end flagship products, and the overall decline in market shipments also represents the impact of fruit mobile phones in the high-end market.
In the past two years, the development of fruit mobile phones can be said to be very miserable, and the advantages of the proud iOS system and the corresponding A series chips have also begun to gradually decrease.
The corresponding closed advantages of the IOS system are indeed advantages in the development, but with the current Android system, other HarmonyOS and Rsmart OS systems gradually catching up, the advantages of the corresponding iOS system are gradually reduced.
At the same time, the A-series processor chips that Guozi is most proud of have always been the top in the industry, and even a few years ago, the A-series processor chips of Guozi mobile phones were basically two years ahead of other manufacturers in terms of performance.
But last year's fruit mobile phone's A-series processor chips have basically completely fallen off the altar.
The A18 and A19 are basically regular improvements in terms of overall performance, and there are no corresponding eye-catching big improvements.
And the competitors in the Tianxuan 10X series basically every generation of products can completely surpass the current fruit A series of the same generation of products, Tianxuan 20X series of processor chips, and even the fruit of the processor chip directly and completely beyond there is no room for backhand.
At the same time, the return of Kirin has officially equaled the A-series processor chips of the fruit in terms of processors, and there may even be a more powerful overtake in the corresponding GPU.
As for the processor chips of the two major Android camps of Dimensity and Fire Dragon, although the processor chips of Fire Dragon have overturned many times in recent years, in terms of GPU performance, they are basically able to compete with the same generation of processor chips of the A series.
The Dimensity was a little sluggish last year, but the Dimensity 9800 released this year is similar, and it can be inseparable from the A-series processor chips of the same generation as the fruit.
In addition, the products of the fruit in the past two years are basically unable to use the original supply chain components provided by the current Zhou Zhen supply chain system, so that the hardware configuration of the corresponding products cannot reach the top level at all.
However, other brands can rely on excellent hardware configuration to completely surpass the current fruit, which is also the first time that the status of fruit has been ruthlessly surpassed by the enemy, and even directly affects the product sales of fruit.
If it weren't for the fact that the current fruit has some influence in the entire mobile phone brand, I am afraid that the fruit is likely to fall, just like the original Nokia directly disappeared from the market.
Sansang's development is basically at a miserable level.
Although in terms of the high-end flagship market, the shipment of fruit mobile phones is still the king of the industry, but the strongest in the real industry is Sansang.
Sansang has a strong supply level of its own products, but also has a very good sales channel, in the past development, basically in the market at the top of the industry.
Even in terms of the performance of the entire global product shipment every year, Sansang has always been at the most powerful level in the industry, and basically can become the No. 1 manufacturer in product shipments every year.
Although this year's Sansang still maintains the first position in the overall product shipments, the overall sales volume has shrunk from 200 million to 160 million, and it was even almost overtaken by the fruit company.
The two former giants are basically in the market and are basically in the downhill stage.
As for domestic manufacturers, they have ushered in a reversal.
Green factory has been developing well in overseas markets, and at the same time, it has a vast offline market in China.
The real self has basically returned to the past year, and the overall market share of the green factory group has basically ushered in a big rise this year.
Green factory, global shipments are only 80 million.
OnePlus has 15 million shipments, and Realme also has 35 million shipments.
In this way, the shipment volume of the entire green factory ranks third in the world with 130 million shipments.
It can be said that the development of the sub-brands of the green factory in recent years has completely expanded the corresponding global market share, so that the overall product has ushered in large-scale product growth after the full return.
It has even become the first manufacturer among domestic brands.
What is surprising is that this time the fourth brand actually saw a familiar brand again, Juchang.
The chrysanthemum factory officially began to return the year before last, and began to officially expand on a large scale last year, of course, the glory has also returned to the embrace of the chrysanthemum factory, and its entire market share has been rapidly developed.
Last year, the domestic share of the chrysanthemum factory was 20 million, coupled with the domestic market share of 55 million of the sub-brand Glory, the entire domestic market share has reached an astonishing 75 million, and it has directly returned to the first position.
At the same time, Juchang and Honor also started again last year, slowly recovering the corresponding overseas markets, and at the same time, the corresponding operators of Ruupai Construction began to gradually recover in the overseas market.
In the end, within a year of last year, it directly won the overseas market share of nearly 40 million sales.
With an overall market share of 115 million, it ranks fourth in the world, and it is also the largest manufacturer in the domestic market share.
The fifth is naturally the rice company, although the domestic market share has decreased sharply in recent years, and the annual market share is only about 40 million units, but it has a very large market share in the overseas market.
In the last year, nearly 42 million units were sold directly in the South and Southeast Asian markets, while 30 million units were sold in the corresponding European markets, maintaining the top five with 112 million shipments.
Ranking sixth, it is natural that compared with the green factory, the south factory has a large-scale sub-brand all over the world, and the development of the blue factory is relatively focused on the domestic market.
Within last year, the share of the domestic market came directly to 75 million units, and the gap between the overall market share and the director was only 0.02%, and the shipment volume in the overseas market was only 20 million units.
