Chapter 170 3999
For three days, Zheng Nan was not idle at all, he not only had to personally give red envelopes to the drivers and riders every day, but also had to communicate with the advertising company about the production of various billboards, as well as the layout of the venue, etc.
Originally, the price card made by the advertising company for Zheng Nan was "4000".
But Zheng Nan objected at the first time, thinking that this would not work, and asked to change it to 3999.
The people in the advertising agency were surprised, and they didn't understand why they were changing it like this, wasn't it just a dollar short? And four thousand is still an integer, and you still have a dollar left after the change.
Zheng Nan is very resolute in asking for 3999, and the advertising company can only do it if he thinks that this is a superfluous request.
Just kidding, people in this era don't understand, Zheng Nan understands it too well, don't look at these two prices, it seems that there is a difference of one dollar, but the first number is the first thing that consumers can see, 3999 is a thing of more than three thousand yuan in the eyes of most people, and even if there is only one more dollar in the eyes of most people, four thousand is also four thousand in the eyes of most people, in this case, most people will naturally choose the former.
In addition, the layout of Hailian Department Store is also being carried out simultaneously, first of all, the construction of the stage, Zheng Nan asked to be as far back as possible to leave a certain space for sales in front of the stage.
At this time, it shows that Hailian Department Store is good, as a new department store, it is natural to set aside a hall on the first floor, which is very suitable for placing a big stage and sales place, if it is replaced by those old-fashioned number department stores in Bai, it is impossible to build a stage with a large flow of people every day, and there is almost no space on the first floor, and it is impossible to arrange it as you like Hailian Department Store.
In addition, Zheng Nan did not forget to set aside a large space for Fang Guobin's record factory.
It's just that compared to Zheng Nan's confident and methodical work, Fang Guobin is very nervous here, and he has never held this kind of exhibition, so he doesn't know where to start, so he can only ask little by little to learn to get it, and even learn to price Zheng Nan's empty CD.
Zheng Nan praised Fang Guobin for being very perceptive.
"Manager Zheng, you said that we can really sell a lot of CDs if we do this? I don't have any bottom in my heart. ”
Fang Guobin still found Zheng Nan and said: "And these comrades in our factory have not run much sales, so they are not as experienced as Manager Zheng, and the people over there in Jiangxia are not as experienced." ”
At this time, Fang Guobin already knew that Zheng Nan was not Ninghai's factory at all, but came from Jiangxia from afar, but Fang Guobin was not Mu Yuanchang, he didn't have the idea that Ninghai was on top, especially after seeing Zheng Nan's series of methods.
But if you know, you know, but Fang Guobin still continued to call "Manager Zheng".
Zheng Nan thought seriously for a moment, it is true that the problem on the record studio's side is relatively big, although both Zheng Nan and Fang Guobin can be sure that once the VCD is sold, his disc sales will definitely be indispensable, but the problem is that this sales can be achieved on the spot, and how long will it take.
For the vast majority of consumers, they are mainly VCDs, and they will not think about buying recorders and a lot of blank discs.
It's like if you go to the store and buy a tape recorder, you might bring home two tapes that you want to listen to, but you certainly won't buy a blank tape, even if you have a tape recorder that has recording capabilities.
As for selling pirated disks...... You must know that those entertainment companies have no problem with the kind of piracy workshops in the private sector, but they will stare at a big factory like you that can afford to lose money, and once they find out that you are involved in piracy, they will come up and sue you for losing money.
That's why record studios have been losing money producing tapes in the past.
"Director Fang, do you think this will work, we can buy a VCD lottery and give away a CD."
Zheng Nan told Fang Guobin that he would give away lottery tickets at the same time as selling VCDs, and that any consumer who won the lottery could get a free CD burning service, and he could engrave any song he wanted.
Before Fang Guobin could react, Fu Jiaqin, the management director of Hailian Department Store, applauded first: "This is a good idea, and you can also set up an award, and send it away with the recorder, and our building management will pay for it!" ”
Zheng Nan smiled, how could he not see Fu Jiaqin's calculations, for him, there was finally a chance to drain traffic, of course he wanted to let these consumers stay in the building until the end.
"If that's the case, I suggest Director Fu, you'd better find a way to get some more consumption vouchers for the building, first, to enrich the categories of prizes, and second, to attract traffic to the merchants in your building." Zheng Nan said.
Fu Jiaqin applauded, the consumption voucher is a great idea, because if you want to use it, it can only be in the Hailian Building, and it can also give consumers an illusion of saving money, if the operation is good, you can stand the image of the department store, and if you don't know if these people can come again in the future.
And the most important thing is that I can also give an explanation to the merchants settled in the building, which is a bird with one stone!
"Manager Zheng, this is really a brilliant idea, I will immediately go to the merchants to discuss."
After Fu Jiaqin finished speaking, he left in a hurry.
sent Fu Jiaqin away, but when he turned around, he saw that Fang Guobin was still frowning.
"Manager Zheng, I admit that your method is very good, win the lottery and send a disc, even if those who don't win the lottery at that time, they will spend money to carve a few discs and take them away for the sake of face."
Fang Guobin hesitated for a moment and said: "But it's still that copyright issue, if we burn it like this, wouldn't it still be infringement?" ”
Zheng Nan didn't expect Fang Guobin to turn this corner: "Didn't Director Fang say it before?" What kind of rights do you infringe upon by selling blank CDs? ”
"Of course it's okay if we sell blank discs, but there's still burning behind the problem." Fang Guobin said.
"So what if the person who burned it had nothing to do with your record studio?"
Zheng Nan continued: "As far as I know, the so-called piracy is only considered infringement for profit, but if the person who burned it was just out of interest, he burned it for free, or did a good deed, it doesn't matter." ”
Zheng Nan's string of ideas made Fang Guobin feel suddenly enlightened: "Indeed, if you do this, it is not infringement, I know what to do, thank you Manager Zheng, Manager Zheng, you are so smart!" ”
Seeing Fang Guobin jumping up and down like a three-year-old child to prepare, Zheng Nan could only shake his head helplessly.
It is said that doing business is treacherous, but in this era, there is indeed a group of factory directors, who are really running factories with enthusiasm for construction.
Of course, the result must be very tragic, in the tide of this era, these people and factories whose brains are not so active, or who can't do that kind of profiteer's thing, eventually go bankrupt and become the tears of the times.
Since you have to do it all over again, let yourself help them, and you can't let the industry only leave a group of scum who only know how to cheat.