After watching the first episode of the show, Sa Mingdeng and Li Sisi left.

They didn't have any opinions, but they thought it worked pretty well.

They all said that they must invite Xiao Ni and Kang Fei in the future.

We must not only allow ourselves to suffer.

As for the request of scattering the lantern, of course Shen Yuan agreed.

The four-member men's group of the main station must all be arranged.

However, Shen Yuan's mind was not on this for the time being.

If you are sure that there is no problem with the first issue, you will take it to the review.

In addition, it is also necessary to prepare for investment promotion.

Before that, Shen Yuan had to go to Li Guowei's office first.

When Shen Yuan passed, the office door was open.

"Director." Shen Yuan knocked on the door.

"Oh, Shen Yuan, come in." Li Guowei greeted warmly.

"Excuse me director." Shen Yuan walked in with a smile.

"What are you talking about, I'm here to solve the problem for you, do you have something to do here? Have a problem with the show that needs to be solved? Li Guowei said with concern.

He'd heard the news before.

Deputy Director Zheng Wen also specially called Shen Yuan over to talk, as for the content, you don't need to guess to know.

Although Li Guowei doesn't particularly care, there is nothing wrong with being enthusiastic.

"That's right, the first episode of our show has been cut, isn't it that I want you to check it, the director." Shen Yuan explained with a smile.

Although this show was promoted by Zheng Wen with all his might, Shen Yuan has not forgotten who his immediate boss is.

The show has been produced, and he must have to talk to Li Guowei, as for his reaction, it doesn't matter what he reacts, this is an attitude.

After all, Li Guowei didn't pull back on this show, and he still took good care of him.

Sometimes, not bothering is the biggest help.

"Well, okay, I'll go when I have time, but you don't have to wait for me, you should submit it for review without delay." Li Guowei waved his hand and said.

But looking at the way he looks, I don't plan to look at it at all.

After all, it is Zheng Wen's show, and he still has a boss on his head, just give some support secretly, after all, everyone knows that he will definitely give it.

But it's too much to run straight over.

This is equivalent to telling everyone that they are in line.

"Okay." Shen Yuan nodded.

Li Guowei asked: "Are you ready to attract investment?" ”

In fact, the relevant documents have been sent to him for signature, and it is not surprising to know.

"Yes, we have contacted some advertisers through the investment promotion department, but we are not sure if we can recruit them." Shen Yuan said with a deliberate sigh.

Although part of the reason is for resources, Shen Yuan is really a little lacking in confidence, not for the program, but for advertisers.

Many advertisers are chasing the red and stepping on the black, not to mention those popular programs.

But Shen Yuan's program only has 10,000 yuan for one episode, and compared with other programs, advertisers directly subconsciously feel that this program is not good.

As for the content, they care about the content of the p, it depends on the input.

If there is a few traffic, even if it is a shit show, they will still vote happily.

If Shen Yuan wants the station to see his ability, it is impossible to make the advertising fee low, Shen Yuan has already decided in his heart, it is a big deal not to put advertisements in the first few issues.

However, I still hope that advertisers with discerning eyes will not let themselves come to this point.

"Don't worry, there is still no shortage of advertisers." Li Guowei was not surprised and comforted.

It's just comforting, don't look at Shen Yuan's uproar in the station, but everyone is still not very optimistic about the investment of this show.

In the previous "Happy Star" program, the advertising fee was almost 70,000 in 5 seconds, and 120,000 in 15 seconds.

This is the regular program insertion advertising cost, that is, the advertising product is placed in the shooting screen, which is not conspicuous, and there is not much sense of disobedience, of course, there is nothing brilliant.

In addition to this, there are custom implants, rigid implants, and nonsensical implants.

The well-known title sponsor usually contains these four types of placements, and there will be specified advertising time and content.

For Shen Yuan's show, there are few people who are optimistic, otherwise Shen Yuan would not take over.

Shen Yuan smiled bitterly: "So I also hope that the director will give us some support for the program team." ”

He is not optimistic about the early investment, and it is estimated that the most advertisers can come up with is only the price of the previous show, which is different from his idea, and there is basically no way to cooperate.

So I can only find another way, after all, the show has popularity, so I can continue to negotiate the price.

Therefore, I will first ask Li Guowei for more publicity, so as to ensure that the ratings of the show in the early stage will not be too ugly.

This is also a backhand for advertisers.

Although it is said that it occupies this time period, no matter how low the advertisement is, it will not be much lower.

But the program team can't make money, and it also shows that his ability is not good, which is equivalent to being wasted.

This is not only a matter of advertising revenue, but also related to Shen Yuan's future.

They don't look at the difficulties in the middle, they only look at the final result.

For example, the advertising revenue of the station will be deducted from the advertising revenue of the time period set by the station, and this part is allocated to the investment promotion department.

The income outside the regulations is the income of the program group, and then the income is divided by the channel.

For other programs, 10% of the revenue is generally owned by the program group, which is used for staff bonuses, and the rest is allocated to the channel.

The program "Happiness of 100 Yuan" has been different from the beginning, 20% belongs to the program group, and at the same time, the leader has 10%, and the channel gets 70%.

As for the good effect of the channel's programs, the increase in funds is also invested by the channel and will not be deducted from the income.

Although it is said that the advertising fee cannot say what it all represents, this is a demonstration of Shen Yuan's ability.

So, the advertising revenue starts to be important, and the rest is word-of-mouth and subsequent output content.

"What kind of support, you just say it, Taili said before, resources give priority to you." Li Guowei said directly.

"Actually, it's nothing, it's just our recent shows, can you mention our show, it's also a warm-up, after all, there are still ten days left to broadcast." Shen Yuan asked.

In case there are no advertisers, Shen Yuan needs these exposures to attract traffic to this show to increase ratings and increase the interest of advertisers.

