Chapter 367: Winter
"Phantom E50 series is simply a very conscientious series, although the current overall performance is not as good as some models after the price reduction, but the configuration of the entire product is relatively comprehensive!"
"12+512 is indeed very attractive to us daily parties, you must know that it is difficult to see products now, and 12+512 can be achieved within 2,000!"
"The design of Phantom Pai is also very awesome, although the back cover is made of plastic, but the overall look is very good, and it has the appearance characteristics of a high-end flagship!"
Obviously, this time the product is still taking a comprehensive route, although in terms of overall product performance, it is not as good as the current product with his new Dimensity 7800 processor chip.
However, the overall performance can indeed meet the daily needs of users, coupled with the overall very comfortable appearance design and comprehensive product experience.
In the current online market and offline market, it has a very advantageous advantage.
Coupled with the fact that the price of today's products is extremely reasonable, it is enough to attract most users to choose to buy the current product.
In particular, the 12+512GB large memory version has become a sweet spot in the eyes of many users.
Although the current thousand-yuan machine has popularized the 8+128G starting version, the highest memory version of most mobile phones is only 8+512G, or 12+256G.
&+512G Such a large storage version is generally used in the corresponding sub-flagship or flagship mobile phone, and rarely appears in the price of a thousand-yuan machine.
And this time, Phantom Pai is willing to directly lower the configuration of such a large storage to below 2000 yuan, which is indeed very attractive for most users.
This also puts tremendous pressure on other manufacturers, and even the products launched by other manufacturers ultimately need to consider the competitiveness of the corresponding products, so as to make some cut-offs.
For example, the latest T suffix version of the Redmi noe series finally gritted its teeth in terms of processor and went directly to the latest Dimensity 8900 processor chip.
It's just that too many trade-offs have been made in other aspects of the product, such as the corresponding battery and charging are still 5000 mAh plus 120.
In terms of screen, a cheap LCD screen with large black edges is used, and the back cover and middle frame of the mobile phone are made of corresponding plastic materials.
Even the photo experience of the mobile phone has been fully castrated, for example, the sensor module of the corresponding rear lens has directly become a 48 million pixel number lens + 8 million wide angle + 2 million portraits.
It can be said that this product competing at the price of 1,000 yuan, in addition to the processor chip of the corresponding mobile phone, its advantages in other aspects have been completely emasculated to the point of none.
Even due to the corresponding limited production cost, the starting price of 8+128G has come to 1899 yuan.
In the eyes of most users who do not pursue performance but pursue the corresponding product experience, this product may not be as good as Phantompai, which has a larger running memory and storage.
But for some performance files, this product still has certain advantages and attractiveness, after all, the processor chip of this product is currently used at a price of more than 2500 yuan, and now it is very attractive to go down to about 2000 prices.
The design and corresponding optimization of products by various manufacturers basically have a lot of similarities with the current Redmi.
Some manufacturers increase the performance of the processor chip and ignore the peripheral configuration, while some manufacturers raise the screen of the mobile phone to a very high level, thus ignoring other configurations.
Some manufacturers directly upgrade the design of the corresponding image module to a new level, so as to gain a certain competitiveness.
However, many manufacturers clearly understand that the competition in the entire market has gradually become fierce, and it has become more difficult for major manufacturers to gain an advantage in the next market competition.
After all, the current Rupai has begun to gradually expand to various price points in terms of the overall product system, from the present
Judging from the actions of the entire Roupai in the market, many manufacturers also understand that the current Roupai has begun to gradually devour the industry.
You must know that in the past, Roupai basically had no involvement in products with a price of less than 2,000 yuan.
This also enables some manufacturers to obtain sufficient product shipments at a price below 2,000 yuan, so as to retain enough profits in the corresponding market competition.
Especially at present, most of the domestic manufacturers, in fact, most of the product shipments are from the thousand-yuan price of products, like the current rice mobile phone, most of the product shipments are basically from Redmi's noe series or Redmi's K series after the price reduction.
Like the current offline machines of blue factories and green factories, most of the shipments are from the A series or Y series of 1,000 yuan.
It can be said that the competitive strength of these manufacturers in the high-end market is not as strong as imagined, and most manufacturers still need to rely on some low-end products to obtain enough products, and the sales volume also obtains corresponding market profits.
And now the soft school has slowly lowered the market to the price of 2000 yuan and even to the price of 100 yuan, which is very obvious for the impact on the market.
And this year, manufacturers also found that the supply chain system of Roupai has ushered in a huge change, and the corresponding product design and product hardware configuration have also ushered in a change.
It is very likely that all manufacturers will lose some of their corresponding competitiveness because of this product change, and eventually gradually fall into disadvantage in the future competition, or even be eliminated by other manufacturers.
Of course, in the face of today's large-scale expansion of the soft school, although each manufacturer wants to resist such a strong expansion of the other party, but in the face of today's situation, it is a little powerless.
After all, when a manufacturer represents the supply chain system of the entire industry behind it, it is difficult to completely wipe out the other party, no matter what kind of means each manufacturer uses.