In the end, with a total of 95 million overall shipments, it is second only to other large domestic manufacturers, ranking sixth in the entire global market.
Of course, although the sales of the products of the major manufacturers are very large, the set itself still relies on the current marketing and operation of the entire brand for many years, and finally came to the current level.
However, Roupai does not have much development history, so the global shipments of the overall products are far less than those of other major manufacturers.
Last year, the domestic shipments of Roupai + Phantom Pai were only 47 million units, and the market share of the developed countries that had just entered the market was only 40 million units.
In the end, with 87 million units shipped, it ranked seventh in the world.
However, with the gradual arrival of the corresponding satellite communication technology, many netizens can be very sure that the future development of Roupai may not only be that, after all, the current Roupai has gradually increased its reputation in overseas markets, and has also begun to cooperate with the current major operators.
This means that this year's Roupai is likely to directly develop rapidly in terms of overall market share, and even its development efforts are as crazy as the 18-year-old chrysanthemum factory.
With the release of the corresponding data, a new news once again shocked the entire network.
The Berry Family was sold to Roupai by Geely!
That's right! The Berry Family was sold, and it was sold to the Roupai!
You must know that the original Berry Family was acquired by Geely, mainly to facilitate the integrity of the entire locomotive ecology.
It's just that in the past few years, the influence of the berry family in the entire market has not made any splash, on the contrary, in the past year, there have been no products launched at all, and they have begun to disappear in the market.
And now Geely finally chose to sell the current Berry shares, but to the surprise of netizens, the current Roupai actually bought the current Berry directly.
There are currently two brands of Roupa!
The main brand Roupai basically focuses on the corresponding current high-end flagship price, and the corresponding flagship products basically cover the entire price range of more than 7,000 yuan.
It can be said that judging from this year's Roupai's product release, Roupai's product positioning is basically set at the price of 7,000 yuan.
As one of the sub-brands, Phantom Pai only has a corresponding digital series, and the main focus is the comprehensive price brand positioning, and the corresponding products basically cover the price range of 3,000 to 7,000.
As for the appearance of the berry family, it made netizens smell a different taste.
"Although Roupai has acquired the Berry Family, it will still allow the Berry Family to develop relatively independently of the Berry Family in the future, and at the same time, the resources of the Rou Family will also be shared with the Berry Family!"
As the news on the Internet intensified, the Roupai as the party also issued a corresponding statement.
Although the Berry family was acquired, it still has a certain degree of independence, just like the true self and OnePlus that did not return to the green factory at the beginning.
Its own system flyme will also become the biggest differentiator between Berry products and Roupai and Phantom products.
Of course, the Flyme system of the Berry family is essentially based on Rsmart OS, but it has corresponding independent functions and in-depth customization, and some of the corresponding private functions of Rsmart OS are not really delegated to other manufacturers.
Flyme's corresponding customized system is a very smooth and customized UI with some special features and animations.
The corresponding whistleblower broke the news that the Berry Family had already been sold to Roupai at the end of last year, and the new products of the Berry Family will also be officially debuted after the New Year.
Sure enough, just after the New Year, when the families had not reacted to release a new flagship, Berry brought the latest Berry 23 series.
Berry 23, Berry 23Pro, and Berry 23X three series.
What is surprising is that this time the product positioning of the berry family is still a little down.
Berry 23 is defined as an entry-level 6.2-inch small screen flagship, and the processor chip equipped with it is the latest Tianxuan 9X4 processor chip, which is basically at the same level as the current Dimensity 9800 in terms of overall performance.
Frosted glass body!
Rouyu R7+ material 2K resolution HD screen, 98.9% screen-to-body ratio in the center of the hole digging hyperbolic screen, ultrasonic fingerprint unlocking in the under-screen area, under-screen bracket technology.
Tianxuan 9X3 processor chip + 1.5 version of the soft flash memory and RAM.
5000mAh battery + 120W wired charging + 50W wireless charging.
The main camera ROV1021 1.2-inch outsole 50-million-pixel main camera + 1/2-inch 50-million-pixel ultra-wide angle + 1/2-inch 48-million-pixel 3.7x equivalent optical zoom, 50x hybrid zoom lens.
At the same time, this time, the motor adopts a large horizontal X-axis linear motor, which will have a very good experience in terms of overall vibration and feel.
The price of the lowest version of the Berry 23 of the new generation of Berry 23 is set at 3799, and the overall product positioning is also in line with the current level of this product.
At the same time, the entry-level flagship products of this generation of Berry have basically fully met the corresponding consumer cognition in terms of hardware configuration.
Compared with the normal version, the Pro version uses the same screen in terms of screen, but the size of the screen has become 6.7 inches.
At the same time, the corresponding screen supports under-screen lenses, and the screen-to-body ratio has risen directly to 100%.
At the same time, in terms of processor chips, it has also been upgraded to Tianxuan 10X4, which has a high-end flagship level processor chip.
