Chapter 46 Better Advertising Creatives
Not satisfied with the ad from start to finish?
Xiao Liu's face was gloomy at that time, and he said coldly: "Don't come to this set, our unit does not accept any form of bargaining, I advise you to go down honestly and settle the money, don't make trouble for yourself." ”
It was obvious that he had misunderstood, and Zheng Nan hurriedly explained: "Mr. Liu, I don't want to bargain, it's really that the advertisement you shot didn't achieve the effect I wanted......"
Xiao Liu didn't want to hear it at all: "Come on, do you listen to these words yourself?" Haven't achieved the results you want, what do you want? Why don't you give you the camera and shoot it yourself? Do you know how to shoot? ”
"Do you think I don't know what you're thinking? Deliberately find fault and think about bargaining, I've seen a lot of people like you, don't learn from others to advertise if you don't have money, and you are reluctant to spend money when the advertisement comes out, and you are trying to bargain by all means, I feel sorry for you when I look so stingy. ”
"You are polite to Lao Tzu, how can you talk to our factory director?" Li Lei took the case.
Xiao Liu was not afraid of Li Lei this time, and glared at him provocatively and said: "Comrade factory director, if you don't want to bargain, then the advertisement is set, and I will treat those things just now as if they never happened." ”
Zheng Nan was also upset, but he didn't plan to quarrel with him here.
"I understand, I'm afraid you can't be the master of this matter, so I'll talk to your leader directly."
Zheng Nan nodded silently, too lazy to talk nonsense with this little Liu with his tail up in the sky, so he got up and left directly, and went straight to the advertising department downstairs.
Xiao Liu was stunned for a while before he reacted, scolded 'Banma Day', and then quickly followed.
This time, Zheng Nan was not so polite, and directly pushed open the door of the office of the advertising department, and Xu Qingfeng, the director of the advertising department, subconsciously covered the document he was reading on the desktop.
"Is there anything wrong with you?" Xu Qingfeng asked, her cold tone showing her anger at the moment.
"Director Xu, I'm sorry to take the liberty of interrupting, but about my advertisement, I need to communicate with you." Zheng Nan got straight to the point.
At this time, Xiao Liu came over: "I'm sorry, director, I've explained to him clearly, he has to break in, I ......"
Xu Qingfeng waved his hand to interrupt him to show that he knew, and then looked at Zheng Nan: "You'd better have a reasonable explanation, otherwise I will immediately call someone to ask you out." ”
Jung Nam was fully confident that she would do it.
After a little tidying up his collar, Zheng Nan said: "Director Xu, I don't know if you have seen my advertising sample, the content in it is only shot from a few angles, and the effect presented in this way is too monotonous, and it is 108,000 miles away from the effect I want, I hope to reshoot." ”
Xu Qingfeng nodded: "I understand, you are not satisfied with our advertisement." ”
"Then I'll also say it bluntly, that is an ordinary advertising sample, there will be dubbing and music effects in the later stage, now I just show you a rough idea."
"If you think it's too monotonous, it's because you don't have models and spokespersons, only stereos, and this problem is not caused by our TV station."
"In the end, the shooting of our advertising department is the best in the whole Jiuhu, and there has never been such a thing as reshooting."
Zheng Nan knocked on the table: "So you can fool customers like this?" ”
"What did you say?"
Xu Qingfeng's eyes were sharp like a knife, and the momentum made Zheng Nan, who was a man of two lives, a little overwhelmed.
"You'd better give me an explanation, otherwise we won't be able to do well in this matter." Xu Qingfeng said.
Zheng Nan took a deep breath: "Director Xu, I think the role of advertising is not as simple as simply reporting the name of the product, but to carry out a detailed and three-dimensional display of the product, and to arouse the interest of the audience who see the advertisement in this product!" ”
"And now, you're just taking a few shots from the front side, so why should I come to the TV station? Just find a photo studio on the side of the road and you'll be able to do it. ”
Xu Qingfeng sneered: "There are quite a lot of requirements, so how do you want to shoot?" Make up a Chu opera for you, or make a movie? It's not that we can't do it, it's just that you're willing to pay for it? ”
"There's no need or need, just deepen the level."
Zheng Nan gestured and said: "For example, put the sound in an opera house, with a symphony orchestra in the background, and a conductor in a tuxedo waving the baton in front, so that the layering and intention of the advertisement will come out at once!" This shows that the sound works very well, just like listening to a symphony in the Musikverein. ”
Xu Qingfeng closed her eyes, and the picture was drawn in her mind, and the impact made her tremble with excitement.
"Great, what a great idea!" Xu Qingfeng said excitedly.
Hehe!
Just kidding, my brother was also reborn and came back, and he experienced the baptism of the advertising explosion in later generations, and any advertising idea is groundbreaking in this era.
Zheng Nan spread his hands: "So now can I prove that I'm not messing around, do I really disapprove of your advertisement?" ”
Xu Qingfeng's face flushed, obviously his face was a little embarrassed, just now he put on a posture of being high, you don't understand anything, but as a result, others came up with a better advertising plan in a blink of an eye, which was too slap in the face.
But Xu Qingfeng is also a person who can afford to put it down: "I...... On behalf of the advertising department, I apologize to you for our limited planning skills, but please rest assured that we will shoot according to your request and strive to make you satisfied. ”
Zheng Nan didn't have to be unforgiving, and since Xu Qingfeng agreed to reshoot according to his request, Zheng Nan shook hands with her and left.
Xu Qingfeng personally sent Zheng Nan out, which made Xiao Liu feel very incredible, and even suspected that this was not the unkind Director Xu of their advertising department.
"Auntie, you're too much of a face, what is your identity!"
Looking at the back of the person who left not far away, Xu Qingfeng told him: "Don't underestimate this young man, he is not simple, at least he has the ability to enter the unit by relying on your family connections." ”
Xiao Liu is embarrassed, why did he mention this stubble at this time.
Then Xiao Liu remembered: "Auntie, do we really want to reshoot this advertisement?" He remade it with a word, so are we too faceless? ”
"No face?" Xu Qingfeng said, "If he waits for someone else to shoot the advertisement he wants, and when his advertisement far exceeds our advertising creativity, then we will lose face, and maybe we will lose that big order." ”
Xiao Liu then remembered that the advertising department is currently busy with the advertising business, which is also the reason why Zheng Nan's advertisement will be so rough.
"Okay, let's get rid of the advertisement of the electronics factory first."
Xu Qingfeng turned around: "Also, you forgot how to call me in the unit." ”
Xiao Liu's face froze: "Yes...... I'm sorry, Director. ”