Chapter 364: Fantasy Universe
With the rise of Roupai, the strong return of chrysanthemum factories, coupled with the gradual decline of the old supply chain system, the scale of the entire market has changed.
Relying on the corresponding excellent results, Roupai eventually went global and became the top four mobile phone brands in the world in terms of shipments.
At the same time, Roupai has gradually been accepted by the public, and the main brand of Roupai has a very good market position in the high-end flagship price.
The corresponding sub-brands also have different market positioning in different price ranges.
The time gradually came to February, and various sub-brands also appeared one after another.
Redmi's new K100 series,There has been a new improvement in the pricing of the entire product,Equipped with2K resolution domestic screen and Dimensity 8900The price of the ordinary version of the processor chip has risen directly to 2999 yuan。
Of course, the corresponding image photography has also been improved to a certain extent, and the main camera finally uses the IMX707 sensor.
Having such a powerful main camera at the current price of 3000 yuan is enough to prove that the current Redmi is compromising with the market.
K100ProThe price has also risen to 3799 yuan, although it is the same processor chip and the same one-inch main camera used in the rice mobile phone 18.
However, in terms of the workmanship of the product, there is always a certain gap for flagship mobile phones.
Of course, this is enough to prove that the overall product positioning of the entire mobile phone market has been improved.
In the current market range, most of the processor chips used by other manufacturers are basically fire dragon and Dimensity processor chips.
As for the model of Tianxuan processor chip, there is a real large-scale appearance in the entire market, as if this year's manufacturers have quite close resistance to Yuzhen Semiconductor.
After all, major manufacturers don't want to be held hostage by Zhou Zhen's supply chain system, and the expressiveness and corresponding reputation of the processor chips of the two brands of MediaTek and Paste Tong this year have been greatly improved.
Naturally, when choosing the corresponding processor chip, various brands are still willing to try more processor chips from various manufacturers, and want to really grasp the choice in their hands.
This also makes the current shipments of processor chips from the two manufacturers of Paste Tong and MediaTek more obvious than in the past.
Even so, the profits obtained by Yuzhen Semiconductor will not be reduced accordingly, and at the same time, because of the gradual increase in the sales of the corresponding soft system products, it will also force the shipment of corresponding processor chips to increase.
Soon the Phantom Party is coming!
Phantom Pai now has two series!
One is the main digital series, and the other is to enable more users to enjoy the 100-yuan E series brought by technology products.
What is surprising is that the products of this year's digital series are called the Phantom 50 Universe series.
Through some revelations from the corresponding digital bloggers, netizens were surprised to find that the number of models in this year's Phantom mobile phone in the network access license of the Ministry of Industry and Information Technology is completely beyond everyone's imagination.
Last year, the Phantom Pai 40 series products basically covered the price range of 2,500 yuan to 7,000 yuan.
A total of 5 products were born, namely the normal version, the Se version, the Pro version, the Pro+ version, and the Ultra version.
Each version has a different positioning, and this year's entire product access information exposed products have a total of ten products.
That's right! Ten units, Phantom 50 Series Universe! Just like the preview before the release of the product this time, countless netizens also felt extremely surprised.
After all, it is surprising that ten products are released in a series in the entire industry, and even netizens feel that this time Phantom School is finally on the release of the product, using the corresponding machine sea tactics to compete.
"Phantom 50 Universe can meet the needs of various user groups for different products, and we strongly advocate creating different needs of products, so that more users can enjoy the fun of technology!"
"At the same time, we will also announce a product every day!"
Li Nan, the product manager of the Phantom brand also issued corresponding information, indicating the current trend of product development.
The emergence of a variety of products also represents the positioning of a variety of products.
Phantompae is one such brand.
So under the gaze of many netizens, the corresponding product warm-up officially began.
Of course, the preheating of the first 5 days is very normal, and the preheating of the corresponding products is basically the five versions that users are familiar with.
And in the last 5 days of warm-up, it is the corresponding product of the new category of products.
Phantom Pai 50MAX: A large-screen product that feels good in the hand and is not like words!
Phantom Pai 50mini: The small-screen mobile phone with the best battery life at present.
Phantasmage-50 Youth Edition: The most colorful fashion flagship!
Phantasmage-50 E-sports Edition: A powerful e-sports flagship with full firepower!
Phantom Pai 50 Mars Limited Co-branded Edition: Phantom Pai's first co-branded flagship!
Obviously, judging from the naming of the product this time, it is expected that the product is different this time, and it also represents the different positioning of the current products.
