Chapter 53: Some People Rejoice and Some People Worry
Waiting is tormenting.
The data feedback of advertising is not Double 11, and there is no way to achieve real-time feedback, and many times it takes ten days and half a month or even longer.
For this matter, generally everyone understands in the hearts of enterprises, but this time because the two advertisements are so closely arranged, discerning people can see that this is Oriental Audio to kill chickens and monkeys, so many people are impatient to get sales data.
Especially if they want to make an example of Oriental Audio, they need dazzling data to conquer the market.
So only a day later, Mu Yuanchang contacted the newspaper and published the sales data of Oriental Audio.
"In one day, in just one day, we Oriental Audio created 500,000 sales! This shows that Oriental Audio has considerable appeal in the market. β
"Just like the advertising we made, Oriental Audio represents an elegant and high-class symphony, he represents civilization and the best, so it deserves such sales results, and I believe this is just the beginning, and our Oriental Audio's sales data will be better in the future!"
As for Jiangxia Audio, who was asked about advertising together, Mu Yuanchang said that he personally didn't mind competitors, after all, business is competition to grow.
But at the same time, he also expressed regret to his opponent: "I sympathize with him, but Oriental audio is the best, and no one can change it." β
With this report came out, it shocked the entire Jiangxia business community, and countless people sighed that it was worthy of being the king of Oriental Audio, the king of the national audio, just one day of advertising, it created this incredible sales, which is simply amazing.
So countless congratulatory calls were made to Mu Yuanchang, hoping to establish cooperation with him and want to get a piece of the pie.
And the entire Jiangxia audio industry,It was collectively silent,It's really the sense of oppression brought by Oriental audio is too terrible,Audio manufacturers who were originally going to fight for it,All silently put away their productsγ
Of course, it's not that no one is waiting, wanting to see if Oriental Audio is the first day to eat the advertising bonus, or is it really that terrible.
As a result, three days later, Mu Yuanchang once again released sales data: Oriental Audio increased its sales by another two million in three days, and this increase will only get better and better.
The data came out and everyone couldn't help but gasp, because now everyone understands that Oriental audio is incomparably powerful!
β¦β¦
Some people rejoice, and some people worry.
When Mu Yuanchang appeared around with Oriental Audio, and became a Jianglong in the Jiangxia business community that made everyone breathless, Jiangxia Audio's side was very uncomfortable.
Compared with the Oriental audio, Jiangxia audio is very quiet.
But this is not a surprise to anyone, after all, you are a chicken that has been made an example of a monkey, and now that someone else has raised a butcher knife, what else can you struggle? If you want to blame it, you can only blame your own life.
Ordinary people don't care, and even many people forget that there is Jiangxia audio, but some people are in a hurry.
Almost the day after Mu Yuanchang released the news, shareholders such as Boss Shi and Director Liu came to the door, hoping to see the data of Jiangxia Audio.
Zheng Nan is very helpless about this, I just invited the four heavenly kings to be endorsements, and I can't sell you flowers this night.
Zheng Nan could only emphasize to them: "The advertisement of Oriental Audio was robbed from me, and I know very well the advantages and disadvantages of his advertisement, so please believe that our advertisement is absolutely fine, I need time!" β
Zheng Nan also called Xu Qingfeng for this reason and asked her, the director of the advertising department, to help prove it.
But Boss Shi still didn't let it go easily, they didn't believe in Zheng Nan's ability in advertising design, but the sales of products, not only advertising.
"As far as I know, the Oriental Audio came to Jiangxia more than a month ago, from the city to the nearby factories, mines and towns, have found a lot of dealers, and he is also going to hold a trade fair in the new era shopping mall, that is, they have already trained their soldiers, this advertisement is just a clarion call for the charge!"
Zheng Nan nodded and applauded his opponent, saying that this is the rigor that a qualified enterprise should have.
Boss Shi and the others stared at the time, thinking that you Zheng Nan are not lacking in heart, what are you calling your opponent at this time?
Zheng Nan smiled at this time and threw a soul torture question at them: "Have you forgotten that we are Jiangxia Electronics Factory?" β
This question is critical.
I, Jiangxia Electronics Factory, a dilapidated factory that was on the verge of bankruptcy more than a month ago, and no one dared to take over the 20,000 yuan contract.
The other party, Oriental Audio, the country's capital pioneer, the first share in China, the owner of foreign technology, the pride of Ninghai......
It can be said that the other party's title can be said to be more than the employees in your own factory, so why should you compete with others in an all-round way?
"So from the beginning I didn't plan to compete with them in all aspects, or rather, even if I rolled out the sales channel as fully as he did, would I have so many goods to sell?"
Zheng Nan said this quite directly,I am so a hundred people in Jiangxia Electronics Factory,The real skilled workers in the workshop are only thirty or forty,Although they are now familiar with the manufacturing process of audio,The production efficiency has also been mentioned to the highest,Overtime every day,There are no more than forty sets of audio in a monthγ
As for recruiting new workers, or training existing workers in the factory, it is not an overnight thing.
Boss Shi and Director Liu were silent after hearing this, indeed these are all very realistic problems in front of them and there is no way to solve them.
"So our current strategy should not be to compete with Oriental Audio in an all-round way, it is not necessary to outweigh the losses, what we have to do now is to find the right market positioning, to ensure that every set of audio we produce can be sold!" Zheng Nan said.
Boss Shi and Director Liu both looked at Zheng Nan in surprise, they didn't expect Zheng Nan to be so young and see the problem so thoroughly.
But then, Zheng Nan laughed again: "Since all the bosses are here, then I do have something to trouble you here." β
Boss Shi and Director Liu took a step back in unison and looked at Zheng Nan with vigilant eyes: "What do you want to do?" β
"As the saying goes, if you have friends from afar, you will be punished even if you are far away! Aren't we supposed to entertain the boss of Ninghai who came from afar? β
Zheng Nan said: "They don't plan to make an example of the monkey and seize the market first, then we can contact other small electronics factories to compete together." β
"But I'm afraid I can't do this on my own, and I don't have such a wide network, so I still need the help of the bosses to contact me."
Boss Shi and Director Liu's eyes lit up, and they felt that it was a good idea for everyone to come together.
But then it went down again, because it was still not easy to do, and I was afraid that most people would not want to get involved.
Zheng Nan explained: "I don't want them to deal with Dongfang Audio together, I just hope that they will help us create momentum, say that they will cooperate with us in sales, say how many speakers they have sold for us, and help us falsely report sales." β
Boss Shi and Director Liu both nodded with satisfaction, thinking that this was feasible.