"I don't understand why the good ones should give up the market to them."

When he returned to Jiangxia Electronics Factory from the Audio Association, Li Lei finally asked a question that he couldn't understand, in fact, not only Li Lei, but also many other people in Jiangxia Electronics Factory, including the old factory director and deputy director Jiang Yixian, they didn't understand.

They very much agree with Zheng Nan's judgment on the future market downturn, and even the data at the sales office has reflected some signs, but shouldn't this time be more important to keep the market and increase competition? Why do you still give the market to others?

Zheng Nan gave a very straightforward answer to this: "Only a limited quantity can be sold at a high price." ”

Zheng Nan said that although the audio sales of Jiangxia Electronics Factory are very hot, the sales of 1.6 million a month sounds very bluffing, but they themselves understand that the raw materials and foundry fees account for the majority, and in the end, the net profit is only a little 300,000, which is too low.

You must know that in this era, the interest of 1.6 million to buy treasury bonds is 240,000, and this net profit can outperform the treasury bonds, which may be great for the old factory director, but it is far from enough here in Zheng Nan.

After all, who doesn't want to make more money? Not to mention that Zheng Nan still has a research and development lithography machine in his heart, and the dream of a semiconductor empire, relying on this 18% net profit to develop a lithography machine, it will have to wait for the Year of the Monkey, and may not even be able to withstand a little market fluctuation.

It is no wonder that the efficiency of electronics factories has been generally low in recent years, on the one hand, their operating level is limited, and on the other hand, the net profit is too small.

And if you want to increase profits, the most direct way is to increase the price of products.

But the price increase is such a thing, which is said to rise, one is not good, you will lose the market, you must know that Jiangxia audio and Oriental audio grabbed the market, one of the most important factors is the price difference.

This led to the later launch of karaoke audio, even if Jiangxia audio had a huge influence, it did not dare to increase the price casually.

But such a low price is not a thing, not only the profit is low, but more importantly, it will be labeled as "low-end cheap".

In fact, there are already signs of this,In the face of the competition of Oriental Audio,The reason why Zheng Nan kept changing the track,Highlight the bass,Later engage in karaoke,One of the very important reasons,Consumers think that Oriental audio "sells expensive and good quality",In turn, Jiangxia audio"Very cheap and poor quality。

Zheng Nan knows that this is not the case, but you can't help the people's consumption concept.

After thinking about it again, Zheng Nan decided to sacrifice the magic weapon of "hunger marketing" in later generations: price increase under limited sales.

Under the condition of limited quantity,Consumers are very receptive to the rise in price,And the price increase and price increase bring everyone thinks that Jiangxia audio is "high-end" feedback。

At least now that Oriental Audio has fully withdrawn from Jiuhu Province, Jiangxia Audio can be marketed as the most high-end brand.

"As long as the price can go up, not only will we not necessarily lose much, but we may even increase in profit."

Zheng Nan continued: "And audio is a valuable commodity, there are only so many people who can afford it, and we can still grasp the head market and profits by relying on price increases!" ”

"And we can also throw out the market competition."

The old factory director also understood Zheng Nan's layout.

There are dozens of electronics factories in Jiangxia, as well as Chen Zhouyi Radio Factory, a large factory with more than 3,000 people, even the Nanyuan Electronics Factory that has just been kicked out of the association has more than 500 people.

But with the passage of time, it is impossible for other manufacturers to be willing to only be OEM for Jiangxia Electronics Factory, and they must also want to engage in their own audio brands.

Once these factories are put into it one by one, it will inevitably turn the audio market into a flesh and blood mill, in this kind of melee competition, Jiangxia Electronics Factory may not have many advantages, and even because of too much influence, it is easy to become the target of the public.

Coupled with the input of countless other manufacturers' audio, a price war is almost inevitable, which will further reduce profits.

Now raise the price and sell in limited quantities, you can avoid this doomed cruel price melee, on the contrary, due to the limited and pre-established brand advantages, you can also ensure your own sales and profits, which is the best result.

And more importantly, the source decision of all this is very smooth, from revenge on the factory director for these things that eat inside and out, to the lack of production capacity and forced to reduce production, and then to the limited strategy, the performance is very natural, not deliberate at all, even if anyone reacts later, they can't find fault.

How? I took the initiative to give up the market to you, but you fought to the death to defeat your own factory, and in the end you blamed me for not being able to do it?

Thinking of this, from the old factory director to Li Lei, they all showed happy smiles.

Jiang Jixian gave Zheng Nan two thumbs up: "You are worthy of being the factory director, or you are the most aware of the changes in the market, those guys are as immature as children in front of you." ”

Li Lei waved his hand even more: "Just kidding, I believe that the guys who were the previous factory director were arranged by Xiaonan!" ”

Liu Banshan said more pertinently: "Director Zheng's business talent is full, no matter what predicament to Director Zheng, it can always become a new business opportunity!" ”

Zheng Nan laughed at this, and waved his hand again and again to say that it was too much of a prize, he just did what he had to do, and some things were his luck.

Zheng Nan also deliberately made a straight face: "And you don't just slap my ass, we don't like this in the factory, you still have to do your own work first, no matter who has a problem, I must deduct his bonus!" ”

First of all, on the sales side, Zheng Nan told Liu Banshan to let him change his past marketing ideas.

"In the past, we focused on selling more, and the more we sold, the better, but in the future, we have to change to the direction of brand and high-end, and your sales department has to find a way to understand more about this aspect."

Liu Banshan solemnly said that he would work hard.

Then came the procurement side, Zheng Nan told them to keep in touch with the factory office and the sales side at all times, after all, the future procurement will gradually decrease, and there will not be so much volume.

Finally, on the production side, Zheng Nan said that although Li Xing and the technical backbone are immersed in Jiangxi University of Science and Technology to engage in research and development, the production side must not relax its vigilance, and even more quietly than in the past, communicate with the factory office at all times, and adjust its own production arrangements.

"These will be normalized management in the future, at least until Li Xing's VCD is developed."

Yes, for Zheng Nan, as long as there are no big mistakes in the factory's arrangements, he can accept them, even if there are any big mistakes, he can generally deal with them with 5.5 million capital flows.

But Zheng Nan is not satisfied with the status quo, Zheng Nan wants to rush out of the province, just wait for the VCD to come out......