The film "Rain of Swords" officially began to play.

Two hours later, in the song "Sword Rain Floating Life", that is, "I Am a Free Walking Flower", "Sword Rain" gradually came to an end.

At this time, although there were still nearly two hours before the zero point field, Fang Yu and the others no longer had much need to defend the zero point field.

After the movie, the invited guests and the media gave quite good reviews, and Chen Kaige, who was demanding about the movie, also gave a good review, and helped recommend this "Rain of Swords" in front of media reporters.

However, everyone has their own aspirations. Yu Rongguang, Su Zhaobin and other film production creators, Li Lianhua, Leng Jianfeng and other main actors, still continue to lead the team to promote the roadshow in Hangzhou, and by the way, check the box office situation of the next Valentine's Day zero o'clock show.

Perhaps only when the box office results of the Hengdian Cinema Line are released at zero o'clock can they sleep with peace of mind.

At more than three o'clock in the morning, "Sword Rain" won 9 million box office in Hengdian Cinema alone, and when this news came out, these people who had not slept may be even more unintentional.

At the same time, Fang Yu and An Muxin were at home, but they slept very sweetly.

"Zero point field 9.203 million? This...... That's an exaggeration, isn't it? Yu Rongguang said excitedly holding the box office statistics table of "Sword Rain" at zero o'clock.

I saw that the statistical table recorded this, the box office of Hengdian Cinema Line Zero Point Field was 2.924 million, Huayi's cinema line was 2.991 million, Wanda Cinema Line was 2.008 million, other theaters were 829,000, and other digital theaters were 601,000.

"Our zero box office should have broken the record, right?"

It's only seven o'clock in the morning, and the place is in the conference room of Holy Feather Media.

Fang Yu organized everyone to hold a small meeting temporarily before today's roadshow to arrange today's publicity work for the next few days through the results of the just-released zero-point field.

Now everyone is very excited when they see the box office record of "Rain of Swords" at zero o'clock.

There are nearly 10 million in the zero point field, so at the end of the day, there are 50 million! This looks like it is going to break through the 30 million first-day box office of "I Am Not the God of Medicine".

Before filming "Rain of Swords", everyone guessed that if they cooperated with Fang Yu, they didn't have to worry much about the box office, but the tone was so high all of a sudden, and they told everyone that there was a first-day box office of 50 million on the first day, and this surprise came a little suddenly.

"Take the zero point field and the first-day box office of our company's Shengyu Media's recent dramas as a reference and comparison,

"People in the Good Journey" was 1.94 million at zero point, and the box office on the first day was 16.74 million;

"Falling Leaves Return to the Roots" had a box office of 1.3 million at zero point, and a box office of 9.15 million on the first day;

"Rain of Swords" won a box office of 9 million, and it is conservatively estimated that the box office will be 50 million today.

Next, breaking the first-day box office record set by "I Am Not the God of Medicine" should be nine times out of ten. ”

Fang Yu spoke with the data, giving everyone present a reassurance.

But just when everyone's faces were smiling, Fang Yu said again: "But there is nothing to be proud of, after all, our distribution scale is here, this time "Rain of Swords" is released, and the total number of copies of the movie we have released exceeds 700, which is an unimaginable number for other movies." ”

"You may not be very clear, so let me explain it to you a little bit.

Today's domestic film box office record holder "Haoxiong" originally distributed 310 copies of film films.

Last year, we had 375 film copies and 52 digital copies, for a total of 427 copies.

In addition, the number of copies of Fang Yu's "I Am Not the God of Medicine" is 470 film copies, plus 64 digital copies.

has not yet been released, and is about to surpass the box office record of "Haoxiong", which is also directed by Zhang Yimou's "On the Cliff",

The scale of the distribution is even more exaggerated, 660 copies of film? 110 digital copies.

Comparatively? Our "Rain of Swords", the number of film copies is only 377? Fortunately, there are more digital copies? There are 349 in total, out of a total of 726 in the two. ”

Fang Yu told everyone some key information in the distribution of the film - the number of copies.

Want to get a high box office when the movie is released? Movie copies are crucial, and the number of movie copies determines the box office cap of a movie? As for the scale of the film's promotion? The cast, the reputation of the movie, and the taste of the audience determine the direction of the movie box office and the lower limit of the movie box office.

10 years ago? Why can't domestic films break the billion box office mark? Is there mainly not enough theaters? There are not enough movie screens, and there are not enough copies of the movie when the movie is released.

At present, there are nearly 3,000 domestic movie screens, nearly 700 digital screens, and almost all new theaters are digital cinemas.