"Yes, this is a problem, it's about to be broadcast, and there is no publicity yet, don't worry, I'll talk to other program groups later, and at the same time, the original "Happy Star" will also be promoted, after all, it is to take over it." Li Guowei nodded and said.

Li Guowei did not hesitate in this part, because there was no way, after all, it had been discussed above, and the support that should be given still had to be given.

In the first episode, it's no problem for other programs to promote it a little.

But don't think about it after it airs.

"Then I'll be relieved." Shen Yuan breathed a sigh of relief.

can get these promotions, and this show can be regarded as having a part of the basic audience, and the rest depends on tap water.

After all, they don't have the money to do publicity.

"Anything else?" Li Guowei asked.

"No, we plan to hold a conference tomorrow, director, do you have time to go over?" Shen Yuan asked.

"I won't go, you just have to play hard." Li Guowei waved his hand.

It was also impossible for him to get past it.

Anyway, with colleagues from the investment promotion department, it is impossible for them to make any trouble.

The next day, Shen Yuan took Chu Jia from the business group to the investment promotion department.

Everyone else is busy, and Zhao Lele of the external propaganda team is busy warming up on the Internet.

Not to mention Wu Yutong in the internal propaganda group, she needs to do the selection of candidates for the next issue and communication with other departments.

In the final analysis, there are still too few people in the program team.

When Shen Yuan arrived, colleagues from the investment promotion department were already waiting at the door of the conference room.

"Hello Director Shen, I'm Qian Hao from the Investment Promotion Department." Qian Hao and Shen Yuan greeted each other.

Shen Yuan shook hands with him and said with a smile, "Hello, I'm sorry for you." ”

Qian Hao explained: "The advertisers are basically all about to arrive, there are eight in total, and one has not yet arrived, and has already come to the hall." ”

"Okay." Shen Yuan nodded and walked into the conference room with Chu Jia.

When the advertisers gathered, Shen Yuan, who was originally sitting next to him, stood up.

"Thank you for participating in the "100 Yuan Happiness" investment conference, you may not know much about this show, so let's watch the first episode of the show first, thank you." After Shen Yuan finished speaking, he sat down directly.

Colleagues from the investment promotion department helped play the first issue of "Happiness of 100 Yuan".

An hour later.

Shen Yuan stood in front of the curtain.

"If you have any questions, you can start asking."

An advertiser raised his hand and asked, "Director Shen, I want to know, is your show really only 10,000 yuan?" ”

"Yes." Shen Yuan nodded and said.

"So how do you publicize it?"

"We will publicize it through the internal resources of the main station, so don't worry about this." Shen Yuan explained.

"Director Shen, we make clothes, how can you ensure our brand exposure in this show?"

"There are only three places for our program to attract investment this time, which can fully guarantee the exposure of every advertiser."

……

After the advertiser's question, the atmosphere in the conference room was a little dull.

Advertisers basically feel that this show is difficult to have ratings, and to be reasonable, this show is still quite interesting.

But now it's useless to be interesting, you need to have enough exposure to have enough audience.

How can this show, which has a budget of only 10,000 yuan, be exposed?

Plus it's on Saturday again.

It seems to be prime time, but you also have to see which programs you are facing.

In this way, their advertising will not be effective.

And Shen Yuan also realized that, as expected, advertisers were not optimistic about this show, although Shen Yuan thought it would explode, but advertisers didn't see it that way.

Small cost, and no particularly big gimmicks, facing multiple strong enemies, so that they have no desire to invest in advertising.

Therefore, Shen Yuan did not continue to drag on, and said directly: "There is no problem with everyone, then let me talk about our investment promotion model, there are a total of three advertising spaces, the title sponsor has an additional two minutes of advertising time in addition to the basic exposure, and the other two sponsors, the patch and oral advertising are one minute and thirty seconds respectively." ”

"Three advertising slots were obtained by bidding, and the title sponsor had a reserve price of 3 million yuan per issue. Sponsors are 1.2 million per issue. ”

This price is not high, and it is not low.

It's definitely higher than the previous show, but compared to the Saturday prime-time programs of other TV stations, it's really so low that it can't be lower.

However, hearing this price, the advertisers looked at each other and did not speak.

There is nothing wrong with this advertising time, the focus is on the price.

In their opinion, the price is too high.

This is equivalent to an advertising fee of 200,000 yuan in fifteen seconds, which is more than the advertising cost of the program at half past seven o'clock.

You must know that the highest fifteen-second of other seven-and-a-half programs on the variety show channel is only 180,000, not to mention that the sponsors will be lower.

And Shen Yuan's show is in the prime time of death, and the funds are insufficient, so it is impossible for them to accept this fee.

"Director Shen, your price is a bit high, isn't it?"

"Yes, your last show was not as high as yours."

Advertisers shook their heads and said.

Shen Yuan shook his head and said, "So they stopped broadcasting, we came up, I think our content is worth this advertising cost." ”

That show is all off the air, otherwise it won't be Shen Yuan's turn, this show is a new show, and the advertising fee is of course different.

Not to mention that Shen Yuan already had a propaganda plan in his heart.

If it is lower than this price, it is impossible for Shen Yuan to accept it, which is related to his later development.

"I'm sorry, our family business is small, and we really can't support Director Shen's show."

Hearing Shen Yuan's tough words, an advertiser immediately left the conference room.

It's not that he doesn't have the money, in his opinion, this show is not worth the price.

With this money, he might as well vote for other programs with stable exposure, instead of this program that has not yet been broadcast, the uncertainty is too high.

"Hahaha, I'm sorry, Director Shen, let's think about it."

With the first person, other advertisers followed suit and found excuses to leave.

In an instant, only Shen Yuan and them were left in the office.