However, from the renderings of the exposure of the product, everyone was surprised to find that the back cover of the entire product and the corresponding screen all adopted an integrated design this time.
The back cover of the mobile phone adopts the corresponding colors of various patterns, which is not the so-called screen replacement, which is completely different from the back cover design of the current soft mobile phone.
At the same time, the camera module behind the mobile phone has also been removed one by one, which looks very good in terms of integrity and integration.
Of course, the release of ten products at one time this time has also attracted the attention of many netizens, and has also attracted the attention of many brands.
What's more, the consumer groups faced by these 10 products are global consumer groups, and the corresponding digital series will also become the main product series in the entire Roupai system, with the majority of shipments.
It's also the end of February, and after all the sub-brands have released their flagship mobile phones, Phantom Pai officially debuted.
Of course, this product launch also brought the corresponding Phantom 50 series.
What is surprising is that the integrated design of the product series this time adopts a new composite translucent glass material in the back cover.
This kind of glass is actually a corresponding one-sided glass, and you can see the outside scene when you look from the outside in, but you can't see the structure of the mobile phone inside when you look at it from the outside in.
The glass back cover has a very strong hardness, and correspondingly has a series of high-intensity heat dissipation levels.
This time, the front of the mobile phone except for Pro and Pro+, Ultra and Youth Edition, all other products use the corresponding straight screen design.
Of course, there are many alternatives with different designs in this product.
However, there are some similarities in the design of this product.
It can even be said that the conventional products have been classified accordingly.
Normal version,Mini,Se,Youth version of the four products at the same time using a 2K resolution of the R8 material screen,Of course, these products are equipped with the corresponding area of ultrasonic fingerprint,As well as the corresponding under-screen camera and under-screen 3D face fingerprint unlocking technology。
Pro, e-sports version, MAX uses a more powerful R8+ material OLED screen in terms of screen, and the resolution of the screen has risen directly to the level of 2.5K.
Pro+ and Ultra, as well as the Mars co-branded version, use the latest top OLED screen launched by Rouyu Company, and it is also the most brilliant OLED screen in the industry, which is the invincible R10 screen.
Pro+ uses 4K resolution in terms of screen resolution, and the other two models use 3K resolution, but under the premise of 3K resolution, it also uses a more powerful global full-screen ultrasonic fingerprint.
It can also be regarded as making some corresponding differentiated designs for high-end products.
In addition to the differences made by the screen, the corresponding processor chips have also been graded.
mini, the youth version uses a 7X5 processor.
The regular version and MAX and Se use an 8X5 processor chip.
Pro, the gaming version uses a 9X5 processor chip.
As for the other two Big Cup and Mars co-branded design versions, it is a 10X5 processor chip.
In addition to the classification of the processor chip, the camera has also made some corresponding distinctions.
The first level is mini, youth version, se, normal version, MAX, and gaming version.
These six products are all designed with dual-camera cameras, and the cameras are all ROV785's 1/1.32-inch 48-million-pixel main cameraOIS+1/1.6-inch 48-million-pixel 127-degree ultra-wide angle.
The second variant is the Pro version, which adds a 1/1.4-inch 48-megapixel 5x optical zoom lens on top of the above.
The third tier is the Pro+, Ultra, and Mars co-branded limited editions.
In terms of cameras, the Pro+ adopts a hidden dual 1-inch camera design, a 50-million-pixel main camera, a 50-million-pixel ultra-wide-angle lens, and a 1/1.28-inch 50-million-pixel 5x optical zoom lens.
The Ultra features a 1.33-inch 48-megapixel main camera in terms of a corresponding triple-camera setup, while the other two secondary cameras are the same as the Pro version.
As for the corresponding Mars co-branded version, the main camera uses the same camera as the Ultra, while the secondary camera uses the Pro+ camera.
Of course, the 10 products have different grades, and they also have different differentiated product designs.
mini is the most distinctive of this series of products a super small screen mobile phone, the overall configuration can be said to be the most bottom of the entire series.
Even the corresponding charging and battery are ordinary 120W+30W wireless with a 5500 mAh super battery.
Compared to the entire series, the size of this product is only 5.7 inches, the thickness is only 7.2 mm, and the weight of the entire product is only a measly 129 grams.
It's a small-screen phone, and the price of this phone is also very attractive.
The starting price of 8+256 is only 1999 yuan!
This is indeed a very good choice for some users who need a backup phone and a small screen phone, not to mention that the overall performance of the current 7X5 is between the mid-range and the sub-flagship phone.
Mini is a small-screen flagship, so the youth version is a corresponding thin and feminine custom mobile phone.