And digital cinema is still very new to domestic film directors? Even many people are still immersed in the old yellow calendar of film films, and they are interested in digital films? Digital cinemas don't care at all.

That is, the film distributor, in the spirit of digital movies can also make money? This is the same treatment, spending part of the production cost in digital theaters and digital theaters?

to make the corresponding digital copy? Invest some of your promotional resources? In order to achieve good box office returns from digital cinemas and digital cinemas.

I have to say here that Fang Yu is the person who attaches so much importance to digital movies in China. Of course, he became the first person to eat crabs.

Chinese New Year stalls, Spring Festival stalls, major theaters are nervous.

Although there are no big directors competing with Fang Yu for this schedule this year, there are at least seven or eight movies released during the same period, and even two or three more movies will be added every week.

As a result, the schedule of traditional film movie theaters is very tight.

Hengdian cinema chain naturally can't treat Fang Yu badly, but other cinema chains have to give other movies and other film and television companies more or less opportunities.

Fang Yu didn't care much about this, Fang Yu had already opened up new markets.

However, after looking at the box office records of zero-point games, Fang Yu understands that the current box office potential of digital cinemas and digital cinemas is not enough.

Among the reasons, Fang Yu thought about it, and there were no more than two.

The first is the new cinema, the audience is not very familiar with it, and most people go to the movies to find a place they are familiar with.

Second, in order to solve the cost of the theater construction, most of them were not built in the city center, and the passenger flow was naturally less, and the movie-watching group was still being cultivated.

These poppies have led to digital cinemas and digital cinemas not having as high attendance as traditional cinemas and cinemas, so even though digital copies account for half of the number of copies released in "Rain of Swords", the box office results are only about one-third of the total box office.

"Today's roadshow publicity, we have to adjust it, and my initial idea is to divide it into three groups.

The two leading actors and director Su Zhaobin went to the major theaters of Hengdian Cinema to do publicity.

Director Yu Rongguang took Fan Xiaopang, Nie Yun, and some actors and behind the scenes to the digital theater in Hangzhou to do publicity.

And I will take An Muxin and Shen Xiaohai to the capital to do publicity.

In the evening of four days, we will meet again, and then I will set up a celebration banquet for everyone at the West Lake Hotel next door to reward everyone.

Now, if you have anything to say, say quickly, there is no problem, and we will act separately. ”

Fang Yu temporarily adjusted the following arrangements and increased the publicity of digital cinemas and digital cinemas, hoping that digital copies could play their due role.

The digital copy key is originally only one month, and it is not as unscrupulous as the film copy, and it doesn't matter if it is played for a year.

It is precisely because of this situation that Fang Yu hopes to let people do publicity in digital theaters and digital theaters first.

However, it is still in the base camp of Hangzhou, and if you want to cooperate with Hengdian Cinema to tap the box office potential that it should have, then the starring publicity is naturally indispensable.

"I have no opinion, I want to go to the theater right now and meet our dear fans!"

Li Lianhua has been busy promoting the movie all night, and basically hasn't closed her eyes much, but now she still shows a hard-working posture, and she talks and laughs when she talks back to Fang Yu.

Yu Rongguang did the same, and immediately said: "I have no opinion, since Mr. Fang has decided so, it is incumbent on me as the director of this film." ”

Speaking of which, no one present will be more excited than Yu Rongguang.

Yu Rongguang wasn't very clear before, Fang Yu said the number of copies, and Yu Rongguang understood.

For domestic films, 300 copies is a box office volume of 100 million, and now "Rain of Swords" has released more than 700 movie copies, that is, 200 million to go up? Even 300 million or 400 million is not wishful thinking.

"On the Cliff" also has more than 700 copies of the movie, and now it also has a chance to hit the box office of 300 million.

"Rain of Swords" occupies the most essential part of the Chinese New Year and Spring Festival files, and the theme of the movie is a martial arts romance film that young people like, and it also chose to be released on Valentine's Day, and the cast and production team are quite luxurious, such a movie can be a box office hit, which is normal.

In the car, Fang Yu called the people in the company again to discuss the itinerary of today's roadshow.

Fang Yu feels that the promotion of "Sword Rain" this time and cultivating fans and audiences in digital cinemas and digital cinemas is the top priority.

If the publicity is really in place, maybe on the digital movie side, 349 copies of the movie can also win more than 100 million box office!

In this case, maybe "Rain of Swords" will hit the box office of 300 million, and there is really no chance.

The lineup of "Rain of Swords" is already the top level in China, and in the past two years, it may only be a little bit short of "On the Cliff".