Unless the soft school takes the initiative to withdraw from the Chinese market like the original Sansang, other brands can only wait until their own brands have mastered the development level of some supply chains before they have the opportunity to fight against the soft school in the real sense.
Sure enough, in terms of the sales performance of the 618 market, many manufacturers also really felt the pressure brought to them by Roupai.
Phantom E50 series, a product series with weak overall performance or the corresponding price and the brand advantage of the corresponding product, finally sold a total of nearly 7.5 million units in this promotion.
The sales volume of this series of products is benchmarked against the overall sales volume of this market, which directly accounts for 25% of all product shipments during the 618 period this year.
Even the sales performance of a product has completely surpassed the fruit.
Combined with the sales of the corresponding digital series, the sales volume of the entire brand has reached 47% of the total shipments for the entire sales stage.
In addition to the corresponding online sales results, the offline sales results are also very amazing, and the corresponding sales volume has exceeded 7 million units in less than half a month after the product was released.
This means that the overall sales of this product during the entire sales period of the 618 have reached almost fifteen million units.
The emergence of this achievement has also made some mobile phone manufacturers feel the pressure from the hegemon.
At the same time, in the corresponding time period, Phantasm also announced the total global sales of the entire E40 series after its release.
As a global best-selling 100-yuan machine series, after the product was produced and released, it has received the attention of users all over the world.
Even domestic products have been sold out accordingly, and it can be said that the sales volume shown in the entire industry is enough to meet the standards that other manufacturers cannot match.
And after more than half a year of release, such a series finally officially ended with nearly 37 million units shipped worldwide.
It can be said that if a product reaches such a high level in terms of the overall shipment volume of the corresponding product
degree, which means that the global influence of this product has reached a high standard that is unmatched in the industry.
Of course, as an upgraded version of the entire series, the E50 will also be officially launched in August, and the replay of the entire series will continue overseas.
& The brilliance of the series has made other manufacturers feel huge pressure, and many manufacturers also feel that this year's Phantom Pai may be able to help the entire system of Roupai and become the world's No. 1 shipment manufacturer in a real sense.
With the arrival of July, the corresponding statistical agencies are also making special product shipment statistics.
As an evergreen tree in the current industry, and even a brand that can replace the glory of fruits, it can be said that it has received the attention of many netizens and corresponding other manufacturers.
In the first and second quarters of the first half of the year, the overall shipments of the two brands of Roupai and Phantom Pai directly reached a staggering 88 million units.
Among them, Phantompai relied on the total shipment of nearly 72 million units worldwide, which directly brought enough excellent results to its main brand.
It can be said that the terrifying achievement of 88 million units has also made many current netizens breathe a sigh of relief.
Compared with last year's results, this is a direct increase of 55%, and this increase has to make many netizens feel extremely admired.
As for the friends of other brands, after seeing such achievements, they can't help but sigh that this year's Roupai may use product trends, and cooperate with the upgrading of corresponding satellites, and finally achieve a position in the industry that no other manufacturer can reach.
The results of other brands' product shipments have also been successively released, and finally appeared on the statistical chart of the corresponding data.
Surprisingly, this time, the second largest shipment of the entire brand was the Kikuchang, which directly surpassed the fruit with a total of 61 million units shipped worldwide.
Compared to last year's shipments, this year's overall product shipments increased by 5% compared to last year.
Of course, the most general shipments of fruit mobile phones are in the second half of the year, after all, after the launch of new products in the second half of the year, the corresponding old products will have this wave of product price reductions, for some users who like fruit products, this price reduction is very attractive to them.
This time, the overall product shipments of fruit mobile phones were 57 million units, a direct decrease of 25% compared with the shipments in the first half of last year.
Sansang, which ranked fourth in the world's first shipments, saw a sharp decline in overall product shipments, with only 51 million units shipped in the first half of this year, down 44% from last year.
At the same time, other domestic brands have also been more or less affected, and the overall product shipments have also decreased to a greater or lesser extent. uhuguO
Among them, the fifth-ranked domestic mobile phone brand is rice, relying on its influence in overseas markets, the shipment of the entire product has been directly reduced to 34 million units compared with last year, a direct reduction of 36% compared with last year.
In sixth place is the current blue factory, with only 33 million units shipped in the first half of the year, a decrease of 27% compared to last year.
This time, the green factory fell to the sixth place, and the corresponding product shipments were only 31 million units, and the overall product shipments decreased by 34%.
It can be said that the development of this year's mobile phone market has made the manufacturers of major brands feel the pressure from the current soft brand, and in the first half of this year, the overall shipments in addition to the chrysanthemum factory can basically stabilize the basic situation.
The decline in the overall shipments of other brands' products has even exceeded the imagination of many netizens.
You must know that the shipments of various domestic brands last year were basically able to reach more than 40 million units in the first half of the year, and even the shipments of some brands of products could be close to 50 million units.
And this year's shipments of the three major domestic brands are really huge
and even the overall profits of the corresponding companies have been affected as a result, and there has been a sharp decline.
