Chapter 172: The scene of the exhibition
Perhaps before today, no one would have thought that an exhibition would be so popular.
In the morning, when the sky is bright, many people come to the door of Hailian Department Store to line up, on the steps at the entrance of the building, next to the flower bed, the most is in front of the glass door, they are hand in hand shoulder to shoulder, stubbornly guarding their position for fear of being robbed.
They came from all over the world, including Xujianghui locals, some from Hongqiao and Shazhou Island in the north, and even some from the neighboring Jiangnan Province.
They all want to grab the first batch of VCDs for sale and want to fill up the entertainment atmosphere in their homes.
As the time came to eight o'clock, when the Hailian Department Store officially opened, these long-awaited people rushed into the department store as soon as they received the starting gun.
The department store is also ready at this time, and while asking everyone to line up to buy, they emphasize the purchase limit strategy of up to three units per person, so as to ensure that most people can buy cheap VCDs and eliminate scalpers.
If karaoke needs to be purchased in large quantities, there is a company side that specializes in docking, and today's exhibition is only open to the people.
Of course, such a policy has won the overwhelming majority of support and support, because no one wants to be swept up by scalpers and then have no choice but to buy it.
Of course, there are also people who object, but those who oppose are all scolded as scalpers, and as for those karaoke owners who sincerely want to buy in bulk, they can only obediently go to another enterprise docking channel.
The department store has already prepared the Z-shaped queuing channel, which is a very clever design, he can make the most of the space in the mall lobby, so that there will not be the embarrassing dilemma of other shopping malls waiting in a long line directly onto the road, which is worth learning from other shopping malls.
The exhibition not only exhibited and sold VCD, but also linked Ninghai Record Factory and department stores to launch a lottery to buy VCD and give away CDs and shopping mall consumption vouchers.
Their raffle had three entries and truly delivered on their promise of benefiting the people.
It's a great way to turn the whole show into an event for everyone, and instead of just renting a venue, it gives consumers the benefit of burning CDs on the spot, burning all their favorite songs, and allowing them to go back and use the VCD to hear their favorite music.
Consumption vouchers are also very popular with consumers, and every person who wins the lottery is full of excited smiles.
……
This article published in Ningjiang Daily can best show this VCD exhibition.
Here Zhou Yuan undoubtedly gave Zheng Nan a lot of face, in fact, Zheng Nan was not so prepared at the beginning, when he received a call from Fu Jiaqin, the director of the commercial building, Zheng Nan himself was also shocked, he didn't expect these people to line up so early, there were so many people.
But then Zheng Nan immediately realized that there must be something wrong here, although VCD is very attractive, but it will definitely not come to this point!
"There must be scalpers!"
Zheng Nan is quite convinced of this, you must know that every time a new fruit machine is launched in the future, nine out of ten people in line to buy it are scalpers.
Although scalpers are good partners to push up sales, Zheng Nan doesn't need it, but if the scalpers are left alone, these scalpers will first sweep away the VCD, so that the consumers who really want to buy it will have no goods, so they can only buy their VCDs at a higher price, which is harmful to the fair.
Fu Jiaqin is also worried that if the consumption vouchers are in the hands of scalpers, if they stealthily fake them, or discard them, the shopping mall will lose a lot.
Zheng Nan said that this problem is easy to solve: "We limit everyone's purchases! ”
In this era, everyone was worried that their goods would not be sold out, so how could they want to restrict their purchases, so Zheng Nan shocked everyone when he brought it up.
Pang Tongxun and Fu Jiaqin both praised Zheng Nan's righteousness, while Jiang was worried that doing so would drive away big customers like karaoke owners.
Zheng Nan said that considering this situation, he could open a queuing channel for them separately and communicate with them individually.
"We don't need to verify their identity, we just need to tell them that the bulk is pre-sale, they must pay a deposit, and then they will deliver the goods to their homes to settle the final payment."
Zheng Nan said that in this mode of operation, if scalpers trust VCDs so much and can increase prices and ship, then even scalpers can sell them to him.
Sure enough, when the people in line at the front heard about this purchase restriction policy, they shouted and protested one by one, saying that they were playing tricks, and they didn't want to sell one of them.
But Zheng Nan was not ambiguous with them, firmly established this purchase restriction policy, and asked the security guards to maintain order on the scene, and invited all the troublemakers out, and reported to the official.
As for the lottery, Zheng Nan said that it can be added to the fact that everyone has three chances to draw the lottery, and then you can choose the result of one of them to ensure that every consumer can take away at least the disc.
But if there is really a situation where someone who is not possessed by the chief does not even hit the draw three times, then Zheng Nan can do nothing.
There is also a lottery for the recorder, Zheng Nan originally planned to put it at the end of the exhibition, but seeing that it was so popular early in the morning, Zheng Nan decisively adjusted his strategy, and it should be a lottery every hour, so as to maximize the incentive for consumers on the scene.
It turns out that Zheng Nan is right, the consumers at the front, they originally planned to go home after buying the VCD, but when they heard that there was a lottery every hour, they stayed one after another, even if they were wandering around the mall, it would take an hour to see if they had a lieutenant general.
"Hahaha! I won the lottery! ”
The first person to win the lottery jumped up with excitement and went to claim the prize in the envious eyes of everyone.
Of course, this first place is To, in fact, it is to give a sample to everyone behind, he came to the stage to accept the award and naturally said that he would not use a recorder, at this time the technicians of the record studio appeared very responsibly to teach him how to use it. Then the man quickly learned and volunteered to burn a disc for everyone on the spot in order to hone his skills.
Such righteousness was unanimously praised by everyone at the scene.
Fang Guobin, who watched this scene, let out a sigh of relief: "That's fine, we have enough reasons to prove that this is really not our record factory piracy, we just sold blank discs and recorders, these people took them to pirate, and they didn't charge any fees, they carved it by the people themselves to listen to and play, and it does not constitute infringement." ”
Zheng Nan glanced at him: "It turns out that Director Fang, you have always distrusted me in this method." ”
Fang Guobin smiled embarrassedly: "No way, after all, this involves the livelihood of more than 2,000 people in the entire record studio, and I can't help but be cautious." ”
Of course, Zheng Nan didn't blame him, on the contrary, if he wasn't so cautious, Zheng Nan would be unhappy.
"Don't worry, Director Fang, from today onwards, your record factory will no longer have livelihood problems." Zheng Nan said to him.
Looking at the crowded queue in front of him, Fang Guobin nodded heavily to show that he was completely convinced.