Chapter 223: The Future Strategy of the Instrument Factory
"Comrade, you sell me, I came all the way from the sandbank, it's not easy for me, why don't you sell them and not sell me, I don't believe you're really sold out, if you don't sell me, I'll rely on you here and won't leave!"
"Why didn't you come to me? Anyway, I'm here with the people in front of me, so I'll give it to me! ”
At the gate of the factory, the crowded and hot scene is still there, and there are still many optical store owners at the door who are trying to beg for spectacle lenses.
Some even tried to sneak up the fence and enter the factory to discuss with the factory leaders, but halfway through the security department to the security officer to find out and drive away, and warned him that if he did so, he would never sell his spectacle lenses.
There was also someone who tried to bribe the security officer at the door with money, hoping to let himself in, and the security officer also warned him not to try to do such illegal things.
In fact, at this time, it is useless to let him in, because the current instrument factory really has no spectacle lenses.
At this time, Zheng Nan Zhuangwei had already left the factory gate and returned to the office of the factory administration building.
In the morning, the sales results had come out, and Zhuang Wei was trembling with excitement while holding the account book: "Director Zheng is really amazing!" In half an hour, it took less than half an hour for all the spectacle lenses in our factory to be sold out. ”
Zheng Nan smiled and patted Zhuang Wei on the shoulder and quipped: "Okay, Director Zhuang, you have time to praise me so much, it is better to step up the production progress of spectacle lenses in the workshop, there are still so many opticians waiting outside." ”
In a simple sentence, Zhuang Wei's face turned red, because in fact, Zheng Nan had already reminded him and asked him to adjust his production efficiency, but at that time, Zhuang Wei was worried about the sales prospects, worried that rashly producing too much would cause a backlog of goods, but who knew that the spectacle lenses in the exhibition hall were all sold out in less than half an hour.
However, Zhuang Wei is a very pragmatic person, seeing that the sales are so hot, there is no need for Zheng Nan to remind him again, he asked the workshop to step up production as soon as possible, but the production efficiency of this era is there, and the instrument factory is old equipment, which has dragged its feet, which makes Zhuang Wei regret not listening to Zheng Nan's words.
Of course, Zheng Nan here reminded Zhuang Wei that he must first ensure the quality of the product, and each batch of products off the production line must be randomly inspected in strict accordance with the system, even if it is urgent.
"You have also seen the current situation, everyone is very concerned about the quality of spectacle lenses, if there is any quality problem now, it will be a devastating blow to the enterprise!"
Zhuang Wei nodded and assured that he would definitely take product quality as the first factor in production.
"Quantity is more important than quality!"
This is the slogan that Zhuang Wei shouted to all the workers in the workshop, and at the same time, at the suggestion of Zheng Nan, Zhuang Wei is also planning to separate the quality inspection from the workshop to set up a separate department, so as not to be inevitably restricted by the workshop itself.
However, Zhuang Wei himself has doubts: why not increase the price?
Now that the product can be sold so hot, so many glasses store owners outside are queuing up to get the goods, I don't know how many people who make bold statements and can't get the goods and won't leave, even if the price increases, they will definitely make a lot of money.
Zheng Nan told him that now is the time to grab market share: "What we need to do now is to play the signboard of Ninghai Optical Instrument Factory and spread our lenses to every optical store." ”
It is true that there must be many people vying to buy the price increase now, but the strategic goal of Ninghai Optical Instrument Factory is by no means to make a fortune and leave, but to take the opportunity to seize the market.
Therefore, it is necessary to give up the price increase and sell the spectacle lenses to these stores first.
"And the cost of glass itself is low, even at this price, it can still make the instrument factory make a profit."
"You don't think that the impression of parity is not good to raise the price after the impression of parity is out, this kind of glass lens is always just an excessive product, and it will be replaced with synthetic resin lenses in the future, and then as long as the instrument factory completes the market share squeezing, you can use the opportunity to change the material to raise the price."
Synthetic plastic lenses are not a new word, in fact, plastic lenses have been popularized on a large scale abroad, but the domestic is still in the era of glass lenses for the time being.
It is only a matter of time before glass lenses are replaced by synthetic resin lenses due to safety and weight, so Zheng Nanda knew that this was a product that was already on the verge of obsolescence from the beginning of letting the instrument factory make glass lenses.
There's nothing more appropriate than this kind of soon-to-be obsolete product to fight a price war.
Zhuang Wei nodded and said that he had also heard of this kind of resin lens: "It's just that the light transmittance of domestic resin products is too poor, and they can't make lenses at all." ”
This is not out of Zheng Nan's expectations, after all, a product with advanced technology cannot be rolled out in the market, and there must be a reason behind him.
Zheng Nan was not in a hurry, he told Zhuang Wei that it didn't matter: "You can contact the relevant units first, try to come up with some funds to carry out joint development with them, now the glass lens is enough, and it takes time for the instrument factory to really gain a firm foothold in the market, not to mention too much, at least three or four years." ”
Zhuang Wei recognized this, as a technical director, Zhuang Wei is most persistent in the technical innovation, I believe that better technology can lead the development of the enterprise, so he is very willing to invest money in technology research and development, even if the current situation of the instrument factory itself is not good.
"Okay, when will the director of the Zhuang factory contact the relevant units, and remember to take me there." Zheng Nan said.
Zhuang Wei did not doubt that he nodded in agreement.
Zheng Nan is not idle and bored, but because the chemical technology related to synthetic resins is also a vital part of the lithography industry.
When Zheng Nan helped the radio factory to purchase relevant lithography materials, he found that photoresist, a vital photolithography material, has opened a generation gap between good foreign products and domestic products, and the radio factory also named foreign brands.
This is not a good sign, what if you make a lithography machine yourself in the future, and someone else will jam your neck on the photoresist.
Zheng Nan did not worry about the sky, and the book of later generations really stuck the neck of the stick in the field of photoresist.
So whether it's useful now or not, things can be done first.
Last but not least, Zheng Nan asked Zhuang Wei to conceive a brand for his spectacle lenses.
"Now you have no problem using Ninghai Optical Instrument Factory, but you can't use this name forever, because with the improvement of relevant regulations, this use of place names must be changed, in addition to the name Ninghai Optical Instrument Factory is too long, it is difficult to be recognizable."
"You look like Blelen, it's a short name and it's easy for consumers to remember, so that's where we need to learn abroad as well."
Zhuang Wei nodded again and again to express his approval, and he will definitely organize cadres to discuss at the meeting as soon as possible, and strive to come up with a set of plans as soon as possible.
Zheng Nan smiled with satisfaction, and finally said: "Now that the strategic planning of the spectacle lens side has been completed, we have to focus on discussing the lithography machine lens." ”