In particular, as a successful listed company, the overall product shipment performance of the rice company can be said to have made many shareholders feel dissatisfied and angry.
The corresponding overall performance has also fallen again and again.
You must know that the overall stock of the rice company can basically be close to 20 yuan at the most ideal time, and the current stock of the rice company has fallen to 5 yuan per share.
Compared with the peak, it has shrunk by nearly 70%, which also makes the current mainstream shareholders of Nano Company and the executives of the corresponding companies feel the pressure, after all, the current executives of the company not only have to face the affairs of the company, but also need to face the pressure of the company's shareholders.
It can be said that the current domestic and global mobile phone industry in addition to Roupai, other brands have suffered corresponding impacts, and even by the senior management of many brands called the entire industry winter.
The rise of Roupai, just like the chrysanthemum factory that swept Liuhe in the industry back then, directly pressed the current major brands to completely raise their heads.
Even the pressure brought by the soft school is more of a headache for the current major manufacturers than the pressure caused by the game back then.
After all, the overall strength of the current Roupai is stronger than that of the chrysanthemum factory back then, and there is not even any manufacturer who can have the corresponding room to fight back in front of the competitiveness of its strong products.
In the face of the pressure of today's Roupai, major manufacturers can only silently bear everything they are in today.
As for other foreign technology manufacturers, in the face of today's situation, they can only silently bear everything today, after all, in the face of today's situation and pressure, other technology manufacturers want to find opportunities, and the difficulty of counterattacking is beyond the original imagination.
Tech overlord! This is the current view of many technology manufacturers on the soft school.
The time has gradually arrived in late July, and what is surprising is that Roupai directly held a new product launch conference in late July, and in this new product launch conference, Roupai directly took out the large cup and super large cup versions of the digital series.
The overall design of the Roupai mobile phone + is very similar to the current Roupai mobile phone 9 ordinary version, and the only difference may be the size of the mobile phone.
The size of the large cup version has come directly to 6.81 inches, and the thickness of the overall product has also become 7.2 mm, and the weight has also risen to 1@
。
First of all, the most powerful thing about this screen is its very large PPI level,Ultra-dense pixels can be said to make the whole screen look and feel to the extreme,At the same time, it has a very accurate color display and light transmittance,The overall screen look and feel is far beyond the OLED screen。
Even if this screen is placed in one place, the corresponding 3D three-dimensional perception can appear, as if it is immersive and real.
This time, the screen used in the big cup version and the super large cup version, although it is said that the same type of screen is used, but there is still some difference in essence.
The large cup version uses the most basic screen, and its overall pixel level is only meagre, while the PPI level of the super cup version comes directly.
At the same time, the refresh rate of the screen is only 180 Hz for the large cup version, but the screen refresh rate for the super cup version is 240 Hz.
And in terms of the corresponding screen brightness, the screen brightness of the large cup version is only 2400 nits, and the brightness of the screen of the super cup version has a total of 2700 nits.
And this time, the introduction of the brightness of the corresponding screen is not a simple introduction to the so-called peak brightness of the screen, this time the screen can be adjusted manually accordingly, and the brightness adjustment can reach an astonishing 1600 nits.
You must know that most of the current mobile phones, although the screen is very bright, but the overall screen can be manually adjusted to a maximum of 700 nits.
And this time, the Roupai mobile phone has such a strong ability to adjust the brightness of the corresponding screen, which is enough to show that the current Roupai mobile phone is indeed full of very strong strength in the brightness adjustment of the screen.
This is also very related to the new material screen currently used, after all, today's screen is the top screen in the industry.
If other manufacturers need to spend money to buy this screen, it will cost about the same as the cost of a top-of-the-line flagship phone.
The corresponding screen has been greatly improved, and the competitiveness of the product this time has been greatly improved and upgraded.
Of course, the core performance of this time is still the latest Tianxuan 20X5, and the core configuration of the large cup version and the ordinary version is basically the same, but the corresponding super large cup version does use the latest flash memory and storage technology.
Yuzhen 3.0 version of flash memory and memory is known as the latest high-standard technology of flash memory and memory in the industry.
You must know that the current Yuzhen Semiconductor launched the corresponding 2.5 version of flash memory and memory four years ago, and then the overlord of the corresponding flash memory and memory industry has fallen to Yuzhen Semiconductor.
However, because this technology is too powerful and the cost is relatively high, the corresponding flash memory and storage are extremely rare in the entire mobile phone industry.
Even most of the current vendors have the survival and memory of version 1.5 in the corresponding memory and flash memory.
After all, the level of flash memory and memory technology used in version 1.5 is too high, and even the chips designed by other chip and operation manufacturers in the entire world cannot reach version 1.5 for the time being.
This year, Roupai has fully popularized the 2.5 version of flash memory and memory in its own digital flagship series, so it is natural to consider using more advanced flash memory and memory technology in the next super-large cup version.
As a result, the corresponding 3.0 version of flash memory and memory technology has also officially met with many consumer users for the first time.