First of all, in terms of overall texture, although it is said that there is a 6.5-inch body, the thickness of the fuselage is controlled at 5.6 mm, and the weight of the fuselage is controlled at 144 grams, which is a very thin and light mobile phone.
At the same time, the biggest highlight of this mobile phone is that among the 32 million pixel mobile phones, the front lens of this mobile phone uses a very powerful 1/1.97-inch 50 million pixel ultra-clear main camera + 1/2.7-inch 50 million pixel ultra-wide angle lens.
And the back cover of the youth version of the mobile phone has also been customized with corresponding feminine exclusivity, and the corresponding image algorithm has also been deliberately added to the female beauty algorithm.
It can be said that the positioning of this product is a product for female users.
At the same time, although the phone is very thin and light, it has a 5000 mAh battery inside, and is equipped with 120W wired charging and 50W wireless charging.
Of course, the price of 12+256 of this product has also risen to 2699 yuan.
MAX is a large-screen mobile phone, and the biggest feature of this mobile phone is the corresponding large-screen design.
7.3-inch large screen design, and at the same time, in order to increase the audio and video experience of the mobile phone this time, the built-in video and audio vibration generating unit of the corresponding mobile phone has specially added four sound generating units.
Although it is said to be a corresponding under-screen sound, the level of occurrence can be comparable to that of a 1.4CC sound cavity, and the symmetrical super linear dual speakers.
Of course, the corresponding large screen also makes the weight of this mobile phone reach 208 grams, and the corresponding battery is also 10000 mAh, with 270W wired + 50W wireless will have a very different experience.
Large battery, large screen, and large volume are the characteristics of this product!
And the 12+256 pricing of this product came directly to 3699element,After all, this product is based on a large screen improvement of the ordinary version。
In addition, in the eyes of many game lovers, the esports version is currently the latest product for users in the entire series.
This product can be said to be a facelift of the Pro version.
First of all, in terms of appearance, it is very e-sports, and at the same time, the mobile phone has also made a corresponding e-sports revision.
The screens have a dual-pressure-sensitive design, and the phones are equipped with dual X-axis linear motors.
At the same time, there is an extended touch screen on both sides of the back design of the mobile phone, which can be used as a cool lighting effect, and at the same time, a mapping button can be set on the corresponding touch screen to act as a virtual shoulder button of the mobile phone.
And this time the performance tuning of the mobile phone is also very aggressive,Although the whole mobile phone is said to use Tianxuan9X5,But the frequency of its GPU directly exceeds 766Mhz,The overall GPU performance is basically improved10%.
And the inside of the mobile phone also has, compared with the ordinary version, there are 200% more heat dissipation silicone and VC heat sink heat dissipation materials.
Of course, the phone has also been upgraded in terms of corresponding battery and charging, with 480W top-of-the-line wireless charging and 50W wireless, and a large 6500 mAh battery.
The whole product looks very esports.
At the same time, the minimum configuration of the product is 16+256, and the price of the product has also risen to 4499 yuan.
Of course, this is a mainstream derivative product, and the corresponding conventional digital series of products are very calm.
The SE version is the most similar to the normal version, and the screen, processor, and even the image are exactly the same.
But the Se does not have wireless charging, the wired charging is 200W and it comes with a 6000 mAh battery.
The regular version adds 50W wireless charging and comes with a 240W wired + 6500 mAh battery.
At the same time, the normal version has also been upgraded from version 1.5 to version 2.0 in terms of flash memory and memory, and the corresponding NFC version has also been upgraded to NFC5.0.
And this change also makes the product different in terms of pricing, the most basic configuration of the two products is 12+256, one is priced at 2799 yuan, and the other is priced at 3299 yuan.
As for the Pro version, it is a brother to the e-sports version, and the corresponding battery and charging of the plant are directly reduced to 6000 mAh + 300W wired, while the wireless charging has been increased to dual shunt wireless charging.
Coupled with a more powerful image level, the starting price of the 12+256 final product has risen to 4499 yuan.
pro+ and Ultra, as the dual flagships of the entire series, can be said to take two different routes in terms of product configuration.
From the screen to the corresponding image and photo module, it is different, and even the charging and flash memory are also a little different.
The Pro+ supports 480W and 150W three-stream wireless charging and comes with a 6,500 mAh battery, but the corresponding flash and RAM versions are still 2.0 versions.
Although Ultra only supports 300W for wired charging and 100W for wireless charging, the battery capacity has risen to 8000 mAh, and the battery and memory version are both more powerful and ultra-high flagship 2.5 versions.
So the two are fundamentally different!
