Chapter Eighty-Seven: Karaoke Brings to the Market
In the end, Zheng Nan chose a businessman named Zhao Wenhe as an agent, and thus formed a pattern in which Jiangxia Dongchang was represented by Huang Pinchao, and Jiangbei Xiakou was represented by Zhao Wenhe.
As for other places, for the time being, they are also bounded by the river, after all, the current output of the electronics factory is so large, it is already the limit to be able to spread out the two urban areas of Dongchang and Xiakou, and if you engage in other places, it will really be out of supply.
This is still on the premise that the karaoke hall needs time to renovate, and they have enough time to step up production, otherwise it will be like the previous dance hall. goods, then Zheng Nan really has to find a foundry.
Zheng Nan held a meeting of factory cadres, Liu Banshan reported to Zheng Nan, according to the order data given by the two agents, the peak of audio shipments will be 20 days to a month later.
This figure is calculated based on the time it takes for these karaoke owners to start renting a storefront to renovate.
Zheng Nan very much agreed with Liu Banshan's expected results, Zheng Nan looked at Li Xing and Yuan Liu respectively, and told them that the production side had to prepare for the tough battle from now on.
"Now the focus is on the procurement side, we need a sufficient and stable supply of raw materials, and the progress of cooperation negotiations with the first factory of the electronics factory should also be accelerated, and some general components will be handed over to them for production if conditions permit, Director Yuan, you communicate more with Director Li in this regard."
Zheng Nan also told Li Xing to pay attention to protecting his intellectual property rights while speeding up production: "Like the rheostat, which is related to the sound effect, as well as the channel cancellation technology of our tape recorder, etc., we must strictly limit it to the electronics factory, not only in the production stage, but also in the secrecy outside the factory. ”
As a reborn, Zheng Nanke understands the importance of intellectual property too well, and the bloody lesson of VCD is there, and the inventor fed a large number of copycat manufacturers, and finally starved himself to death.
Zheng Nan will not give this opportunity to go out, and the news from Huang Pinchao that someone bought Jiangxia audio through a second-class dealer, it is obvious that the audio association is a person who does not speak of martial arts.
As for applying for a patent? Zheng Nan thinks it's not necessary, because no one in the whole Jiangxia understands this thing, and if you want to apply, you have to go to Yandu for Zheng Nan, and now in this situation, where can Zheng Nan go?
Second, the domestic audio market is about to usher in a blowout of bass audio, so it doesn't make a difference whether there is a patent or not.
Now it's just a matter of getting the protection mechanism in place.
Li Xing seriously assured that if anyone dared to betray the electronics factory, even if Director Zheng didn't say it, he would not let that guy go.
In addition, Li Xing also gave suggestions, saying that it is possible to adjust the sales strategy, not to sell personally, but only to those karaoke halls.
Zheng Nan shook his head and said that it was not advisable to choke on food: "Because if those people really want to reverse copy our technology, it is useless to rely on sales methods, they can completely collect it from karaoke parlors at a high price, and we ourselves have given up a large part of the retail market." ”
Later, it turned out that Zheng Nan's judgment was very correct, because the super singer brought the karaoke entertainment to the fire, but the decoration of the karaoke hall takes time, so in addition to a very few ready-made facilities, such as guest houses and hotel rooms with soundproofing, you can quickly open up, there are a large number of karaoke scarcity on the market in Jiangxia.
As the only officially decorated karaoke hall, the Xinyuan Karaoke Hall fully demonstrates what it means to be popular.
Originally, it was all at the point, and the super singer program audition ended, and the box would be booked out in seconds immediately, and now that you don't find a way to say hello to the contestants in the morning, and directly continue the day in a box, it will definitely be no fun.
It was karaoke that was so popular, and someone immediately thought: Since a whole karaoke hall can't be done, why don't I make a separate one?
So the major song and dance halls have introduced karaoke equipment, but the effect of the song and dance hall is not good, on the contrary, some people outside try to get a set of audio equipment, sit in a certain square, stipulate how much a song is, and can also earn dozens or hundreds of yuan a night.
When this situation reached the electronics factory, Zheng Nan immediately adjusted the production and asked Li Xingxian to work overtime to make a batch of stereos with wheels and handles that could be dragged casually.
"Not only is it easy to move, but it is also necessary to reduce the price!"
"Of course, on the other hand, the sound quality and sound effects don't have to be so good, and even the rheostats don't need to be installed."
To put it bluntly, Zheng Nan's batch of overtime speakers are prepared for those mobile karaoke players who play guerrilla everywhere, but considering the economic situation of these mobile karaoke bosses and the possible impact on karaoke halls, Zheng Nan decided to make a "youth version" of audio.
The first time I received the "youth version" audio, in fact, Huang Pinchao and Zhao Wenhe were a little virtual, because they could obviously hear that this audio was much worse than those regular audio.
Zhao Wenhe even asked euphemistically if this was a problematic treatment or something, so the effect was poor and the price was cheap.
Because for them, there is a peddling method for processed products, but Liu Banshan told them that these are all audio products officially produced by the electronics factory, with wheels and handles, which are specially used for those mobile karaoke.
So Huang Pinchao and Zhao Wenhe can only push and push, but the result is surprisingly good, the first batch of audio that arrived was sold out in less than three days, and many people came to ask about the situation every day.
This made the two of them overjoyed, and urged the electronics factory every day to produce more "youth version" speakers.
This result also made the electronics factory very happy, but happy to be happy, Zheng Nan did not allow the expansion of the "youth version" audio.
The reason is very simple, this is an excessive product, there is no need for that, in contrast, it is better to find a way to pass the sales peak in ten days.
"Huang Pinchao and Zhao Wenhe, of course they want to, because now the karaoke in Jiangxia is being renovated, and their sales have to wait for time, and now this batch of stereos can just make up for this time."
"But we are different, this batch of speakers has never been our main product, it was not in the past, and it may not be in the future."
"And we are also responsible for karaoke parlors, if too many mobile karaoke are allowed to develop, it will rob the business of real karaoke parlors, which is very bad."
Of course, the "youth version" sound had to be controlled, but Zheng Nan adjusted the production order of the tape recorder and microphone.
Originally, the tape recorder and microphone had to be sold in a set with the stereo, but now Zheng Nan has announced that he will increase the production of these two and allow them to be sold separately.
Li Xing originally thought that the tape recorder and microphone should also have a "youth version", but Zheng Nan shook his head and said that he didn't need it.
"Tape recorders and microphones are originally our main products, if we do a youth version again, it is to smash our own signboard, which is not good."
Zheng Nan said: "So the tape recorder and microphone are still required to be of the same quality as the karaoke hall, but here we are mainly targeting the home, or the karaoke hall fault replacement." ”