Chapter 220: Crashing headlong into a big event
"Oh my God! You really deserve to be Director Zheng, you are really Hu Xueyan reborn Shen Wansan reincarnated, the whole business sea is really you want to turn your hands into clouds, and if you want to turn your hands into rain, you can turn your hands into rain, it is really amazing! ”
Zhuang Wei shouted excitedly on the phone.
This is the third day, and almost every day after reading newspapers, magazines and TV, Zhuang Wei always calls to praise Zheng Nan.
Not only Zhuang Wei, but also the deputy factory Changjiang and Liu Banshan Lu Chengjun are also very impressed, but they have witnessed too many miracles brought by Zheng Nan, so in the face of the turbulent public opinion on the market, they just want to hold their heads high and cheer loudly with all their pride and pride: This is the director of our Jiangxia Electronics Factory!
It's just that Jiang and Xian, these own people, as well as the ecstasy of the instrument factory, think that Zheng Nan dominates everything, but in fact, as the protagonist Zheng Nan, he is confused.
Because things are now going completely beyond his expectations.
It is true that Zheng Nan posted such an article in Ningjiang Daily in order to bring rhythm, but in Zheng Nan's original design, it was just a small rhythm that could pass at any time.
It's not that Zheng Nan is afraid that he will attract the Time and Space Administration if he changes history, but he has no money.
Don't see that the rhythm of the news belt in the media is very refreshing, but this can only be done with a lot of financial support, you must know that this time Ningjiang Daily spent 250,000 yuan to publish the article.
This is still Zhou Yuan's friendship price on Zheng Nan's face, or is it just Ningjiang Daily and some secondary media, if it is on top media like Ninghai Evening News, then it will only be a million dollars.
If you want to ferment the news, you must roll it in a circular manner, and the cost is undoubtedly increasing exponentially.
And now this kind of scale effect, even Ninghai Evening News and Ninghai TV have come to an end, which is clearly the highest level of the kind of all-platform momentum, and I am afraid that millions will be burned in just a few days.
Public opinion builds momentum and burns money, which is so unreasonable.
Otherwise, Dongfang Audio will not have to cut its annual R&D budget of nearly 100 million yuan just to make enough noise; On the other hand, Nanyan and Dongfo, which are both big audio manufacturers, have to join forces to fight against them.
This is still the 90s, and in the future, it will be in the tens of millions and hundreds of millions of dollars, otherwise it is likely that you will not even hear a sound after the money is smashed.
This shows how much money this propaganda and public opinion burns.
But the problem is that Zheng Nan is very sure that neither he nor the instrument factory has paid for it, and if it is said that the matter of Bleyelan Optical Store can have such a big impact, Zheng Nan does not believe it at all.
It's not that the impact of this matter is not bad, Zheng Nan asked Liu Banshan to report it to the media as soon as possible, just under the idea of taking advantage of the situation.
But no matter how optimistic Zheng Nan is, he can't imagine that it can make such a big fuss now, no matter how you look at it, someone is spending money behind it.
But who is it?
Suddenly, a very outrageous idea came to mind: the driving force behind it was the world brand Bleren.
Breyelan also happened to be at this time to lay out rumors against domestic optical factories, and then he happened to bump into the public opinion in advance, and as a result, he was caught off guard by the other side, so that the rumors hurt him under his own guidance?
The more Zheng Nan thought about it, the more he felt that it was possible, because first of all, this level of rumor layout could not be done by Breerlen's people one by one, and they could only outsource everything to Zhou Yuan like himself, so that he could act at the opportunity.
The advantage of this is that it is simple and trouble-free, but the problem is that it is easy to cause poor contact, and it is not impossible to send the manuscript immediately when you see the rhythm, and it is not impossible to be stolen as a result.
More important is the question of the origin of these rumors.
These rumors are not something that Zheng Nan himself figured out in the room, they are the most widely spread in Zheng Nan's impression, so where did these rumors come from? It's a scary question to think about.
And then there's the brand Blaylon.
Zheng Nan clearly remembers that in the 90s, the streets were full of Bleyelen optical stores, and he never saw other eyewear brands in his memory.
So the context of a means to bring down the national optical factory through rumors, and then Bleyeren to monopolize the national market, gradually became clear in Zheng Nan's mind.
I really crashed into an incredible historical event!
Zheng Nan smiled bitterly, but Zheng Nan was not afraid, on the contrary, he was faintly excited.
Zheng Nan knew that these foreign brands had been attacking domestic brands by concocting various rumors for a long time, and then took the opportunity to squeeze out the market with a rhythm, imagining the traditional Chinese medicine shampoo in the kingdom of heaven, and the toothpaste that Huaxia was actually controlled by foreign capital.
There are some things that you can't stop by yourself, but since you have been bumped into by yourself, and it seems that you have messed up the situation, let's play with these foreigners.
Thinking of this, Zheng Nan immediately picked up the phone and called Zhuang Wei, asking him to take out the last funds on the account and go to Ningjiang Daily.
"Director Zhuang, you are very good, it is the last remaining funds on the books, don't give me a dime, if it is not enough, I will help you find a way, in short, we must grasp this once-in-a-lifetime opportunity!" Zheng Nan emphasized.
This time, Zhuang Wei thought that he would rush to answer: "Director Zheng, I know, now we have to play the brand quality of Ninghai Optical Instrument Factory, and tell everyone that the quality of our spectacle lenses is the best, and it will definitely not damage the eyes!" ”
Zhuang Wei is worthy of being a college student in the 80s, and there is no doubt about his intelligence.
Under normal circumstances, it would be no problem for him to do this, but now if he is facing an accident into the bureau of a foreign brand, it is far from enough to follow the rules step by step, and even if the other side thinks about it, there may be an accident, and it must be done in a different way.
No!
Zheng Nan said: "Director Zhuang, we should not boast about the quality of our spectacle lenses, do not say that our lenses will not damage the eyes, and do not release any news about the quality of glasses. ”
This confuses Zhuang Wei, originally he thought that the rhythm of the quality of spectacle lenses before should highlight the better quality of his own lenses, right? Why didn't you send this message at this time?
"If you don't post about the quality of your glasses, what do you do?" Zhuang Wei asked.
"Sales."
Zheng Nan replied: "The next thing we want to release is the news that the latest batch of spectacle lenses from our Ninghai Optical Instrument Factory has been sold out, even if someone comes to the door, you have to say this, let them wait for the next batch of lenses to come off the assembly line." ”
Zheng Nan also said: "And you, the factory director, also call on everyone not to blindly consume, to support other domestic brands of spectacle lenses, you believe that all domestic spectacle lenses are of qualified quality." ”
Crazy?
If it weren't for Zheng Nan on the other side, Zhuang Wei would definitely say so.
But now facing Zheng Nan, he is still confused: "But Director Zheng...... We haven't sold a single spectacle lens yet, so isn't that a bit ......?"
Zheng Nan interrupted Zhuang Wei and said, "Director Zhuang, if you believe me, I will do as I say!" ”
Zhuang Wei was only stunned for a moment: "Okay, I'll listen to Director Zheng!" ”