The corresponding battery has also been upgraded to the super battery generation, the battery capacity has been directly upgraded to 6500 mAh, and the wired charging has been increased to 200W wired charging.
In terms of image photography, the main camera of the rear lens has not been changed in any way, but the corresponding secondary camera has been changed, and a portrait lens has been added.
1/1.57-inch 50-megapixel ultra-wide-angle + 1/1.57-inch 50-megapixel 6x equivalent periscope telephoto lens that supports up to 120x hybrid zoom.
Finally, there is a 1/2-inch 50 million 3x pixel portrait telephoto lens, which can be used to shoot and take portraits with the corresponding telephoto full focal length.
The price of the Pro version of the corresponding configuration of 12+256 has also come to 4999 yuan, which can be regarded as just entering the product positioning range of the corresponding high-end flagship.
The Berry 23X, as a small cup version in this series, is also the most important product for consumers at present.
It is essentially a small-screen mobile phone, and there is no difference between the corresponding appearance and screen configuration and the Berry 23.
The only thing that has changed is the internal configuration.
The processor chip uses MediaTek's Dimensity 9800 processor chip.
This change directly made the entire industry completely fried, you must know that the current relationship between Berry and MediaTek has basically been regarded as a dead and dead relationship.
Berry family was a smooth development in the industry, but it didn't expect to be pitted by MediaTek.
The processor chip that Berry just used on its flagship mobile phone was sold by MediaTek to the rice company, so that the rice company could directly use it on the 100-yuan machine.
The Berry family was almost gone, but it re-emerged with the help of the wave of the 5G era, and successfully started to open with the fire dragon processor chip.
Even in the six or seven years of MediaTek's rise, users have not seen Berry use MediaTek's processor chips.
And this time, the Berry 23X actually used MediaTek's processor chip for the first time in the processor chip, which also made the current netizens stunned.
After all, when the product has not yet been announced, most netizens think that the Berry family may use Tianxuan8X4, a sub-flagship processor chip with a slightly lower positioning.
But netizens never thought that today's berry family would use MediaTek's processor chip again.
"In MediaTek chip tuning, our berry family is called second, and no one dares to call it first!"
Even at the press conference, the host directly promoted this processor chip to all the current netizens, and said an intriguing word.
Indeed, the strongest tuning MediaTek is still the Berry Family, after all, even if the original MediaTek processor chip is rubbish, the power consumption is too stretched, it can be forcibly rescued by the Berry Family, not to mention the current MediaTek's best Dimensity 9800 processor chip.
In addition to the current processor chip, another Tianxuan self-developed ISP chip is also used on the mobile phone.
Tianxuan I6 image chip!
This is a relatively excellent ISP chip, and its main use is to make up for the current MediaTek processor chip compared to the weak ISP image algorithm.
Of course, as a sub-flagship, it has naturally achieved a certain amount of castration in some places.
Wireless charging was castrated, but wired charging was upgraded to 200W wired charging.
And in terms of image photography, castration has also been made.
The main camera uses a ROV822 sensor, which is a 50 million pixel 1/1.12 sensor, and the overall benchmark is Sansang's GN2 sensor.
At the same time, what is surprising is that although this time it is said that castration was made on the secondary camera, but castration castrated something unexpected.
This time, the ultra-wide-angle lens was directly castrated from the 50-megapixel main camera level to a 20-megapixel ultra-wide-angle lens.
But what is surprising is that although the telephoto lens this time has been emasculated to the level of 8 million pixels, it has been replaced with an 8 million pixel 5x periscope telephoto, which supports a very excellent 50x super hybrid zoom.
And this product, which is positioned as a sub-flagship, is also much cheaper than the Berry 23 in terms of price.
The price of 12+256G is directly set at 3199 yuan, which is directly cheaper than the ordinary version600 yuan, and the lowest configuration version 8+256 is directly set at 2999 yuan.
It can be said that this time, the positioning of the two products of the Berry Family23X and 23 is the corresponding small-screen flagship and small-screen sub-flagship products,You must know that there are still many users on the market who pursue and small-screen products。
6.2-inch body, 172g weight, 7.9mm thickness, frosted glass back cover + metal middle frame + full screen!
This is what many users expect from small-screen flagships, and the overall configuration of the current two small-screen flagships is not weaker than any product.
The performance of the two processor chips, Tianxuan 9X4 and Dimensity 9800, is considered to be a leader in the industry.
Basically, it is comparable to the existence of the best A19 processor chip in the fruit, you must know that the cheapest model of the fruit A19 is still sold for almost five thousand.
And the overall configuration of these two small-screen flagships is also very comprehensive, although they are small-screen products, they are very buckets in terms of overall hardware configuration.
The extremely top-notch excellent screen and the corresponding appropriate charging speed are combined with the current very good image and photography strength, and it is definitely a very good small-screen flagship at present.
At the same time, the corresponding price can also attract some users to buy, and even attract some users with pursuit and feelings to buy products.
(End of chapter)