Pro+The lowest configuration is 12+256, the starting price is 5499 yuan, and the final price of the top configuration 20+1T is 6999 yuan.
Ultra only has a version of 32+1T, and the price of the overall product is 7999 yuan.
The Mars co-branded version is more like a combined version of Pro+ and Ultra, with Pro+ charging power and battery, but the configuration of flash memory and memory is the 2.5 version of flash memory and memory.
At the same time, in terms of the positioning of the corresponding product, the back cover of the mobile phone adopts a fiery red Martian texture design, and I heard that in the back cover glass of this mobile phone, there is a corresponding Martian earth ash added to it.
And this product is called a limited edition, and the total number of products is only 2000 units, and the corresponding configuration is only a 36+2T version.
And the price of this product has risen directly to 11999 yuan, and even directly in terms of the price of the product, it has completely surpassed the current big brother Roupai.
However, the corresponding product should not be rare and expensive, and it will naturally be liked by some users who like to collect products, and this product is currently the most powerful series in the entire product series, of course, it is expected that this product will be in the corresponding second-hand market in the future, there may be a difficult situation.
Of course, the performance of the entire digital series of products can be said to be very good, targeted products, designed according to the needs of different users, produced different products, and finally obtained the corresponding sales results.
At the same time, the price of the product this time has also been increased accordingly, which is attractive to most users.
This time, the camera of the mobile phone also supports the corresponding peripheral external camera, and the camera module released at the Roupai mobile phone press conference can also be purchased accordingly for the splicing of the mobile phone.
But to be honest, compared with the price of last year's mobile phone, the price of this year's mobile phone has stabilized the basic positioning price of the product, but because the corresponding camera module has made an external design, the corresponding cost has been maintained within a certain range.
Of course, at present, most users do not have as much demand for image shooting as imagined by the Internet Supremacy, and many users only need to be enough for the photographic performance of images.
There are even some corresponding manifestos of the code-scanning party on the Internet.
However, this time the digital series is still a bit surprising for some users who pursue nature.
This year's sub-flagship products have basically been improved to a certain extent, and the overall peripheral configuration has been upgraded, basically the image photography of mobile phones of various manufacturers has been improved to a certain extent at the price of 3,000 to 4,000 yuan.
The 1/1.3 to 1/1.5 main camera has basically become the most mainstream configuration at this price point.
And the Phantom School at this price can only be regarded as decent.
As for the corresponding performance, you must know that the previous Rupai system basically directly topped the performance at the same price to a level that surpassed the same price, but this year, with the upgrade of the entire mobile phone processor chip, Phantom has lost a little advantage.
At present, the performance of the entire market, 25,000 to 4,000 is basically the world of Fire Dragon 8Gen5+ and Dimensity 8900, and the performance of these two chips is basically benchmarked with Tianxuan 8X5.
4,000 to 5,000 are the Dimensity 9900 and the Fire Dragon 8 Gen6, and the performance of these two products is exactly the same as the 9X5 at the same price.
It can be said that in the current Android camp's 5000 yuan price market environment, the current entire Phantom Pai 50 series of overall hardware advantages are not particularly obvious.
Basically, there are other manufacturers that can get a screen that can be compared to sex, and even products that take pictures and charge them one by one.
However, Phantom School is not false, after all, the current Rou School system has begun to gradually transform, and there is no need to rely on the corresponding hardware to compete directly with friends.
When hardware gradually becomes a product competition, there is no need to look at key knowledge, and a brand can be regarded as real growth.
Phantom Pai has the strongest design at the same price on the market.
All-in-one design, IP68 dustproof and waterproof! High-strength glass and delicate thin and light design!
The corresponding brand is excellent, as well as the strong level of optimization of the coexistence of Tianxuan chip and Rsmart OS.
It can be said that the current entire digital series of products basically rely on the corresponding appearance design and product system and the corresponding hardware optimization, which is enough to achieve strong enough results in the same price range.
Even if the performance is consistent with the current products of many cost-effective brands in terms of hardware configuration, or even the performance is mediocre, it is still able to rely on other advantages to get the support and purchase of enough users.
Of course, this time the whole series can not only be plugged in with the corresponding camera, but also the hardware module released by the entire digital series last year can also adapt to the current digital series.
"In the future, our products will make a lot of innovations in the design and hardware configuration of many plug-ins, which means that this time our digital series is just the initial form, and the corresponding product upgrades can be made according to the corresponding plug-in hardware in the future!"
And the integration and plug-in hardware, to make this product in the competition of the same type of products, grasp enough advantages.
(End of chapter)